The document outlines the importance and components of a product roadmap, emphasizing its role in communicating vision and strategy to internal and external stakeholders. It details the process of creating a roadmap, including defining user stories, categorizing tasks into epics, and prioritizing work based on customer needs and implementation challenges. The document also suggests a step-by-step approach to organizing and presenting a product launch plan.

1. E-I-TPRODUCT ROADMAP

2. A roadmap communicates
the why and what behind
what you’re building.
WHAT IS A PRODUCT ROADMAP?

3. Engineering
Marketing
Sales
Management and the board
WHO IS INVOLVED

4. Describes the vision and strategy
Provides a guiding document for
executing the strategy
Gets internal stakeholders in alignment
Facilitates discussion of options and
scenario planning
Helps communicate to external
stakeholders, including customers
A GOOD ROADMAP

5. HOW TO ROADMAP

6. User stories are the smallest units
of work
…a few sentences in simple
language that outline the desired
outcome
USER STORIES

7. As a <type of user>, I want <goal> so that
I <receive benefit>
As a customer, I want to be able to create
an account so that I can see the
purchases I made in the last year to help
me budget for next year.
USER STORY EXAMPLE

8. Epics are feature-level encompasses
many user stories
IT’S EPIC!!!

12. A list of all things that needs to be done
within the project
START WITH A PRODUCT BACKLOG

13. Customer priority
Urgency of getting feedback
Relative implementation difficulty
Symbiotic relationships between work
items (e.g. B is easier if we do A first)
PRIORITIZATION

14. BUILD YOUR ROADMAP

15. Brainstorm all the things that have to be
completed to launch your product
STEP 1

16. Organize your list into EPICS
i.e. categories
(Signup, Website development,
Purchasing etc.)
STEP 2

17. Streamline your list
STEP 3

18. Write User Stories
As a <type of user>, I want <goal> so that I
<receive benefit>
As a customer, I want to be able to create an
account so that I can see the purchases I made
in the last year to help me budget for next year.
STEP 4

19. Prioritize the top 5 things you must do next
Customer priority
Urgency of getting feedback
Relative implementation difficulty
Symbiotic relationships between work
items (e.g. B is easier if we do A first)
STEP 5

20. Talk through each step of your wireframe
Talk through your product roadmap. – Why
these are the top 5 things that matter
most and your estimated timeline.
PRESENT YOUR PLAN