Productlifecycle cadbury
•Download as PPTX, PDF•
1 like•276 views
The chocolate industry in India is worth Rs. 2000 crore and is growing at 18-20% annually. Cadbury and Nestle dominate the market, with Cadbury holding the largest market share. Cadbury first entered India in 1948 and has since launched several popular chocolate brands like Cadbury Dairy Milk, 5-Star, Perk, and Gems to target various age groups and social classes. Perk was launched in 1995 as a competitively priced wafer chocolate. Cadbury Dairy Milk was introduced in 1984 and has pursued geographic, impulse, and gift segmentation along with positioning itself as chocolate for kids through promotions synonymous with sweets. Its manufacturing and distribution network is extensive across India.
Report
Share
Report
Share
Recommended
Lifebuoy
This document provides an overview of the history and marketing of Lifebuoy soap, including its parent company, logo, brand ambassadors, taglines, advertising campaigns, and corporate social responsibility activities. It discusses Lifebuoy from its founding in the late 19th century through various periods of growth under different owners to its present role under Hindustan Unilever. The document also briefly outlines Lifebuoy's positioning as a hygiene-focused soap and its efforts to promote handwashing through advertising and community programs.
Product life cycle cadbury
1. The document discusses the chocolate industry in India, with a focus on Cadbury Dairy Milk. It provides market share information for Cadbury, Nestle, and others.
2. It then analyzes Cadbury's product line evolution over time, from its introduction in India in the late 1940s to its current product portfolio and marketing strategies.
3. Key Cadbury products discussed include Dairy Milk, Perk, Gems, and 5-star. The document outlines Cadbury's segmentation, targeting, positioning, and promotional strategies over the years for these brands.
case study on product life cycle of pepsi
Pepsi has progressed through five stages of its product life cycle: 1) Pre-launch when it was developed in the 1890s, 2) Introduction in 1902 when initial sales were made, 3) Growth from the 1930s-1970s when sales skyrocketed, 4) Maturity since the 1980s as it became a cash cow brand, and 5) Future Decline when sales are projected to fall. At each stage, Pepsi adapted its marketing strategies regarding product, price, place, promotion, and objectives. This case study demonstrates how anticipating industry changes and having strategies for each life cycle phase promotes proactive planning.
Kitkat
1. KitKat is Nestle's top confectionery brand and was launched in the UK in 1949. The document discusses KitKat's strategic objectives to increase sales across Europe and adopt a penetration strategy to supply markets across the continent. It analyzes the strengths, weaknesses, opportunities, and threats facing the KitKat brand.
2. The document compares KitKat's 2-finger and 4-finger products, which are marketed differently based on target audiences. The 2-finger is targeted at children with buy-one-get-one-free promotions while the 4-finger is aimed at adults and given out as samples.
3. European integration presents barriers to standardizing KitKat's brand and packaging across markets
Cadbury india product-life_cycle
This document summarizes the product life cycle of Cadbury Dairy Milk in India. It begins with Cadbury's history starting in 1824 in Birmingham. Cadbury Dairy Milk was launched in 1905 and became their best selling product by 1913. It was introduced to India in 1948. The document then outlines the four stages of Cadbury Dairy Milk's product life cycle in India: 1) Introduction in the 1980s-1990s, 2) Growth in 1998 by expanding to smaller towns, 3) Maturity in the 2000s by celebrating occasions, and 4) current Decline addressed by introducing sub-brands like Silk to reinvent the product.
Lifebouy
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
Promotion strategy of cadbury
Cadbury's advertising campaigns in India since the 1990s targeted different age groups and sought to position Cadbury Dairy Milk chocolate as a daily household dessert. The early campaigns from the 1990s targeted children aged 2-15 and featured animated ads. Later campaigns from the 2000s and 2010s aimed to build social acceptance of Cadbury for all age groups by showcasing "the kid in everyone" and positioning Cadbury as something sweet to eat on special occasions or before new beginnings. KitKat's messaging strategy in India since the 1990s has been to position the chocolate bar as something to have when needing a break.
Nestle marketing mix
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Recommended
Lifebuoy
This document provides an overview of the history and marketing of Lifebuoy soap, including its parent company, logo, brand ambassadors, taglines, advertising campaigns, and corporate social responsibility activities. It discusses Lifebuoy from its founding in the late 19th century through various periods of growth under different owners to its present role under Hindustan Unilever. The document also briefly outlines Lifebuoy's positioning as a hygiene-focused soap and its efforts to promote handwashing through advertising and community programs.
Product life cycle cadbury
1. The document discusses the chocolate industry in India, with a focus on Cadbury Dairy Milk. It provides market share information for Cadbury, Nestle, and others.
2. It then analyzes Cadbury's product line evolution over time, from its introduction in India in the late 1940s to its current product portfolio and marketing strategies.
