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PRODUCT AND BRAND MANAGEMENT
PRESENTEDBY:GROUPNO. 04
Bibekanandaswain- 15202136
Reek ghosh- 15202155
SamarJITmohanty-15202160
Soumyatapanigrahi-15202176
Sandipkiasneha-15202264
Prasantakr. Prusti-1218030
PROBLEM STATEMENT
• Difficult to get rid from office documentation work.
• Printing machines and cartridges adding huge cost to organizations and institutions.
• 70% of the print we used is black and white documents.
• In order to purify the ink in 1 cartridge, it requires 1 ton of ink.
• Ends up creating environmental pollution
NEW PRODUCT DEVELOPMENT-
THE SOLAR TANNING PRINTER
PRODUCT DESCRIPTION
o The Tanning Printer intends to replace costly inks and toner
with a solar-powered tanning process that effectively
‘burns’ your text onto the paper.
o Printer captures direct light through a refraction glass on
top of the device.
o Power is then converted and applied to a thermal coil
which then ‘tans’ the paper.
o User won’t need any ink or even cables making little
device fully portable, ideal for those working on the move.
No
Ink
Solar
Energy
Eco
Friendly
THE CORE FEATURES
• No Ink
• Eco- Friendly
• Solar Energy
MARKETING PLAN DEVELOPMENT
1. ENVIRONMENT ANALYSIS
POLITICAL
1. GOVT. SUPPORT
2. PROMOTE START-UP IDEAS
3. START-UP
4. GOVT. PROVIDING FUNDS,
EASY CLEARANCE,
INCUBATORS FOR RESEARCH
ECONOMY
1. ATTRACTIVE ECONOMY
2. GDP GROWTH= 7.4%
3. INCREASE IN
DISPOSABLE INCOME
4. EASY CREDIT
ACCESSIBILTY
SOCIAL
1. CULTURAL TRENDS
2. POPULATION
3. NEXT GENERATION
PRINTER
4. DIGITAL DISPARITY
TECHNOLOGY
1. R&D ACTIVITY
2. IMPACT OF EMERGING
TECHNOLOGY
3. IMPACT OF TECHNOLOGY
TRANSFER
4. SCOPE FOR FUTURE
IMPROVEMENT
ENVIRONMENT
1. REDUCTION IN CALORFIC
VALUE
2. LOW CARBON FOOTPRINT
3. REDUCTION IN
ENVIRONMENTAL
POLLUTION
LEGAL
1. DIFFERENT STATUTORY
COMPLIANCES
2. QUALITY BECOMES KEY
3. SAFETY REGULATION
4. BEST MINIMUM PRICE
2. CUSTOMER RESEARCH
• Aimed towards: Organizations, institutes, Photo copy shops and students.
• Printing is not a B2B industry, it’s a P2P industry. People buy printing from
people.
• Print marketing is about creating a personal relationship with clients. And to
be different offer to go to their place rather than have them come to us.
• This will give us an excellent opportunity to explore for other potential print
sales that we see around their office.
3. MARKETING STRATEGY
• Tactic:
• Pricing
• Internal factors: Marketing objective of product quality leadership.
• External factors: Its near monopoly position enables relatively higher price. High price due to extensive
R&D to sustain innovativeness and high perceived value by the customer.
• Place
• Tier-I market. Delhi= 83%, Mumbai= 73%, Chennai= 75%, Kolkata= 72%.
• Tier-II- Emerging market.
• Enhancing availability: Increasing sales reach to internal parts of India and multi brand outlets.
• Promotion
• Trade Promotion: Channel road shows and training.
• Consumer Promotion: Pilot program in schools and offices.
• Focused market development programs: Offers customized solutions for self-employed professional and
press and print service providers.
• People
• Target customers:
Private persons
SOHO (small office, home office)
SME (small and medium enterprises)
Government & large enterprises
Students
• Segmenting: PRINTING INDUSTRY
• Targeting: COMMERCIAL PRINTING
• Positioning:
Powered by solar energy _ Eco-friendly_ No Ink
POINT OF DIFFERENTIATION
SEGMENTING
POSITIONINGTARGETING
Powered by solar energy and by conventional energy also.
Most friendly user experience with least start up and shut
down time.
Eco-friendly.
High speed in built wireless connection
Front paper tray allowing convenient operation and
placing.
Compatible with other devices like Scanner, Pen drives,
Smart phones and PCs.
THANK YOU

