What are the things you should consider when you launch a product? What are the considerations? What questions you should ask yourself? How would you design the launch?

1. Product Management | Launching Products Nadav Benedek
Product Management
Launching products

2. Product Management | Launching Products Nadav Benedek
The
Product
● What is the vision of the product?
● SWOT analysis
● Target market segmentation.
● What would worry you?
● Map your competitors

3. Product Management | Launching Products Nadav Benedek
Launch
Goals
● What are the goals?
● As many users as possible?
● To be profitable straight from the beginning?
● Do you want to get the market validation / feedback?
● Do you want to ensure positive reaction?

4. Product Management | Launching Products Nadav Benedek
Launch
Design
I
● What market should you start with?
○ Particular city?
○ Particular school?
○ Language?
○ Different types of users you prefer to start with?
● Will you control the growth by using an invitation system, or will
you do it in an unconstrained manner? Private beta?
● MVP or full product? Do you want to launch a minimized version
of the product, so you can launch early, or do you want to wait to
the full-fledged product?
● Do you want to make the biggest possible splash and get plenty
of users as soon as possible?

5. Product Management | Launching Products Nadav Benedek
Launch
Design
II
● Distribution channels? What platforms will you launch on?
● Buzz & PR
● Partnerships. Any partnerships that will help to achieve your
goals?
● What are the risks? Any legal challenges? Privacy issues?

6. Product Management | Launching Products Nadav Benedek
Launch
Implementation
● Break down your design in the next stage to actual action items.
● Split it to three phases:
○ Pre-launch tasks
○ In-Launch tasks
○ Post-launch tasks

7. Product Management | Launching Products Nadav Benedek
Launch
Implementation
-
Pre-launch tasks
● Test our messages
● Prepare articles and content
● Start building a newsletter list
● Foster relations with Influencers
● Prepare the social media channels
● Prospect discovery interviews, qualifying prospects
● Prepare the blogging infrastructure

8. Product Management | Launching Products Nadav Benedek
Launch
Implementation
-
In-launch tasks
● Plan the launch events
● Equip yourself with demos
● Content, whitepapers, one-pagers
● Schedule the media interviews
● Lead generation programs, email marketing, social media
● Sales enablement: Recruiting, assessment, providing content for
the sales force, demos, coaching, sales training, sales tools
● Press releases

9. Product Management | Launching Products Nadav Benedek
Launch
Implementation
-
Post-launch tasks
● Case studies, customer success stories
● Testimonials, quotes
● Referral programs
● Customer advisory board / council
● Momentum marketing, Engagement marketing
● Customer discovery interviews
● Retention & renewal programs