Yvonne Konadu Asamoah is seeking a public relations role. She has over 10 years of experience in marketing, communications, journalism, and public relations. Her experience includes roles at K&M Business Consultancy, BBC Cooperation, and BEN Television where she performed tasks like event planning, media relations, social media management, and content creation. She has strong writing, communication, and organizational skills and experience across various industries.

1. Yvonne Konadu Asamoah
30 St Marys Court
Melford Road
T: 07918259860
E: yvonneasamoah848@gmail.com
PERSONAL SUMMARY
A capable, intelligent and very presentable communications specialist with an unrivalled
ability to understand a clients objectives, industry and mission statement. Much experienced
and having a proven ability to use the web and social media to engage with target audiences
and get a clients core messages across.
Currently looking for a suitable public relations and media opportunity with an established,
innovative and expanding company.
CAREER HISTORY
K&M businessconsultancy
Marketing Assistant–July 2015- June 2016
Working closely with employees in other functions, such as advertising, market research,
production, sales and distribution.
Duties:
 compiling and distributing financial and statistical information such as budget spreadsheets
 analysing questionnaires
 writing reports, company brochures and similar documents
 organising and hosting presentations and customer visits
 assisting with promotional activities
 visiting customers/external agencies
 helping to organise market research
BBC Cooperation
PUBLIC RELATIONS OFFICER - May 2013 - 2014
Workingina busypressoffice,aspartof dedicatedandprofessional PRteamindelivering high
qualitypublicrelations servicestovaluedclients.Workingwithacross-functional teamto
accomplishresultsbydesigninganddeliveringsuccessfulPRcampaignsfora varietyof industries.
Duties:
 Maintaining good contacts and relationships with editors and journalists.
 Keeping up to date with current affairs as well as industry related and local news.

2.  Involved in organizing and putting together high profile events and conferences.
 Constantly in touch with print , online and broadcasting companies.
 Attending networking and media events.
 Training colleagues and clients in how to speak to the media during interviews etc.
 Sourcing sponsorship opportunities.
 Writing up case studies, in house magazines and articles for newspapers.
 Liaising with external clients, marketing agencies and other third parties. To put
together hard hitting campaigns.
 Advising clients on how best to reach their target audiences.
 Collecting and analysing media coverage, then drawing conclusions from it.
 In charge of keeping the company website updated with relevant content and articles.
 Publicizing campaigns via social media sites like Twitter and Facebook.
 Running across the board marketing campaigns for corporate events.
 Carrying out targeted market research.
 Advising work colleagues and senior managers on various aspect of a media
campaign.
 Organizing photo opportunities.
 Encouraging clients to maximize the use of the media to get their message across.
BEN Television
JOURNALIST - May 2011 - 2012
Working as an investigative reporter as part of a team of writers, providing full coverage of
local political and economic events.
Duties:
 Conducting interviews with readers, sources and anyone directly involved in a story.
 Quickly collecting and analysing information on any breaking news stories.
 Writing features and news stories and then submitting them to the editor before
publication.
 Involved in picture selection and the layout design of a page.
 Attending press launches, meetings and conferences etc.
 Answering the telephone on the news desk and dealing with any enquiries.
 Contacting victims of crime and persons who may have a news story.
 Following up leads for potential new stories.
 Sourcing and interviewing professionals, victims and academics for case studies and
comments.
 Conducting interviews in person and over the phone.
 Deciding on the content for stories.
 Coming up with catchy headings for features.

3.  Editing copy.
 Reviewing products and services and then writing pieces about them.
 Producing marketing and promotional material for the publication.
 Responding quickly and professionally to tip offs.
 No Bars Media (April 2009 - November 2009) Designation - Creative and Marketing
Executive
· Planning and Execution of Music Events.
· Band Recruitment
· Designed Logo for No Bars Media
· Created Official Facebook Page for No Bars Media.
Content Creation for Website
· Planning and Execution for Independence Warm Up 2009.
Cogmat Pvt. Ltd (January 2011 - September 2011)
Designation – Sr. Executive Social Media Marketing
Idea Generation & Conceptualizing, designing online applications with the help pf Photoshop
to generate more user interactions increasing the fan base of the brand on Facebook, Twitter
and other social media platforms. Research Client-related Negative comments/complaints
online. Redress comments/complaints regularly. Highlight Positive Brand Attributes of Client
on Social Media. Provide Value Added Services to Client-entities to stay ahead of
Competition. Monitor and tackle all Online Negativity for a brand
PROFESSIONAL EXPERIENCE
Competencies:

4.  Comprehensive knowledge of Microsoft applications, including Word, Outlook,
Explorer, Acrobat and Photoshop.
 Experience of the following industries: advertising, health care, educational services
and public sector.
 Familiar with the media and communications industry and how it works.
 Developing a strategy for regional PR activity and events.
 Writing press releases and then submitting them.
 Excellent oral and written communication skills.
 Able to multitask and work on a variety of projects simultaneously.
 Can produce demand-generation content.
 Employing creative approaches to engaging with new and existing audiences.
Personal:
 Having a pro active approach.
 Creative approach to projects.
 Excellent social skills and willing to socialize with potential clients, journalists and
media personalities.
 Willingness to learn.
 Problem solving skills.
 An outgoing personality.
KEY COMPETENCIES AND SKILLS
Marketing
Editing skills
Media relations
New Media
Administration
Media activities
Well organized
Methodical
ACADEMIC QUALIFICATIONS
London Metropolitan University 2008 - 2012
BA (Hons) Mass communication And media studies
Newham college of further education 2006 - 2008
A levels: All in C
REFERENCES - Available on request.