This document summarizes John Paluszek's 2010 acceptance speech for the PRSA Atlas Award for Lifetime Achievement in International Public Relations. In his speech, Paluszek discusses the concept of diversity and how blending diverse ideas can lead to new systems over time. He argues that public relations can help facilitate harmonies between organizations and societies by building relationships and generating agreement. While global issues face formidable obstacles, voices that encourage communication and understanding offer hope. Paluszek is optimistic that diverse cultures and ideas converging through increased interdependence can reshape the world for the better with public relations playing a contributing role.
II. History of American Education Interactive Classroom ActivityJoelyn K Foy
This activity is based upon THE MIS-EDUCATION OF THE NEGRO by Carter G. Woodson (1933). This is Part II of four parts. Although readers have given verbal permission to post online, the audio did not convert.
The Salzburg Academy on Media and Global Change is a multidimensional initiative that provides curricular materials, training and support for journalism schools, programs and classrooms across the world. It is organized through a network of participating universities in China, East Africa, the Middle East, Eastern Europe, the UK, Latin and North America and brings together expert Faculty and around 70 students, from undergraduate to Ph.D level.
The Academy’s objective is to lead the creation of global media literacy curricula, multimedia stories, and comparative research, and to become a leading hub for global media education in the 21st Century. The curriculum developed over the past six years has led to the publication of News Literacy: Global Perspectives for the Newsroom and the Classroom by Academy Director, Paul Mihailidis. Students work in international teams and across disciplines.
http://www.salzburgglobal.org/go/sac-08
II. History of American Education Interactive Classroom ActivityJoelyn K Foy
This activity is based upon THE MIS-EDUCATION OF THE NEGRO by Carter G. Woodson (1933). This is Part II of four parts. Although readers have given verbal permission to post online, the audio did not convert.
The Salzburg Academy on Media and Global Change is a multidimensional initiative that provides curricular materials, training and support for journalism schools, programs and classrooms across the world. It is organized through a network of participating universities in China, East Africa, the Middle East, Eastern Europe, the UK, Latin and North America and brings together expert Faculty and around 70 students, from undergraduate to Ph.D level.
The Academy’s objective is to lead the creation of global media literacy curricula, multimedia stories, and comparative research, and to become a leading hub for global media education in the 21st Century. The curriculum developed over the past six years has led to the publication of News Literacy: Global Perspectives for the Newsroom and the Classroom by Academy Director, Paul Mihailidis. Students work in international teams and across disciplines.
http://www.salzburgglobal.org/go/sac-08
A Linguistic Analysis of the Gates Foundation's 2014 Annual LetterJames North
A linguistic analysis of the Gates Foundation's 2014 annual letter, exposing the neoliberal assumptions about poverty and development that underlie the the Foundation's thinking.
This document offers an overview of the Story Bridge method, including its key elements, featured projects, and team profile.
Story Bridge combines art and science to establish the practice of social transformation and peace within and across communities. Developed by Dr. Richard Owen Geer with a team of distinguished artists, scholars and scientists, Story Bridge uses true personal stories and creative expression to engage deep dialogue, enable authentic relationship building, and facilitate individual and community transformation. Through an organic process of Story, Performance, Affinity, Conversation and Engagement, it weaves the community into a more generative web that enables self and collective transcendence. It has been practiced in the U.S. and around the world for over 25 years.
Such human enhancements may include brain modifications to increae memory or reasoning capabilities, alterations to biochemistry to increase resilience to the environment or the creation of new capacities. It may also include living for much longer or alterations to our appearance to make us more attractive or more aesthetically distinct.
This transcript offers running commentary of a Sept. 27, 2011, #PRethics chat hosted by the Public Relations Society of America. The chat focused on whether public relations professionals should serve as the ethical conscience of their organizations or for their clients.
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Structured Dialogic Design and Deliberations: looking back 40 years, announcing the new publication: STRATEGIC ARTICULATION OF ACTIONS TO COPE WITH THE HUGE CHALLENGES OF OUR WORLD TODAY, and discussing future potentials for tackling highly complex challenges, creating policy options, and socio-cultural cohesion across scales and media.
The world community is struggling with not only an ecological crisis, but a change in personal attitudes and values, a crisis of our life-styles and mind-sets. Policymakers and Individuals did not adapt to the rapid changes on this planet the last 100 years, The Problematique and that an exploding “problem space” requires new “solution spaces”, new forms of dialog and deliberation, capacity building, and forms to communicate, deliberate, share and mediate when shared solutions ask for finding ways beyond the need to agree, but settle issues in view of the greater good and including the minority position. (Introduction and “historical orientation” (Heiner Benking).
