Marketing mix
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The marketing mix is a business tool used by marketers to determine a product's offering. It is comprised of the four P's: product, price, place (distribution), and promotion. The term "marketing mix" was coined by Neil Borden in 1953 and refers to the variety of ingredients that must be blended together to form an effective marketing program. The four P's refer to decisions around the product, price, distribution channels, and promotional activities for a product and help companies meet customer needs in their target market.
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Marketing mix
The document discusses the marketing mix, which refers to the set of controllable variables and tactics that a company uses to promote its brand in the market. It identifies the four main elements of the traditional marketing mix as the 4Ps: Product, Price, Place, and Promotion. Each P encompasses various marketing variables. For example, Product includes attributes like quality, design, brand name, and packaging. The marketing mix framework helps companies allocate resources, assign responsibilities, analyze costs and benefits, and communicate effectively. An alternative model, the 4Cs, adopts a customer-centric perspective by focusing on customer solution, cost, convenience, and communication. Factors like the target market and competition influence how companies develop their unique marketing mix
Four p’s of marketing.ppt
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Marketing mix
The document discusses the marketing mix, which refers to the set of tactical marketing actions that a company uses to promote its brand. It is made up of 4 Ps - product, price, place, and promotion. Product involves attributes like quality, design features. Price determines retail and wholesale costs. Place handles distribution and availability. Promotion includes advertising, personal selling, and public relations. Together these 4Ps must satisfy customer needs and achieve organizational objectives. The marketing mix is designed by marketers and combines these elements.
Marketing mix ppt
The document discusses the marketing mix, which refers to the combination of elements used to achieve marketing objectives and satisfy customers. It describes the traditional 4 P's of marketing mix as product, price, place, and promotion. For services, three additional elements are often included: people, physical evidence, and process. Each of the seven P's is then defined in more detail, including product as anything that satisfies a want or need, price as the value attached to the service, place as where the service can be obtained, promotion as communication tools, process as how transactions are undertaken, people as both employees and customers, and physical evidence as the tangible environment where services are delivered.
Case study on 4 p's
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
Marketing
Marketing involves planning and executing the pricing, promotion, and distribution of goods and services to create exchanges between buyers and sellers. The marketing mix consists of the 4 P's: product, price, place (distribution), and promotion. Successful companies tailor their unique combination of these elements to target specific customer groups. Correctly identifying the target market is key to a company's marketing success and sales revenue.
Marketing mix
The document discusses the key elements of marketing: research, product development, and communication. It then summarizes the marketing mix, which consists of the 4 P's - product, price, place, and promotion. Product involves the tangible good or intangible service being offered. Price determines how much customers pay. Place covers distribution channels and logistics. Promotion encompasses advertising, sales, and other communication efforts to persuade customers. The marketing mix framework is fundamental in developing a marketing strategy.
Marketing management
Marketing involves creating, communicating, and delivering value to customers. It is a process of satisfying customer needs through the exchange of products and services. The marketing mix, which includes the four Ps of product, price, place, and promotion, is used to design marketing strategies and tactics to deliver customer value. Marketing also considers the extended elements of people, process, and physical evidence for service marketing, as well as the 4Cs of customer benefit, cost, convenience, and communication. Understanding customer needs and demands at different levels is important for effective marketing.
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Marketing mix
The document discusses the marketing mix, which refers to the set of controllable variables and tactics that a company uses to promote its brand in the market. It identifies the four main elements of the traditional marketing mix as the 4Ps: Product, Price, Place, and Promotion. Each P encompasses various marketing variables. For example, Product includes attributes like quality, design, brand name, and packaging. The marketing mix framework helps companies allocate resources, assign responsibilities, analyze costs and benefits, and communicate effectively. An alternative model, the 4Cs, adopts a customer-centric perspective by focusing on customer solution, cost, convenience, and communication. Factors like the target market and competition influence how companies develop their unique marketing mix
Four p’s of marketing.ppt
Here is the fresh new presentation on FOUR p's OF MARKETING..
► Free Playstore/Amazon/iTunes Gift cards worth $10 - http://featu.re/WZ575Y
► Connect with me!
