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Hear the word
Hear the world
i n g u i s t i c
SIMPLESHAPE (N)+S = Plural
Was?
Thanks to Singuistic
i n g u i s t i c
On & Off
Volume up & down
Speed up & down
Bluetooth recharged
People & Price
- Target market:
- Also suit for:
Students improve listening
Travelers
Business trip
Employer and foreign e...
i n g u i s t i c
Promotion
methods
Direct
Marketing
Public
relations
Sales
Promotion
Personal
selling
Advertising
5
4
1 2
3
Promotional
mix
AdvertisingTV
Newspaper
Direct Mail
Radio
Magazines
Billboards, signs & ads on buses, street,
taxis, stadiums or sub...
Personal selling
Salesperson
Training
program
Offer bonuses
Hold contests
Sales Promotion
Short-term
promotional activity
Long-term
promotional activity
Public relations
Attend public events.
Press releases.
Sending newsletters.
Blogging & FB fanpage.
Direct Marketing
Goal: establish and manage long-term
relationships with our customers.
Send birthday cards or informatio...
Singuist 20140605 1
Singuist 20140605 1
Singuist 20140605 1
Singuist 20140605 1
Singuist 20140605 1
Singuist 20140605 1
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Singuist 20140605 1

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Students' Product Development Project Study

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Singuist 20140605 1

  1. 1. Hear the word Hear the world
  2. 2. i n g u i s t i c
  3. 3. SIMPLESHAPE (N)+S = Plural
  4. 4. Was?
  5. 5. Thanks to Singuistic
  6. 6. i n g u i s t i c On & Off Volume up & down Speed up & down Bluetooth recharged
  7. 7. People & Price - Target market: - Also suit for: Students improve listening Travelers Business trip Employer and foreign employee etc. $6980
  8. 8. i n g u i s t i c Promotion methods
  9. 9. Direct Marketing Public relations Sales Promotion Personal selling Advertising 5 4 1 2 3 Promotional mix
  10. 10. AdvertisingTV Newspaper Direct Mail Radio Magazines Billboards, signs & ads on buses, street, taxis, stadiums or subways. Internet Sidewalk handouts
  11. 11. Personal selling Salesperson Training program Offer bonuses Hold contests
  12. 12. Sales Promotion Short-term promotional activity Long-term promotional activity
  13. 13. Public relations Attend public events. Press releases. Sending newsletters. Blogging & FB fanpage.
  14. 14. Direct Marketing Goal: establish and manage long-term relationships with our customers. Send birthday cards or information materials to our customers

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