Cyril MASSELOT: Information, communication and territorial intelligence, new challenges


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  •  For less paper (0 paper), immaterial ways, less events…
  • Délocalisation de la pensée effet d’une mutation/confrontation culturelle. l’importance de maintenir un éventail de lectures, tout en favorisant la coconstruction du sens démultiplication des lectures par les partenaires concernés et la coconstruction de l’interprétation en favorisent la compréhension.
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  • Cyril MASSELOT: Information, communication and territorial intelligence, new challenges

    1. 1. Information, communication and territorial intelligence: new challenges Cyril MASSELOT Université de Franche-Comté Animator of Information and Communication activities of ENTI. European Network of Territorial Intelligence Salerno, november 4th – 7th 2009
    2. 2. Information, Communication <ul><li>Information : </li></ul><ul><ul><li>ensemble de données formatées, d’une certaine façon inertes ou inactives ( J. Perriault) </li></ul></ul><ul><ul><li>Data set formated, in a way sluggish or inactive </li></ul></ul><ul><li>Communication : </li></ul><ul><ul><li>C'est l'homme agissant sur (les représentations) de l'homme par le détour des signes (D. Bougnoux) </li></ul></ul><ul><ul><li>It is the man acting on (the representations) of the man by the detour of signs </li></ul></ul><ul><ul><li>Glu relationnelle (D. Bougnoux): relational glue </li></ul></ul><ul><li> relationship, exchange, discussion, confrontation </li></ul>
    3. 3. Social relations <ul><li>Governance and participation = exchange </li></ul><ul><li>Informative and communicationnelle approach of the cultural , cognitive, socioeconomic and environmental changes which affect our society, in its territories , its identities, its messages and its activities. </li></ul><ul><li>Cimeos, Dijon : These changes are considered as processes and productions of individual and collective meaning (sense), as testimonies of the relationship that the individuals, the groups and the societies build and maintain with an unstable and complex reality. That is why the concepts of representation, value, identity, culture(s), logics of actors, forms and symbols, take here an important place to treat reports to knowledges, to manners and to social and/or professional practices, to projects, to changes, to messages and to images. </li></ul><ul><li> It’s a process leading to a not only descriptive or analytical posture, but also and especially of active and participative co-construction of the policies. </li></ul>
    4. 4. IC and sustainable development <ul><li>Notion of communicate better about the sustainable development </li></ul><ul><ul><li>To promote the SD </li></ul></ul><ul><ul><li>To become aware of the consequences of our acts (culpabilization) </li></ul></ul><ul><ul><li>To charge people to act in this way (“green acts”) </li></ul></ul><ul><ul><li>To change (sometimes) the collective behavior , or the company behavior (didactic approach) </li></ul></ul>
    5. 5.
    6. 6. IC and sustainable development <ul><li>Notion of respect of the environment, when you communicate </li></ul><ul><ul><li>N otion of &quot; green communication &quot; ( Thierry Libaert , 1992) </li></ul></ul><ul><ul><li>Notion of &quot; acting communication &quot; ( Thierry Libaert , 2006, 4th pillar for him ) </li></ul></ul><ul><ul><li>“ La communication responsable ” (Alice Audouin , Anne Courtois , Agnès Rambaud-Paquin, 2009) : a tool to communicate durably, without damaging the environment and proposing eco-responsible solutions (cf. impact calculator on the environment) </li></ul></ul><ul><ul><li>Question of transparency about SD informations and of their quality (organizations lies about the environmental impact of their activity) </li></ul></ul><ul><ul><li>Link with the SRE : social responsability of enterprise, in its « communicational » acts </li></ul></ul>
    7. 7. SD pillars Where is the mankind? Where is the welfare?
    8. 8. IC and sustainable development <ul><li>Rare: </li></ul><ul><ul><li>Allow the actors to meet, to confront, to share (Boyomo Assala, Unesco) </li></ul></ul><ul><ul><li>Idea of methods and tools useful to co-construct the SD </li></ul></ul><ul><ul><li>IC are a process to improve SD </li></ul></ul><ul><ul><li> To really consider the human needs </li></ul></ul>
    9. 9. SIC & IT <ul><li>Information: </li></ul><ul><ul><li>Data of population </li></ul></ul><ul><ul><li>Territorial indicators </li></ul></ul><ul><ul><li>Organizations, actions, services </li></ul></ul><ul><ul><li> co-construction of signification (meaning, sense) </li></ul></ul><ul><li>Communication: </li></ul><ul><ul><li>Relationship (between people, and between information and people) </li></ul></ul><ul><ul><li>Partnership </li></ul></ul><ul><ul><li>Analisis, interpretation </li></ul></ul><ul><ul><li>To share, to exchange, to discuss </li></ul></ul><ul><ul><li> co-construction of signification (again!) </li></ul></ul><ul><ul><li>Events, publications… dissemination </li></ul></ul>
    10. 10. Co-construction of signification <ul><li>Patrick Denoux (2008) : </li></ul><ul><ul><li>Relocation of the thought : fall in the role of the other one </li></ul></ul><ul><ul><li>Allows to obtain an effect of a cultural transfer / confrontation </li></ul></ul><ul><ul><li>The importance to maintain a range of readings, while facilitating the co-construction of the signification </li></ul></ul><ul><ul><li>the multiplication of the readings by the concerned partners and the co-construction of the interpretation facilitate the understanding </li></ul></ul>
    11. 11. Catalyse
    12. 12. Territorial Intelligence Community System
    13. 13. SIC – IT Methodes <ul><li>Co-construction of information </li></ul><ul><li>Informationnal wakefulness (?) </li></ul><ul><li>Documentary analisis </li></ul><ul><li>Construction of relationship </li></ul><ul><li>Co-construction of sense (include cultural transformation) </li></ul><ul><li>Communication process </li></ul><ul><li>Accompaniment of uses (for integration and evaluation) </li></ul>
    14. 14. SIC – IT Tools <ul><li>Traditionnal tools: </li></ul><ul><ul><li>Information construction (i.e. Pragma and Anaconda) </li></ul></ul><ul><ul><li>Interpersonal communication </li></ul></ul><ul><ul><li>Institutional communication </li></ul></ul><ul><li>Online tools: </li></ul><ul><ul><li>Parternership development => Social Network (web 2.0) </li></ul></ul><ul><ul><li>Portal + Catalyse Community + Wiki + Webmapping… </li></ul></ul><ul><ul><li>Online structuration (to collect and organize data) </li></ul></ul><ul><ul><li>Online interpretation => Semantic Web (3.0) </li></ul></ul>
    15. 15. Social Network <ul><li>Application of research network tools, like LinkedIn and Viadeo </li></ul>
    16. 16. Social Network <ul><li>Use of others social networks, like Facebook or Twitter </li></ul>
    17. 17.
    18. 18. Social Network <ul><li>Our Social Network: elgg (for example) </li></ul>
    19. 19. Elgg community
    20. 20. Journal of IT <ul><li>Edition workflow: Open Journal System (OJS) </li></ul><ul><li>Online and plain text publication: Lodel (used by </li></ul>
    21. 21. OJS: Revista española de Documentación Científica
    22. 22.
    23. 23. Journal portal in Human Sciences
    24. 24. The most important
    25. 25. Thanks for your attention and for your questions [email_address]