After a look at the early reports of the Club of Rome 1968-1970, Stockholm 1972, the workshop will revisit progress in “social system design”, community problem solving and peace mediation, multi-track peace-making and diplomacy, and introduce the method of Structured Dialogic Design (SDD) Maria Kakoulaki, Yiannis Laouris, possibly Peter Jones.
Central part is the introduction of the new publication: STRATEGIC ARTICULATION OF ACTIONS TO COPE WITH THE HUGE CHALLENGES OF OUR WORLD TODAY by Reynaldo Treviño-Cisneros. The outcomes of the SDD process to the 15 Challenges to Humanity of the Millennium Project will be presented, and possible implications for achieving the Millennium Development Goals (MDGs), the new Sustainable Development Goals (SDGs) (since Rio 2012 on the international agenda, and what that means for our ability to cope with our Predicament. Followed by a discussion with Peter Jones and Heiner Benking about new approaches to policy-making and deliberation methods and fora in large, distributed groups. Possible interventions any time by Alexander Christakis, Walter Bogan, Ken Bausch, Peter Jones and other invited collaborators.
Summing up: A final round is planned about the challenges and impact of modern media and the recent project of Re-inventing Democracy. The workshop will be concluded by questions by the participants and a final round by the speakers.
Slides supporting discussion: Paths to Perfection: Utopia or Eutopia? Presented May 13, 2017 at Russian House 1, Jenner, CA by Liza Loop of LO*OP Center, Inc.
A Linguistic Analysis of the Gates Foundation's 2014 Annual LetterJames North
A linguistic analysis of the Gates Foundation's 2014 annual letter, exposing the neoliberal assumptions about poverty and development that underlie the the Foundation's thinking.
This document offers an overview of the Story Bridge method, including its key elements, featured projects, and team profile.
Story Bridge combines art and science to establish the practice of social transformation and peace within and across communities. Developed by Dr. Richard Owen Geer with a team of distinguished artists, scholars and scientists, Story Bridge uses true personal stories and creative expression to engage deep dialogue, enable authentic relationship building, and facilitate individual and community transformation. Through an organic process of Story, Performance, Affinity, Conversation and Engagement, it weaves the community into a more generative web that enables self and collective transcendence. It has been practiced in the U.S. and around the world for over 25 years.
Such human enhancements may include brain modifications to increae memory or reasoning capabilities, alterations to biochemistry to increase resilience to the environment or the creation of new capacities. It may also include living for much longer or alterations to our appearance to make us more attractive or more aesthetically distinct.
This transcript offers running commentary of a Sept. 27, 2011, #PRethics chat hosted by the Public Relations Society of America. The chat focused on whether public relations professionals should serve as the ethical conscience of their organizations or for their clients.
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Structured Dialogic Design and Deliberations: looking back 40 years, announcing the new publication: STRATEGIC ARTICULATION OF ACTIONS TO COPE WITH THE HUGE CHALLENGES OF OUR WORLD TODAY, and discussing future potentials for tackling highly complex challenges, creating policy options, and socio-cultural cohesion across scales and media.
The world community is struggling with not only an ecological crisis, but a change in personal attitudes and values, a crisis of our life-styles and mind-sets. Policymakers and Individuals did not adapt to the rapid changes on this planet the last 100 years, The Problematique and that an exploding “problem space” requires new “solution spaces”, new forms of dialog and deliberation, capacity building, and forms to communicate, deliberate, share and mediate when shared solutions ask for finding ways beyond the need to agree, but settle issues in view of the greater good and including the minority position. (Introduction and “historical orientation” (Heiner Benking).
After a look at the early reports of the Club of Rome 1968-1970, Stockholm 1972, the workshop will revisit progress in “social system design”, community problem solving and peace mediation, multi-track peace-making and diplomacy, and introduce the method of Structured Dialogic Design (SDD) Maria Kakoulaki, Yiannis Laouris, possibly Peter Jones.
