This document provides a recommended reading list for public relations professionals. It lists over 30 books related to public relations, communication management, and media relations. For each book, it provides the title, author, publisher, and ISBN number. The reading list covers a wide range of topics within the field of public relations including corporate communication, public affairs, reputation management, and strategic planning.
The document summarizes a presentation on the Facebook economy and social marketing ecosystem. It discusses:
1) The growing economic impact of Facebook, estimating its global economic impact was over €50 billion in 2011.
2) The emerging social marketing ecosystem, which is rapidly maturing driven by funding and acquisitions. Early social media companies are pursuing IPOs.
3) How demand from marketers for social media solutions is driven by CMOs initially and will involve more CTOs over time. Point solutions are giving way to integrated platforms to manage the increasing demand across various levels of social media use.
Public Engagement: Survive and Thrive in a Bigger Society Vol. 3Edelman Digital
The third volume of Edelman’s annual publication, Public Engagement: Survive and Thrive in a Bigger Society, is a collection of thought pieces written by the UK team in which we continue to explore the shifting media, thought and working landscapes that we inhabit, as well as the increasingly complex relationship between businesses, brands, government, the media and society.
The document summarizes news from the Global Alliance, including a new partnership with an international CSR reporting organization and welcoming new members. It also discusses a study finding cultural differences in how European companies communicate about CSR activities. Additional sections highlight upcoming conferences, industry news such as a digital hub for the Stockholm Accords, and education/research articles on topics like PR education globalization.
This newsletter provides summaries of recent developments in public relations and integrated reporting:
- A new guidance document for integrated reporting of financial and sustainability data was published in Johannesburg by Professor Mervyn King.
- A Global Alliance interview with David R. Holdridge provided insights into the impact of the internet on recent events in the Middle East.
- The Shanghai Public Relations Association reported on its efforts to advance the PR profession in China, including a new code of ethics.
The document summarizes news from the Global Alliance, including:
- A World Public Relations Forum was held in Stockholm where over 400 professionals endorsed "The Stockholm Accords" calling for using PR to build trust and sustainable communities.
- The GA published its 2009 annual report and supports members with association management training.
- The GA also represents members at the UN and other international events on topics like sustainability and the financial crisis.
The Global Alliance Chair was awarded an international honor by PRSA. The 2012 World Public Relations Forum will be held in Australia. The Shanghai Public Relations Association joined the Global Alliance, becoming the ninth association to join in 2010. The Stockholm Accords on advocacy for the public relations profession are gaining momentum around the world. The Global Alliance is focusing on regional representation and programming in 2011.
This document summarizes John Paluszek's 2010 acceptance speech for the PRSA Atlas Award for Lifetime Achievement in International Public Relations. In his speech, Paluszek discusses the concept of diversity and how blending diverse ideas can lead to new systems over time. He argues that public relations can help facilitate harmonies between organizations and societies by building relationships and generating agreement. While global issues face formidable obstacles, voices that encourage communication and understanding offer hope. Paluszek is optimistic that diverse cultures and ideas converging through increased interdependence can reshape the world for the better with public relations playing a contributing role.
The document summarizes a presentation on the Facebook economy and social marketing ecosystem. It discusses:
1) The growing economic impact of Facebook, estimating its global economic impact was over €50 billion in 2011.
2) The emerging social marketing ecosystem, which is rapidly maturing driven by funding and acquisitions. Early social media companies are pursuing IPOs.
3) How demand from marketers for social media solutions is driven by CMOs initially and will involve more CTOs over time. Point solutions are giving way to integrated platforms to manage the increasing demand across various levels of social media use.
Public Engagement: Survive and Thrive in a Bigger Society Vol. 3Edelman Digital
The third volume of Edelman’s annual publication, Public Engagement: Survive and Thrive in a Bigger Society, is a collection of thought pieces written by the UK team in which we continue to explore the shifting media, thought and working landscapes that we inhabit, as well as the increasingly complex relationship between businesses, brands, government, the media and society.
The document summarizes news from the Global Alliance, including a new partnership with an international CSR reporting organization and welcoming new members. It also discusses a study finding cultural differences in how European companies communicate about CSR activities. Additional sections highlight upcoming conferences, industry news such as a digital hub for the Stockholm Accords, and education/research articles on topics like PR education globalization.
This newsletter provides summaries of recent developments in public relations and integrated reporting:
- A new guidance document for integrated reporting of financial and sustainability data was published in Johannesburg by Professor Mervyn King.
