Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Jill Culbertson, Managing Director, Excel Ecommerce
Jill is a Social Media Marketing and Online Marketing consultant specialising in e-commerce for online retail clients. She provides consultancy on and development of online marketing and social media strategies for large multi-channel e-commerce clients. Clients (past and present) Clockwork Orange, Sliderobes, alltheshoes, Schway, Lakeland Limited, TM Lewin, Savile Row, Racing Green, Pets at Home, LK Bennett, Liverpool FC, Levis Europe & AT Cross.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Jill Culbertson, Managing Director, Excel Ecommerce
Jill is a Social Media Marketing and Online Marketing consultant specialising in e-commerce for online retail clients. She provides consultancy on and development of online marketing and social media strategies for large multi-channel e-commerce clients. Clients (past and present) Clockwork Orange, Sliderobes, alltheshoes, Schway, Lakeland Limited, TM Lewin, Savile Row, Racing Green, Pets at Home, LK Bennett, Liverpool FC, Levis Europe & AT Cross.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
Facebook has several different options when it comes to creating ads. Here is a basic introduction to the different advertisements, as well as pros and cons of each type. To get a better understanding of the different ad types based on goal, we've laid out a general road map on the step by step process in addition to the best uses for the ads.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
Facebook has several different options when it comes to creating ads. Here is a basic introduction to the different advertisements, as well as pros and cons of each type. To get a better understanding of the different ad types based on goal, we've laid out a general road map on the step by step process in addition to the best uses for the ads.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
Tech for the Non Technical - Anatomy of an Application StackIntelligent_ly
Building technology is a practiced skill and indeed an art, but it's not magic. You hire craftsmen and you trust them with the details. But in order to command their respect and sleep well at night, you deserve to have a big-picture understanding of what they're building and why. A little knowledge will go a long way towards confidently leading your technical product team.
Starting a new company is hard, but putting in place the right legal framework for your business doesn’t have to be...
Dive deep into the most important issues relating to raising capital for your company with insight from Mick Bain and Janene Asgeirsson, two experts on start-up law from WilmerHale. Having worked with hundreds of entrepreneurs and start-ups, Janene and Mick will answer the questions that you haven't even thought to ask.
What You'll Learn:
Financing structures and terms
How to comply with security regulations
Types of investors to work with and why
After Google AdWords: How to Generate Sales, Not Just Clicks and LeadsIntelligent_ly
No matter your marketing goal, Google Adwords is the quickest and easiest way to grow your business. Period. But what happens after a user clicks on your ad and starts investigating your product? Prospective customers don't automatically become paying customers, and oftentimes it takes a bit of nurturing in order to get them to actually buy, which requires the marketing team passing these leads off to the sales team.
That's where things get tricky, and in order to successfully bring a prospect down the sales funnel, there needs to be an orderly process and effective communication. Chad Larson and Elliot Reid will draw upon their experience at WordStream and show you how to implement this sales process in your own company.
What You'll Learn
PPC best practices to fuel a successful sales funnel
The internal infrastructure necessary to close more deals
How to create a successful sales process
How to make the connection
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
Instructor: Shelley Steigerwald
It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO …
What should you do first?
How should you spend your limited limited resources for maximum impact?
This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade.
What You'll Learn
How to hack your Customer Lifecycle to find the best marketing channles for your company.
How to prioritize your marketing to-do list like a growth hacker.
How to measure, optimize, and win during each phase of your Customer Lifecycle.
Starting a new company is hard, but putting in place the right legal framework for your business doesn’t have to be...
Dive deep into the most important issues relating to raising capital for your company with insight from Mick Bain and Janene Asgeirsson, two experts on start-up law from WilmerHale. Having worked with hundreds of entrepreneurs and start-ups, Janene and Mick will answer the questions that you haven't even thought to ask.
What You'll Learn:
Financing structures and terms
How to comply with security regulations
Types of investors to work with and why
Instructor: Amy Bucher
In the world of UX design, there's a mound of resources and methodologies that provides the basic backbone of developing a great product. From research, to testing, to interviewing techniques, and surveys, there certainly isn't a shortage of tools to get the job done.
But how do you sort through each tool and best apply it to fit your needs at hand? In this course we will review some of the methods you can use to better understand your users, what they want from your product, and what their experience is using your product. The focus is on the type of data you can gain through each approach and how it might impact your product, as well as some tips on getting the research done on a budget.
