The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.

2. LONDON SEATTLE
350 12
skilled global
professionals offices
DALLAS SINGAPORE
16 20
languages category
spoken leading clients
NEW YORK LODZ
189 1
countries great
served company

3. data/analytics insights branding
planning
digital promotional
experiential
direct
from
loyalty analytics to
optimization
channel change

4. SEATTLE
BUFFALO
DALLAS CHARLOTTE
BOISE
ROCHESTER
home is
where the
heartland is
MINNEAPOLIS

6. help
PNC LOGO businesses
do business

7. help
leaders
lead

8. Awards in 2012
Ace Awards
 1st place – PNC Commercial Multiphase Campaign
 3rd place – PNC Merchant Services Manufacturer USB Mailer
Telly Awards
 Bronze Telly – AMF Printer Smash Video
 Bronze Telly – Raising Cane’s National Chicken Finger Day Video
Interactive Media Awards
 Outstanding Website: Magazine – Lockheed Martin Code One
Magazine Website
 IMA Outstanding Achievement Award: Military – Lockheed Martin
Code One
 IMA Outstanding Achievement Award: E-Zine – Lockheed Martin
Code One Magazine
 Outstanding Website – PNC Commercial Multiphase Campaign
Microsite
How Interactive and Web Design Awards
 Merit Award – Peterbilt 579 Product Launch Website
WebAwards
 Marketing Standard of Excellence – SourceLink Rebrand and
Website Redesign
 Financial Services Standard of Excellence – PNC Commercial
 B2B Standard of Excellence – PNC Commercial Multiphase
Campaign Microsite
 Outstanding Website – Peterbilt Truck Model 579 Product Launch
Campaign
W3 Awards
 Gold – Peterbilt 579 Product Launch
 Gold – PNC B2B Lead Gen Campaign
 Silver – Lockheed Martin Code One Magazine Website
Midas Awards
 Midas Certificate – PNC Commercial Multiphase Campaign
Microsite

9. Our POV
9

10. Massive Disruption
Economic Uncertainty
Category Issues
Client Vulnerability
Integration Imperatives
Unending Change

11. customer
passion
company
profits
we create extraordinary experiences that matter

12. we believe there is only one world – and digital and physical worlds should work in tandem

13. Extraordinary Experiences that Matter
Strategy & Data Digital & Content & Critical Sports &
Insights Analytics Technology Creative Comm. Experiential
• Strategic planning & • Analytical data • Digital strategy • Idea generation & • Critical • Strategic Planning
innovation management • UX design innovation Communications • Property
• Research & analysis • Segmentation & • Front & back end • Creative design, • Simplification of Review/Evaluation
• Digital, social, mobile profiling development of copywriting, user Customer • Contract Negotiation
& customer experience • Predictive modeling enterprise-level web experience design, Communications • Sponsorship Packaging
audits • Data mining sites development & • Correspondence • Licensing
• Brand development & • ROI reporting & • Application production across all Systems Analysis • Post-Events/Program
refresh optimization development channels: Reporting
• Brand architecture & • Financial • Microsites • Digital Delivered through: • Production, Promotion
naming simulations/sensitivity • Promotional landing • Video • Communications & Mgmt.
• Digital ecosystem analyses pages • Display & search Strategy • Media Leveraging
discovery & planning • Web analytics & • Social Media • Mobile • Communications • Staff Sourcing &
• New product optimization • pURLs • Social Media Development & Recruitment
development, naming • SEO & SEO analytics • E-mail • Direct Mail Management • Partner Solicitation
& branding • Digital media • SEO/SEM • Experiential • Communications • Creative Concept
• Integrated optimization • Online advertising • Collateral Production Development
multichannel planning • Attribution modeling & • Mobile • Sales Enablement Management • Budget / Program
• Content strategy & optimization • Games Tools Management
development • Experimental design • eLearning • Multi channel • ROI Evaluation
• Insights, analytics & • Multivariate • Kiosks content strategy • Athlete/Celebrity
measurement testing/optimization • Web and social • Critical Handling
• Portfolio analytics analytics Communications • Destination
• Loyalty program • Hosting • Radio, Print, TV Management
analytics • Analytics • Retail and POS
• Out of Home

14. Our Approach

15. Technology + All Platforms + All Triggers + Across All Channels
pURL
+

16. achievement
partnership
experience
brand value
strategy
understanding
people
our approach

18. Why hawkeye
Strategic Understanding
Business-Building
Accountable
Category Expertise
Partnership
18

19. Integrated. Digital. Agency.

20. Your Needs
Let’s Tour