3. Key Cadbury products discussed include Dairy Milk, Perk, Gems, and 5-star. The document outlines Cadbury's segmentation, targeting, positioning, and promotional strategies over the years for these brands.
case study on product life cycle of pepsi
Pepsi has progressed through five stages of its product life cycle: 1) Pre-launch when it was developed in the 1890s, 2) Introduction in 1902 when initial sales were made, 3) Growth from the 1930s-1970s when sales skyrocketed, 4) Maturity since the 1980s as it became a cash cow brand, and 5) Future Decline when sales are projected to fall. At each stage, Pepsi adapted its marketing strategies regarding product, price, place, promotion, and objectives. This case study demonstrates how anticipating industry changes and having strategies for each life cycle phase promotes proactive planning.
Kitkat
1. KitKat is Nestle's top confectionery brand and was launched in the UK in 1949. The document discusses KitKat's strategic objectives to increase sales across Europe and adopt a penetration strategy to supply markets across the continent. It analyzes the strengths, weaknesses, opportunities, and threats facing the KitKat brand.
2. The document compares KitKat's 2-finger and 4-finger products, which are marketed differently based on target audiences. The 2-finger is targeted at children with buy-one-get-one-free promotions while the 4-finger is aimed at adults and given out as samples.
3. European integration presents barriers to standardizing KitKat's brand and packaging across markets
Cadbury india product-life_cycle
This document summarizes the product life cycle of Cadbury Dairy Milk in India. It begins with Cadbury's history starting in 1824 in Birmingham. Cadbury Dairy Milk was launched in 1905 and became their best selling product by 1913. It was introduced to India in 1948. The document then outlines the four stages of Cadbury Dairy Milk's product life cycle in India: 1) Introduction in the 1980s-1990s, 2) Growth in 1998 by expanding to smaller towns, 3) Maturity in the 2000s by celebrating occasions, and 4) current Decline addressed by introducing sub-brands like Silk to reinvent the product.
Lifebouy
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
Promotion strategy of cadbury
Cadbury's advertising campaigns in India since the 1990s targeted different age groups and sought to position Cadbury Dairy Milk chocolate as a daily household dessert. The early campaigns from the 1990s targeted children aged 2-15 and featured animated ads. Later campaigns from the 2000s and 2010s aimed to build social acceptance of Cadbury for all age groups by showcasing "the kid in everyone" and positioning Cadbury as something sweet to eat on special occasions or before new beginnings. KitKat's messaging strategy in India since the 1990s has been to position the chocolate bar as something to have when needing a break.
Nestle marketing mix
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
Creative Brief - Maggi India
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Asmita_pgp30304_Knorr soupy noodles_
HUL launched Knorr Soupy Noodles in 2010 as a combination of taste and health. Positioned as a meal replacement for kids, it targeted the afternoon snacking market led by Maggi. Knorr Soupy Noodles came in a soupy texture with 100% real vegetables to promote health. Through promotions featuring Kajol and targeting kids, it aimed to provide mothers with a healthy snacking option. While competing with instant noodles on parameters like price and convenience, Knorr Soupy Noodles differentiated itself through its soupy texture and focus on health.
Product life cycle of dairy milk
The growth of Candbury Company. The Introduction of Candbary Company in Market. The peak stage of Candbary Company. The Decline of candbary Company
case study viki
Maggie Mogase started Maggie's Original Mageu in 2006 to produce and distribute a traditional maize-based fermented drink. The recipe was first created by Maggie's grandmother during a famine in the 1930s to feed her grandchildren. Seda encouraged Maggie to apply for funding from the Technology Transfer Fund, which helped the business acquire equipment to scale up production, improve quality and efficiency. This support enabled Maggie's business to grow while maintaining traditional methods.
Marketing Case study: United Biscuits
United Biscuits aimed to reposition their Hobnobs biscuits to target younger consumers aged 18-34, while maintaining their existing audience. Market research found Hobnobs appealed more to men and younger people. The new strategy focused on portraying Hobnobs as a fun, sociable snack through humor and linking them to events relevant to younger adults. United Biscuits launched an effective marketing campaign in 1997 using sampling, promotional activities, and appropriate media like radio and magazines to introduce Hobnobs' new "Irrepressible Nobbly Adventure" image to younger consumers.
product and price mix of Parle vs britania
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Kissan jam
Kissan jam is a popular jam brand in India that was acquired by HUL in 1993. It has the largest market share for jam, ketchup, and squash products. Kissan targets upper and middle class individuals looking for a sweet breakfast option. Its marketing strategy involves television, print, and outdoor advertising as well as consumer and trade promotions. Kissan offers various jam flavors including pineapple, strawberry, mango, and apple. It aims promotional offers at kids to attract new customers. Though Kissan has a strong brand name and good distribution, its shelf life is limited and some consumers prefer healthier options like honey.
Marketing management.. maggi noodles
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
Stp of different_products
The document provides information on segmentation, targeting, and positioning strategies for various food and beverage brands in India. It discusses STP strategies for packaged foods, chocolates, biscuits, chips, instant noodles, and ready-to-eat products from brands like Cadbury, Nestle, Britannia, ITC, Amul, Parle, MTR, Frito Lay, and Knorr. The segmentation is based on factors like geography, demographics, benefits sought. The targets include various age groups and customer personas. The positioning focuses on health, taste, and occasions.