You'll Learn the Fundamentals
Heuristic testing
Research techniques, including In-depth interview (IDIs) and focus groups
Paper prototyping
Ethnographic observation
Surveys
The brain drain in Boston is a well known phenomena, and in the never-ending search for talent, it's no wonder why many Boston companies turn abroad to recruit some of the best minds to grow their companies. But even though this solution seems simple, it can open up a whole can of immigration issues that can be a headache for you AND your foreign-born job-seekers.
Arm yourself with the knowledge necessary to recognize and understand these issues, and to best position yourself and your company to avoid immigration problems. Laura will address immigration law essentials most relevant to start-up companies considering the hire of foreign nationals.
What You'll Learn:
Principles of business immigration law
Overview of the most common non-immigrant visas for employees of start-ups (H-1B, TN, O-1, etc.)
Basics of immigrant visas (“green cards”)
Considerations for foreign national founders of U.S. companies
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
A presentation reviewing the series of techniques and experiments that founders / entrepreneurs can pursue in the quest for acheiving product-market fit.
How to Build Products in High-Growth Companies by Zillow Sr PMProduct School
Main Takeaways:
-Speed is a top priority from decision to execution; therefore, always remember that “done is better than perfect”
-Your product vision and NorthStar need to be clear because circumstances will be ambiguous
-Customers are your guide, especially in the absence of precedent data. Listen to what they say, not just the numbers
How to apply the lean startup approach, MVP, experimenting, testing hypotheses, pivoting, questioning assumptions, learning and failing fast and finding product-market fit within eHealth's regulative markets?
Webinar: Product Backlog: Create, Prioritize & Organize by Expedia Global PMProduct School
Main Takeaways:
- Set realistic and achievable product goals
- Be open to ideas but don’t get overwhelmed & Prioritization techniques to achieve a healthy mix
- Feedback and Feed forward
Building & launching mobile & digital productsAnurag Jain
These slides are an introduction to Product Management for building & launching mobile & digital products for consumers. It covers the basics of Product Management as well as gives an overview of the Product Management process and a practical, iterative approach to building products.
Founder Selling: How to Win Deals & Close Critical SalesIntelligent_ly
Instructor: Jim Henderson
Sales--you can't live without making them. And oftentimes you can't move forward in bootstrapping your company or gaining early the traction investors want without them.
But what do you do when the odds are stacked against you? What do you do when you’re not that charismatic, polished salesperson?
The good news is that the answer to these questions is the same - and it’s not complicated, nor a mysterious process that gets bestowed on only a few people. It’s a simple set of steps that every founder, employee, or salesperson can master and use to win deals that launch or grow your company.
What You'll Learn
The steps that move you from your vision to a new customer
How to prepare for and execute each step
Critical do’s and don’ts
Tips to manage the process mentally and emotionally
Instructor: Jacquelyn Miller
Let's face it, as a marketer, you can't always promote products on the vanguard of hip and cool. In fact, it might even be good to build your marketing career in an unsexy industry - Jacqui Miller will tell you why. As the marketer for PillPack, a new pharmacy focused on creating a better, simpler pharmacy experience, Jacqui knows all about turning on spotlights even when there's no stage. She'll help you (your brand) get sexy and brainstorm marketing plans that actually feel fun.
What You'll Learn:
Why unsexy industries are where it's at.
Spotting marketing opportunity in unexpected places.
Borrowing marketing ideas from successful consumer brands.
Convincing managers / team members to have more marketing fun.
Get funded Expert Advice from the People Who KnowIntelligent_ly
When it comes to startups, SVB has been around the block. Many times. They've helped countless founders and CEOs negotiate the ups and downs of startup financing.
Confused about the how to choose the right funding strategy? Don't be.
On November 12th, SVB’s Dan Allred and Smith Anderson will break it down for you. They'll introduce five of the most important and popular avenues for startup funding:
Bootstrapping
Crowdfunding
Angel Investors
Venture Capital
Debt
There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks.
Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing:
Grapevine (2005)
The Word of Mouth Manual Vol. II (2008)
In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.
The Short List: Choosing Critical Features for Your Minimum Viable ProductIntelligent_ly
The road to launching a new web or mobile application usually starts with the creation of a minimum viable product (MVP). A MVP is more than a prototype but less than a fully-featured app and can help you engage a particular audience, such as potential investors, strategic partners, hires, or test users.
