Sergey Malovatov has over 20 years of experience in marketing, content creation, and business management. He has worked as a copywriter, editor, social media manager, and marketing analyst. He has also managed retail stores and branches for telecommunications companies. Malovatov has a diploma in translation and speaks English, Russian, and Persian. He utilizes analytical and creative skills to develop marketing strategies, launch campaigns, and increase sales.

1. Sergey Malovatov
8-29 ul. Sadovaya, Baltiysk, Kaliningrad Oblast, 238520 8-911-453-2505|s.n.malovatov@gmail.com
https://about.me/sergey-n-malovatov
EDUCATION
1990-1995 Moscow State Linguistic University, Moscow, Russia
Diploma, General Translation and Interpretation to and from English, Russian, Persian languages
1995
1987-1988 High School, Świnoujście, Rzeczpospolita Polska (Poland)
Diploma, Secondary Education
1988
1981-1987 Paldiski Vene Gümnaasium, Paldiski, Eesti (Estonia)
Transferred, Secondary Education
1987
EXPERIENCE
2010-Present MALOVATOV S.N., Copywriter/Editor/Content Marketer/ Marketing Analyst, Baltiysk, Russia
Created content for print, audio, and digital media campaigns to support retail and advertising. Built and managed
social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, VK.ru, OK.ru. Edited and
improved content. Launched and carried out customer research and marketing analysis. Conducted content
marketing and advertising campaigns. Analyzed marketing data. Accomplished the following tasks of digital
content marketing and advertising:
Social Media marketing:
1. Launched local social media marketing campaigns, using Facebook, Twitter, Instagram, OK.ru,
VK.com, and Google+.
2. Kept customers informed on new arrivals, promotions, and sales on a weekly basis using short
messages, photos of products, and infographics.
3. Dramatically increased personal brand awareness, generating activity and discussion mostly through
OK.ru channel (by 10% within the first six months).
4. Followed and connected with up to 10-15 of OK.ru users and potential customers daily.
5. Engaged with 5-10 potential customers on VK, OK.ru, Facebook, Twitter, and LinkedIn daily.
6. Built and promoted personal brand and retail stores social media profiles and presence, including
Facebook, LinkedIn, Google+, and Instagram channels.
7. Gradually produced and published longer-form, higher-quality content through blog posts on
LiveJournal, Facebook, Blogger, and Tumbler, building audiences across a constantly growing number
of social media channels in order to engage more deeply with potential customers through social media
and content marketing efforts. Have written more than 10 articles on various topics on LiveJournal,
Blogger.com, etc.
Text (SMS) marketing:
1. Created and distributed short promotional text messes to individual customers, sending customers sales
alerts, links to social media channels, and inventory updates.
2. Distributed up to 5 000 text messages to individual customers monthly.
Direct Mail marketing:
1. Provided excellent customer care and developed exemplary customer relations policy through direct
engagement with customers in order to anticipate their needs and exceed their expectations.
2. Developed and planned communication strategy to ensure building good customer relationships to keep
customers well informed at all times.
3. Conducted customer satisfaction surveys to make sure customers felt valued and increase trust.
4. Actively engaged in designing, copywriting, and distribution of leaflets, flyers, and local ads for leafleting
and door-to-door marketing on a quarterly basis. Produced from 20000 to 50000 leaflets and fliers every
three months and distributed them through letterbox drops and handouts in the area.

2. 5. Distributed leaflets to about 97% of households in the area on a regular basis to bring in new customers
and boost sales.
Increased brand awareness and product awareness through innovative creativity, ingenuity, and management.
Created, developed, and implemented marketing programs. Launched specialty apparel retail (clothing, footwear,
handbags, and accessories). Launched separate MUSTANG Jeans clothing franchise department as part of
existing retail network. Analyzed target area marketing criteria to assess opportunities in target areas, sustain
customer loyalty, and increase sales output.