Kurkure new ppt
This document provides information about PepsiCo and Kurkure snacks. It discusses that Pepsi was first developed in 1890 and merged with Frito-Lay to form PepsiCo in 1965. It later acquired other food and beverage brands. PepsiCo earns most of its revenue from foods. The document also provides a history of Kurkure being launched in 1995 and becoming a standalone brand in 2001 with Juhi Chawla as its ambassador. It discusses Kurkure's marketing strategies around promotions, targeting kids and families with fun messages.
ITC's Sunfeast
ITC's Sunfeast biscuit brand has been a success in India, capturing around 7% of the biscuit market share in just three years. The brand's success was due to conducting market research before entering the market to understand opportunities, developing innovative new products while sticking to favorites, and building the brand through targeted advertising to mothers, children, and local audiences while leveraging ITC's strong existing distribution network in India. The brand employed a two-pronged pricing strategy focused on both volumes and profit margins.
Cadbury dairy milk choclate consumer behavior
Cadbury aimed to shift the perception of Dairy Milk chocolate from an indulgence product to something more spontaneous and carefree. They hired Amitabh Bachchan to endorse the brand to appeal to rural markets and increase consumption across all ages. The "Real Taste of Life" campaign was effective in rural areas by launching smaller packs priced at Rs. 5 and targeting festival occasions, expanding their distribution network to over 2 lakh retail outlets in 5000 villages.
Presentation 2
Nespray and Pepsi both use integrated marketing communications to promote their products. Nespray targets all ages and focuses on the nutritional benefits of milk. It advertises on traditional media like TV and radio. Pepsi targets teenagers and younger generations, promoting an image of fun and refreshment. Pepsi spends heavily on digital media like social media to engage its target audience. Both companies use advertising, sales promotions, and sponsorship activities but Pepsi conducts more extensive promotional campaigns.
1. maggi the-product-life-cycle
The document discusses the product life cycle of Maggi noodles in India. It describes how Nestle launched Maggi noodles in 1982, creating a new instant noodles category. Over time, Maggi grew to dominate the market, enjoying 50% share in the 1990s. To boost sales, Nestle changed the noodles' formulation in 1997, which consumers disliked, forcing Nestle to revert the recipe in 1999. The document also examines why Maggi's atta noodles variant failed and strategies Nestle can adopt to sustain Maggi's brand image.
Product life cycle
Pizza Hut is currently in the maturity stage of its product life cycle in India. When it first entered the Indian market in 1996 it was in the introduction stage with few competitors and basic product offerings. As new competitors like Domino's and Papa John's entered, Pizza Hut grew by innovating its products to better suit Indian tastes and increasing advertising spending. It is now in the early maturity stage of high competition where competitors are exploring new markets while Pizza Hut focuses its advertising on families with two incomes and those in the 13-40 age range, especially teens and youth, to maintain its customer base into the future.
Itc yippee
1) ITC launched the Yippee noodles brand in India in 2010 to compete in the Rs. 1200 crore Indian noodles market dominated by Maggi.
2) Yippee noodles are positioned as a healthier alternative to Maggi, with wheat as the key ingredient and promises of no lumping even after 30 minutes of cooking.
3) For Yippee noodles to succeed against Maggi, it will be important for it to capture market share through strong promotion activities and leverage ITC's large distribution network, while also focusing on developing a taste that can rival Maggi.
Kissan ketchup_brand extension
Kissan was introduced in India in 1935 and was acquired by HUL in 1993. It has since become the leading brand in jams and ketchup in India. Kissan offers various products like jams, ketchup, squashes and juices. It has a strong brand recognition due to its early start and association with Kissan jams. HUL focuses on advertising of Kissan jams which helps other Kissan products. Kissan faces competition from other brands like Maggi and Heinz but maintains the leading market share through variety of flavors, quality ingredients and distribution network.
bcg
This document provides an overview of Nestle India and analyzes some of its major brands using a BCG matrix. It discusses Nestle India's mission and vision, introduces several of its leading brands across categories like milk products, beverages, chocolate and confectionery. It then analyzes where some key brands like Maggi sauce, KitKat and Nescafe fall within the BCG matrix - identifying Nescafe as a star brand and Maggi noodles as a cash cow. It concludes by identifying Maggi sauce and Nestle butter as problem children and Nestle dahi as a dog within the portfolio.
Marketingplan)
Milo aims to increase awareness and sales in Lahore through various marketing objectives and strategies. It currently dominates the niche market of 3-13 year olds. The marketing plan identifies Milo's target segment as future champions aged 3-13 and analyzes strengths, weaknesses, opportunities and threats. Strategies include promotional events, advertising, and expanding product variety. The budget estimates the powdered chocolate drink market at $6 billion and allocates $35 billion for Milo promotions based on population data. Recommendations include maintaining marketing efforts, introducing new flavors, and using events and social media for promotion.