- A Global Alliance interview with David R. Holdridge provided insights into the impact of the internet on recent events in the Middle East.
- The Shanghai Public Relations Association reported on its efforts to advance the PR profession in China, including a new code of ethics.
The document summarizes news from the Global Alliance, including:
- A World Public Relations Forum was held in Stockholm where over 400 professionals endorsed "The Stockholm Accords" calling for using PR to build trust and sustainable communities.
- The GA published its 2009 annual report and supports members with association management training.
- The GA also represents members at the UN and other international events on topics like sustainability and the financial crisis.
The Global Alliance Chair was awarded an international honor by PRSA. The 2012 World Public Relations Forum will be held in Australia. The Shanghai Public Relations Association joined the Global Alliance, becoming the ninth association to join in 2010. The Stockholm Accords on advocacy for the public relations profession are gaining momentum around the world. The Global Alliance is focusing on regional representation and programming in 2011.
This document summarizes John Paluszek's 2010 acceptance speech for the PRSA Atlas Award for Lifetime Achievement in International Public Relations. In his speech, Paluszek discusses the concept of diversity and how blending diverse ideas can lead to new systems over time. He argues that public relations can help facilitate harmonies between organizations and societies by building relationships and generating agreement. While global issues face formidable obstacles, voices that encourage communication and understanding offer hope. Paluszek is optimistic that diverse cultures and ideas converging through increased interdependence can reshape the world for the better with public relations playing a contributing role.
The Global Alliance for Public Relations and Communication Management is an organization with national PR associations from 70 countries and leading international PR associations as members, totaling over 175,000 practitioners and educators. Led by Chair John Paluszek, the Global Alliance aims to raise PR standards and promote the profession globally through services like country landscape reports, education studies, and their signature Stockholm Accords event, while also measuring the effectiveness and long term impact of their efforts on university curricula, C-suite appointments, and respect for the PR profession.
The Global Alliance for Public Relations and Communication Management is an umbrella organization that links PR professional associations worldwide. It seeks to enhance the PR profession through advocacy, professional standards, member development, and service to members. The document provides information on the Global Alliance's mission, history, strategic plan, leadership, members, initiatives, and membership fees. Membership offers benefits like networking opportunities and access to conferences and knowledge sharing.
The document summarizes the upcoming World Public Relations Forum in Stockholm in June 2010, which over 200 delegates from 15 nations will attend. It will result in "The Stockholm Accords" to provide a new research-based paradigm for the role of public relations. It also announces several other events from PR associations around the world, new members joining the Global Alliance, and partnerships between organizations like the Global Alliance and IPRA to advance the public relations profession worldwide.
The document invites people to attend a public relations forum in Stockholm, Sweden from June 14-15 to discuss shaping the future of the industry and enhance its role in organizational success. Provocative speakers will address how society is changing with new value networks. It will be an interactive experience for attendees to work toward a conference result called "The Stockholm Accords" and have long-term implications. The event coincides with the Nordic long night and a royal wedding in the beautiful city of Stockholm.
This document summarizes John Paluszek's speech on public relations, cultures, and corporate social responsibility given at universities in Malaysia and Indonesia in February 2010. The key messages are that public relations aims to build reciprocal relationships and harmony between organizations and their publics through open communication and compromise. Additionally, cultures evolve over time and public relations professionals can help organizations adapt to cultural changes. Public relations has also become a global profession as societies are increasingly interconnected in many ways including trade, information technology, and health issues.
Perception of MENA* countries: partners or developing countries?
►Geopolitical implications:
►post-colonial heritage
►recent history
►cultural clash
►religious fundamentalism
►democracy at work
►Professional development of
communication and toolkit to foster
dialogue: another clash?
*MENA – Middle-East and North African
A profession aiming at cultivation of
mutually beneficial relations between
organisations (peoples, countries,
ethnicities, nations, religions, tribes) and
their social environments, including the
public space itself.
The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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The Global Alliance for Public Relations and Communication Management is an organization with national PR associations from 70 countries and leading international PR associations as members, totaling over 175,000 practitioners and educators. Led by Chair John Paluszek, the Global Alliance aims to raise PR standards and promote the profession globally through services like country landscape reports, education studies, and their signature Stockholm Accords event, while also measuring the effectiveness and long term impact of their efforts on university curricula, C-suite appointments, and respect for the PR profession.
The Global Alliance for Public Relations and Communication Management is an umbrella organization that links PR professional associations worldwide. It seeks to enhance the PR profession through advocacy, professional standards, member development, and service to members. The document provides information on the Global Alliance's mission, history, strategic plan, leadership, members, initiatives, and membership fees. Membership offers benefits like networking opportunities and access to conferences and knowledge sharing.
