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presents
Simple Tips for
First Time Managers
JANET ARONICA
@JanetAronica
SIMPLE TIPS FOR FIRST TIME
MANAGERS
Janet Aronica
August 20, 2013
37
• Content Marketing
Manager at Localytics
• Head of Marketing at
Shareaholic
• Marketing at oneforty, got
acquired by HubS...
MANAGING YOURSELF
PART ONE
Use “to-do lists” wisely.
1
Learn how long it takes to
complete the tasks of your
craft.
2
Work backwards from long
term deadlines to create weekly
and monthly deliverables.
3
Use time constraints as
opportunities to focus.
4
Parkinson’s law: “Work
expands as to fill the time
available for its completion.”
TRUTH
Create “editing checklists” to
ensure thorough editing in
fewer rounds.
44
Some days you’ll be less
motivated than other days. Use
the snowball effect to get things
rolling.
5
Don’t multi-task.
6
Just because things come up
doesn’t mean you have to pick
them up. Prioritize.
7
Maximize productivity by
clustering similar projects
together.
8
Don’t take anything personally.
You are not your job, so it’s not
about you.
9
Learn to appreciate criticism.
People don’t try to fix things
they don’t care about.
10
Don’t be fooled by casual office
environments. You need to keep
your emotions in check.
11
“As you can see, I feel strongly
about this subject...”
USE THIS PHRASE
Take care of your personal life.
12
• Zocdoc for doctor’s appointments
• Amazon Prime subscription
shipments of just about anything
• Auto-pay for your bills ...
Don’t burn out. Be thankful
instead.
13
MANAGING UP
PART TWO
Know when to email and know
when to have a face-to-face
conversation.
14
EMAIL FACE TO FACE
Document reviews with realistic
timelines for review
Things that take more than 3
sentences to explain
...
Don’t leave anything up for
interpretation in an email.
16
Never be caught off guard.
Communicate future action
confidently.
17
“We’re working on that. We’re
reviewing everyone’s schedules
and hoping to schedule a
brainstorm early next week.”
USE THI...
Speak up about roadblocks.
Bad news can’t wait. Give your
manager a chance to be a part
of the solution.
18
Keep 1 or 2 “back-pocket
metrics” top of your mind to
give thoughtful off the cuff
updates about projects.
19
SOURCE: Just...
“We launched a blog this month and it’s
going great.”
Vs.
“Our new blog is doing well. We’re seeing
that 20% of the visite...
Drop the “umms” and the
“likes.” These are verbal fillers.
Speak with confidence.
20
“Given what we know right
now I recommend we do ____
but we shouldn’t make a final
decision until we have more
information...
Express strong opinions
without making enemies.
21
“For the reasons that I listed
above, I suggest we do _____.
But I’m interested in what
others have to say.”
USE THIS PHRA...
Be decisive. Learn to act
without permission.
22
“In order to hit our deadline of ____, we
had to move forward without your
feedback. We chose to do _____. Although
we cou...
MANAGING OTHERS
PART THREE
Embrace your new role and act
like a manager.
23
1 Person Marketing Team Marketing Manager
Coming up with all the ideas on
my own.
Including others in the
brainstorming pr...
Let it go. Delegate.
24
“It’s about getting the job done,
not necessarily being the one
that does it.”
– Nice Girls Don’t Get the
Corner Office
TR...
Discuss your role as a manager
with the right people.
25
The Person The Conversation
Your manager - Identify goals
- Identify who exactly you manage
Someone you are
managing
- Bui...
Stay in sync with your boss
and other managers to avoid
conflicting messages and
assignments.
26
Engage first. Get to know
people and let them get to
know you. Don’t over-share, but
being closed off sends the
wrong mess...
Tell people how you prefer to be
communicated with.
28
Don’t treat everyone the same.
29
 
SOURCE: Harvard Business Review
http://blogs.hbr.org/video/2013/07/know-your-teams-motivational-m.html
Preventive Focuse...
Present projects strategically.
30
1. Give specific projects
2. Face to face conversation
3. Get them excited about it (!!!)
4. Demo it once on your own
5. D...
Give the project a goal and a
deadline.
31
Making progress makes people
happy.
TRUTH
Inspire coachability with clear
ownership.