Central part is the introduction of the new publication: STRATEGIC ARTICULATION OF ACTIONS TO COPE WITH THE HUGE CHALLENGES OF OUR WORLD TODAY by Reynaldo Treviño-Cisneros. The outcomes of the SDD process to the 15 Challenges to Humanity of the Millennium Project will be presented, and possible implications for achieving the Millennium Development Goals (MDGs), the new Sustainable Development Goals (SDGs) (since Rio 2012 on the international agenda, and what that means for our ability to cope with our Predicament. Followed by a discussion with Peter Jones and Heiner Benking about new approaches to policy-making and deliberation methods and fora in large, distributed groups. Possible interventions any time by Alexander Christakis, Walter Bogan, Ken Bausch, Peter Jones and other invited collaborators.
Summing up: A final round is planned about the challenges and impact of modern media and the recent project of Re-inventing Democracy. The workshop will be concluded by questions by the participants and a final round by the speakers.
Slides supporting discussion: Paths to Perfection: Utopia or Eutopia? Presented May 13, 2017 at Russian House 1, Jenner, CA by Liza Loop of LO*OP Center, Inc.
BuildingTransculturalTeamsUsing Personal StoriesVannaSchrader3
Building
Transcultural
Teams
Using Personal Stories to Build Professional
Relationships… Across Cultures
(Originally submitted as Interpretive Transcultural
Storytelling Method: A Contextual Narrative Approach to
Interpreting Transcultural Relationships)
Kent Mankins, Ph.D., M.Ed., N.C.C., L.M.H.C.
Copyright 2007
Preface
This book is an adaptation of my Ph.D. dissertation
presented at the University of Buckingham, UK in 2007. As
such this will not be a typical “commercial” work. Some
of the more academic requirements such as the declaration
and other elements have been deleted. In addition, please
forgive some of the formatting issues which were
unavoidable in converting this to a different format.
Building Transcultural Teams is offered as a resource
for those who may be interested in fields such as: cultural
studies, management, multicultural team building, and
leadership. If I can be of any assistance, feel free to
email me at: [email protected]
Abstract
Kenneth Mankins
Building Transcultural Teams
Research Question: How can hermeneutic methodology and
narrative
storytelling identify and enrich cultural differences and
enhance communication, deepen understanding and create
synergy in multicultural organizations?
As the global economy continues expanding, managers and
organizations will be faced with issues that may have gone
unaddressed in the past. While opportunities for synergy
and creative emergence have increased, so has the potential
for conflict. The Interpretive Storytelling Method was
birthed from an observation of the growing multicultural
climate and the predominantly quantitative nature of
multicultural management literature. The purpose of the
present research is to develop a model utilizing hermeneutic
methodology and narrative storytelling as a protocol for
teambuilding in multicultural settings. The project begins
with an overview of the global cultural climate and
multicultural literature. Hermeneutics and narrative
storytelling then provide a backdrop from which the ITSM
unfolds. In working with multicultural teams from several
organizations, the case studies provide insight into the
contributions the Interpretive Transcultural Storytelling
Method can make, as well as areas in which further research
is warranted.
Table of Contents: Interpretive Transcultural
Storytelling Method
� Title Page 1
� Preface 2
� Abstract 3
� Table of Contents 4
Beginning
Chapter 1: Introduction to the Method 7
1. Research Question
2. The Problem
2.1 The Growing Global Economy
2.2 The Traditional Approach to Multicultural
Management
Chapter 2: Literature Review II: 20
Multicultural Material in
Breadth
Chapter 3: Literature Review III: 36
Multicultural Material In-depth
Chapter 4: Methodology Part I 76
Chapter 5: Methodology Part II 91
5.1: The Objective of the Present Research
5.2: The Choice for the present research
5.3: The Methodological Matrix: Hermeneutics
5 ...
Liu Lingzhi LiuEAD IIPaul Hufker September 16th Universa.docxcroysierkathey
Liu
Lingzhi Liu
EAD II
Paul Hufker
September 16th
Universal traits among the world
Throughout the entire human history, people have never stopped debating about the issue of “what universal traits is” . A universal trait is the term to describe that every individual is sharing the same cultural background worldwide. However, for most people around the world their opinions toward “universal trait”are not balanced. According to the author Ethan Watter ’s “ Being Weird: How Culture Shapes the Mind “ , Kwame Appiah’s articles of “ Making Conversation” and “ The Primacy of Practice” , all of these articles are discussing about the universal traits but with a different view of it . Though people may come from different backgrounds, each person has his right to form their own recognition of the world in three ways: education, changing perspective of stereotypes and the conviction of human rights.