Marketing Management PPT on Segmentation,Targeting and Positioning
This document provides an overview of Cadbury's marketing strategies in India. It discusses Cadbury's history in India, including being established in 1948 and operating manufacturing facilities across the country. It then profiles Cadbury's product portfolio in India, which includes impulse products like Dairy Milk, Celebration, and Perk. The document also outlines Cadbury's positioning, brand, and segmentation strategies, dividing the market into geographic, demographic, psychographic, and behavioral segments.
Cadbury
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
Cadbury Objectives & Strategy
The document summarizes Cadbury's integrated marketing campaign in India. Cadbury aimed to change its image from a kids' brand to one for everyone by connecting to Indian culture and traditions. The "Kuch Meetha Ho Jaye" campaign sought to position Cadbury as an alternative to Indian sweets for joyous occasions. The campaign was a success, helping Cadbury almost double its business in India within three years by increasing the number of occasions when people consumed Dairy Milk chocolate.
More Related Content
What's hot
Creative Brief - Maggi India
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Asmita_pgp30304_Knorr soupy noodles_
HUL launched Knorr Soupy Noodles in 2010 as a combination of taste and health. Positioned as a meal replacement for kids, it targeted the afternoon snacking market led by Maggi. Knorr Soupy Noodles came in a soupy texture with 100% real vegetables to promote health. Through promotions featuring Kajol and targeting kids, it aimed to provide mothers with a healthy snacking option. While competing with instant noodles on parameters like price and convenience, Knorr Soupy Noodles differentiated itself through its soupy texture and focus on health.
Product life cycle of dairy milk
The growth of Candbury Company. The Introduction of Candbary Company in Market. The peak stage of Candbary Company. The Decline of candbary Company
case study viki
Maggie Mogase started Maggie's Original Mageu in 2006 to produce and distribute a traditional maize-based fermented drink. The recipe was first created by Maggie's grandmother during a famine in the 1930s to feed her grandchildren. Seda encouraged Maggie to apply for funding from the Technology Transfer Fund, which helped the business acquire equipment to scale up production, improve quality and efficiency. This support enabled Maggie's business to grow while maintaining traditional methods.
Marketing Case study: United Biscuits
United Biscuits aimed to reposition their Hobnobs biscuits to target younger consumers aged 18-34, while maintaining their existing audience. Market research found Hobnobs appealed more to men and younger people. The new strategy focused on portraying Hobnobs as a fun, sociable snack through humor and linking them to events relevant to younger adults. United Biscuits launched an effective marketing campaign in 1997 using sampling, promotional activities, and appropriate media like radio and magazines to introduce Hobnobs' new "Irrepressible Nobbly Adventure" image to younger consumers.
product and price mix of Parle vs britania
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Kissan jam
Kissan jam is a popular jam brand in India that was acquired by HUL in 1993. It has the largest market share for jam, ketchup, and squash products. Kissan targets upper and middle class individuals looking for a sweet breakfast option. Its marketing strategy involves television, print, and outdoor advertising as well as consumer and trade promotions. Kissan offers various jam flavors including pineapple, strawberry, mango, and apple. It aims promotional offers at kids to attract new customers. Though Kissan has a strong brand name and good distribution, its shelf life is limited and some consumers prefer healthier options like honey.
Marketing management.. maggi noodles
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
Stp of different_products
The document provides information on segmentation, targeting, and positioning strategies for various food and beverage brands in India. It discusses STP strategies for packaged foods, chocolates, biscuits, chips, instant noodles, and ready-to-eat products from brands like Cadbury, Nestle, Britannia, ITC, Amul, Parle, MTR, Frito Lay, and Knorr. The segmentation is based on factors like geography, demographics, benefits sought. The targets include various age groups and customer personas. The positioning focuses on health, taste, and occasions.
Kurkure new ppt
This document provides information about PepsiCo and Kurkure snacks. It discusses that Pepsi was first developed in 1890 and merged with Frito-Lay to form PepsiCo in 1965. It later acquired other food and beverage brands. PepsiCo earns most of its revenue from foods. The document also provides a history of Kurkure being launched in 1995 and becoming a standalone brand in 2001 with Juhi Chawla as its ambassador. It discusses Kurkure's marketing strategies around promotions, targeting kids and families with fun messages.
ITC's Sunfeast
ITC's Sunfeast biscuit brand has been a success in India, capturing around 7% of the biscuit market share in just three years. The brand's success was due to conducting market research before entering the market to understand opportunities, developing innovative new products while sticking to favorites, and building the brand through targeted advertising to mothers, children, and local audiences while leveraging ITC's strong existing distribution network in India. The brand employed a two-pronged pricing strategy focused on both volumes and profit margins.
Cadbury dairy milk choclate consumer behavior
Cadbury aimed to shift the perception of Dairy Milk chocolate from an indulgence product to something more spontaneous and carefree. They hired Amitabh Bachchan to endorse the brand to appeal to rural markets and increase consumption across all ages. The "Real Taste of Life" campaign was effective in rural areas by launching smaller packs priced at Rs. 5 and targeting festival occasions, expanding their distribution network to over 2 lakh retail outlets in 5000 villages.