2004-2010 Mobile TeleSystems OJSC ("MTS"), Marketing Analyst /Branch Manager/Supervisor, Baltiysk, Russia
Managed and oversaw branch personnel, supervised branch operations, ensured efficient operation on a day-to-
day basis for Mobile TeleSystems OJSC ("MTS") wireless communications services provider. Launched wireless
communication products and services retail stores, points of sail, and customer support offices. Simultaneously
ran and managed a chain of six MTS wireless communication services points of sale. Successfully generated 500
– 600 wireless communication services sales (wireless communications services customer subscriptions) monthly
in a target area with a population of under 50000 people. Led marketing strategy, creative, and communications,
including advertising. Managed digital and social media campaigns, product promotions, and public media
relations. Managed local advertising campaigns, distributing up to 200000 leaflets and flyers through letterbox
drops and handouts annually. Provided oversight for ongoing programs and external relationships, developed
marketing plans and set tactics to achieve organizational objectives. Supervised marketing programs and sales
initiatives, working in collaboration with corporate marketing and sales teams, including in-store events, digital,
social media campaigns, and promotions. Supervised sales teams. Recruited and trained personnel to improve
customer service performance, increase sales output, and sustain growth. Motivated staff to peak performance
levels. Improved customer satisfaction with wireless communication services and customer service. Increased
total sales of wireless products and services to the local market by 10% on an annual basis. Generated about
100000 value customers for Mobile TeleSystems, dramatically increasing wireless communication services sales
output. In an area totaling less than 50000 people, reached peak performances, generating up to 10% of total
regional sales by the MTS regional accounts for the period.
2000-2004 MALOVATOV S.N., Marketer/Translator/Interpreter/English teacher/Entrepreneur, Baltiysk, Russia
Provided freelance marketing services, conducted customer research, telephone surveys. Initiated marketing
campaigns. Offered English language courses, translation to and from English language. Started retail business.
Sought business opportunities in merchandising, retail, and franchise opportunities.
1995-2000 RN NF Information Office, Editorial Assistant/Translator/Political Consultant/PR Assistant, Murmansk, Russia
Monitored Russian and international media for specific stories/articles and other related news on a daily basis.
Read, interpreted, and analyzed Russian and international media news items. Analyzed the data, created reports,
and made conclusions. Wrote editorial summaries of content from selected news items and data. Documented
and reported specific media stories/articles and other related news to the head of the Information Office (IO).
Wrote articles, brochures, and analytical materials in English and Russian languages. Participated in the activities
for the purpose of preparing materials for mass media. Planned and organized media and public outreach events
on behalf of RN NF (Russian Navy Northern Fleet). Contributed for production, delivery and distribution of
RN NF IO publications, printed programs and brochures. Edited, researched, and checked accuracy of facts and
quotations by reference to original sources, clarifying meaning. Engaged in editing for grammar, spelling,
punctuation and other mechanics of style, checking for consistency of mechanics and internal consistency of
facts, stylistic and structural editing, and fact checking. Translated written and spoken English language material
to and from Russian.
SKILLS
Analytical: Consistently and successfully used his outstanding analytical and research skills throughout his career.
Successfully examined, analyzed, and logically deconstructed financially complex situations.
Creativity: Displayed qualifications of an idea man, capable of generating and developing novel ideas related to various fields
of business activity, including finance, marketing, political advertising, and customer relationship.
Imagination: Possessed characteristics of a vision person, capable of vividly visualizing and communicating things in terms of
logical systems as well as in terms of design.
Agility: Has been always prepared for an intellectual challenge, capable of seeing things from many perspectives.
Displayed creativity and imagination for planning contingencies and courses of action for all possible scenarios.

3. Impartiality: Remained at all times open-minded and receptive of new ideas. When presented with unfamiliar territory, such
as alternate lifestyles, tended to apply receptiveness, empathy, and thoughtfulness, resulting in a broadly liberal
approach.
Resolve: Demonstrated ingenuity and confidence in highly stressful situations.
Enterprise: Displayed ability to understand the commercial realities affecting the organization, especially in the initial stages
of business development and advertising.
Honesty: Demonstrated strong aversion to insincerity, lying, cheating, and stealing.
Adaptability: Displayed high adaptability, mobility, highly positive attitude, and outstanding resilience.
Industry: Proved himself to be a hardworking and patient risk-taker who is open to new ideas.
Productivity: Displayed solid work ethic of a results-oriented operative, always exerted optimal effort in successfully
completing tasks.
Determination: Valued greatly determination as a character trait to get things done. Enjoyed making things happen, constantly
looking for better ways of doing things.
