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Pp2 disney and horizontal integration

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Pp2 disney and horizontal integration

  1. 1. The Production Process<br />You MUST understand the production process in film<br />You SHOULD be able to comment on Horizontal Integration.<br />You COULD analyse how The Walt Disney Company has used this strategy. <br />
  2. 2. Objectives<br />You MUST understand the production process in film<br />You SHOULD be able to comment on Horizontal Integration.<br />You COULD analyse how The Walt Disney Company has used this strategy. <br />
  3. 3. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />http://www.youtube.com/watch?v+wdr-ygKW6-8<br />A simple film with a VO describing the production process.<br />Pre-production: developing, scripting & storyboarding, casting.<br />Production: Filming, recording sound, lighting, ‘daylies’<br />Post-production: Special effects, sound effects and editing.<br />
  4. 4. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Films are all produced following these lines but film companies differ dramatically.<br />Hollywood conglomerates.<br />Independent Film Companies.<br />All Film Producers want and need to make a profit – earning more in box office sales than the film took to make.<br />
  5. 5. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Hollywood Conglomerates.<br />We are using The Walt Disney Company as our case study.<br />What do you know about it?<br />
  6. 6. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Largest media and Entertainment Corporation in the world.<br />Founded in 1923 by the 2 Disney brothers.<br />It’s one of the biggest Hollywood studios, it has 11 theme parks and several TV networks. <br />They have 4 basic divisions: Movies, television, Parks/Resorts, Consumer Products. <br />
  7. 7. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />What kind of films does Disney make?<br />Who is their core target audience?<br />Are you sure?<br />Have they ever broken out of this?<br />
  8. 8. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Disney started out as an animation Studio with a target audience of children and families.<br />This remains their core target audience.<br />But they have diversified and developed their company<br />
  9. 9. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Fill in the central circle in your business outline.<br />The Core product<br />The Core Target Audience<br />
  10. 10. Disney Film & Animation <br />?<br />?<br />?<br />The Walt Disney Company.<br />Core Product: 2D animation. <br />Core target audience: Families and children<br />e.g. Snow White<br />?<br />?<br />?<br />
  11. 11. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Horizontal Integration.<br />A company develops into other areas of one industry, meaning they can benefit from other markets. This can be done by developing a company in that area of production (like producing films) by buying out/taking over another company in the same stage of production.<br />
  12. 12. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />For example:<br />Disney’s core product was 2D animation but they horizontally integrated in to live action films. The developed a branch of the Disney Company to reach new audiences and therefore control more of the film industry = make more profit.<br />
  13. 13. You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.You COULD analyse how The Walt Disney Company has used this strategy. <br />Using the Walt Disney Handout, make a neat business web diagram of Disney’s main film and animation companies. Include:<br />The name of each<br />The product they make<br />The target audience of each production company.<br />Complete for I.S<br />
  14. 14. What did you achieve?<br />You MUST understand the production process in film<br />You SHOULD be able to comment on Horizontal Integration.<br />You COULD analyse how The Walt Disney Company has used this strategy. <br />

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