Presentation 2
Nespray and Pepsi both use integrated marketing communications to promote their products. Nespray targets all ages and focuses on the nutritional benefits of milk. It advertises on traditional media like TV and radio. Pepsi targets teenagers and younger generations, promoting an image of fun and refreshment. Pepsi spends heavily on digital media like social media to engage its target audience. Both companies use advertising, sales promotions, and sponsorship activities but Pepsi conducts more extensive promotional campaigns.
1. maggi the-product-life-cycle
The document discusses the product life cycle of Maggi noodles in India. It describes how Nestle launched Maggi noodles in 1982, creating a new instant noodles category. Over time, Maggi grew to dominate the market, enjoying 50% share in the 1990s. To boost sales, Nestle changed the noodles' formulation in 1997, which consumers disliked, forcing Nestle to revert the recipe in 1999. The document also examines why Maggi's atta noodles variant failed and strategies Nestle can adopt to sustain Maggi's brand image.
Product life cycle
Pizza Hut is currently in the maturity stage of its product life cycle in India. When it first entered the Indian market in 1996 it was in the introduction stage with few competitors and basic product offerings. As new competitors like Domino's and Papa John's entered, Pizza Hut grew by innovating its products to better suit Indian tastes and increasing advertising spending. It is now in the early maturity stage of high competition where competitors are exploring new markets while Pizza Hut focuses its advertising on families with two incomes and those in the 13-40 age range, especially teens and youth, to maintain its customer base into the future.
Itc yippee
1) ITC launched the Yippee noodles brand in India in 2010 to compete in the Rs. 1200 crore Indian noodles market dominated by Maggi.
2) Yippee noodles are positioned as a healthier alternative to Maggi, with wheat as the key ingredient and promises of no lumping even after 30 minutes of cooking.
3) For Yippee noodles to succeed against Maggi, it will be important for it to capture market share through strong promotion activities and leverage ITC's large distribution network, while also focusing on developing a taste that can rival Maggi.
Kissan ketchup_brand extension
Kissan was introduced in India in 1935 and was acquired by HUL in 1993. It has since become the leading brand in jams and ketchup in India. Kissan offers various products like jams, ketchup, squashes and juices. It has a strong brand recognition due to its early start and association with Kissan jams. HUL focuses on advertising of Kissan jams which helps other Kissan products. Kissan faces competition from other brands like Maggi and Heinz but maintains the leading market share through variety of flavors, quality ingredients and distribution network.
bcg
This document provides an overview of Nestle India and analyzes some of its major brands using a BCG matrix. It discusses Nestle India's mission and vision, introduces several of its leading brands across categories like milk products, beverages, chocolate and confectionery. It then analyzes where some key brands like Maggi sauce, KitKat and Nescafe fall within the BCG matrix - identifying Nescafe as a star brand and Maggi noodles as a cash cow. It concludes by identifying Maggi sauce and Nestle butter as problem children and Nestle dahi as a dog within the portfolio.
Marketingplan)
Milo aims to increase awareness and sales in Lahore through various marketing objectives and strategies. It currently dominates the niche market of 3-13 year olds. The marketing plan identifies Milo's target segment as future champions aged 3-13 and analyzes strengths, weaknesses, opportunities and threats. Strategies include promotional events, advertising, and expanding product variety. The budget estimates the powdered chocolate drink market at $6 billion and allocates $35 billion for Milo promotions based on population data. Recommendations include maintaining marketing efforts, introducing new flavors, and using events and social media for promotion.
Marketing Management PPT on Segmentation,Targeting and Positioning
This document provides an overview of Cadbury's marketing strategies in India. It discusses Cadbury's history in India, including being established in 1948 and operating manufacturing facilities across the country. It then profiles Cadbury's product portfolio in India, which includes impulse products like Dairy Milk, Celebration, and Perk. The document also outlines Cadbury's positioning, brand, and segmentation strategies, dividing the market into geographic, demographic, psychographic, and behavioral segments.
What's hot (20)
Marketing Management PPT on Segmentation,Targeting and Positioning
Marketing Management PPT on Segmentation,Targeting and Positioning
Similar to Productlifecycle cadbury
Cadbury
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
Cadbury Objectives & Strategy
The document summarizes Cadbury's integrated marketing campaign in India. Cadbury aimed to change its image from a kids' brand to one for everyone by connecting to Indian culture and traditions. The "Kuch Meetha Ho Jaye" campaign sought to position Cadbury as an alternative to Indian sweets for joyous occasions. The campaign was a success, helping Cadbury almost double its business in India within three years by increasing the number of occasions when people consumed Dairy Milk chocolate.
Cadbury
The document discusses Cadbury's "Kuch Meetha Ho Jaye" integrated marketing campaign in India. The campaign aimed to change Cadbury's image from a kids' brand to one for everyone by positioning Dairy Milk chocolate as an alternative to traditional Indian sweets. Through localization and emotional messaging, the campaign's strategy was to increase occasions when people eat Dairy Milk and replace sweets. As a result, Cadbury saw significant growth in India from 2005-2009, doubling its business and turnover. Chocolate sales volumes grew from 2% to 21.8% during this period due to the successful campaign.