• Facebook - http://goo.gl/q3KRRn
• Twitter - http://goo.gl/Jtzs1c
• Youtube - http://goo.gl/m9hJJw
Marketing mix
The document discusses the marketing mix, which refers to the set of tactical marketing actions that a company uses to promote its brand. It is made up of 4 Ps - product, price, place, and promotion. Product involves attributes like quality, design features. Price determines retail and wholesale costs. Place handles distribution and availability. Promotion includes advertising, personal selling, and public relations. Together these 4Ps must satisfy customer needs and achieve organizational objectives. The marketing mix is designed by marketers and combines these elements.
Marketing mix ppt
The document discusses the marketing mix, which refers to the combination of elements used to achieve marketing objectives and satisfy customers. It describes the traditional 4 P's of marketing mix as product, price, place, and promotion. For services, three additional elements are often included: people, physical evidence, and process. Each of the seven P's is then defined in more detail, including product as anything that satisfies a want or need, price as the value attached to the service, place as where the service can be obtained, promotion as communication tools, process as how transactions are undertaken, people as both employees and customers, and physical evidence as the tangible environment where services are delivered.
Case study on 4 p's
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
Marketing
Marketing involves planning and executing the pricing, promotion, and distribution of goods and services to create exchanges between buyers and sellers. The marketing mix consists of the 4 P's: product, price, place (distribution), and promotion. Successful companies tailor their unique combination of these elements to target specific customer groups. Correctly identifying the target market is key to a company's marketing success and sales revenue.
Marketing mix
The document discusses the key elements of marketing: research, product development, and communication. It then summarizes the marketing mix, which consists of the 4 P's - product, price, place, and promotion. Product involves the tangible good or intangible service being offered. Price determines how much customers pay. Place covers distribution channels and logistics. Promotion encompasses advertising, sales, and other communication efforts to persuade customers. The marketing mix framework is fundamental in developing a marketing strategy.
Marketing management
Marketing involves creating, communicating, and delivering value to customers. It is a process of satisfying customer needs through the exchange of products and services. The marketing mix, which includes the four Ps of product, price, place, and promotion, is used to design marketing strategies and tactics to deliver customer value. Marketing also considers the extended elements of people, process, and physical evidence for service marketing, as well as the 4Cs of customer benefit, cost, convenience, and communication. Understanding customer needs and demands at different levels is important for effective marketing.
Marketing mix
The document discusses the key elements of marketing mix - product, price, place, and promotion. It defines product mix as the different types of products a firm manufactures, price mix as the decisions relating to pricing products and services, place mix as making products available at the right time and place, and promotion mix as the techniques used to promote products through advertising, selling, and sales promotions.
Marketing mix submitted by Remya R.
The document discusses the key elements of marketing mix - product, price, place, and promotion. It defines product mix as the different types of products a firm manufactures, price mix as the decisions relating to pricing products and services, place mix as making products available at the right time and place, and promotion mix as the techniques used to advertise and promote products, including personal selling and sales promotions.
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Four ps
This document defines marketing and its key concepts. Marketing is fulfilling customer needs, wants and demands through a process to achieve organizational goals. It discusses the differences between needs, wants and demands. The marketing process involves creating, communicating, delivering and exchanging value. Marketing decisions fall under the 4 P's of marketing - product, price, place and promotion. Each P is defined in detail with examples of key considerations.
4 p’s of marketing
The presentation is for education purpose only and the matter taken for making slides was from internet for completing class assignments.
To watch this presentation in video format: https://www.youtube.com/watch?v=j4cbbRhPhDY
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presentation of marketing
The document discusses the components of the marketing mix. It begins by defining the marketing mix and introducing its traditional 4Ps framework of Product, Price, Place, and Promotion. It then explains each of the 4Ps in the context of KFC's offerings. The document further expands the marketing mix for services, adding People, Process, and Physical Evidence. It concludes that while the marketing mix was originally developed for tangible goods, most offerings today contain elements of both products and services.
