Lugano Consult Limited is a public relations and marketing firm based in Dar es Salaam, Tanzania. The company offers strategic communication planning and public relations services such as media relations, event management, issues management, and digital media services. Its goal is to help clients build, strengthen, and protect their corporate identity and reputation. Lugano Consult works with clients across industries to develop branding and messaging strategies through integrated marketing communications. The firm's team of experts provide a full range of PR solutions and services to support clients' strategic communication objectives and goals.
Media Pundit-A Creative Designing and Advertisement AgencySatish Awasthi
Our core service areas cover Brand Management, Print Media, Communication and Print Design, Online Branding and Marketing.
We cover wide range of services for PRINT MEDIA like communication planning and strategy, art and design, product positioning and advertising - both above the line and below the line. Whether you are a lifestyle brand or a consulting organization, print design still occupies a major share of the pie and is a must on every brand strategy.
Media Pundit-A Creative Designing and Advertisement AgencySatish Awasthi
Our core service areas cover Brand Management, Print Media, Communication and Print Design, Online Branding and Marketing.
We cover wide range of services for PRINT MEDIA like communication planning and strategy, art and design, product positioning and advertising - both above the line and below the line. Whether you are a lifestyle brand or a consulting organization, print design still occupies a major share of the pie and is a must on every brand strategy.
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Publicity Generation Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38i5NJi
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Publicity Generation Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38i5NJi
Preliminary Study for Exergetic Analysis on Sugar Production in Tanzania the ...Patrick VanSchijndel
Tanzania is striving to reach the levels of economic well being which the developed countries have achieved. However, the industrial development as was undertaken by the first world countries would be catastrophic for the environment. Therefore this study focussed on how to combine economic growth with sustainable development.
Due to the bad condition in which some of the equipment at TPC was, it proved not to be possible to map all the energetic difficulties at the factory. Though, it was possible to address the main bottlenecks of the process and suggestions for improvement were done. However, improving the course of the process is not sufficient to improve the sustainability of the factory. Non-technical aspects, like behaviour of operators and management can also do one's bit for a more reliable, time and cost efficient and less polluting factory. Of course this will inevitably ask for investments.
Despite the fact that some well-intentioned criticism is uttered in this report, TPC seems to have the power to survive, as it did for the past 65 years. If TPC’s new owner deals with the factory’s bottlenecks and takes the issues dealt with in this report to hart, the future of TPC looks promising.
Founded nearly 20 years ago, the PRConsultants Group provides "National Strength, Local Power" to consumer-facing brands nationwide. We specialize in media relations, social media, events, community relations, and other forms of "street" marketing. We get the word out about what you do!
Public Relations, Press Conference
o Digital & Social Media Mgt. & Networking
o Brand & Image Building & Management
o Content Management & Media Planning
o Research, Events & Advertisement
Founded in South Africa in 1998 and later moved to Ghana in 2001, GMA has established itself as a leader in the Public Relations, Event Management, Media and Entertainment industries with unsurpassed innovation and strategic relationships.
Known as trailblazers, GMA introduced new concepts to the Ghanaian public such as the first international multiplex cinema, a lifestyle store and a full service broadcasting wing; Global Media Alliance Broadcasting Company (GMABC), comprising three radio channels and a free-to-air television channel with superior programming.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Coca Cola Branding Strategy and strategic marketing plan
Lugano consult limited
1. LUGANO CONSULT LIMITEDLUGANO CONSULT LIMITED
Incorp. Cert. Reg. No. 114332
“A deal is not a deal unless it’s a good deal for both
parties,” Cecil B. Day, founder Days Inns of America.
Your Image. Our Business.
Mr. Imani Lwinga
MA (Mass Comm); PGD (Management of Foreign Relations); BA (Hons);
Dipl. (Journalism)
Managing Director
2. About usAbout us
2
Lugano Consult Limited is a company engaged in public relations,
amongst its other core activities.
Our head office is based in Dar es Salaam, Tanzania.
We are able to execute our campaigns across the whole country.
Our goal is mainly aimed at building, strengthening & protecting the
organization’s corporate identity, image and reputation.
Lugano offers all round communications consultancy, specialising in
strategic planning and counsel, media relations, event management
and stakeholder engagement.
The company is also an integrated marketing communications agency
based.
We develop powerful, strategic brand messages for our clients across a
variety of media.
Our purpose is to help establish and enhance your brand, increase
market share with a loyal customer base and bring about great
success–and that means making our clients more reputable and
profitable.
To do this we create integrated marketing communications across all
existing and emerging media utilizing our experience.
We are experts at finding and translating vital information into creative
and effective brand communications.
