Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.

1. Product Placement
A convenient revenue stream for games?

2. Alexander Kornelsen
• currently graduating in economics
• joined madmoo.com in 2008
• co-founded Jayanda in 2010
• Business Development Executive at
Branded Entertainment
• Business Development Executive at
Jayanda
• Director Europe & Russia at OnLegends

3. Agenda
I. All about Product Placement
II. Movie examples
III. Gaming examples
IV. Advantages online games
V. Acquisition of products and brands

4. Product Placement
benefits for the media owners
- additional revenue stream
- higher perceived reality
- cross promotion opportunity
- recalling user's „Placing a
brand emotions brand product
as a requisite
into the plot of
a video game“

5. Product Placement
• benefits for the brand owners
- use user's emotions
- image improvement opportunity
- raise brand awareness
est. $85 billion
market in 2014
source: PQ
Media Report

17. Online games
Advantages
Tracking
Easier implementation
Dynamic In-Game Adertising
Reach of F2P games
CPL campaigns
Additional content

18. Acquisition of brands
Cold-Contacting
Special agencies
Product Placement Platform

20. Payment
One-off payment
Per active player
Per registered player
CPC
CPM

21. Thank you for your attention!
Want the extra scoop?
Contact me: ak@jayanda.com