The document summarizes the upcoming World Public Relations Forum in Stockholm in June 2010, which over 200 delegates from 15 nations will attend. It will result in "The Stockholm Accords" to provide a new research-based paradigm for the role of public relations. It also announces several other events from PR associations around the world, new members joining the Global Alliance, and partnerships between organizations like the Global Alliance and IPRA to advance the public relations profession worldwide.
The document invites people to attend a public relations forum in Stockholm, Sweden from June 14-15 to discuss shaping the future of the industry and enhance its role in organizational success. Provocative speakers will address how society is changing with new value networks. It will be an interactive experience for attendees to work toward a conference result called "The Stockholm Accords" and have long-term implications. The event coincides with the Nordic long night and a royal wedding in the beautiful city of Stockholm.
This document summarizes John Paluszek's speech on public relations, cultures, and corporate social responsibility given at universities in Malaysia and Indonesia in February 2010. The key messages are that public relations aims to build reciprocal relationships and harmony between organizations and their publics through open communication and compromise. Additionally, cultures evolve over time and public relations professionals can help organizations adapt to cultural changes. Public relations has also become a global profession as societies are increasingly interconnected in many ways including trade, information technology, and health issues.
Perception of MENA* countries: partners or developing countries?
►Geopolitical implications:
►post-colonial heritage
►recent history
►cultural clash
►religious fundamentalism
►democracy at work
►Professional development of
communication and toolkit to foster
dialogue: another clash?
*MENA – Middle-East and North African
A profession aiming at cultivation of
mutually beneficial relations between
organisations (peoples, countries,
ethnicities, nations, religions, tribes) and
their social environments, including the
public space itself.
The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the profession
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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Global Alliance essential reads for public relations 2010
1.
ESSENTIAL READS FOR PUBLIC
RELATIONS PROFESSIONALS #1
Global Alliance for Public Relations and
Communication Management
Global Alliance Platinum Sponsors
Global Alliance for Public Relations and Communication Management ● c/o USI Universtià della Svizzera italiana
via Giuseppe Buffi 13 CH-6900 Lugano ● Switzerland phone +41 58 666 46 05 ● fax +41 58 666 47 39
e-mail info@globalalliancepr.org ● website www.globalallincepr.org
2. Global Alliance Recommended Reading List for Public Relations Professionals Page 2 of 6
Book Cover Title Author Publisher ISBN
All About Public Relations Roger Haywood McGraw Hill 0-0708-4760-6
Analyzing Media Messages Daniel Riffe, Lawrence Erlbaum 0-8058-2019-1
Stephen Lacy, Associates Inc.
Frederick G. Fico (1998)
Building Customer Misc. West Publishing Co. 0-3149-7970-0
Relationships Through Public
Relations: Industry Leaders
on Creating a Reputation,
Maintaining Your Brand and
Establishing
Communication as Francois Cooren, Lawrence Erlbaum 0-805-8581-3X
Organizing James R. Taylor, (2005)
Elizabeth J. Van
Every & Senem
Guney
Corporate Branding Majken Schultz & CBS Press (2006) 0-8763-0014-03
Yun Mi Antorini
Corporate Communication: Peggy Simcic Gyldendal 8-2053-0595-1
[No Image] Strategic Approach to Bronn & R. Wiig Akademisk
Building Reputation Berg
Corporate Public Affairs Otto Lerbinger Lawrence Erlbaum 0-8058-5643-9
(2006)
Corporate Reputation Leslie Gaines- John Wiley & Sons 0-4701-7150-2
Ross (2008)
Creating Corporate Soul: The Roland Marchand University of 0-5202-2688-7
Rise of Public Relations & California Press
Corporate imagery in (1998)
American Big Business
3. Global Alliance Recommended Reading List for Public Relations Professionals Page 3 of 6
Book Cover Title Author Publisher ISBN
The Debate over Corporate Steve May, Oxford University 0-1951-5953-1
Social Responsibility George Cheney & Press (October
Juliet Roper 1999)
(Eds.)
Effective Media Relations: David Wragg, Kogan Page Ltd (3rd 0-7494-4380-4
How to Get Results Alison Theaker & Edition) (June 2005)
Michael Bland
Effective Public Relations Scott M. Cutlip, FT Prentice Hall 0-1312-3014-X
Allen H. Center, (September, 2005)
and Glen M.