32
SOURCE: http://www.earlystager.com/home/2011/2/5/being-coachable-and-
coaching.html
High Confidence
3 4
12
Low Confidence
...
Be straightforward, yet
approachable when giving
negative feedback. You want
them to be a part of the
solution.
33
• Be literal – “This is unacceptable
because ____” or “I am disappointed
that _____.”
• Don’t be passive aggressive. Don’t...
In certain contexts, positivity
can feel abrasive. Validate
negative feelings before
presenting the sunshine and
rainbows....
“I know this is a tough project
and a tight deadline, but you’ve
got this. Try _____. Might make
it a little easier.”
USE ...
Don’t solve other people’s
problems for them.
35
“Let me know what questions
you have after you Google this
and review the support articles
and tutorials available on the
...
You can be a nurturing leader
and still have ownership over
your time.
36
“I’d love to help but I’m on a
tight schedule today. Can we
catch up later?”
USE THESE PHRASES
Pick a management style that
suits you!
37
Remember that you do the best
you can for who you are at the
time.
It’s not going to happen
overnight.
You’re probably doing great.
The point is to grow so that 6
months from now you’re doing
much better and that 5 years
from...
You’re probably doing great.
The point is to grow so that 6
months from now you’re doing
much better and that 5 years
from...
1. Half the Sky
2. Rework
3. Nice Girls Don’t Get the
Corner Office
4. Delivering Happiness
5. The Four Agreements
6. The ...
WORKSHOP: WEBSITE REDESIGN
1. Design Firm (located in Mumbai)
2. CEO, will be out next Tuesday and
Thursday morning
3. VP ...
WORKSHOP: WEBSITE REDESIGN
Your challenge is to “work
backwards” by two weeks
and create a project plan
that leads to the ...
Course Title
Course Title
INSTRUCTOR NAME
Simple Tips for First Time Managers
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Simple Tips for First Time Managers

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Stepping into the role of manager for the first time has a unique set of challenges. Learn how to manage yourself as well as how to manage others. Slides taken from a class taught by Janet Aronica of Localytics. Learn more from the experts by visiting Intelligent.ly

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Simple Tips for First Time Managers

  1. 1. presents Simple Tips for First Time Managers JANET ARONICA @JanetAronica
  2. 2. SIMPLE TIPS FOR FIRST TIME MANAGERS Janet Aronica August 20, 2013 37
  3. 3. • Content Marketing Manager at Localytics • Head of Marketing at Shareaholic • Marketing at oneforty, got acquired by HubSpot • Firm Director for college IMC firm, Editor of college paper, Editor of high school paper and captain of swim team (Likes being a manager) JANET ARONICA
  4. 4. MANAGING YOURSELF PART ONE
  5. 5. Use “to-do lists” wisely. 1
  6. 6. Learn how long it takes to complete the tasks of your craft. 2
  7. 7. Work backwards from long term deadlines to create weekly and monthly deliverables. 3
  8. 8. Use time constraints as opportunities to focus. 4
  9. 9. Parkinson’s law: “Work expands as to fill the time available for its completion.” TRUTH
  10. 10. Create “editing checklists” to ensure thorough editing in fewer rounds. 44
  11. 11. Some days you’ll be less motivated than other days. Use the snowball effect to get things rolling. 5
  12. 12. Don’t multi-task. 6
  13. 13. Just because things come up doesn’t mean you have to pick them up. Prioritize. 7
  14. 14. Maximize productivity by clustering similar projects together. 8
  15. 15. Don’t take anything personally. You are not your job, so it’s not about you. 9
  16. 16. Learn to appreciate criticism. People don’t try to fix things they don’t care about. 10