Analysis of Marketing Mix & STP of Cadbury's
John Cadbury founded Cadbury in Birmingham, UK in 1824. It is now the largest confectionary company in the world with over 70,000 employees. In India, Cadbury began operations in 1948 and today has 5 manufacturing facilities and 4 sales offices. Cadbury's leading brand is Cadbury Dairy Milk, which has over 70% market share in India. The company aims to be the world's largest confectionary company through revenue growth, expanding stores worldwide, and continually improving product quality.
Cadbury Marketing and its effect on consumer behaviour
The document discusses Cadbury, a confectionery company owned by Mondelez International. It provides an overview of Cadbury's operations in over 50 countries including India, where it has a market share of over 70%. The company's vision, mission, marketing mix involving price, place, promotion and product are described. A SWOT analysis and segmentation, targeting, positioning strategy are presented. Consumer behavior towards Cadbury Dairy Milk in India is discussed along with suggestions. Competitors like Nestle are also mentioned.
Nestle stpd & 4 p's
The Segmentation, Targeting, Positioning & Differentiation of different Nestle products. 4P's which help the brand for better marketing strategy.
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk (CDM) has been the market leader in India's chocolate market since 1948. It currently holds a market share of over 70%. While Western markets still dominate globally, emerging markets like India represent significant future growth potential, with the Indian chocolate market growing at 15% annually between 2008-2012. CDM targets all of India with mass marketing and occupies multiple price segments with products like standard Dairy Milk, premium Dairy Milk Silk, and seasonal variants. It relies on strong brand recognition and emotional advertising to maintain loyalty.
Britannia group- 11
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Amul imc ppt
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
Cadbury
Cadbury was incorporated in India in 1948 and currently operates in four categories: chocolate confectionary, milk food drinks, beverages and candy & gum. It has five manufacturing facilities and five sales offices in major cities. Cadbury Dairy Milk enjoys a 70% market share in India and is considered the 'gold standard' for chocolates. Amitabh Bachchan is the brand ambassador. Cadbury Dairy Milk targets customers based on geography, impulse buying, and as a gift segment. It positions itself as spontaneous, special, and associated with sweets and auspicious occasions. Cadbury uses various promotional campaigns focused on television, print media, and social media to target all age groups.
Marketing management
Nestle is a major chocolate manufacturer in India with 8 manufacturing facilities and 4 branch offices. It faces competition from Cadbury. The document discusses Nestle's marketing strategy, including segmentation, targeting, positioning and 4Ps for various products. It analyzes the strengths, weaknesses, opportunities and threats for Nestle. A survey was conducted among retailers which found that Cadbury is preferred over Nestle and Bar One has the lowest sales. Recommendations include product innovation, repositioning strategies, improved packaging and advertisements to target declining products and health conscious consumers.
Cadbury's marketing ppt
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Nestle + kitkat
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
integrated marketing communication ppt
integrated marketing communication presentation of a new product. crispybite is a imaginary brand which is not existing in current market
Cadbury vs Nestle
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Mba i mm-1 u-1.3 4 ps of marketing
Cadbury is a global confectionery company founded in the UK in 1824. In India, Cadbury began operations in 1948 by importing chocolates and is now fully owned by Kraft Foods. The 4Ps of Cadbury's marketing mix are: 1) Products include chocolate, candy and gum brands. 2) Pricing considers factors like competitors' prices. 3) Placement involves selling through retailers to consumers in over 200 countries. 4) Promotion uses TV, print ads, posters and taglines to market brands like Cadbury Dairy Milk and Celebrations chocolate assortments.
Analysis for Britannia Biscuits
This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
Cadburyfinal1new 120216082020-phpapp01
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a project and gives a brief history of each company's founding and operations. It also outlines their product portfolios and identifies the two companies as capturing a combined 96% of the Indian chocolate market share. The document analyzes the companies' marketing strategies, including branding, pricing, promotion, and distribution approaches. It further performs a SWOT analysis and competitive assessment of each company. In closing, it discusses challenges for future growth in the Indian chocolate industry.
Chapter1 - Chocolate industry
This document provides an overview of the Indian chocolate industry and strategies of major players like Cadbury, Nestle, and Amul. It discusses the nature of the industry, key players and their market shares. Cadbury has the largest market share of 70% while Nestle has 24% and Amul has 3%. It also outlines the positioning, product strategies, pricing, promotion, and distribution approaches of these major players. Cadbury focuses on volume growth through affordable price points and distribution scale while Nestle emphasizes product innovation and focusing on market leadership areas.
IMC strategy of amul
Amul's market share for chocolates has decreased significantly to 5% compared to the market leader Cadbury which has 79% share. Amul aims to formulate an integrated marketing communications strategy to increase awareness and market share of its chocolates. Based on research, Amul identifies key issues such as low awareness, preference for branded chocolates, and potential advertising mediums. Amul will conduct a survey to understand consumer behavior and gauge awareness of Amul chocolates versus competitors. The recommendations include modifying product range, pricing, promotions, and distribution to target all age groups and increase availability across urban and rural markets.