Determining what features should be included in or excluded from your MVP is a critical task with major ramifications. Building a bad MVP negatively impacts your time to market, budget, likelihood of getting funding, and probability of success: this class is going to help you get it right.
What You'll Learn:
How to let go of the features you used to think were a “must have”.
How a particular audience can impact the features in a MVP.
How to maximize a MVP’s impact while still hitting deadlines and budgets.
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Intelligent_ly
This interactive class will give you strategy insight and practical tools to help you structure your own whale hunt.
What you'll learn:
How to get intros to the right decision makers.
How to make the right pitch and close the deal.
How to sell ahead of your product (if you're a startup, you're probably gonna have to).
Don't Get Funded: How to Use Your Customers to Bootstrap Intelligent_ly
Instructor: Patrick Campbell
Don't get the wrong idea. We're not saying that you don't need funding. Very likely you will. BUT ... you might not need it as soon as you think.
This interactive class will give you the insight you need to reimagine how to raise the capital you need to start your venture without taking on (much) debt or losing equity.
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
UX & Wireframes Know Your Weapon of ChoiceIntelligent_ly
Whether you're a developer or not, you can absolutely still help build your own site. In fact, it's important that you do. Anticipating how your audience will interact with your site -- navigating, consuming, purchasing, sharing -- and structuring it to make it easier for them to do the things that matter most (to them and to you) is major.
Alec Harrison is the founder of Audacious Design, a design studio, and also works as a senior UI designer for Fresh Tilled Soil. He is passionate about data, data visualization, and technology. He specializes in creating intuitive UX/UI designs for many types of industries and products across mobile, tablet & web platforms
Content 101: How to Create Content People Actually Care About Intelligent_ly
In this class, Jay Acunzo of HubSpot will "demystify content." Learn how to hone in on the right content strategy for your company. (Spoiler alert: it needs to be all about people.) Through workshops and examples, you'll practice blending the art and science of content-creation to make your publishing process easy, simple, and effective.
Ramping Up: B2C Acquisition Marketing for Start-UpsIntelligent_ly
This presentation will gear you up for finding, acquiring, and retaining the users you need to get your company off the ground and keep it growing.
What You'll Learn:
- Proven tactics for understanding your potential consumers and how to engage them
- How to find and optimize the right channels for consumer acquisition
- How to bring in new consumers on a shoestring or a $1M budget
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing and design considerations. Let’s give email a big hug and learn to love this castaway of the web.
In this presentation you'll learn:
1. How using “performance-driven email design” can drive email strategy that delivers results
2.Best practices and principles for creating great emails that get users to take action
3.Fundamentals of creating mobile-friendly emails
In this class, we'll analyze various scenarious in which a traditional 960 pixel view fails users, and how responsive design can help. We'll look at the best-practice principles behind implementing a responsive website or app and then walk through a fail-proof process for overhauling existing designs to make them truly responsive.
Meditation, or mindfulness practice, has become all the rage throughout the tech & business world. In this deck you'll learn all about how to apply the benefits of meditation into your professional life. Slides taken from a class taught by John Bigay, a digital marketing and strategy consultant. Learn more from the experts by visiting http://intelligent.ly/learn
Stepping into the role of manager for the first time has a unique set of challenges. Learn how to manage yourself as well as how to manage others. Slides taken from a class taught by Janet Aronica of Localytics. Learn more from the experts by visiting Intelligent.ly
Financing your company is easier said than done. Fortunately, there are a number of options to raise money. Learn how from Dan Allred and Smith Anderson from SVB, and Chuck Goldman from Apperian. Learn more from the experts by visiting http://intelligent.ly/learn
Building Your Startup Brand With Effective MessagingIntelligent_ly
A company's brand is their reputation, and nothing is more important than reputation. Learn how to promote your business with effective messaging, one of the most essential pieces of any brand. Slides taken from a class taught by Natalie Nathanson, President and founder of Magnetude Consulting. Learn more from the experts by visiting http://intelligent.ly
A company's name and logo are THE most important identifiers that it has. Learn how to design a logo that will stand the test of time and how to work with a designer. Slides taken from a class taught by Aaron Belyea, founder of Alphabet Arm Design
So, you've got a product or idea that's going to IPO (eventually) and your team puts Apple and Google's to shame. Yet, your traffic, leads, and customer metrics keep missing expectations and your board is starting to wonder what they've gotten themselves into with you.