Appiah mentioned in his article “ Making Conversation” that under this diverse world, the key to become “cosmopolitan” is “globalized”. However, under the current society, it is hard for people to abandon their own background and fit in the world stage. The way to better solve this problem is through education. Education is the key to unlock the barriers between all odds around the world. “One is the idea that we have obligations to others, obligations that stretch beyond those to whom we are related by the ties of kith and kind, or even the more formal ties of a shared citizenship. The other is that we take seriously the value not just of human life but of particular human lives, which means taking an interest in the practices and beliefs that lend them significance.” One of education's responsibilities is to teach people how to be responsible citizens in any given society. For example , the existence of law is to preventing people from making mistakes.
Since the world has never been this globalized before ,changing perspective of stereotype is necessary for diversified society . “It’s generally agreed that all of us see the world in ways that are sometimes socially and culturally constructed, that pluralism is good, and that ethnocentrism is bad.”[920 ] It is all agreed that currently international interaction play a major role in all society , thus , it is important to recognize people from different backgrounds and places . It was found that where you grew up, and your culture affected how drastically the illusion was seen. Results reported Americans struggling the most to see identical lines. Understanding different cultures and traditions could help you be open-minded in order to become globalized . It had previously been assumed that Western culture was a good basis for human similarities. “the very way we think…makes us distinct from other humans on the planet” (497). The lack of cross cultural research has lead to wide misunderstandings about human kind. Scientists must reevaluate the way they think about the human brain, because i ...
Strong Compare and Contrast Essay Examples. Compare And Contrast Essay Outline Template – Telegraph. 014 Essay Example Compare Contrast Essays ~ Thatsnotus. Comparative Essay - 10+ Examples, Format, Pdf | Examples. Compare and contrast essay. The Elements of a Compare-Contrast Essay. How to Write a Compare & Contrast Essay | Structure | Example | Topics. Compare and Contrast Essay: Definition, Outline and Useful Examples • 7ESL. 022 Compare And Contrast Essay Outline Template Printables Corners .... What makes a compare-contrast essay successful? | Academic Marker. Compare Contrast Essay Graphic Organizer | Printable Calendar Template .... Essay structures compare contrast. Sample of compare and contrast essay with thesis statement. Thesis .... How to Structure Comparison/Contrast Essays.
Copyright 2022 Post University, ALL RIGHTS RESERVED
Due Date: 11:59 pm, Thursday of Unit 8
Points: 100
Overview:
Throughout the term, you have studied events that shaped the history of the United
States. To demonstrate your understanding of U.S. history from the Reconstruction to
the modern era, choose one of the thematic essays below. You will write a paper
detailing your answer.
Instructions:
• Choose one of the following essay choices:
o Immigration - Compare the geographical trends and tensions surrounding
the issue of immigration and the United States government response to
these tensions for the years 1880 to 1925 and 2000 to the present day.
o Technology – Analyze the impact of technology on society and politics in
the 1920s, 1950s, and 2000s. In what ways was the effect on society and
politics in each of these time periods similar and different?
o War and Politics – Compare and contrast the post-World War I Red Scare,
the post-World War II anticommunism campaign, and the war on terrorism
after the Iraq War and September 11th. What effect did fear have on
political decisions, elections, and domestic/foreign policies?
• Include an introduction with a thesis statement, multiple body paragraphs, and a
conclusion.
Requirements:
• The paper should be 3-5 written pages, excluding title and reference page.
• There should be at least 5 reputable sources included in the paper.
• APA format, including an in-text citation for referenced works.
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
HIS202 – US History II
Final Thematic Essay Assignment
Copyright 2022 Post University, ALL RIGHTS RESERVED
Evaluation Rubric for Final Thematic Essay Assignment
CRITERIA Deficient
Development
Needed
Proficient Exemplary
(0-1 points) (2-4 points) (5-7 points) (8-10 points)
Thesis
Statement
Unclear or
incomplete and
does not
demonstrate
an
understanding
of social
studies
concepts.
Weak or
inadequately
developed, and
marginally
demonstrates
an
understanding
of social studies
concepts.
Clear,
developed, and
demonstrates
a limited
understanding
of social
studies
concepts.
Clear, well-
developed,
and
demonstrates
an analytical
understanding
of social
studies
concepts.
(0-7 points) (8-13 points) (14-19 points) (20-25 points)
Addressed
Essay
Question
Does not
answer all
aspects of the
essay
questions, is
missing
information,
and/or
provides
inaccurate
information.
Lacks support
by research
and examples,
may include
inaccurate
information.
Does not
demonstrate
understanding
of content.