Company ProfileCompany Profile
3. About Public Relations
3
Public Relations
• Public relations is an integral part of corporate & marketing
communication. We know image is much more than a logo or trademark
and is based on a company's ability to effectively communicate with the
community, protect its brand and issues related to their industry.
• Failure can lead to a tarnished image and negative reputation. The actions
a company's leadership takes today can affect the company's image for
many years to come. We develop convincing and relevant public relation
campaigns that reflect the current and future goals of the company's
leadership and the chance to expand the business and provide quality
products and services to the people who really matter.
Stakeholder Relations
Corporate Communications
Internal Communication
Message Management
Crisis /Issues Management
Events Management
Liaison /Logistics
4. ApproachApproach
4
Publicity, Marketing & Advertising today are more
important than were ever before. Competition from all
over the world is making it more difficult to
differentiate your products and services from your
competition.
Our mission is to create publicity and advertising that
satisfies the needs of our clients and delivers success.
Our goal is to always exceed customer expectations.
We can do anything you need to publicize or advertise
anything you want anywhere your desired audience is
located.
Because we can do everything you need and we can do it
better than anyone else.
Our publicity & advertising campaigns are designed to
increase your bottom line achievement.
5. Our Team
Lugano Consult Limited has a strong team
of public relations experts, including
journalists who have worked extensively in
the broadcast and print media in Tanzania.
We understand what makes news and
maintain a high level of media awareness
and an excellent network of contacts
throughout Tanzania and beyond.
Lugano Consult Limited offers clients a
total package of communication
management solutions, through the
following services:
5
6. Our ServicesOur Services
6
Strategic Communication and Planning
Well-defined communication plans that
tackle key issues and assign results driven
PR and Media Activities for each
stakeholder and audience group in both the
brand and corporate arena.
Issue/crisis management plans
Q&A documents for complex and difficult
issues
Strategic analysis and counsel for all
aspects of communication
7. ServicesServices
7
Media Relations
Value adding media relations programmes that
project continuous positive messages
Crisis media communication management
In house Press Office – secondments to clients
when required
Media material – press releases, press kits,
speeches
Media Monitoring – industry evaluation of print
and electronic and online monitoring
Media Training and PR Skills Workshops
8. Services
8
Event Management
Event management for corporate events such as
AGMs.
Brand Event Management – that focuses on the key
brand benefits in the event theme and concept.
Launches – company, brand, product, service etc.
Tradeshows and Exhibitions
Press conferences and media tours
Corporate events – lunches, dinners, cocktails etc.
Conferences, seminars and training sessions
Destination meetings and retreats
Family days and team building activities
9. ServicesServices
9
Media Training and PR Capacity Development
Half day to one day media training workshops – how to work with the
media and how to perform in a media interview
Sessions on understanding the media, effective communication,
positioning and Strategy and key message delivery - the sessions are
designed to improve the performance and build the capacity of in-house
PR departments
Stakeholder Engagement and Government Relations
Guidance, recommendations and planning for CSR projects
Government lobbying and relationship building for strategic alignment
Stakeholder mapping and intelligence
Policy development
Content Production
Development of corporate and brand material copywriting and design
for brochures, annual reports, newsletters and advertorials.
Production of corporate and brand video material – video news
releases, corporate videos
Photography
10. ServicesServices
10
Digital Media
Lugano Consult Limited is also actively engaged in the
digital space.
With blog sites, forums, social networking sites such as
Twitter and Facebook, companies and brands are being
discussed, criticized and praised.
Consumers are talking about brands and issues online and
companies need to leverage new media to listen and
ultimately build stronger relationships with their
consumers.
Lugano monitors online coverage and also builds
connections and rapport with key bloggers.
We are able to help our clients manage their reputation
online as well as in the traditional media space of
newspapers, TV and radio.
11. ServicesServices
11
Media Planning and Buying
We recognize that your media budget must contain as
much purchasing power as possible. We buy the right
media to fit your budget. Benefits of our Planning
Services include:
Preparation of media strategies in line with the
objectives and budget
Comprehensive media budget and flowcharts for
your review
Rate negotiation with media properties
Value-added services negotiated to further stretch
your dollars and order preparation
Monitoring of buy once placed and Contract review,
approval & reconciliation
12. LUGANO CONSULT LIMITED
Contact: Managing Director,
Lugano Consult Limited,
Banana Area - near Julius Nyerere Intl. Airport,
P.O. Box 42570,
Dar es Salaam,
TANZANIA.
E: luganotz.consult@gmail.com
imani.lwinga@gmail.com
T: +255 655 428 282
T:+255 785 428 282T:
T:+255 777 733 999
Blog: www.luganotz.com
12
Your Image. Our Business.