Marketing mix
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
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Marketing is the process of moving goods and services from their conception to customers. It involves the marketing mix - the set of tactical actions used to promote a brand through its product, price, place, and promotion. Product refers to the functions, features, packaging, quality and branding of goods and services. Price is the amount customers pay to enjoy a product. Place describes how products get from producers to consumers and where they can be accessed. Promotion strategies make consumers aware of products and services.
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The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. Product refers to the goods or services offered for sale. Price is the amount customers pay for the product. Place includes the distribution channels that make products available. Promotion comprises the communication activities that persuade people to buy the products.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
The four variables of the marketing mix
The marketing mix is made up of four variables - product, price, place, and promotion - that a company can control to create demand for its products. Product refers to the goods and services offered, price is the amount customers pay, place is how the product is distributed, and promotion covers advertising and communications to persuade customers. Together these four Ps form the marketing mix, which is a set of tools companies use to develop a positive response from their target market and plan marketing strategies.
Marketing communication mix
The marketing communication mix consists of advertising, personal selling, sales promotion, public relations, and direct marketing tools that a company uses to achieve its marketing goals. These tools include paid advertising, personal sales presentations, short-term purchase incentives, managing corporate image and publicity, and direct customer outreach. The combination of tools allows companies to effectively target audiences and build customer relationships.
Persuasive message
Sales and marketing are the two main types of persuasive messages used in workplaces. Sales involves directly selling goods or services to consumers through interactions at the point of sale. Marketing aims to educate and promote products or services to consumers through various activities in order to create and satisfy customers. The shared goal of sales and marketing is to achieve organizational objectives.
principles of marketing
1. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing relationships. It involves a variety of activities like market research, product development, pricing, promotion, and distribution.
2. The key differences between traditional and modern marketing are that traditional marketing focused on selling products, while modern marketing is customer-oriented. Traditional marketing also used limited advertising methods, while modern marketing utilizes various channels including social media.
3. The marketing concept focuses on customer needs and satisfaction. It involves identifying target markets and coordinating all business activities to influence customers. The selling concept focuses on persuading customers to buy what the company produces through aggressive promotion.
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This document provides an introduction to marketing. It defines marketing as a social process of identifying and meeting human needs through the exchange of products and values. The document outlines the key concepts of marketing including the market, marketing goals, traditional and modern approaches, and the 4Ps of the marketing mix. It also discusses recent trends in marketing such as e-business, telemarketing, and customer relationship management.
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The document provides an overview of marketing concepts and definitions. It defines marketing as managing profitable customer relationships and as the process of planning and executing ideas, goods, and services to create exchanges that satisfy goals. The core concepts discussed include target markets, customer needs and wants, products/offerings, value, exchange, relationships, channels, competition, and the marketing process of understanding customers and designing integrated strategies to build relationships and capture customer value.
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The presentation is for education purpose only and the matter taken for making slides was from internet for completing class assignments.
To watch this presentation in video format: https://www.youtube.com/watch?v=j4cbbRhPhDY
Mrktg concepts
This document outlines different concepts companies use to orient themselves in the marketplace. It discusses production, product, selling, and marketing concepts as well as more modern holistic concepts like relationship marketing, integrated marketing, internal marketing, and socially responsible marketing. The marketing concept emphasizes understanding customer needs and integrating marketing activities to satisfy customers profitably.
presentation of marketing
The document discusses the components of the marketing mix. It begins by defining the marketing mix and introducing its traditional 4Ps framework of Product, Price, Place, and Promotion. It then explains each of the 4Ps in the context of KFC's offerings. The document further expands the marketing mix for services, adding People, Process, and Physical Evidence. It concludes that while the marketing mix was originally developed for tangible goods, most offerings today contain elements of both products and services.
Marketing mix
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
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Marketing is the process of moving goods and services from their conception to customers. It involves the marketing mix - the set of tactical actions used to promote a brand through its product, price, place, and promotion. Product refers to the functions, features, packaging, quality and branding of goods and services. Price is the amount customers pay to enjoy a product. Place describes how products get from producers to consumers and where they can be accessed. Promotion strategies make consumers aware of products and services.
Marketing plan (june)
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
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The document discusses the marketing mix, which consists of 4 Ps - product, price, place, and promotion. It is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. Product refers to the goods or services offered for sale. Price is the amount customers pay for the product. Place includes the distribution channels that make products available. Promotion comprises the communication activities that persuade people to buy the products.
