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Coaching Programme
1Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners Fail
To Generate The Sales They Want
Because They Don’t Have
A Written Sales Plan.
Do You?
Do You Have a Written Sales Plan?
If you Fail To Plan, Then You Plan To Fail.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Do You…
…Struggle With Territory Planning?
Many Small Business Owners
Simply Don’t Know How Many Potential
B2B Customers Are In Their Local Area
(Or Territory)
Do You?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners Fail
To Find and Engage Prospective Clients
Who Want & Need The Solutions On Offer.
Do You?
Do You…
…struggle to find and engage with prospective clients?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Don’t Know Their Current
Cost Per Sale. (They Should.)
Do You?
Do You Know…
…Your Current Cost Per Sale?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Do You Know…
…Your Current Cost Per Lead?
Many Small Business Owners
Simply Don’t Know Their Current
Cost Per Lead. (They Should.)
Do You?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Don’t Know The Life Time
Value For Each Of Their Customers.
(They Should.)
Do You?
Do You Know…
…The Life Time Value of A Customer?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Don’t Know How Many Leads
They Need To Give Them
The Revenue They Want.
(They Should.)
Do You?
Do You Know…
…How Many Leads You Need To Give You The Revenue You want?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Don’t Know How Many
Referrals They Need To Give Them
The Revenue They Want.
(They Should.)
Do You?
Do You Know…
…How Many Referrals You Need To Give You The Revenue You Want?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Hate Prospecting. Period.
Whether it’s by email, by phone,
online or in person – they hate it.
Do You?
Do You…
...Struggle With Prospecting OFFLINE?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Hate Social Networking
Many Simply Don’t “Get It”.
(They Should.)
Do You?
Do You…
…Struggle With Prospecting ONLINE?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Fail To Qualify Prospects In Advance
Of Meeting Them. (And Thus, Incur
Un-neccessary Travelling Costs)
Do You?
Do You…
...Struggle With Qualifying Prospects Before Meeting Them?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Simply Fail in identifying their
prospect’s budget or in allocating
and managing one for themselves.
Do You?
Do You…
…Struggle With Identifying Prospect’s Budgets?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Do You…
...Struggle With “Think It Overs” or “Send Me The Details”?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Struggle When Prospects Say
“I’ll Think It Over” or “Send Me
The Details”.
Do You?
Many Small Business Owners
Struggle to Identify and Contact
Key Decision Makers.
(They Shouldn’t.)
Do You?
Do You…
…Struggle To Reach Key Decision Makers?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Struggle with Price Objections And Sales
Objections. (They Shouldn’t).
Do You?
Do You…
...Struggle With Sales Objections And Price Objections
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Struggle to Ask For (And Get)
The Sale On Their Terms.
Do You?
Do You…
…Struggle To Ask For The Sale (And Win The Order)?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Many Small Business Owners
Struggle to Follow Up Prospects Without
Getting Stuck in “Voicemail Jail” or Being
Told “They’re In A Meeting”.
Do You?
Do You…
…Struggle to Follow Up And Get Through To Prospects You’ve Already Visited?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent support materials
…to help you plan, document and execute your new sales strategy
• Tools
• Resources
• Checklists
• Study Guide
• Template Plan
• Workbook
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
What’s Covered in the STANDARD Programme?
A Break-down of what’s covered in the coaching programme
No. Steps Covered
1 Pre-Qualifying: How to qualify prospects in advance, prior to travelling to meet them at their premises YES
2 Agendas: How to ensure the prospect follows yours and that you don’t become a victim of theirs’ YES
3 Rapport: Deciding What you want to achieve from your sales plan YES
4 Budget: How to ensure the prospect has the money before you start discounting or giving it away for FREE YES
5 Value: How to demonstrate & get paid what you’re really worth YES
6 Objections: How to pre-empt, address & overcome objections before they arise YES
7 Decision Makers: How to ensure you’re speaking to the right M.A.N and not W.O.M.A.N YES
8 Presentations: The single biggest mistake salespeople make – and how to avoid it forever. YES
9 Closing the deal: How to win the sale without losing your shirt YES
10 Proposals : How to avoid the single biggest mistake your competitors make when writing proposals YES
…and much, much more.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
What’s Covered in the PLATINUM Programme?