Never fear. Quantified marketing is here. Learn how to promote your business with fundamental digital marketing principles. Slides taken from a class taught by Patrick Campbell, CEO of Price Intelligently. Learn more from the experts by visiting http://intelligent.ly/learn
Do you ever find yourself wishing you had more time in the day to get things done? Learn simple productivity hacks to help you get more done. Slides taken from a class taught by Ben Rubin, cofounder of Revv. Learn more from the experts by visiting http://intelligent.ly/learn
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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2. Product
Management
101:
Intelligent.ly
Jeff
Bussgang
General
Partner,
Flybridge
Capital
Senior
Lecturer,
Harvard
Business
School
@bussgang
December
11,
2013
CONFIDENTIAL PRESENTATION | PAGE
3. Session
Objectives
• What
people
mean
when
they
use
the
phrase,
“Product
Market
Fit”
(PMF),
plus:
– Customer
Development
Process
– Lean
Start-‐Up
Theory
• What
is
great
product
management?
• Exposure
to
some
tools
and
techniques
to
be
a
great
product
manager
CONFIDENTIAL PRESENTATION | PAGE
4. Context
for
My
Perspective
• General
Partner
at
Flybridge
Capital,
early-‐stage
VC
firm
in
Boston/NY,
current
fund:
$280M
➢70+
portfolio
companies;
seed
and
Series
A
focused
• Senior
Lecturer
at
Harvard
Business
School
• Former
entrepreneur
➢Cofounder/Pres.
Upromise
(acq’d
by
SallieMae)
➢VP
at
Open
Market
(IPO
‘96)
• Author:
Mastering
the
VC
Game
• Blog:
Seeing
Both
Sides
CONFIDENTIAL PRESENTATION | PAGE
5. Agenda
• Customer
Development
/
Modern
Product
Management
• The
Product
Manager
–
Role
&
Responsibilities
• Open
English
Case
Study
CONFIDENTIAL PRESENTATION | PAGE
6. Old
School
Product
Management
•
•
•
•
•
Report
to:
Marketing
Output:
Requirements
Documents
Methodology:
Waterfall
Product
lifecycles:
Years
Decision-‐Making:
Opinion-‐Driven
CONFIDENTIAL PRESENTATION | PAGE
7. Modern
Product
Management
•
•
•
•
•
Report
to:
CEO
Output:
Prototypes
Methodology:
Agile
Product
lifecycles:
Weeks
Decision-‐Making:
Data-‐Driven
CONFIDENTIAL PRESENTATION | PAGE
8. Customer
Development
vs.
Product
Development
Product Development
Concept/
Bus. Plan
Product
Dev.
Alpha/Beta
Test
Launch/
1st Ship
Customer Development
Source: Steve Blank
CONFIDENTIAL PRESENTATION | PAGE
9. “Lessons
Learned”
Drives
Scaling
Concept
Business
Plan/Canvas
Test
Hypotheses
Lessons
Learned
Scale
Do this first instead of scaling
(or raise seed round to test hypotheses…rigorously)
Source: Steve Blank
CONFIDENTIAL PRESENTATION | PAGE
11. Startup
1. A
team
launching
a
new
product
under
conditions
of
extreme
uncertainty
2. A
vehicle
for
testing
hypotheses
about
such
an
entity
Relentless
Focus
Novel/Innovative
Entrepreneurship:
the
pursuit
of
opportunity
beyond
resources
you
currently
control
-‐
HBS
Professor
Howard
Stevenson
Resource
Constrained
11
CONFIDENTIAL PRESENTATION | PAGE
12. The
Lean
Startup
• Many
startups
fail
because
they
waste
capital
and
time
developing
and
marketing
a
product
that
no
one
wants
• Lean
startups
rapidly
and
iteratively
test
hypotheses
about
a
new
venture
based
on
customer
feedback,
then
quickly
refine
promising
concepts
and
cull
flops
• Being
lean
does
NOT
mean
being
cheap,
it
is
a
methodology
for
optimizing—not
minimizing—resources
expenditures
by
avoiding
waste
• Being
lean
does
NOT
mean
avoiding
rigorous,
analytical
or
strategic
thinking
12
CONFIDENTIAL PRESENTATION | PAGE
13. Lean
Startup
Principles
• No
idea
survives
first
customer
contact,
so
get
out
of
the
building