Reliability: Showed qualities of a responsible contributor committed to excellence and success.
Loyalty: Carried out his functions as a dedicated manager with an excellent work record.
Dynamism: Displayed an optimistic, positive attitude in all situations.
Professionalism: Demonstrated expertise of a skilled professional, being highly organized and dedicated at all times.
Communication: Demonstrated an outstanding ability to express ideas and himself clearly and confidently in speech and in writing.
Problem Solving: Was good at solving problems during a research. Assessed logically challenging situations, seeking multiple
perspectives. Identified key issues that needed to be addressed.
Interpersonal: Displayed exceptional networking abilities of a true relationship-builder. Displayed excellent capacity to relate to
business partners, co-workers, and employees.
Awareness: Demonstrated excellent communicative skills of an exceptional listener and communicator and high cultural
sensitivity with a diverse workforce in multicultural settings.
Leadership: Effectively initiated business negotiations, meetings, and discussions. Expertly recruited, motivated, mobilized,
coached, and supervised employees, including retail sales workers; managed personnel in various settings to meet
high performance standards.
Reasoning: Found solutions to various business problems using his creativity, sound reasoning, and experiences along with
the available information and resources.
Planning: Was exceptionally good at planning and organizing business activities. Planned marketing and advertising
campaigns. Displayed skills of a detail-oriented planner with exemplary strategizing skills.
Teamwork: Unswervingly exceled at building trusting relationships with customers and colleagues.
Editorial: Excelled at editing and clarifying texts in Russian and in English; was proficient in checking accuracy of facts and
quotations; displayed high familiarity with work-related reference sources and materials.
Copy: Excelled at editing for grammar, spelling, punctuation and other mechanics of style, checking for consistency of
mechanics and internal consistency of facts, stylistic and structural editing and fact checking.
Word Processing: Demonstrated strong computer skills. Was proficient with MS Word, WordPress, Excel, PowerPoint, and
Photoshop. Was good at using databases, spreadsheets, e-mail, and other Internet resources.
Social Media: Excelled at using multiple social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Google+,
Tumbler, VK, OK.ru, and LiveJournal.

4. LEADERSHIP
2010-Present MALOVATOV S.N., Copywriter/Editor/Content Marketer/ Marketing Analyst, Baltiysk, Russia
Developed retail business from the ground up. Initiated major marketing activities. Established sustainable sales
force and trade management. Recruited and trained trade personnel. Supervised retail sales workers. Coordinated
managerial activities. Negotiated trade deals. Launched retail stores and point of sale facilities. Participated in
numerous business meetings and held business negotiations.
2004-2010 Mobile TeleSystems OJSC ("MTS"), Marketing Analyst /Branch Manager/Supervisor, Baltiysk, Russia
Initiated numerous business meetings. Launched wireless communication services retail, offices, and point of
sale facilities. Aggressively negotiated trade deals. Led marketing strategy, creative and communications efforts,
including advertising, digital and social media, and public relations. Creatively managed local advertising
campaigns. Expertly supervised corporate local marketing programs and sales initiatives. Effectively carried out
leadership roles in personnel recruitment, training, and management. Generated ideas and innovations that led
to increased sales and services. Led and inspired staff to peak performance levels.
2000-2004 MALOVATOV S.N., Marketer/Translator/Interpreter/English teacher/Entrepreneur, Baltiysk, Russia
Initiated versatile proprietary activities, including retail and sales team recruitment, training, and management.
Actively sought business opportunities and initiatives. Initiated numerous business meetings and negotiations.
1998-2000 RN NF Information Office, Editorial Assistant/Translator/Political Consultant/PR Assistant, Murmansk, Russia
Was responsible for analyzing, tagging and summarizing digital and press news items, including newswire and
newspaper articles, TV clips, and Radio clips. Led a team of a RN NF IO (Russian Navy Northern Fleet
Information Office) media monitors-analysts, press clipping assistants, and translators. Initiated research,
planned editorial and media monitoring activities, exercised editorial control and routine project oversight.
AWARDS
2005 Awarded Valuable Prize for Achievements in Sales, Mobile TeleSystems OJSC ("MTS")
(50+ store owners competed)