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New Product Development PPT on Solar Tanning Printer

  • 1. PRODUCT AND BRAND MANAGEMENT PRESENTEDBY:GROUPNO. 04 Bibekanandaswain- 15202136 Reek ghosh- 15202155 SamarJITmohanty-15202160 Soumyatapanigrahi-15202176 Sandipkiasneha-15202264 Prasantakr. Prusti-1218030
  • 2. PROBLEM STATEMENT • Difficult to get rid from office documentation work. • Printing machines and cartridges adding huge cost to organizations and institutions. • 70% of the print we used is black and white documents. • In order to purify the ink in 1 cartridge, it requires 1 ton of ink. • Ends up creating environmental pollution
  • 3. NEW PRODUCT DEVELOPMENT- THE SOLAR TANNING PRINTER
  • 4. PRODUCT DESCRIPTION o The Tanning Printer intends to replace costly inks and toner with a solar-powered tanning process that effectively ‘burns’ your text onto the paper. o Printer captures direct light through a refraction glass on top of the device. o Power is then converted and applied to a thermal coil which then ‘tans’ the paper. o User won’t need any ink or even cables making little device fully portable, ideal for those working on the move.
  • 5. No Ink Solar Energy Eco Friendly THE CORE FEATURES • No Ink • Eco- Friendly • Solar Energy
  • 6. MARKETING PLAN DEVELOPMENT 1. ENVIRONMENT ANALYSIS POLITICAL 1. GOVT. SUPPORT 2. PROMOTE START-UP IDEAS 3. START-UP 4. GOVT. PROVIDING FUNDS, EASY CLEARANCE, INCUBATORS FOR RESEARCH ECONOMY 1. ATTRACTIVE ECONOMY 2. GDP GROWTH= 7.4% 3. INCREASE IN DISPOSABLE INCOME 4. EASY CREDIT ACCESSIBILTY SOCIAL 1. CULTURAL TRENDS 2. POPULATION 3. NEXT GENERATION PRINTER 4. DIGITAL DISPARITY TECHNOLOGY 1. R&D ACTIVITY 2. IMPACT OF EMERGING TECHNOLOGY 3. IMPACT OF TECHNOLOGY TRANSFER 4. SCOPE FOR FUTURE IMPROVEMENT ENVIRONMENT 1. REDUCTION IN CALORFIC VALUE 2. LOW CARBON FOOTPRINT 3. REDUCTION IN ENVIRONMENTAL POLLUTION LEGAL 1. DIFFERENT STATUTORY COMPLIANCES 2. QUALITY BECOMES KEY 3. SAFETY REGULATION 4. BEST MINIMUM PRICE
  • 7. 2. CUSTOMER RESEARCH • Aimed towards: Organizations, institutes, Photo copy shops and students. • Printing is not a B2B industry, it’s a P2P industry. People buy printing from people. • Print marketing is about creating a personal relationship with clients. And to be different offer to go to their place rather than have them come to us. • This will give us an excellent opportunity to explore for other potential print sales that we see around their office.
  • 8. 3. MARKETING STRATEGY • Tactic: • Pricing • Internal factors: Marketing objective of product quality leadership. • External factors: Its near monopoly position enables relatively higher price. High price due to extensive R&D to sustain innovativeness and high perceived value by the customer. • Place • Tier-I market. Delhi= 83%, Mumbai= 73%, Chennai= 75%, Kolkata= 72%. • Tier-II- Emerging market. • Enhancing availability: Increasing sales reach to internal parts of India and multi brand outlets. • Promotion • Trade Promotion: Channel road shows and training. • Consumer Promotion: Pilot program in schools and offices. • Focused market development programs: Offers customized solutions for self-employed professional and press and print service providers. • People • Target customers: Private persons SOHO (small office, home office) SME (small and medium enterprises) Government & large enterprises Students
  • 9. • Segmenting: PRINTING INDUSTRY • Targeting: COMMERCIAL PRINTING • Positioning: Powered by solar energy _ Eco-friendly_ No Ink POINT OF DIFFERENTIATION SEGMENTING POSITIONINGTARGETING Powered by solar energy and by conventional energy also. Most friendly user experience with least start up and shut down time. Eco-friendly. High speed in built wireless connection Front paper tray allowing convenient operation and placing. Compatible with other devices like Scanner, Pen drives, Smart phones and PCs.

Editor's Notes

  1. This slide can be used as a background before the presentation begins.