A Break-down of what’s covered in the coaching programme
No. Steps Covered
1 An Ideal Client Profile: How to define an ideal client YES
2 Defining & Analysing Your Territory: How to determine how many suspects match your ideal client profile YES
3 Territory Objectives: Deciding What you want to achieve from your sales plan YES
4 Prospecting: 5 Powerful, proven ONLINE tactics to attract & engage those matching your ideal client profile YES
5 Prospecting: 5 Powerful, proven Offline tactics to attract & engage those matching your ideal client profile YES
6 Buying Systems: Understanding & Overcoming the buying systems used by your target market YES
7 Risk Reversal Strategies: 12 powerful tactics to help close the sale without discounting the price YES
8 Life Time Value: How to extend & increase the profit potential from each customer you win YES
9 Referral Marketing System: How to generate qualified referrals every week of the year (Works offline too) YES
10 Your Written Sales Plan: Documenting Your Strategy for sharing with stakeholders & shareholders YES
…and EXTRA BONUS Material.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
12 different Audits to help identify what’s
holding you back and preventing you from
generating the sales and revenue that
you want and need.
• Strategy
• Territory
• Leadership
• Support
• Targeting
• Prospecting
• Appointments
• Proposals
• Time Management
• CRM
• Reporting
• Keep-In-Touch
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Situation Analysis to help you identify
where you’ve been to get to where you’re
at, and where it is you want to get to
(before your competitors do.)
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Worksheets and Calculators
to help you set new marketing,
sales and revenue objectives
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Having set your new goals and
objectives, it’s time to set new
priorities, and allocate a budget
and other resources to your
new sales strategy.
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Student Workbook for
taking notes as you work
through the programme.
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Receive a template sales plan
for you to personalise, customise
and document your sales strategy
for the next 12 months.
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
Excellent Support Materials
Receive a Balanced
Scorecard to help count,
monitor and demonstrate
your progress & ROI
…to help you plan, document and execute your new sales strategy
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Selling. http://www.growyourbusiness.club
You Choose how you would like us to work with you.
Coaching Delivered The Way You Want It
We can work with you
online, in person or over
the phone…your choice.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club
…if you could reach 200 suspects that match your criteria every single month
Imagine…
…How many could you close if they
all match your criteria.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club
• Job Title
• Industry
• Address
• Postcode
• Telephone
• Credit Rating
• Credit Limit
• Turnover
• No. Employees
• TPS flagged
• Incorporation Date*
• Pre-Tax Profit
• Net Worth
• Director Details*
Look at what you receive:
The advantages of our personal coaching
• Private sessions are typically 1 – 2 hrs long
• Tailored & Personlised to your situation
• More detailed, valuable information shared
• Practical instructions & case study examples
• Mutual Accountability. No excuses - ever
• Progress every session – GUARANTEED
• Record of progress made after every session
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club
Maybe you’re not aware of all the
different ways the club can help you
achieve your goals and objectives
Sign up for our coaching programme today
…and start making immediate progress – guaranteed
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club
Then read the feedback from business owners we’ve helped..
Still Not Sure?
We have a wide variety of
“testimonials” on our website that
we have received from individuals
who were in exactly the same place
as where you are now.
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club
Managing Your Expectations
Get real practical help to identify what’s
holding you back and preventing you
from achieving your SALES & REVENUE
goals and objectives…
… all the “know how” you need to
identify, engage & close prospective
clients that match your “criteria”.
..and the additional offer to help you
execute and implement your new
sales plan.
What can you expect from our Digital Publishing coaching programme?