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The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
The four variables of the marketing mix
The marketing mix is made up of four variables - product, price, place, and promotion - that a company can control to create demand for its products. Product refers to the goods and services offered, price is the amount customers pay, place is how the product is distributed, and promotion covers advertising and communications to persuade customers. Together these four Ps form the marketing mix, which is a set of tools companies use to develop a positive response from their target market and plan marketing strategies.
Marketing communication mix
The marketing communication mix consists of advertising, personal selling, sales promotion, public relations, and direct marketing tools that a company uses to achieve its marketing goals. These tools include paid advertising, personal sales presentations, short-term purchase incentives, managing corporate image and publicity, and direct customer outreach. The combination of tools allows companies to effectively target audiences and build customer relationships.
Persuasive message
Sales and marketing are the two main types of persuasive messages used in workplaces. Sales involves directly selling goods or services to consumers through interactions at the point of sale. Marketing aims to educate and promote products or services to consumers through various activities in order to create and satisfy customers. The shared goal of sales and marketing is to achieve organizational objectives.
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1. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing relationships. It involves a variety of activities like market research, product development, pricing, promotion, and distribution.
2. The key differences between traditional and modern marketing are that traditional marketing focused on selling products, while modern marketing is customer-oriented. Traditional marketing also used limited advertising methods, while modern marketing utilizes various channels including social media.
3. The marketing concept focuses on customer needs and satisfaction. It involves identifying target markets and coordinating all business activities to influence customers. The selling concept focuses on persuading customers to buy what the company produces through aggressive promotion.
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This document provides an overview of the marketing mix concept. It defines the marketing mix as the combination of factors that can influence a consumer's purchase decision, including the 4Ps of Product, Price, Place, and Promotion. The document discusses how the marketing mix is a set of marketing tools used to promote and sell products in the market. It provides definitions of the marketing mix from various experts and describes the original 4Ps framework developed by McCarthy as well as subsequent expansions to the framework over time.
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Chapter 1. marketing
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create value for customers and organizations. It differs from selling in that it is strategic and focuses on unmet customer needs rather than aggressively pushing products. Marketing consists of the 4Ps - product, price, place, and promotion - to satisfy target customer needs within the context of an organization's goals. The marketing concept holds that customer satisfaction is key to success.
Marketing management of mushroom and 7 p’s By Mr Allah Dad Khan Visiting Pro...
Marketing management of mushroom and 7 p’s By Mr Allah Dad Khan Visiting Professor the University of Agriculture Peshawar
Introduction and Development of Marketing Mix
This slideshow talks about the introduction to the traditional and modern marketing mix, for products as well as services. It explains how a marketing mix is developed to achieve marketing goals of a company.
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PowerPoint Presentation on Marketing Mix Marketing Mix.pptx
PowerPoint Presentation on Marketing Mix Marketing Mix.pptx
Marketing mix (4 p's) strategy applied to increase oak sales in duhok city
Marketing mix (4 p's) strategy applied to increase oak sales in duhok city
MARKETING MIX.- by E. Jerome Mc Carthy ( a summary of marketing mix)
MARKETING MIX.- by E. Jerome Mc Carthy ( a summary of marketing mix)
Marketing management of mushroom and 7 p’s By Mr Allah Dad Khan Visiting Pro...
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Kfc – origin, history and its success
KFC is the world's largest chicken restaurant chain founded in 1952 by Colonel Harland Sanders in Louisville, Kentucky. It now has over 11,000 outlets across 85 countries serving around 8 million customers daily. KFC emphasizes food safety and quality through practices like Hazard Analysis Critical Control Program, supplier audits, strict temperature control and training programs for employees on food handling. It also conducts regular mystery customer evaluations and inspections to ensure high standards of cleanliness, hospitality, and food quality are maintained across all restaurants.