Similar to Productlifecycle cadbury (20)
Cadbury Marketing and its effect on consumer behaviour
Cadbury Marketing and its effect on consumer behaviour
More from ANUJ YADAV
Kfc – origin, history and its success
KFC is the world's largest chicken restaurant chain founded in 1952 by Colonel Harland Sanders in Louisville, Kentucky. It now has over 11,000 outlets across 85 countries serving around 8 million customers daily. KFC emphasizes food safety and quality through practices like Hazard Analysis Critical Control Program, supplier audits, strict temperature control and training programs for employees on food handling. It also conducts regular mystery customer evaluations and inspections to ensure high standards of cleanliness, hospitality, and food quality are maintained across all restaurants.
Himalayas
The Himalaya Drug Company was founded in 1930 in India with a vision of bringing Ayurvedic medicine to society. It has developed safe and natural remedies to help people lead healthier lives, and its products are endorsed by over 300,000 doctors and used in 89 countries. The company is headquartered in Bangalore and has expanded globally, opening an office in the US in 1996. It produces a wide range of herbal healthcare products within four segments: pharmaceuticals, personal care, pure herbs, and animal health. The company aims to make herbal wellness accessible to all and establish itself as a leading science-based brand in herbal medicine worldwide.
Coca cola
Coca-Cola was invented in 1886 in Atlanta, Georgia. It now offers over 500 brands in over 200 countries. The document discusses Coca-Cola's history, brands, marketing strategies in India including promotions, advertising, and sales promotions. It highlights campaigns like "Thanda Matlab Coca-Cola" and associations with cricket and celebrities in India. Coca-Cola's marketing utilizes various media channels and focuses on connecting with local Indian culture.
Cadbury
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Bingo
Marketing research is conducted to gather information about products, customers, competitors and markets. This helps companies understand what customers want and make better business decisions. Research methods include surveys, focus groups and data analysis to guide strategies in areas like new product development, pricing, distribution and promotion.
Market Research Process
The document outlines the 11 steps of the marketing research process: 1) establishing the need for research, 2) defining the problem, 3) establishing research objectives, 4) determining research design, 5) identifying information sources, 6) determining data collection methods, 7) designing collection forms, 8) determining sample size, 9) collecting data, 10) analyzing data, and 11) preparing and presenting the final report. Each step is briefly described in the document.
Marketing research intro
Marketing research is defined as the systematic gathering and analysis of data related to problems in marketing goods and services. It acts as a tool for accurate decision making and solving marketing problems rationally. Marketing research involves systematically collecting and analyzing data to improve decision making and control in marketing. It has the goal of understanding consumers and the market. The results of marketing research can help with planning marketing strategies, making quick decisions, solving marketing problems, minimizing costs, and identifying new opportunities.
Marketing information system
The document discusses marketing information systems (MIS), which gather, analyze, and distribute market data to marketing decision-makers. An effective MIS is unified, decision-supporting, economical, need-based, fast, flexible, reliable, accurate, complete, and future-oriented. It provides three types of information: recurrent data on metrics like market share, monitoring data from regular scanning of sources, and requested data developed in response to specific requests. The MIS collects both internal data from sources like sales and cost analysis and financial records, as well as external data. It is important for anticipating demand, taking a systematic approach, understanding economic indicators and competition, adapting to technology changes, and understanding consumers to inform marketing planning.
Consumer behavior
Consumer behavior can be defined as the actions consumers take in the marketplace and the underlying motivations for those actions. Marketers must understand what consumers buy, why they buy it, when, where, how often, and how they use products. Consumer buying motives can be internal, like rational needs or emotional wants, or external factors like income, occupation, culture, family, and social environment. These motives induce consumers to purchase products. Marketers must identify the key buying motives for different customer segments. Cultural, social, personal, and psychological factors all influence the consumer decision making process from need recognition to post-purchase evaluation.
Promotion strategies
This document outlines various promotion strategies including the promotional mix, elements used in integrated marketing communications, expenditure strategies, and strategies for advertising campaigns, publicity, sales promotion, and personal selling. It discusses factors that affect promotional mix like product nature, product life cycle stage, target, and budget. It also provides steps for developing advertising campaigns and evaluating effectiveness.
Pricing policy
The document discusses various pricing policies and strategies that companies can employ. It identifies premium pricing, penetration pricing, economy pricing, and price skimming as the four main approaches. Premium pricing involves charging a high price for unique or luxury products. Penetration pricing sets an artificially low initial price to gain market share before raising prices. Economy pricing keeps costs low to offer low prices. Price skimming charges a high initial price for products with a competitive advantage that will decrease over time as competitors enter the market. The document also outlines additional pricing strategies such as psychological, product line, optional product, product bundle, promotional, geographical, cost-based, competition-based, demand-based, and perceived value pricing.
Promotion and pricing strategies
Promotion involves informing, persuading, and influencing customers through integrated marketing communications. The promotional mix coordinates advertising, personal selling, sales promotion, public relations, and other activities to deliver a unified message. Effective promotion requires planning communication touchpoints with customers and creating a consistent brand personality across channels.