Broom
Effective Writing Skills for John Foster Kogan Page Ltd 0-7494-4381-2
Public Relations (PR in (April, 2005)
Practice)
Full Frontal PR: Building Richard Laermer Bloomberg Press 1-5766-0181-1
Buzz About Your Business,
Your Product, or You
The Future if Excellency in Elisabeth L Toth Lawrence Erlbaum 0-8058-5596-3
Public Relations & (Ed.) Associates Inc.
[No Image] Communication (August 206)
Management: Challenges for
the Next Generation
It’s Not Just PR: Public W. Timothy Wiley/Blackwell 1-4051-4406-8
Relations in Society Coombs & Sherry (March, 2008)
J. Holiday
Mastering Public Relations Aeron Davis Palgrave Macmillian 0-2305-4930-6
(2007)
The New PR Toolkit: Deidre FT Prentice Hall 0-1300-9025-5
Strategies for Successful Breakenridge & (February, 2003)
Media Relations Thomas J.
DeLoughry
4. Global Alliance Recommended Reading List for Public Relations Professionals Page 4 of 6
Book Cover Title Author Publisher ISBN
The New Rules of PR and David Meerman John Wiley & Sons 0-4701-1345-6
Marketing Scott (Jan, 2010)
Planning and Managing PR Anne Gregory Kogan Page Ltd 0-7494-2991-7
Campaigns (November 2000)
PR! A Social History of Spin Stuart Ewen Basic Books ()1996 0-4650-6179-6
Public Relations: Strategies & Denis L. Willcox, Allyn & Bacon 0-2054-0453-7
Tactics Phillip H. Ault, (September 2004)
Warren K. Agee &
Glen T. Cameron
Public Relations and Betteke can Ruler Walter de Gruyter 3-1101-7612-2
Communication Management and Dejan Vercic (2004)
in Europe
Public Relations Democracy: Aeron Davis Manchester 0-7190-6069-9
Public Relations, Politics & University Press
the Mass Media in Britain (January 2002)
The Public Relations Alison Theaker Routledge 0-4154-2802-5
Handbook (JANUARY, 2008)
5. Global Alliance Recommended Reading List for Public Relations Professionals Page 5 of 6
Book Cover Title Author Publisher ISBN
Public Relations Research: Ansgar ZerfaB, VS Verlag für 9-7835-3115-
European & International Betteke Van Ruler Sozialwissenshaften 6026
Perspectives and Innovations & Sriramesh
Krishnamurthy
(Eds.)
Public Relations Strategy Sandra Oliver Kogan PAGE Ltd 0-7494-4865-2
(January 2007)
Public Relations Theory II Carl H. Botan & Lawrence Erlbaum 0-8058-3385-4
Vincent Hazleton Associates (2006)
(Eds.)
Public Relations: A Practical Philip Henslowe Kogan Page Ltd 0-7494-2937-2
Guide to the Basics (December 1998)
Public Relations: Paul Baines, John Butterworth- 0-7506-5724-3
Contemporary Issues & Egan & Frank Heinemann
Techniques Jefkins (November 2003)
Public Relations: Critical Jacquie L’Etang & Lawrence Erlbaum 0-8058-4618-2
Debates & Contemporary Magda Pieczka (2006)
Practice (Eds.)
Public Relations: Principals & Philip J. Kitchen Thompson Learning 1-8615-2091-3
Practice (April 1997)
6. Global Alliance Recommended Reading List for Public Relations Professionals Page 6 of 6
Book Cover Title Author Publisher ISBN
Qualitative Research Christine Daymon Routledge (2002) 0-4152-2273-7
Methods in Public Relations & Immy Holloway
& Marketing Communications
Reconfiguring Public David McKie & Routledge (2007) 0-4153-9408-2
Relations: Ecology, Equity, & Debashish
Enterprise Munshi
Rethinking Public Relations: Kevin Moloney Routledge (March, 0-4153-7062-0
PR Propaganda & 2006)
Democracy
Running a Public Relations Mike Beard & Kogan Page Ltd 0-7494-3424-4
Department Peter Hehir (February, 2001)
Strategic Communications for Janel M. Radtke John Wiley & Sons 0-4711-7464-5
Nonprofit Organizations: (May, 1998)
Seven Steps to Creating a
Successful Plan
Strategic Communication Laurie J. Wilson & Kendall Hunt 0-7575-1208-9
Planning for Effective Public Joseph D. Odgen (August, 2004)
Relations & Marketing
Strategic Planning for Public Ronald Smith Routledge (April, 0-4159-9422-4
Relations 2009)