Himalayas
The Himalaya Drug Company was founded in 1930 in India with a vision of bringing Ayurvedic medicine to society. It has developed safe and natural remedies to help people lead healthier lives, and its products are endorsed by over 300,000 doctors and used in 89 countries. The company is headquartered in Bangalore and has expanded globally, opening an office in the US in 1996. It produces a wide range of herbal healthcare products within four segments: pharmaceuticals, personal care, pure herbs, and animal health. The company aims to make herbal wellness accessible to all and establish itself as a leading science-based brand in herbal medicine worldwide.
Coca cola
Coca-Cola was invented in 1886 in Atlanta, Georgia. It now offers over 500 brands in over 200 countries. The document discusses Coca-Cola's history, brands, marketing strategies in India including promotions, advertising, and sales promotions. It highlights campaigns like "Thanda Matlab Coca-Cola" and associations with cricket and celebrities in India. Coca-Cola's marketing utilizes various media channels and focuses on connecting with local Indian culture.
Cadbury
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Bingo
Marketing research is conducted to gather information about products, customers, competitors and markets. This helps companies understand what customers want and make better business decisions. Research methods include surveys, focus groups and data analysis to guide strategies in areas like new product development, pricing, distribution and promotion.
Market Research Process
The document outlines the 11 steps of the marketing research process: 1) establishing the need for research, 2) defining the problem, 3) establishing research objectives, 4) determining research design, 5) identifying information sources, 6) determining data collection methods, 7) designing collection forms, 8) determining sample size, 9) collecting data, 10) analyzing data, and 11) preparing and presenting the final report. Each step is briefly described in the document.
Marketing research intro
Marketing research is defined as the systematic gathering and analysis of data related to problems in marketing goods and services. It acts as a tool for accurate decision making and solving marketing problems rationally. Marketing research involves systematically collecting and analyzing data to improve decision making and control in marketing. It has the goal of understanding consumers and the market. The results of marketing research can help with planning marketing strategies, making quick decisions, solving marketing problems, minimizing costs, and identifying new opportunities.
Marketing information system
The document discusses marketing information systems (MIS), which gather, analyze, and distribute market data to marketing decision-makers. An effective MIS is unified, decision-supporting, economical, need-based, fast, flexible, reliable, accurate, complete, and future-oriented. It provides three types of information: recurrent data on metrics like market share, monitoring data from regular scanning of sources, and requested data developed in response to specific requests. The MIS collects both internal data from sources like sales and cost analysis and financial records, as well as external data. It is important for anticipating demand, taking a systematic approach, understanding economic indicators and competition, adapting to technology changes, and understanding consumers to inform marketing planning.
Consumer behavior
Consumer behavior can be defined as the actions consumers take in the marketplace and the underlying motivations for those actions. Marketers must understand what consumers buy, why they buy it, when, where, how often, and how they use products. Consumer buying motives can be internal, like rational needs or emotional wants, or external factors like income, occupation, culture, family, and social environment. These motives induce consumers to purchase products. Marketers must identify the key buying motives for different customer segments. Cultural, social, personal, and psychological factors all influence the consumer decision making process from need recognition to post-purchase evaluation.
Promotion strategies
This document outlines various promotion strategies including the promotional mix, elements used in integrated marketing communications, expenditure strategies, and strategies for advertising campaigns, publicity, sales promotion, and personal selling. It discusses factors that affect promotional mix like product nature, product life cycle stage, target, and budget. It also provides steps for developing advertising campaigns and evaluating effectiveness.
Pricing policy
The document discusses various pricing policies and strategies that companies can employ. It identifies premium pricing, penetration pricing, economy pricing, and price skimming as the four main approaches. Premium pricing involves charging a high price for unique or luxury products. Penetration pricing sets an artificially low initial price to gain market share before raising prices. Economy pricing keeps costs low to offer low prices. Price skimming charges a high initial price for products with a competitive advantage that will decrease over time as competitors enter the market. The document also outlines additional pricing strategies such as psychological, product line, optional product, product bundle, promotional, geographical, cost-based, competition-based, demand-based, and perceived value pricing.
Promotion and pricing strategies
Promotion involves informing, persuading, and influencing customers through integrated marketing communications. The promotional mix coordinates advertising, personal selling, sales promotion, public relations, and other activities to deliver a unified message. Effective promotion requires planning communication touchpoints with customers and creating a consistent brand personality across channels.