Product mix cadbury
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Distribution channel
Most businesses use intermediaries like distributors and dealers to sell their products through distribution channels. This allows businesses to achieve greater sales efficiency by leveraging the specialists, contacts, experience, and scale of intermediaries. Successful channels require all members, like Toyota and its dealers, to fulfill dependent roles and cooperate to compete against other manufacturers' channels. Channel conflicts can occur between firms within the same level (horizontal) or between levels of the same channel (vertical). Properly specifying each member's role and managing conflicts helps ensure good channel performance.
New product development
Product development involves decisions around what to manufacture, packaging, pricing, and sales. The product planner identifies customer needs, aligns capabilities with market demands, and determines if a product is ready to launch or needs more information. New product development consists of creating ideas, evaluating sales potential and profitability, designing production facilities, and marketing the product. The stages include generating ideas, screening ideas, assessing commercial feasibility, product design/evaluation, test marketing, and launching the product. Product failure occurs when a product does not meet sales and profit targets due to declining volume, margins, or higher than expected costs.
Packaging & labelling
Packaging serves several purposes such as physical protection of products, barrier protection from environmental factors, containment and grouping of items. It allows for marketing, security against tampering, convenience in distribution and usage, and portion control. Labeling identifies the brand and manufacturer, describes product contents and usage instructions, and is used for product promotion. Common packaging types include primary, secondary and tertiary packaging used at the item, group and bulk levels respectively.
Marketing mix
The marketing mix is a business tool used by marketers to determine a product's offering. It is comprised of the four P's: product, price, place (distribution), and promotion. The term "marketing mix" was coined by Neil Borden in 1953 and refers to the variety of ingredients that must be blended together to form an effective marketing program. The four P's refer to decisions around the product, price, distribution channels, and promotional activities for a product and help companies meet customer needs in their target market.
Product mix
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Plc nokia & samsung
Nokia and Samsung both went through typical product life cycles of introduction, growth, maturity, and decline. Nokia entered the market in 1995 and grew rapidly until 2009 but then faced decline due to increased competition. It shifted strategies between each phase, from high prices during introduction to adjustments like discounts, partnerships, and new models in later phases. Samsung launched in 2001 and grew more slowly at first but then rapidly from 2006-2011 as it launched new phone types, though growth has slowed in maturity. Both companies emphasized changing prices, partnerships, and new phone models across the cycles to adapt to shifting consumer demand over time.
More from ANUJ YADAV (20)
Recently uploaded
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Productlifecycle cadbury
- 2. Rs 2000 crore market growing @ 18-20% p.a Market Share Cadbury Nestle Others CHOCOLATE INDUSTRY
- 3. 1948 (Cadbury- Fry Pvt Ltd) 1967- 68 1984 1987 1995 1997 2002 2009 Now what?
- 5. What is PLC curve?
- 7. • Kitkat vs Perk in 1995 • Good quality, moderately priced chocolate for all age groups and classes which can be had anywhere anytime • Wafer chocolate competitively priced. • 450,000 retailers and 2,200 distributors • “Thodi si pet pooja,kabhi bhi, kahi bhi”, “ Whenever on hunger strike...” • Flank protection to flagship CDM • Chota perk, Perk XXL, ulta perk, perk glucose.
- 9. • Came to India in 1968 • Targeted primarily at kids • Variations in flavor, packaging and pricing • Ads generally targeted at the masti theme • Tag lines “Mutthi mein zamana”, “Gems Bond – Non Stop Excitement” and “Raho Umarless”
- 11. CADBURY DAIRY MILK (CDM) • INTRODUCED IN 1984 IN INDIA • SEGMENTATION GEOGRAPHIC SEGMENT, IMPULSE, GIFT SEGMENT • TARGET MARKET KIDS TO ADULTS • POSITIONING CADBURY SYNONYMOUS AS CHOCOLATE FOR KIDS SYNONYMOUS WITH SWEETS • COMPETITORS AMUL, NESTLE, FERRERO ROCHER
- 12. STRATEGY • Chocolate bar Available in various sizes from 10 gm to premium packs • Competitive pricing starting from Rs.5/- • Manufacturing units - Thane (MH), Pune (MH), Gwalior (MP), Bangalore (KA), Baddi (HP) • Sales office – All Metros • The media mix for the campaign comprises TV, outdoor, Internet and radio
- 13. PROMOTION • ‘Real Taste of Life’ campaign in 1994 - chocolate that awakened the little child in every grown up • ‘Khaane Waalon ko khaane ka Bahana Chhayie’ campaign in 1998 made consumption into a joyful, social occasion • `Kuch Meetha Ho Jaaye’ campaign in 2004 to increase CDM consumption by making it synonymous with traditional sweets (Mithai) • In the year 2010, the `Shubh Aarambh’ campaign was launched, drawing lines from the traditional Indian custom of having something sweet before embarking on something new • With the current campaign ‘Khaane Ke Baad Meethe Mein Kuch Meetha Ho Jaaye’, our aim is to introduce the thought of having a CDM as a post dinner meetha (dessert)
- 14. Increased use among current users Varied use among current users New users Product Life Cycle Extension