ASAP
to
test
ideas
• Goal:
validation
of
business
model
hypotheses,
based
on
rigorous
experiments
and
clear
metrics
• Minimum
viable
product
(MVP):
smallest
set
of
features/marketing
initiatives
that
delivers
the
most
validated
learning
• Rapidly
pivot
your
MVP/business
model
until
you
have
validation
and
product-‐market
fit
(PMF)
• Don’t
scale
until
you
have
achieved
PMF
13
CONFIDENTIAL PRESENTATION | PAGE
15. Practical
Pointers
• Outline
for
an
MRD
• PRD
template
• Persona
examples:
http://bit.ly/18puWOx
CONFIDENTIAL PRESENTATION | PAGE
16. Other
Tools/Techniques
•
•
•
•
•
•
•
•
•
•
•
•
Structured
idea
generation
Business
model
generation
Customer
discovery
process
Focus
groups
Customer
survey
Persona
development
Competitor
benchmarking
Wireframing
Prototype
development
Usability
testing
Conversion
funnel
analysis
A/B
test
•
•
•
•
•
•
•
•
•
•
•
•
Landing
page
optimization
SEM/SEO
optimization
Inbound
marketing
design
PR
strategy
Customer
support
analysis
Clustering
and
feature
prioritization
Sales
pitch
Lead
qualification
Bus
dev
screening
Charter
user
program
Net
promoter
analysis
Lifetime
value
vs.
Customer
acquisition
costs
16
CONFIDENTIAL PRESENTATION | PAGE
18. Where
are
You?
After
Product-‐Market
Fit:
Scaling
&
Optimization
• Building
a
robust,
feature-‐rich
• Lean
startup
approach
product
• Hunch-‐driven
hypotheses
• Minimum
viable
product
(MVP)
• Crossing
the
chasm
• Customer
development
process
• Metrics,
analytics,
funnels
• Designing
for
virality
&
• Selling
to
early
adopters
scalability
• Pivoting
• Challenges
with
corporate
• Bootstrapping
partnerships
• Small,
founding
team
• Building
a
brand
• Product-‐centric
culture;
• Scaling
the
team;
more
formal
informal
roles
roles
• Early
in
sales
learning
curve
• Scaling
a
sales
force
Before
Product-‐Market
Fit:
Search
&
Validation
CONFIDENTIAL PRESENTATION | PAGE
19. Should
You
Always
Nail
It
Before
You
Scale
It?
• That
is,
when
is
it
ok
to
be
a
little
“fat”?
•
•
•
•
•
If
you
are
in
a
winner
take
all
market
Deep
customer
lock-‐in
/
high
switching
costs
Network
effect
businesses
Capital
is
cheap
Executive
team
knows
how
to
scale
• Upromise
example
• Series
A:
$34m
(March
2000)
• Series
B:
$55m
(October
2000)
• Launch
service:
April
2001
CONFIDENTIAL PRESENTATION | PAGE
20. Agenda
• Customer
Development
/
Modern
Product
Management
• The
Product
Manager
–
Role
&
Responsibilities
• Open
English
Case
Study
CONFIDENTIAL PRESENTATION | PAGE
21. Product
Management
Skills
• Responsibilities:
– Define
the
new
product
to
be
built
– Secure
the
resources
to
build
it
– Manage
its
development,
launch
and
ongoing
improvement
– Lead
the
cross-‐functional
product
team
• Attributes:
–
–
–
–
–
–
Ability
to
influence
and
lead
Resilience
and
tolerance
for
ambiguity
Business
judgment
and
market
knowledge
Strong
process
skills
and
detail
orientation
Fluency
with
technology
and
implications
on
product
design,
business
Design/UX
instincts
Mini CEO – with none of the authority
CONFIDENTIAL PRESENTATION | PAGE
22. Product
Management
Skills
(2)
•
•
•
•
•
•
Think
Big
Simplify
(Product
Manager
as
Editor)
Prioritize
Forecast
and
Measure
Execute
Cross-‐functional
leadership
CONFIDENTIAL PRESENTATION | PAGE
23. A
Few
PM
Profiles
Adi
Kleiman
• Tel
Aviv
University
(industrial
engineering,
MBA)
• SAP
Product
Manager
(4.5
yrs)
• VP
of
Products,
tracx
Nagarjuna
Venna
• Warangal
(CS
&
eng)
• Siemens,
Lucent,
Banyan
engineer
(4.5
yrs)
• MIT
Sloan
• Start
up
product
manager
• Founder,
Chief
Product
Officer,
BitSight
CONFIDENTIAL PRESENTATION | PAGE
24. Product
Mgr
vs.
