iQU can help take care of your gamer's lifecycle throughout the entire ARM funnel. We have products and services that can help you acquire, retain and monetise your gamers with unique insights. Together with our passionate and experienced team, we are the one stop shop for all game advertisers in helping them meet their marketing KPI's.

1. Advertiser Presentation 2014
Your game is our passion
iQU.com

2. 2009
Birth of MMOLife
Launch of Localized
MMO Portals
2011
Rebranding
To iQU
2013
Launch
Of Mobile Services
2012
iQU Winner Red
Herring Award
History
2014
Further Geographic and
Solution Expansion

3. Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium
Gaming
Portals
Gaming
Sites
Media
Networks
Social Search R.T.B.
Re-targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies,
bringing expertise and performance to the digital games industry.

4. www.mmogames.com
Marketing Campaigns
Gathering Market Insights
Creative (A/B) Testing
Discovering Trends
Building a Community

5. Branding Opportunities
mmogames.com jeux-mmorpg.fr mmobomb.com
xfire.com onrpg.com mmorpg.com
Over 1 Billion monthly impressions
+50 gaming
websites

6. Channel Categories
Contextual Display E-mail In App / In Game
Mobile Network RTB Search

7. The Life Cycle
Launch Growth Maturity Optimization

8. Ad Solutions Team
• Designer
• Analysts
• Campaign Management
• Tech Support
Full Service Agency
Partner Manager
• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team
• Content Marketers
• Designers
• Community Team
Client

9. Media Buying
Testing
Define campaign parameters
Insights
A/B testing
Speed
Instant delivery of traffic
enables quick assessment
+148 Networks

10. Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking

11. Global Reach
Strong Markets
The top 3 countries in terms of revenues generated
from i-pad games were the US, China and the UK
Growth Markets

12. Portfolio
250
Campaigns Active
30,000
Games promoted up to date
4,500
Active Publishers

13. Testimonials
“ iQU has a large understanding
of the gaming industry. We really
appreciate their dedicated and
personal account management."
Whitney Henderson
Senior Marketeer
“ Strongly recommend anyone
work with iQU, they are such a
professional and reliable partner
for Wargaming. The level of their
performance marketing services
is above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with.
Incredibly organised, easy to
communicate with, responsive
and professional feedback."
Michael Lee
Brand Manager

14. Success
starts here…
Goal: Generate 2500 new installs
KPIs : Retention rate of +10%
Target Audience: Male 20-30
Markets: United States and LATAM
Game Genre: MOBA
Platforms: Web
Registration flow: SOI
Pay-out model: CPL
Game page: www.worldofwarcraft.com
Launch date: September 20, 2014
Campaign period: 1 month
Budget : $10.000
Get Started

15. PR & Branding Approach
Our Approach
Client-centric
Intake
Selection
Reach Partners
Game Branding
Campaign
Representing Premium Global
Game Websites
Build brand image and
awareness of your game(s)
Partnership consultation to
meet branding/reach objectives
Exclusive mmogames.com
promotion
Game Portals

16. Performance Marketing Approach
Our Approach
Client-centric
Intake
Client Portfolio
Selection traffic
partners
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model

17. Display Advertising
Display E-mail Network

18. Jim Kruijer
Senior Partnership Manager
Contact me
Email Jim.kruijer@iqu.com
jim.kruijer
Jim on Linkedin
+31 (0)6 83 97 66 55
Skype
Mobile

19. Anke Bürmann
Account Manager
anke.burmann@iqu.com
Anke on Linkedin
Contact me
Email ankeburmann
+31 (0)6 18 79 87 59
Skype
Mobile

20. Thank you
Let’s do business
iQU.com