Lugano Consult Limited is a public relations and marketing firm based in Dar es Salaam, Tanzania. The company offers strategic communication planning and public relations services such as media relations, event management, issues management, and digital media services. Its goal is to help clients build, strengthen, and protect their corporate identity and reputation. Lugano Consult works with clients across Tanzania to develop branding and marketing messages through an integrated approach utilizing various media channels and its experience in communications.

1. LUGANO CONSULT LIMITEDLUGANO CONSULT LIMITED
Incorp. Cert. Reg. No. 114332
“A deal is not a deal unless it’s a good deal for both
parties,” Cecil B. Day, founder Days Inns of America.
Your Image. Our Business.
Mr. Imani Lwinga
MA (Mass Comm); PGD (Management of Foreign Relations); BA (Hons);
Dipl. (Journalism)
Managing Director

2. About usAbout us
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 Lugano Consult Limited is a company engaged in public relations,
amongst its other core activities.
 Our head office is based in Dar es Salaam, Tanzania.
 We are able to execute our campaigns across the whole country.
 Our goal is mainly aimed at building, strengthening & protecting the
organization’s corporate identity, image and reputation.
 Lugano offers all round communications consultancy, specialising in
strategic planning and counsel, media relations, event management
and stakeholder engagement.
 The company is also an integrated marketing communications agency
based.
 We develop powerful, strategic brand messages for our clients across a
variety of media.
 Our purpose is to help establish and enhance your brand, increase
market share with a loyal customer base and bring about great
success–and that means making our clients more reputable and
profitable.
 To do this we create integrated marketing communications across all
existing and emerging media utilizing our experience.
 We are experts at finding and translating vital information into creative
and effective brand communications.
Company ProfileCompany Profile

3. About Public Relations
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Public Relations
• Public relations is an integral part of corporate & marketing
communication. We know image is much more than a logo or trademark
and is based on a company's ability to effectively communicate with the
community, protect its brand and issues related to their industry.
• Failure can lead to a tarnished image and negative reputation. The actions
a company's leadership takes today can affect the company's image for
many years to come. We develop convincing and relevant public relation
campaigns that reflect the current and future goals of the company's
leadership and the chance to expand the business and provide quality
products and services to the people who really matter.
 Stakeholder Relations
 Corporate Communications
 Internal Communication
 Message Management
 Crisis /Issues Management
 Events Management
 Liaison /Logistics

4. ApproachApproach
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 Publicity, Marketing & Advertising today are more
important than were ever before. Competition from all
over the world is making it more difficult to
differentiate your products and services from your
competition.
 Our mission is to create publicity and advertising that
satisfies the needs of our clients and delivers success.
 Our goal is to always exceed customer expectations.
 We can do anything you need to publicize or advertise
anything you want anywhere your desired audience is
located.
 Because we can do everything you need and we can do it
better than anyone else.
 Our publicity & advertising campaigns are designed to
increase your bottom line achievement.

5. Our Team
Lugano Consult Limited has a strong team
of public relations experts, including
journalists who have worked extensively in
the broadcast and print media in Tanzania.
We understand what makes news and
maintain a high level of media awareness
and an excellent network of contacts
throughout Tanzania and beyond.
Lugano Consult Limited offers clients a
total package of communication
management solutions, through the
following services:
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6. Our ServicesOur Services
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Strategic Communication and Planning
Well-defined communication plans that
tackle key issues and assign results driven
PR and Media Activities for each
stakeholder and audience group in both the
brand and corporate arena.
Issue/crisis management plans
Q&A documents for complex and difficult
issues
Strategic analysis and counsel for all
aspects of communication

7. ServicesServices
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Media Relations
Value adding media relations programmes that
project continuous positive messages
Crisis media communication management
In house Press Office – secondments to clients
when required
Media material – press releases, press kits,
speeches
Media Monitoring – industry evaluation of print
and electronic and online monitoring
Media Training and PR Skills Workshops

8. Services
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Event Management
 Event management for corporate events such as
AGMs.
 Brand Event Management – that focuses on the key
brand benefits in the event theme and concept.
 Launches – company, brand, product, service etc.
 Tradeshows and Exhibitions
 Press conferences and media tours
 Corporate events – lunches, dinners, cocktails etc.
 Conferences, seminars and training sessions
 Destination meetings and retreats
 Family days and team building activities

9. ServicesServices
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Media Training and PR Capacity Development
 Half day to one day media training workshops – how to work with the
media and how to perform in a media interview
 Sessions on understanding the media, effective communication,
positioning and Strategy and key message delivery - the sessions are
designed to improve the performance and build the capacity of in-house
PR departments
Stakeholder Engagement and Government Relations
 Guidance, recommendations and planning for CSR projects
 Government lobbying and relationship building for strategic alignment
 Stakeholder mapping and intelligence
 Policy development
Content Production
 Development of corporate and brand material copywriting and design
for brochures, annual reports, newsletters and advertorials.
 Production of corporate and brand video material – video news
releases, corporate videos
 Photography

10. ServicesServices
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Digital Media
 Lugano Consult Limited is also actively engaged in the
digital space.
 With blog sites, forums, social networking sites such as
Twitter and Facebook, companies and brands are being
discussed, criticized and praised.
 Consumers are talking about brands and issues online and
companies need to leverage new media to listen and
ultimately build stronger relationships with their
consumers.
 Lugano monitors online coverage and also builds
connections and rapport with key bloggers.
 We are able to help our clients manage their reputation
online as well as in the traditional media space of
newspapers, TV and radio.

11. ServicesServices
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Media Planning and Buying
 We recognize that your media budget must contain as
much purchasing power as possible. We buy the right
media to fit your budget. Benefits of our Planning
Services include:
 Preparation of media strategies in line with the
objectives and budget
 Comprehensive media budget and flowcharts for
your review
 Rate negotiation with media properties
 Value-added services negotiated to further stretch
your dollars and order preparation
 Monitoring of buy once placed and Contract review,
approval & reconciliation

12. LUGANO CONSULT LIMITED
Contact: Managing Director,
Lugano Consult Limited,
Banana Area - near Julius Nyerere Intl. Airport,
P.O. Box 42570,
Dar es Salaam,
TANZANIA.
E: luganotz.consult@gmail.com
imani.lwinga@gmail.com
T: +255 655 428 282
T:+255 785 428 282T:
T:+255 777 733 999
Blog: www.luganotz.com
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Your Image. Our Business.

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THANK YOU