Inadequately
answers all
aspects of
essay question
or is missing
information.
Supported by
limited research
and examples,
which may
include
inaccuracies.
Minimally
demonstrates
understanding
of content,
demonstrates
gaps in
understanding.
Minimal ...
The World Public Relations Forum at Stockholm, June 14th -15th , 2010
Your opportunity to help shape the future of public relations and communication management.
Perception of MENA* countries: partners or developing countries?
►Geopolitical implications:
►post-colonial heritage
►recent history
►cultural clash
►religious fundamentalism
►democracy at work
►Professional development of
communication and toolkit to foster
dialogue: another clash?
*MENA – Middle-East and North African
A profession aiming at cultivation of
mutually beneficial relations between
organisations (peoples, countries,
ethnicities, nations, religions, tribes) and
their social environments, including the
public space itself.
The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
“Diversity: what it means – and what it could mean – in the global society and the global public relations profession”
1. 2010 Atlas Award Presentation
On International Public Relations
“Diversity: what it means – and what it could mean – in the global society and the
global public relations profession”
John Paluszek
Senior Counsel, Ketchum
Chair, Global Alliance For Public Relations and Communication Management
2010 Recipient
PRSA Atlas Award for Lifetime Achievement
In International Public Relations
Summary Remarks
Presented October 17, 2010
PRSA International Conference
Washington, D.C.
1
2. “Diversity: what it means – and what it could mean – in the global
society and the global public relations profession”
John Paluszek
Senior Counsel, Ketchum
Chair, Global Alliance For Public Relations and Communication Management
-------------------------------
Thank you, all, and especially you, Dean.
I join Dean in a warm welcome to all here tonight and thank you very much for
being here.
Dean was kind enough to nominate me for this year’s Atlas Award. And I
suspect that members of the PRSA Honors and Awards Committee, after
extended study of the credentials of this year’s candidates, finally threw up their
hands and simply said, “Oh, let’s just give it to the person with the largest
family!”
And they did.
And they – my wonderful family – are all here tonight, having travelled from
Massachusetts, New York and New Jersey and even from Tenley Circle and
Alexandria. To them, a special “thank you”, and this tip: the cuisine tonight is
way better than what we served back in the day, so please clean your plates!
2
3. So too, some dear friends and colleagues from my very supportive, long-time
employer, Ketchum, are with us tonight and I am so pleased to see them.
And a hearty welcome too, to all the PRSA friends and colleagues from various
parts of the country -- as well as colleagues from various parts of the world,
especially our visitors from Sweden who, in June, hosted the very successful
World Public Relations Forum.
There are, of course, many people to thank, and many reasons to be thankful,
tonight. It is a memorable night for me – exceeding even my euphoria years ago
with the election of the Polish Pope. And I’m especially grateful that the award is
not being bestowed posthumously.
For those who aren’t familiar with the pleasant obligations of the recipient of the
Atlas Award, they go something like this: The honoree is asked to create an
Award “paper”, a quasi-academic tome on the topic of his or her choice. I believe
you each have a copy of mine; at about forty-five minutes of reading time, it will
be a blessing for insomniacs.
Then there is this presentation tonight of alleged “highlights” – or in my case,
not “highlights”, just excerpts. Incidentally, you’ll be relieved to learn that tonight
we will apply the “mercy rule for after- dinner speeches” – at twenty minutes the
game is over. Because it’s been said that “acceptance speeches are definitely a
lot better to give than to receive”.
3
4. Then tomorrow, there is a two-minute ceremony at the PRSA Conference lunch
when the award is actually bestowed.
Forty five minutes. Twenty minutes. Two minutes. You can see where this is
going.
You may have noted that I’ve chosen to talk about “diversity”.
I suggest that we begin to examine that subject with the quotation at the top of
the Atlas Award paper. It’s from a rare book I wrote in 1981. It wasn’t supposed
to be a rare book, but it became rare when only about a dozen people bought it
– ten from family.
The quote alludes to hybrid walnut trees in California. I refer to it now as a
metaphor for this discussion of “diversity.” Because I want to take the subject of
“diversity in public relations” to a different place.
You see, I intend to briefly examine not the justifiably well-discussed issue of
justice and equality for individuals but rather diversity in the sense of the
blending diverse ideas. Blended ideas, and cultures, that over time, beget new
political, economic and social systems.
Nothing less than blended diverse ideas that can change the world.
