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Prof. Dejan Verčič, PhD, Pristop d.o.o. & University of Ljubljana

   Euro-Med area and PR: How they can enrich each other?
Public relations

• a profession aiming at cultivation of
  mutually beneficial relations between
  organisations (peoples, countries,
  ethnicities, nations, religions, tribes) and
  their social environments, including the
  public space itself

• a socio-technological knowledge
The Barcelona process

• Political and Security Dialogue
• Economic and Financial Partnership
• Social, Cultural and Human Partnership



Albania, Algeria, Bosnia & Herzegovina, Croatia, Egypt, EU, Israel, Jordan, Lebanon, Libya,
    Mauritania, Monaco, Montenegro, Morocco, Occupied Palestinian Territories, Syria,
    Tunisia, Turkey
MedCom Labs

• virtual and physical spaces enabling
  identification and cultivation of
  Mediterranean-focused initiatives in the
  field of public relations
   – e.g. communication campaigns fighting racisim,
     supporting immigrant integration,
     environmental campaigns in the M. etc.
A working model: reflective public relations

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Prof. Dejan Vercic: Euro-Med area and PR: How they can enrich each other?

  • 1. Prof. Dejan Verčič, PhD, Pristop d.o.o. & University of Ljubljana Euro-Med area and PR: How they can enrich each other?
  • 2. Public relations • a profession aiming at cultivation of mutually beneficial relations between organisations (peoples, countries, ethnicities, nations, religions, tribes) and their social environments, including the public space itself • a socio-technological knowledge
  • 3. The Barcelona process • Political and Security Dialogue • Economic and Financial Partnership • Social, Cultural and Human Partnership Albania, Algeria, Bosnia & Herzegovina, Croatia, Egypt, EU, Israel, Jordan, Lebanon, Libya, Mauritania, Monaco, Montenegro, Morocco, Occupied Palestinian Territories, Syria, Tunisia, Turkey
  • 4. MedCom Labs • virtual and physical spaces enabling identification and cultivation of Mediterranean-focused initiatives in the field of public relations – e.g. communication campaigns fighting racisim, supporting immigrant integration, environmental campaigns in the M. etc.
  • 5. A working model: reflective public relations