Product mix cadbury
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Distribution channel
Most businesses use intermediaries like distributors and dealers to sell their products through distribution channels. This allows businesses to achieve greater sales efficiency by leveraging the specialists, contacts, experience, and scale of intermediaries. Successful channels require all members, like Toyota and its dealers, to fulfill dependent roles and cooperate to compete against other manufacturers' channels. Channel conflicts can occur between firms within the same level (horizontal) or between levels of the same channel (vertical). Properly specifying each member's role and managing conflicts helps ensure good channel performance.
New product development
Product development involves decisions around what to manufacture, packaging, pricing, and sales. The product planner identifies customer needs, aligns capabilities with market demands, and determines if a product is ready to launch or needs more information. New product development consists of creating ideas, evaluating sales potential and profitability, designing production facilities, and marketing the product. The stages include generating ideas, screening ideas, assessing commercial feasibility, product design/evaluation, test marketing, and launching the product. Product failure occurs when a product does not meet sales and profit targets due to declining volume, margins, or higher than expected costs.
Packaging & labelling
Packaging serves several purposes such as physical protection of products, barrier protection from environmental factors, containment and grouping of items. It allows for marketing, security against tampering, convenience in distribution and usage, and portion control. Labeling identifies the brand and manufacturer, describes product contents and usage instructions, and is used for product promotion. Common packaging types include primary, secondary and tertiary packaging used at the item, group and bulk levels respectively.
Product mix
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Productlifecycle cadbury
The chocolate industry in India is worth Rs. 2000 crore and is growing at 18-20% annually. Cadbury and Nestle dominate the market, with Cadbury holding the largest market share. Cadbury first entered India in 1948 and has since launched several popular chocolate brands like Cadbury Dairy Milk, 5-Star, Perk, and Gems to target various age groups and social classes. Perk was launched in 1995 as a competitively priced wafer chocolate. Cadbury Dairy Milk was introduced in 1984 and has pursued geographic, impulse, and gift segmentation along with positioning itself as chocolate for kids through promotions synonymous with sweets. Its manufacturing and distribution network is extensive across India.
Plc nokia & samsung
Nokia and Samsung both went through typical product life cycles of introduction, growth, maturity, and decline. Nokia entered the market in 1995 and grew rapidly until 2009 but then faced decline due to increased competition. It shifted strategies between each phase, from high prices during introduction to adjustments like discounts, partnerships, and new models in later phases. Samsung launched in 2001 and grew more slowly at first but then rapidly from 2006-2011 as it launched new phone types, though growth has slowed in maturity. Both companies emphasized changing prices, partnerships, and new phone models across the cycles to adapt to shifting consumer demand over time.
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一比一原版澳洲悉尼大学毕业证（USYD学位证）如何办理
原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Marketing mix
- 2. Meaning • The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price , product , promotion , and place.
- 3. Term marketing mix was coined in an article written by Neil Borden in 1953 called “The Concept of the Marketing Mix.” He started teaching the term after he learned about it from an associate, James Culliton , who in 1948 described the role of the marketing manager as a " mixer of ingredients";
- 4. Elements of Marketing Mix 4 P’s …. P roduct P lace P rice P romotion All these elements are controlled by the company to meet the needs of customers within its target market.
- 5. Product • Product Researching customers product wants. • Designing the product (strength, dosage form, pack size). • Designing the product (strength, dosage form, pack size).
- 6. Place (Distribution) This variable aims to: • Reach and keep customers. • Products must be available at the right time and in convenient location. • Pharmaceutical products are distributed in community pharmacies, hospitals and doctors clinics in some cases.
- 7. Pricing • It is related to decisions and actions associated with establishing pricing objectives and policies and determining product prices. • Price is a competitive tool by decreasing prices, this may attract more customers but may ruin company’s image, as high prices may strengthen and establish company image.
- 8. Promotions It relates to activities used to inform individuals or groups about an organization and its products, promotion aims to :- - • Increase public awareness • Educate consumers and customers about product features. • Keep interest in an established product that has been available for decades .