MSNBC , somehow, must have a sleuth who learned about this because
apparently not trusting me to deliver on this idea, it ran this full page ad in The
New York Times this week:
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5. “IT’S TIME TO CELEBRATE THE BEST IDEAS,
NO MATTER WHERE THEY CAME FROM.”
And the Times and Newsweek also offered a couple of recent pungent quotes:
Here’s the Times in a recent promotional exclamation:
“Great organizations [and they might well have said, great societies] thrive and
grow on a diversity of thoughts and ideas.”
And Newsweek added, tellingly:
“To be creative, requires divergent thinking (generating many unique ideas) and
convergent thinking (combining those ideas into the best result).
Tom Friedman, recently presenting that Newsweek gem, added this: “And where
does divergent thinking come from? It comes from being exposed to divergent
ideas and cultures and people and intellectual disciplines.”
So California’s hybrid walnut trees stand as a metaphor for what can also happen
in global sociology. That’s because cultural anthropologists have told us that a
merger of cultures can produce a strong, influential and lasting society. A hybrid,
if you will. Think Greco-Roman. Or, perhaps, the epitome of cultural blending,
America.
Yes, over time, cultures do evolve. Nations do change. Societies and
their political and economic systems do develop.
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6. And often, over time, public relations – in theory and in practice -- can
help in such transitions.
I am going to contend that “the case for public relations” in this global social
evolution rests on a very solid foundation, a central concept of our profession.
That concept was, I believe, first articulated by Alan Center at a Public Relations
Society of America conference several decades ago. Alan said that a true
profession must generate a fundamental social benefit. For medicine, it’s health.
For law, it’s order. And for public relations, it’s harmony.
Harmony. In this context, that may sound naïve or ethereal -- or presumptuous,
pretentious or arrogant -- as a public relations objective or outcome. But it need
not be any of those. It is actually accurate and quite scalable:
Because if we truly operate ethically at the interface between an organization
and society … if we genuinely apply communications to build reciprocal
relationships … if the resulting dialogue generates agreement and cooperation
between a buyer and seller; an investor and an enterprise; an employer and
employee; government and citizens and – yes, between and among nations – …
then harmonies follow.
The Global Alliance For Public Relations and Communication Management is
attempting to make this case in our new “Stockholm Accords” program. The
“Accords”, now being advanced by public relations professionals around the
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7. world, present a new articulation of this critical role for public relations in the
evolving digital society.
Overcoming formidable obstacles
Agreement and cooperation in the global society -- difficult to achieve? Certainly.
Elusive? No doubt. Sustainable? Only sometimes. Formidable obstacles surely
exist.
But even in the face of the many daily distressing and discouraging headlines, I
choose to be like the ingénue in the musical “South Pacific” -- a “cockeyed
optimist”. Despite dispiriting ideological violence, unending international tension
and the dissonance that echoes in today’s greatly fragmented yet increasingly
polarized media, there are nevertheless persuasive voices that encourage two-
way communication, dialogue and, ultimately, mutual understanding.
If time allowed tonight – and it surely doesn’t with the “mercy rule” – we might
try to examine this in connection with any of a number of global issues. But for a
moment, let’s examine the existential global issue that has been called “Islam
and the West.”
There are influential voices that must be heard on this.
One such voice is that of Valin Nasr, a Tufts University professor who recently
wrote that over the long term, our interconnected world with its economic
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8. integration may well trump some critical ideological differences. But he has said
it much better than I, so I quote:
“… there is a vital but unseen rising force in the Islamic world – a new business-
minded middle class – that is building a vibrant new Muslim world economy …
and their distinct blending of Islam and capitalism is the key to bringing lasting
reform and to defeating fundamentalism…They are the people the West can and
must do business with.”
That point of view resonated with me when I visited the beautiful Blue Mosque in
Istanbul last year. Because at the main entrance of this architectural marvel,
these words of the Prophet are inscribed in white calligraphy:
A merchant is the beloved of God.
Interestingly, a few decades ago, in a very different culture and idiom, Vernon
Walters, an American general-turned-diplomat, offered this very compatible point
of view:
“Let us work to make the world so economically-interdependent that war will go
out of style.”
And for those of us in public relations, the sentiments of one of our own –
Shameem Abdul Jalil, a member of the Global Alliance Board who is a banking
executive in Kuala Lampur and a devout Muslim – may resonate even more
directly:
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9. “Managing diversity is not an easy agenda, but implementing the right public
relations strategies …promises optimism. No one can deny the vital role public
relations plays in ensuring that communities reap the benefits of diversity
through building bridges rather than barricades. This applies to multi-ethnic
relations within a given nation or across borders.
