Nespray and Pepsi both use integrated marketing communications to promote their products. Nespray targets all ages and focuses on the nutritional benefits of milk. It advertises on traditional media like TV and radio. Pepsi targets teenagers and younger generations, promoting an image of fun and refreshment. Pepsi spends heavily on digital media like social media to engage its target audience. Both companies use advertising, sales promotions, and sponsorship activities but Pepsi conducts more extensive promotional campaigns.

1. Name Registration Number
K.K.D.A.B.Weerakoon BM11775270
H.J.B.U.Jagoda BM11779308
c.Perera BM11
Madushan BM11
Yugandari BM11

2. Nespray Pepsi
 Nespray Milk Powder is coming under Nestlé brand
which is established its presence in Sri Lanka.
 Nespray is manufactured using high quality fresh milk by
turning it into powder form through a process known as
Spray Drying.
 Through its effective marketing and a vast sales and
distribution network thought out the country, it ensures
that its products are made available to consumers
whenever, wherever and however.
 PepsiCo was formed in 1965 with the merger of the Pepsi-
Cola Company and Frito-Lay, Inc.
 Headquartered in Purchase, New York, United States, with
interests in the manufacturing, marketing and distribution
of grain-based snack foods, beverages, and other products.
 Pepsi & Sri Lanka
Address - 11100
Short Description - Change the Game
Long Description - Pepsi cola PepsiCo Ole Marketing
Ole Spring Bottlers Varun Beverage’s Lanka
Introduction

3. Target Segments Evaluation Parameters
Age Whole family
All ages
Gender Both female and males.
Life style Active life style.
Family Dependent on their family
Occupation Children and family oriented people.
Nature Nutritious.
Social Economic
States
Upper lower and lower class.
NESPRAY
Target Segments Evaluation Parameters
Age The audience of Pepsi is teenage & younger
generation.
Gender Both female and males.
Life style Every life style( ex;- relax, busy)
Occupation Students and family oriented people.
Social Economic
states
Middle upper, upper, lower classes
PEPSI
Target Group Evaluation

4. PRODUCT PRICE
Nespray Pepsi Nespray Pepsi
• Nestle Nespray
• Features/ Benefits:
• Higher Interest
• Natural nutrition for brain
development
• Brands include 7UP and
Pepsi.
• These brands are then sold to
authorized bottlers,
independent distributors and
retailers.
 Price range from 280 rupees • Pepsi Company set price for
products based on the value
received of customers.
PLACE PROMOTION
Nespray Pepsi Nespray Pepsi
• Nespray milk can be purchase
in any sales outlet,
supermarket chain…….etc.
• Pepsi’s products are
distributed to fast food
chains such as KFC, Pizza
Hut and MC.
Incentives & Discounts
•Ramadan offers
New year offers
•Buy one get one free
• Pepsi is known for launching
their new promotions during
Super Bowl commercials
(IPL).
• Pepsi ads were advertising
the downloading of music
legally, by using a teenager

5. Informative
Objectives
Increase awareness :
By introduce school milk stalls
Nestle send postcards to their home and
office persons in the category of retailers
and whole sellers.
Nestle is also advertising on scroll works
Build company image :
By including Nestle logo.
Informative
Objectives
Icrease awareness:
Sustain social medias to create
awareness with younger generation.
Use media advertising.Organizing
sport campaigns for both internal and
external parties.
Build company image:
Always show up the Company logo
their advertising and CSR activates.
Providing information regarding the
size of the organization.
NESPRAY PEPSI

6. Persuasion
Objectives
Change consumers’ attitudes of product
attributes:
• Maintain good positioning them like
“Pepsi is the world’s leading beverage,
health and wellness company.”
Influence consumers buying decision:
• Delivering a promise of “taste that you
never taste”
• Implement processers using customer feed
backs.
• Use celebrities to change consumer mind.
• Offering seasonal gift for consumers.
• Conducting CSR activities.
Persuasion
Objectives
Change customers’ perception of product
attributes:
• By including nutrition ingredients and
benefits.
Influence buying decision :
• By introduce Nestle' scholarship awards.
• By including taglines that describe how milk
can influence healthy life.
• By offering seasonal gifts for children.
NESPRAY PEPSI

7. Reminder
Objectives
Remind customers that product may be
needed and maintain customer
awareness:
• Online advertising and
billboards advertising.
• Use TV and radio advertising
with famous celebrities.
• Sponsoring youth activities and
sports.
• Use social media as marketing
tool.
Reminder
Objectives
Remind customers that product may be
needed :
• By distribute leaflets to their target
customers.
• By using TV / radio advertising.
• By sponsoring children's events in
schools and pre schools.
Maintain customer awareness :
• Nestle has pasted their skins on many
private own city buses,
• Hanthanee Hills draw
NESPRAY PEPSI