  17. 17. Don’t be fooled by casual office environments. You need to keep your emotions in check. 11
  18. 18. “As you can see, I feel strongly about this subject...” USE THIS PHRASE
  19. 19. Take care of your personal life. 12
  20. 20. • Zocdoc for doctor’s appointments • Amazon Prime subscription shipments of just about anything • Auto-pay for your bills (Sallie Mae gives you a lower interest rate if you do this!) • Make lunches for the week on Sundays QUICK TIPS
  21. 21. Don’t burn out. Be thankful instead. 13
  22. 22. MANAGING UP PART TWO
  23. 23. Know when to email and know when to have a face-to-face conversation. 14
  24. 24. EMAIL FACE TO FACE Document reviews with realistic timelines for review Things that take more than 3 sentences to explain Actually quick questions Asking for help with decisions, like approval for spending a lot of money and other thingsPrep for 1 on 1’s Regular 1 on 1’s Delivery of meeting agendas Major process changes Quick status updates (indicate no action required) Brainstorm sessions Cat videos (JK – I’m more of a dog person.) Status updates for broader group (Powerpoint slides)
  25. 25. Don’t leave anything up for interpretation in an email. 16
  26. 26. Never be caught off guard. Communicate future action confidently. 17
  27. 27. “We’re working on that. We’re reviewing everyone’s schedules and hoping to schedule a brainstorm early next week.” USE THIS PHRASE
  28. 28. Speak up about roadblocks. Bad news can’t wait. Give your manager a chance to be a part of the solution. 18
  29. 29. Keep 1 or 2 “back-pocket metrics” top of your mind to give thoughtful off the cuff updates about projects. 19 SOURCE: Justin Levy - http://justinrlevy.com/being-prepared-with-back-pocket-metrics/
  30. 30. “We launched a blog this month and it’s going great.” Vs. “Our new blog is doing well. We’re seeing that 20% of the visited content on the website is from the blog and leads are up 10%.” USE THIS PHRASE SOURCE: Justin Levy - http://justinrlevy.com/being-prepared-with-back-pocket-metrics/
  31. 31. Drop the “umms” and the “likes.” These are verbal fillers. Speak with confidence. 20
  32. 32. “Given what we know right now I recommend we do ____ but we shouldn’t make a final decision until we have more information.” USE THIS PHRASE SOURCE: Nice Girls Don’t Get the Corner Office
  33. 33. Express strong opinions without making enemies. 21
  34. 34. “For the reasons that I listed above, I suggest we do _____. But I’m interested in what others have to say.” USE THIS PHRASE
  35. 35. Be decisive. Learn to act without permission. 22
  36. 36. “In order to hit our deadline of ____, we had to move forward without your feedback. We chose to do _____. Although we couldn’t incorporate your specific feedback on this, I look forward to your ideas on the next one and working together more on this.” USE THIS PHRASE
  37. 37. MANAGING OTHERS PART THREE
  38. 38. Embrace your new role and act like a manager. 23
  39. 39. 1 Person Marketing Team Marketing Manager Coming up with all the ideas on my own. Including others in the brainstorming process. Setting my own deadlines. Communicating progress and milestones to others – asking for and getting help when I need it. Managing my own schedule. Managing my own work plus knowing what others are doing. Doing everything myself. Teaching others how to do things. Making marketing decisions by myself. Holding others accountable for their choices. Feeling guilty about having others help me. Finding joy in the output of others. Doing anything but code. Don’t touch product or BD anymore. Yoga pants on the regs (It’s Friday!) Skirts sometimes. Trying to learn about fashion, look like a 26 year old and wondering why I put that off for this long. Wine. Nicer wine.