“… I support this Islamic response to diversity and pluralism…The middle ground
– neither apologetic nor rejectionist is -- actually the best hope of the twenty first
century in realizing better relations all round…The Qur’an is inclusive in spirit
viewing truth and knowledge in all forms as the common property of all human
beings regardless of their origins.”
By the way, Shameem Jalil’s sister holds cabinet rank in the Malaysian Islamic
national government. She is the Minister for Women, Family and Community.
We don’t have that kind of national department, do we?
One more voice with a different but relevant message is worth pondering on this
issue: My friend, David Holdridge, who has spent six years working for a
charitable NGO in the Middle East, recently wrote that in that region of the
world,
“Sovereignty is not what it used to be … Now the new technologies and a youth
fed up with a century of war and despair are silently, but inexorably, creating a
union… They are, in historic proportions, going online. They are accelerating
daily the great trade in ideas over the World Wide Web.”
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10. The Public Relations Effect
Can public relations professionals, in our day-to-day work, help connect the
cultures – the societies – that generate these thoughts? Maybe not every day.
Maybe not directly. But with the creativity and the instinct for harmony inherent
in professional public relations we can certainly make a contribution.
There is a particularly stimulating opportunity here for international public
relations professionals. It’s in the area of public diplomacy and international
exchange programs.
One of the best examples with which I’ve been involved is the “Arab and
American Business Fellowship” run by Business For Diplomatic Action, a private-
sector initiative composed of leaders from public relations, advertising, academia,
government and civil society organizations.
“The Arab American Fellowship Program” is an exchange in which young
business leaders from the Arab world and American counterparts visit each
others’ business organizations and communities learning not only business
philosophies and operations but, importantly, each others’ cultures as well.
Global interdependence – indisputable
Now, on a macro level, it’s indisputable that global interdependence prevails –
for good or for ill. As an optimist, I choose “for good”, and proudly accept the
designation of “globophile” (joining “The First Globalists’, John Zogby’s
description of today’s young adults, 18 to 29 years old.)
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11. Here’s some evidence of our multi-polar world where diverse ideas are
converging to re-shape geopolitics, business, and virtually every social
institution:
1. We are increasingly, linked by trade, capital flows, development, tourism,
education, and, of course, information/communication technology.
Unfortunately, we are also connected by epidemics and other natural
disasters, crime, terrorism, ideological conflict and global issues in
environment, natural resources, immigration and poverty.
2. Capitalism: Yours, Mine or Ours? The choice among economic systems is no
longer limited to “laissez faire, free market capitalism” (Ayn Rand and Milton
Freedman) … and the current wobbly democratic, mixed-economy capitalism
… and authoritarian, state capitalism (China). Now comes a possible new
blend, “Capitalism 4.0”, a projection of Anatole Kaletsky, editor-at-large of
The Times of London, in which “smaller, smarter government” would partner
more effectively with the private sector.
Which will become the “new normal”?
3. Multilateral institutions and rising national powers are re-shaping global
finance and economics. The traditional Group-8 of influential national
economies has morphed into the Group-20. The new Basel III agreement
mandates greater capital reserves for banks around the world. Experts look to
The International Monetary Fund for global coordination.”Brick” used to mean
a humble building material; now “Bric” signifies the fast-growing economies,
and influence, of Brazil, Russia, India and China.
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12. 4. In 2009, the international share of revenue at six major U.S. tech companies
ranged from 82% for Oracle to 50% for Cisco. Coca Cola reported that in the
first quarter of 2010, about three-quarters of its revenue came from outside
North America. Burger King is owned by a Brazilian group of investors while
Seven Eleven convenience stores are the property of a Japanese investment
consortium.
5. Business zeitgeist: What was once essentially a European concept, “Corporate
Social Responsibility” (or “Sustainability”), has swept across the globe. Some
6200 companies (and, I’m happy to say, Ketchum is one of them), have
pledged to operate according to the United Nations Global Compact principles
in environment, human rights, labor rights and anti-corruption; to maintain
membership in the Global Compact, these companies must file annual
“Communications of Progress”.
The annual “social report” now published by a reported 4,000 companies may
soon be fully integrated into the annual financial report that is mandated by
most national financial regulatory bodies. A powerful new consortium of
international professional societies, The International Integrated Reporting
Committee, is committed to make this happen.