Proj
Mgr
• Project
Managers
– Focus
on
successful
delivery
of
the
project:
deadline,
budget,
goals
– Coordinate
the
cross-‐functional
team
involved
in
delivering
a
project
/
product
– Professional
operational
managers
– Live
and
die
by
the
“Gantt
Chart”
• Sometimes
PM
plays
Project
Mgr
role,
other
times
they
are
distinct
roles
• Important
to
be
clear
on
roles,
responsibilities
and
ownership
going
into
a
product
release
CONFIDENTIAL PRESENTATION | PAGE
25. Product
Mgt
and
Sales
• The
pressure
to
“add
this
feature
to
win
this
deal”,
particularly
at
the
end
of
the
quarter
• When
do
you
listen
to
your
salespeople
/
customers,
and
when
do
you
direct
them?
• Sometimes
need
to
slow
things
down
to
go
faster
–
focus
on
infrastructure,
scalability
• Special
cases
for
the
business
vs.
sticking
to
the
product
roadmap
• Opower
Case
Study:
token
system
– Opower
product
organization
CONFIDENTIAL PRESENTATION | PAGE
26. Agenda
• Customer
Development
/
Modern
Product
Management
• The
Product
Manager
–
Role
&
Responsibilities
• Open
English
Case
Study
CONFIDENTIAL PRESENTATION | PAGE
27. Open
English
Case
Study
• Online
English
language
learning
program
• Founded
2006
by
Andres
and
Nicolette
Moreno
– Andres:
Grew
up
in
VZ,
Simon
Bolivar
(engineering),
cofounded
offline
English
language
school
– Nic:
CO
born,
Pepperdine
(Business
and
Psychology),
non-‐profit
exec,
got
into
but
chose
not
to
attend
Stanford
GSB
to
co-‐found
Open
English
• Launched
in
late
2009
as
a
subscription
service
– ~$1,000
per
year
–
guarantee
you’ll
learn
English
– Pay
up
front
or
monthly
CONFIDENTIAL PRESENTATION | PAGE
31. Growing
Pains
“With
all
the
growth
and
developments,
there
was
very
little
investment
in
the
learning
platform.”
–
Andres
Moreno
!
• Rigid
infrastructure
made
it
difficult
to
add
features
• Limited
personalization,
ability
to
predict
churn
• Back
end
that
wouldn’t
scale
more
than
20-‐30%
above
current
volumes
• 12
month
product
with
one
price
point
vs.
ability
to
upsell,
continue
over
longer
duration
to
improve
LTV
• Payment
system
only
accepted
money
in
US
$
from
consumers
who
held
credit
cards,
not
local
currencies
CONFIDENTIAL PRESENTATION | PAGE
32. Choices
1. Rearchitect
vs.
Improve
in
place?
– Continue
to
progress
with
incremental
improvements
rather
than
stop
everything,
pay
down
technical
debt
and
rearchitect
the
system
from
scratch
2. Inside
team
vs.
outside
team?
– Who
should
handle
the
work:
the
current
team
or
hire
an
outside
team
so
as
to
not
distract
the
current
team?
If
you
were
Nic/Andres…what
would
you
do?
CONFIDENTIAL PRESENTATION | PAGE
35. Leading
Thinkers/Books/Blogs
• Geoffrey
Moore:
Crossing
the
Chasm
(read
this!)
• Steve
Blank:
Customer
Development
Process
(read
Four
Steps
to
the
Epiphany)
• Eric
Ries:
Lean
Startups
(read
this
too!)
• Marty
Cagan:
Silicon
Valley
Product
Group
(great
book
and
blog)
• HBS
Prof
Tom
Eisenmann:
Launching
Tech
Ventures
(great
blog)
• Sean
Ellis:
Startup
Marketing
(great
blog)
• Andrew
Chen:
Growth
Hackers
(great
blog)
CONFIDENTIAL PRESENTATION | PAGE
36. Product
Management
101:
Intelligent.ly
Jeff
Bussgang
General
Partner,
Flybridge
Capital
Senior
Lecturer,
Harvard
Business
School
@bussgang
December
11,
2013
CONFIDENTIAL PRESENTATION | PAGE