  40. 40. Let it go. Delegate. 24
  41. 41. “It’s about getting the job done, not necessarily being the one that does it.” – Nice Girls Don’t Get the Corner Office TRUTH
  42. 42. Discuss your role as a manager with the right people. 25
  43. 43. The Person The Conversation Your manager - Identify goals - Identify who exactly you manage Someone you are managing - Build a relationship - Learn what they are hoping to learn and accomplish and how you can help them grow Someone you beat out for the job of manager - This could be weird – be upfront though - Approach as “how you can work together”
  44. 44. Stay in sync with your boss and other managers to avoid conflicting messages and assignments. 26
  45. 45. Engage first. Get to know people and let them get to know you. Don’t over-share, but being closed off sends the wrong message too. 27
  46. 46. Tell people how you prefer to be communicated with. 28
  47. 47. Don’t treat everyone the same. 29
  48. 48.   SOURCE: Harvard Business Review http://blogs.hbr.org/video/2013/07/know-your-teams-motivational-m.html Preventive Focused “What do I have to lose?” Promotion Focused “What do I have to gain?” Want security. Like trying new things. Work slowly and deliberately. Love brainstorming. Big thinkers. Get stressed out by tough deadlines. Work quickly and are risk takers so they might make mistakes.Not comfortable w/ new things. Feel anxious when things go wrong. Lose steam without a lot of positive feedback. MOTIVATE: Give them advice on how to do the task most effectively – mistakes to avoid etc. MOTIVATE: Emphasize how their project fits into the big picture. Give them feedback so they can
  49. 49. Present projects strategically. 30
  50. 50. 1. Give specific projects 2. Face to face conversation 3. Get them excited about it (!!!) 4. Demo it once on your own 5. Do it together 6. Have them do it for you 7. Have them repeat the project back for you 8. Tell people how you want them to communicate progress QUICK TIPS
  51. 51. Give the project a goal and a deadline. 31
  52. 52. Making progress makes people happy. TRUTH
  53. 53. Inspire coachability with clear ownership. 32
  54. 54. SOURCE: http://www.earlystager.com/home/2011/2/5/being-coachable-and- coaching.html High Confidence 3 4 12 Low Confidence Low Competence High Competence
  55. 55. Be straightforward, yet approachable when giving negative feedback. You want them to be a part of the solution. 33
  56. 56. • Be literal – “This is unacceptable because ____” or “I am disappointed that _____.” • Don’t be passive aggressive. Don’t say things like “Help me to understand why” or “I’m confused” unless you’re actually in need of understanding or you are confused. USE THESE PHRASES
  57. 57. In certain contexts, positivity can feel abrasive. Validate negative feelings before presenting the sunshine and rainbows. 34
  58. 58. “I know this is a tough project and a tight deadline, but you’ve got this. Try _____. Might make it a little easier.” USE THESE PHRASES
  59. 59. Don’t solve other people’s problems for them. 35
  60. 60. “Let me know what questions you have after you Google this and review the support articles and tutorials available on the website. I’m happy to help you after that.” USE THIS PHRASE
  61. 61. You can be a nurturing leader and still have ownership over your time. 36
  62. 62. “I’d love to help but I’m on a tight schedule today. Can we catch up later?” USE THESE PHRASES
  63. 63. Pick a management style that suits you! 37
  64. 64. Remember that you do the best you can for who you are at the time.
  65. 65. It’s not going to happen overnight.
  66. 66. You’re probably doing great. The point is to grow so that 6 months from now you’re doing much better and that 5 years from now you’re doing even better than that.
  67. 67. You’re probably doing great. The point is to grow so that 6 months from now you’re doing much better and that 5 years from now you’re doing even better than that.
  68. 68. 1. Half the Sky 2. Rework 3. Nice Girls Don’t Get the Corner Office 4. Delivering Happiness 5. The Four Agreements 6. The One Minute Manager 7. The Situational Leader 8. Good to Great 9. “How to Respond to Negativity” – Harvard Business Review 10. “Know Your Team’s Motivational Mindset” – Harvard Business Review 11. TED Talk: “Dan Ariely: What Makes Us Feel Good About Our Work?” FURTHER READING
  69. 69. WORKSHOP: WEBSITE REDESIGN 1. Design Firm (located in Mumbai) 2. CEO, will be out next Tuesday and Thursday morning 3. VP Marketing 4. Marketing Manager (You) 5. Marketing Coordinator, will be out sick 1 day next week 6. 3 Interns, 1 “doesn’t like to write” 7. 1 new Marketing Manager starting next week 8. Also giving feedback: CTO, VP of Engineering, VP of Product, VP of Biz Dev, VP of Sales and new COO (started this week) 1. Copy still to be written: Homepage, 3 product pages, About page 2. Product feature is not finished on 1 of the product feature pages you are writing copy for – so you can’t get a screenshot the old fashion way yet. 3. Launching new UI at same time so screenshots are not finalized until launch day – need to coordinate with product team on timing 4. All copy needs to be approved. Still collecting screenshots and customer logos 5. QA website still to be done 6. Website launch party for startup community still needs to be planned. 7. 10 working days left THE TEAM THE TASKS
  70. 70. WORKSHOP: WEBSITE REDESIGN Your challenge is to “work backwards” by two weeks and create a project plan that leads to the big launch day!
  71. 71. Course Title Course Title INSTRUCTOR NAME

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