©CopyrightFraserJ.Hay2015
Stop Struggling. Start Growing. http://www.growyourbusiness.club

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Start selling sales training course

  • 1. Coaching Programme 1Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 2. Many Small Business Owners Fail To Generate The Sales They Want Because They Don’t Have A Written Sales Plan. Do You? Do You Have a Written Sales Plan? If you Fail To Plan, Then You Plan To Fail. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 3. Do You… …Struggle With Territory Planning? Many Small Business Owners Simply Don’t Know How Many Potential B2B Customers Are In Their Local Area (Or Territory) Do You? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 4. Many Small Business Owners Fail To Find and Engage Prospective Clients Who Want & Need The Solutions On Offer. Do You? Do You… …struggle to find and engage with prospective clients? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 5. Many Small Business Owners Simply Don’t Know Their Current Cost Per Sale. (They Should.) Do You? Do You Know… …Your Current Cost Per Sale? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 6. Do You Know… …Your Current Cost Per Lead? Many Small Business Owners Simply Don’t Know Their Current Cost Per Lead. (They Should.) Do You? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 7. Many Small Business Owners Simply Don’t Know The Life Time Value For Each Of Their Customers. (They Should.) Do You? Do You Know… …The Life Time Value of A Customer? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 8. Many Small Business Owners Simply Don’t Know How Many Leads They Need To Give Them The Revenue They Want. (They Should.) Do You? Do You Know… …How Many Leads You Need To Give You The Revenue You want? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 9. Many Small Business Owners Simply Don’t Know How Many Referrals They Need To Give Them The Revenue They Want. (They Should.) Do You? Do You Know… …How Many Referrals You Need To Give You The Revenue You Want? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 10. Many Small Business Owners Simply Hate Prospecting. Period. Whether it’s by email, by phone, online or in person – they hate it. Do You? Do You… ...Struggle With Prospecting OFFLINE? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 11. Many Small Business Owners Simply Hate Social Networking Many Simply Don’t “Get It”. (They Should.) Do You? Do You… …Struggle With Prospecting ONLINE? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 12. Many Small Business Owners Fail To Qualify Prospects In Advance Of Meeting Them. (And Thus, Incur Un-neccessary Travelling Costs) Do You? Do You… ...Struggle With Qualifying Prospects Before Meeting Them? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 13. Many Small Business Owners Simply Fail in identifying their prospect’s budget or in allocating and managing one for themselves. Do You? Do You… …Struggle With Identifying Prospect’s Budgets? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 14. Do You… ...Struggle With “Think It Overs” or “Send Me The Details”? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club Many Small Business Owners Struggle When Prospects Say “I’ll Think It Over” or “Send Me The Details”. Do You?
  • 15. Many Small Business Owners Struggle to Identify and Contact Key Decision Makers. (They Shouldn’t.) Do You? Do You… …Struggle To Reach Key Decision Makers? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 16. Many Small Business Owners Struggle with Price Objections And Sales Objections. (They Shouldn’t). Do You? Do You… ...Struggle With Sales Objections And Price Objections ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 17. Many Small Business Owners Struggle to Ask For (And Get) The Sale On Their Terms. Do You? Do You… …Struggle To Ask For The Sale (And Win The Order)? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 18. Many Small Business Owners Struggle to Follow Up Prospects Without Getting Stuck in “Voicemail Jail” or Being Told “They’re In A Meeting”. Do You? Do You… …Struggle to Follow Up And Get Through To Prospects You’ve Already Visited? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 19. Excellent support materials …to help you plan, document and execute your new sales strategy • Tools • Resources • Checklists • Study Guide • Template Plan • Workbook ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 20. What’s Covered in the STANDARD Programme? A Break-down of what’s covered in the coaching programme No. Steps Covered 1 Pre-Qualifying: How to qualify prospects in advance, prior to travelling to meet them at their premises YES 2 Agendas: How to ensure the prospect follows yours and that you don’t become a victim of theirs’ YES 3 Rapport: Deciding What you want to achieve from your sales plan YES 4 Budget: How to ensure the prospect has the money before you start discounting or giving it away for FREE YES 5 Value: How to demonstrate & get paid what you’re really worth YES 6 Objections: How to pre-empt, address & overcome objections before they arise YES 7 Decision Makers: How to ensure you’re speaking to the right M.A.N and not W.O.M.A.N YES 8 Presentations: The single biggest mistake salespeople make – and how to avoid it forever. YES 9 Closing the deal: How to win the sale without losing your shirt YES 10 Proposals : How to avoid the single biggest mistake your competitors make when writing proposals YES …and much, much more. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 21. What’s Covered in the PLATINUM Programme? A Break-down of what’s covered in the coaching programme No. Steps Covered 1 An Ideal Client Profile: How to define an ideal client YES 2 Defining & Analysing Your Territory: How to determine how many suspects match your ideal client profile YES 3 Territory Objectives: Deciding What you want to achieve from your sales plan YES 4 Prospecting: 5 Powerful, proven ONLINE tactics to attract & engage those matching your ideal client profile YES 5 Prospecting: 5 Powerful, proven Offline tactics to attract & engage those matching your ideal client profile YES 6 Buying Systems: Understanding & Overcoming the buying systems used by your target market YES 7 Risk Reversal Strategies: 12 powerful tactics to help close the sale without discounting the price YES 8 Life Time Value: How to extend & increase the profit potential from each customer you win YES 9 Referral Marketing System: How to generate qualified referrals every week of the year (Works offline too) YES 10 Your Written Sales Plan: Documenting Your Strategy for sharing with stakeholders & shareholders YES …and EXTRA BONUS Material. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 22. Excellent Support Materials 12 different Audits to help identify what’s holding you back and preventing you from generating the sales and revenue that you want and need. • Strategy • Territory • Leadership • Support • Targeting • Prospecting • Appointments • Proposals • Time Management • CRM • Reporting • Keep-In-Touch …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 23. Excellent Support Materials Situation Analysis to help you identify where you’ve been to get to where you’re at, and where it is you want to get to (before your competitors do.) …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 24. Excellent Support Materials Worksheets and Calculators to help you set new marketing, sales and revenue objectives …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 25. Excellent Support Materials Having set your new goals and objectives, it’s time to set new priorities, and allocate a budget and other resources to your new sales strategy. …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 26. Excellent Support Materials Student Workbook for taking notes as you work through the programme. …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 27. Excellent Support Materials Receive a template sales plan for you to personalise, customise and document your sales strategy for the next 12 months. …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 28. Excellent Support Materials Receive a Balanced Scorecard to help count, monitor and demonstrate your progress & ROI …to help you plan, document and execute your new sales strategy ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Selling. http://www.growyourbusiness.club
  • 29. You Choose how you would like us to work with you. Coaching Delivered The Way You Want It We can work with you online, in person or over the phone…your choice. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club
  • 30. …if you could reach 200 suspects that match your criteria every single month Imagine… …How many could you close if they all match your criteria. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club • Job Title • Industry • Address • Postcode • Telephone • Credit Rating • Credit Limit • Turnover • No. Employees • TPS flagged • Incorporation Date* • Pre-Tax Profit • Net Worth • Director Details*
  • 31. Look at what you receive: The advantages of our personal coaching • Private sessions are typically 1 – 2 hrs long • Tailored & Personlised to your situation • More detailed, valuable information shared • Practical instructions & case study examples • Mutual Accountability. No excuses - ever • Progress every session – GUARANTEED • Record of progress made after every session ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club
  • 32. Maybe you’re not aware of all the different ways the club can help you achieve your goals and objectives Sign up for our coaching programme today …and start making immediate progress – guaranteed ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club
  • 33. Then read the feedback from business owners we’ve helped.. Still Not Sure? We have a wide variety of “testimonials” on our website that we have received from individuals who were in exactly the same place as where you are now. ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club
  • 34. Managing Your Expectations Get real practical help to identify what’s holding you back and preventing you from achieving your SALES & REVENUE goals and objectives… … all the “know how” you need to identify, engage & close prospective clients that match your “criteria”. ..and the additional offer to help you execute and implement your new sales plan. What can you expect from our Digital Publishing coaching programme? ©CopyrightFraserJ.Hay2015 Stop Struggling. Start Growing. http://www.growyourbusiness.club