Lifebuoy

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This document provides an overview of the history and marketing of Lifebuoy soap, including its parent company, logo, brand ambassadors, taglines, advertising campaigns, and corporate social responsibility activities. It discusses Lifebuoy from its founding in the late 19th century through various periods of growth under different owners to its present role under Hindustan Unilever. The document also briefly outlines Lifebuoy's positioning as a hygiene-focused soap and its efforts to promote handwashing through advertising and community programs.

Marketing

• Tagline & USP
• Controversy
• Taglines
• CSR Activities
• Mission
• Best ad campaigns
• Present TVC Ads
• BCG Matrix

Have u take bath with
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THANKYOU
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