Branded Entertainment Conference Johannesburg 2010 by Patrick Collings. Dieser Vortrag gibt einen sehr guten Überblick über die globale Situation von Branded Entertainment, Product Placement und Advertiser Funded Programming 2010 wieder. Vielen Dank Patrick. Kontaktdaten finden Sie auf der letzten Seite - gerne können Sie auch eine Mail an partner(ät)brandedentertainment(dot)de senden.
Gehostet wird diese Präsentation von BrandedEntertainmentOnline.de
BEO ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Images Of Littlehampton Bonfire Night 2009Gary Marlowe
IN SUSSEX, BONFIRE NIGHT IS CELEBRATED LIKE NOWHERE ELSE IN ENGLAND.
ONE OF THE BIGGEST EVENTS TAKES PLACE IN LITTLEHAMPTON WHOSE BONFIRE SOCIETY DATES BACK TO 1952.
SOMEWHAT BIZARRELY, ITS MEMBERS DRESS UP AS RED INDIANS!
This Hunger Games inspired teen program allows 16 to 18 year olds to simulate being a tribute in the Hunger Games. Tributes will shoot arrows, perform a ropes coarse, solve a puzzle, get lost in a human maze, and survive paintballs to be the last tribute standing.
Images Of Littlehampton Bonfire Night 2009Gary Marlowe
IN SUSSEX, BONFIRE NIGHT IS CELEBRATED LIKE NOWHERE ELSE IN ENGLAND.
ONE OF THE BIGGEST EVENTS TAKES PLACE IN LITTLEHAMPTON WHOSE BONFIRE SOCIETY DATES BACK TO 1952.
SOMEWHAT BIZARRELY, ITS MEMBERS DRESS UP AS RED INDIANS!
This Hunger Games inspired teen program allows 16 to 18 year olds to simulate being a tribute in the Hunger Games. Tributes will shoot arrows, perform a ropes coarse, solve a puzzle, get lost in a human maze, and survive paintballs to be the last tribute standing.
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Published by Juliana Koranteng, one of the best media journalists in the business. Check out www.mediatainmentfinance.com. David Grover is featured in the Billion Dollar Blast
Branded Entertainment - 9. Product Placement Kongress 06. Oktober 2011 in Stuttgart
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Branded Entertainment - 6. Product Placement Kongress 07.Oktober 2007 in Stuttgart
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Anlässlich des 9. Product Placement Kongresses ist in Stuttgart der erste „Product Placement Award“ vergeben worden. Gewinner ist das Placement von „McCafé“ in der Sat.1-Produktion „Anna und die Liebe“, eingereicht von der Kreativ Agentur TBWA, der Mediaagentur OMD und SevenOne AdFactory. Auf dem zweiten Platz landete ein Placement von „ice watch“ in „Germany ́s next Topmodel“ auf ProSieben (SevenOne AdFactory).
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Inhalt:
• Aktueller Stand Web TV
• Akteure
• Web TV
• Drei Finanzierungssäulen
• Werbung
• Ecommerce
• Paid Content
• Abrechnung der Werbemaßnahmen
• Content-Distribution
Product Placement & Entertainment Marketing by Arrangement GroupBranded Entertainment
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Inhalt:
Die 10 auffälligsten Placements Die wichtigsten Definitionen Beispiele zu den Definitionen
Entstehung des PP
Etablierung des PP
Entwicklung des PP in den USA Rechtslage des PP im TV
Rechtslage des PP im Kino
Die künftige Rechtslage des PP
Die Kosten des PP
Die kommunikative Umsetzung des PP
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
"Google.tv & Co - neue Chancen für Product Placement" vom product placement a...Branded Entertainment
Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
4. “branded content is original programming
that a brand owns rather than rents, and the
storyline or the program subject matter
emanates from the brand dna.”
doug scott
executive director
branded content
ogilvy & mather
5. Branded entertainment in the late 19th century? Edouard Manet’s 1882 painting of the bar
at the Folies-Bergère clearly favours Bass beer over other beverages by showing its label.
6. In the 1890s La Diaphane powder advertised that performer Sarah Bernhardt wore their
product on stage.
7. The brothers Auguste and Louis Lumière included Sunlight soap in certain films made in
1896.
8. At the beginning of the 20th century, Model T Fords were included in the comedies of
Mack Sennett and were listed in the credits of the movies.
9. 137 72
102 66
93 63
75 57
73 53
most placed brands in major commercial films 2001 - 2010
10.
11. South African publisher NB Publishers has featured a number of their world-famous authors
in a popular television series.
12.
13.
14. Clip from Casino Royale showing the Omega watch placement. Widely regarded as one of
the most forced product placements.
15. 9
6,75
4,5
2,25
0
2004 2005 2006 2007 2008 2009 2010
Actual & Projected Increase in Global Product Placement in USD Billions
(Extrapolated Projections from PQ Media Research)
16. photo by tambako the jaguar
The lion’s share of product placement spend still goes to television and film. America is the
main market for product placement, but the practice is growing elsewhere.
18. Video of the director’s cut of Nike’s Take it to the Next Level, one of a new crop of short
branded content films. Next slide shows photos from short films by Chanel and Lux.
19.
20. The BMW series of branded content films introduced the concept of short, entertaining
films made by brands and delivered primarily via the Internet.
22. photo by onkel wart
supremacy of the 30”ad gone
exponential growth of online video
changed media landscape
23. so brands started to create their own
content, known as webisodes, to advertise
around, reviving a strategy from the early
days of radio and television
24. Easy to Assemble is a web series created for Ikea by actress Illeana Douglas and garnered
over 5 million views in its second series. Features a host of well-known actors.
25.
26. Dove adapted the Ugly Betty television series for the Chinese market and created Ugly
Wudi taking the concept of branded content to new heights.
31. “(takes a) Chanel lip
palette from her Louis
Vuitton clutch”
“(like) Pierce Brosnan
in an Armani suit”
“consults her platinum
Cartier watch that hung
delicately on her
slender wrist”
“effortlessly lifted a
case of Budweiser”
Brands are also finding their ways into the story lines of novels.
33. Bulgari admitted to paying Fay Weldon to heavily feature their brand in her 2001 book, which
even incorporated the brand into the title.
34.
35. Building on its short film series, in 2006 BMW commissioned writers to produce short stories
featuring their cars.
36. Supa Strikas is a soccer-themed comic that prints 1.4 million copies per month in 16 countries.
Brands are inserted into the comic frames and use story characters in ads.
40. Cars and alcoholic drinks often feature by name in rap music emerging from the United States.
41.
42. Brands featured unwillingly in rap music can be a double edged sword, with musicians either
praising or criticizing the brand.
43. UK government to allow limited commercial product
placement on British television for the first time and is
expected to bring in $100 million in first year - 16
September 2009
Publicis Worldwide, noting the increase in branded
entertainment, launches London-based branded-
entertainment division - 5 October 2009
News Corp, following lead of other broadcasters,
creates Fox Digital Studios to focus on branded
programming - 19 October 2009
44. but not everyone
is happy with the
concept of branded
entertainment
Photo by Darwin Bell
45. Electronic reader and computer tablets are going to change how content is delivered,
throwing the current advertising model out of the window. Branded content offers a solution.
46. Trailer of the upcoming movie The Joneses were products are inserted into the lives of a fake
family essentially creating a branded experience for their “friends and neighbours”.
47. patrick collings
sagacite
e: patrick@sagacite.co.za
m: +27 (0)83 616 0967
w: www.sagacite.co.za
b: www.collings.co.za
t: pjcollings (follow me on twitter)