8. IMC Tools for NESPRAY
 Advertising – TV Commercials, Radio, Press, Social Media, Web banner
 Public Relations – Press Release, Sponsorships, Press Conferences,
 Leaflets/Posters, Banners.
 Direct Marketing & Sales Promotion - Price Reduction Promotion, Extra Value
Ex : Hanthanee Hills
 Below the line
 Direct mail - Postcards, Leaflets/Flyers, Folders/ Brochures
 Outdoor - Billboards, MMT, Vinly Sheets
 Transit – Bus, Taxi, Bus Stops
 Supplementary material

9. IMC Tools for PEPSI
 Direct & Indirect Marketing
 Sales Promotion
 Public Relations
 Personal Selling
 Appeal and Execution Style – Natural Colors, Information Appeal
 New IMC Campaign – Pepsi National wide product launch
 To raise brand awareness and loyalty among organic consumers.

10. Communication Process
SENDER MESSAGE RECIEVER
encoding
Channel MESSAGE
decodingBarriers
or
Noise
FEEDBACK RESPONSE

11. Bases or Criteria
• Product
• Target Group
• Segmentation Bases
• Communication Tools
• Communication Channel
PEPSI
• Pepsi
• teenage & younger generation ,every
life style
• Demographic- teenage & youngers,
• Geographic- urban, suburban
• Advertising heavy on e medias (e.g.;-
Facebook, twitter)
• extra value (added value) for sales
promotioning
• non- personal broad cast media and print
media heavily used
NESPRAY
• Nespray
• whole family(all ages) people with
active life style & nutrition focused
• Demographic - all ages(family),250g
& 400g milk packs for lower
incomers + middle incomers,
specially target
females(housewives)care about
nutrition.
• Geographic - urban, suburban &
rural areas
• advertising heavy on traditional
broad cast medias(e.g:- television,
radio)
• price promotions for sales
promotioning
• non- personal broad cast media and
print media heavily used

12. Bases or criteria
• Factors affect on
selecting
promotional mix
• Creative Strategy
• Communication
Process
Pepsi
• Time
• Budget available
• Availability of media
• Target market characteristics
• Type of purchase decisions
• Push strategy
• Concentrated segmentation strategy
• Pepsi targets the New Generation specifically
• Current campaigns use of effective techniques
• By targeting 12 to 21 year olds, Pepsi is attempting to establish a
loyal; Pepsi drinker for life and the largest group of soft drink
consumer.
• Source-pepsi(the company)
• Encoding-focus on the youngster who looks
so fresh after having the pepsi drinking habit.
• Message - " change the game"
• Channel - broadcast channels
• Receiver - Youngsters & teenages
• Noise - power brake down,loosing signals
• Decoding - fresh,energertic
• Response - positive or negative
Nespray
• Cost
• Quality
• Target market factors
• Competitor analysis
• Type of purchase decisions
• Push & Pull strategy
• Penetration strategy supported by product differentiation.
• Source - Nestle ( Nespray)
• Encoding -The Milk they are providing is so pure that it led you live a
long healthy life because it provides you the real energy and calcium’s.
• Nestle is the one who helps children to grow have purest form of energy
and all the calcium, vitamin, phosphorus which are the basic
requirement for growing children.
• Message -“Good foods good life”
• Channel--printed medias(Billboards)broad cast medias
• Reciever - Mass Market is targeted as everyone milk in daily life in
different needs.
• Noise - traffic signals, all noises on broadcast media
• Decoding -Natural Beauty,Healthy & Attractive Skin
• Response -buy Nestlé’s Milk because its purest form of milk

14. OVERVIEW OF COMPARATIVE ANALYSIS
Similarities
 Both companies are advertising on print media.
 Doing TV commercials.
 Conducting billboards advertising and paint on walls.
 Creates banners and cut outs.
 Personal selling.
 Conducting sales promotions.
 Use direct marketing.
 Use social media as marketing tool.
VS

15. OVERVIEW OF COMPARATIVE ANALYSIS
Differences
 Nespray advertise range of their products but Pepsi advertise only cola product.
 Comparing with Nespray, Pepsi has large target market (consumer group) to communicate
than the Nespray.
 Pepsi conduct more promotional activities to build their brand images as well as promote the
drink among people while Nespray does less promotions.

16. THANK YOU !