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uWINa: Fun & Easy Lead Generation
UwinA is a digital competition entry platform designed to streamline the process of generating customer leads by making it fun and easy for consumers while maintaining brand compliance with opt-in marketing laws. It offers advantages over traditional promotional methods, including faster implementation, lower costs, and higher engagement rates. Key metrics indicate a successful performance with 216,000 users and a conversion rate of 68% despite competition from other platforms.
uWINa: Fun & Easy Lead Generation
- 1. The most effectiveway to generate new customer leads.
- 2. THE PROBLEM Running promotionalcompetitions the traditional way is expensive and clumsy. • Complicated to deploy • Offer low conversion rates • Boring to enter • Mono channel • High sunk costs • Hard to amend
- 3. THE SOLUTION uWINa isa digital, locally developed and supported competition entry platform that is fun and easy to use for consumers, brand and agencies.
- 4. Brands & Agencies Buildan opt-in database in the fastest and most cost efficient way possible Consumers Entering competitions is a hassle, uWINA makes it fun & easy VALUE PROPOSITION
- 5. THE MARKET The recentlypromulgated PoPI Act means that brands have to obtain explicit opt-in permission from consumers before sending them any form of direct marketing communication. The removal of “Like-gating” on Facebook is also going to make it more difficult for brands to gain followers and fans. uWINa addresses both of these issues as it works on an opt-in basis and leads to more likes without the use of in channel like-gating.
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- 12. <Embed/> Embed your uWINacompetition and convert browsers into shoppers.
- 13. SETTING UP Assign adminroles Set competition dates Set quantity of prizes Set prize weighting Add new prizes on the fly Set start and end dates Pause competition Unsupported Devices Notification FEATURES LIST OTHER Embed competition into website Email notifications to winners Send voucher codes to winners Assign and change admin roles Pause competition Unsupported Devices Notification Manage multiple competitions DESIGN Customise look and feel: • Spin button • Customise prize design • Add own background image • Scratch screen front image and bg image ANALYTICS Live view of plays, wins, entries etc. Rich analytics by source See which sources drove most traffic Download CSV file from dash Show success of sources
- 14. COMPETITIVE ADVANTAGE uWINa beatsall other methods of large scale competition entry on: • SPEED (to implement and edit) • PRICE (per setup and lead) • CUSTOMER EXPERIENCE Due to the mobile gameplay aspect of uWINa, our engagement rates are often exponentially higher than other promotional competitions, both online and offline.
- 15. EASY SHARING ONSOCIAL
- 16. VIRAL COMPONENT Allow anotherplay once the user has shared on social channels
- 17. CUSTOMERS Retailers: Mr. Price,Mr. Price Sport, Edgars, Game, Spar, Dischem, Famous Brands, Afgri FMCG: Biogen Online Retailers: Homechoice, Stately, mrp.com Liquor Brands: Jagermeister, Savanna Cider, Flying Fish Ad agencies: Ogilvy, The Hardy Boys, Sugar Digital Agencies: Quirk, Amorphous, TNNG, Conversation Lab, Liqorice Resellers: TDMC SMEs: Flux motion, Bella & Boo
- 18. COMPETITORS Heyo - focuson Facebook, no local support Woobox - focus on Facebook, no local support Paper-based forms and competition boxes in store - expensive (high sunk cost) and clumsy SMS & USSD competitions - more 'work' for the consumer to enter
- 19. KEY METRICS USERS: 216000 ENTRIES: 146182 CONVERSION RATE: 68% COST PER LEAD: R5 – R75
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