6. Education: A key finding of the University of Maryland 2009-2010 “first study
of how public relations students are being educated around the world”
(conducted for The Global Alliance and the Commission on Public Relations
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13. Education and sponsored by The Public Relations Society of America
Foundation): “Although we found that curricula are shaped somewhat by each
country’s history, politics, economics and social values, there is still a common
core of course work that parallels the five-course model adopted by the
Commission on Public Relations Education.”
7. And, of direct interest to those of us in public relations, several major
international counseling firms are now generating half, or more, of their
revenues and profits internationally.
Public Relations, A Global Profession
And what of the diversity of ideas within the global public relations profession?
First, let’s agree that public relations “travels well”. Its central idea – applying
communications to build or maintain reciprocal relationships – is protean. It is
adaptable to many political, economic and social systems. So, the central
concept, i.e. relations with the public, is manifested, but with many cultural
variations that relate to tradition, custom and law around the world.
For many years, I’ve had the great benefit of traveling the world over on behalf
of my very supportive employer, Ketchum, for the Public Relations Society of
America and as an officer – and most recently, chair -- of The Global Alliance For
Public Relations and Communication Management.
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14. Here are only a few of many possible examples of diversity in public relations
practice around the world that have greatly impressed me:
• Dubai: The Mideast Public Relations Association, a Global Alliance member,
requires that its Associate Members, analogous to PRSA’s “Young
Professionals”, commit to at least ten hours of continuous professional
development each year of their membership.
• China: Universities teaching public relations mainly prepare their students to
represent China favorably on the world stage. Events like the Beijing Olympics
and the Shanghai World’s Fair have represented great opportunities for the
students to apply their talents.
Also, Ketchum now has six offices in China. This “capitalist invasion” is no
doubt causing Mao to turn over in his grave; and it’s likely a dervish-like spin
because one of our key services is presenting transparency counsel for
Chinese government-owned companies who have decided to seek capital on
international stock markets.
• Vietnam (Yes, that Vietnam): Even as public relations principles take root in
Vietnam, cultural traditions heavily influence its practice. For example, fearing
that Vietnamese youth will be negatively influenced by social media and
Western culture that glorify personal fame, the government has blocked
Internet sites such as Face Book and is developing its own social networking
platform.
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15. • New Zealand: At Waikato University, the public relations major is taught in
The School of Management.
• Indonesia: A leading university in Jakarta has developed an introductory
public relations course for professionals in other disciplines – accounting,
finance and marketing – who plan to remain and grow in those disciplines.
• Canada/U.S./South Africa: Accrediting bodies in these countries are sharing
information as they work toward developing a public relations entry-level
credential.
• Brazil and Puerto Rico: Public relations professionals must be licensed by the
government in order to practice.
• Austria: The national public relations association has a Corporate Social
Responsibility Lab “to strengthen the association’s CSR and its responsibility to
claim a major role in CSR for the PR profession.”
• Russia: A few years ago, I attended a celebration in St. Petersburg marking
the tenth anniversary of the introduction of public relations education in that
country. Faculty and students from Russian universities travelled from the far
reaches of that country – as distant as Vladivostok, seven time zones away –
to participate in the celebration.
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16. The Global Alliance’s “Country Landscapes” project, accessible on the GA website
at (www.globalalliancepr.org), presents in-depth profiles on such diversity of
public relations practice in some twenty-two countries around the world.
All of this having been said, is there something like a “sound-bite summary” for
so broad and deep a topic? If there is, it’s the simple mantra The Global Alliance
projects continually to our members and other professionals in seventy countries
around the world:
We can – and we must -- all learn from each other.
And in doing so, as we continue to share the diverse ideas that are powering
progress in the global society – as well as in our profession – we’d do well to
remember the advice offered by Dr. Klaus Schwab, founder and executive
chairman of the World Economic Forum, who addressed this year’s Global
Alliance World Public Relations Forum in Stockholm:
“Public relations [has] become even more crucial … provided global and other
issues are addressed in the framework of all stakeholders.”
One adds to the counsel of so distinguished a leader with caution. But it does
seem appropriate to conclude this year’s Atlas Award presentation with this:
Let us embrace change. But more than that, let’s help lead such change in a
positive direction by applying the principles of public relations. And let’s proceed
in the context of a global profession contributing to a global society that is
diverse yet interdependent and progressive.
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17. Yes, we can … – and we must – all learn from each other.
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