Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
"Les erreurs à ne pas faire sur votre homepage" par Oussama AmarTheFamily
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
"Les erreurs à ne pas faire sur votre homepage" par Oussama AmarTheFamily
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
What's a customer persona? How do you create one? Why & how will it help improve your marketing? Here's some answers & a one page template to make it easy.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Positive Review Building And Reputation Protection for DentistsSmileSavvyInc
Scott Childress, Executive Director of Smile Savvy, provides stats for online reviews along with tips for dentists and dental practices who want to build their positive reviews.
Note: Raw presentation slides without notes.
Social Media won’t make our companies better ormake people love us, however...we are lucky that these tools allow our customers
to connect, speak out, talk back and share more readily with their friends.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
How to Create Easy and Effective Buyer Personas with a ChecklistFilestage
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
Similar to EIA2019HK - Customer Personas, Journeys, Surveys and Validation - Kameel Vohra (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
7. www.kameelvohra.com
How important is knowing your customer?
150m users
140m paid users
30% market share
“75 percent of what they watch on Netflix comes from product
recommendations based on such algorithms.”
- How retailers can keep up with consumers, Ian MacKenzie, Chris Meyer and Steve Noble, McKinsey
8. www.kameelvohra.com
“A lot of that (Amazon) growth arguably has to do with
the way Amazon has integrated recommendations into
nearly every part of the purchasing process from
product discovery to checkout.”
- Amazon’s recommendation secret, JP Mangalindan
10. www.kameelvohra.com
Are you following Arii on Insta?
“It’s far too simplistic to assume followers
will equate to customers – you need to
know your potential consumers.”
- Leigh-Wood Oakes, Co-Founder, Brand Agency WickerWood
@arii
2.6m Followers!
< 36 T-Shirts sold
11. www.kameelvohra.com
“MAKE SOMETHING PEOPLE WANT.
THAT’S THE FUNDAMENTAL
PROBLEM. IF YOU DIE, IT’S
PROBABLY BECAUSE YOU DIDN’T
MAKE SOMETHING PEOPLE
WANTED.”
Paul Graham, Investor, Co-Founder of Y-Combinator
14. www.kameelvohra.com
What data do you need to achieve that?
Age
Gender
Marital Status
Children
Education
Job Title
Goals
Aspirations
Interests & Hobbies
Influencers
News & blogs sites they
Device(s)
Screen size / Resolution
Referrers
Payment method(s)
Purchase history
Click paths
Email address
Telephone
Shoe size?
15. www.kameelvohra.com
Robert Rose
Author, Speaker, & Investor
Content Marketing Institute
@Robert_Rose
“Behavioral data… content consumption, click paths,
referring sites, previous purchases, social participation, etc
(in no particular order)”
What’s the single most important piece of data?
17. www.kameelvohra.com
Who
That bottom left blue bubble is not JUST a cursory
glance at WHO your client is. Consider how you will
quickly identify this set of people, demographically,
by title/function, etc.
Your client can rarely be solely defined by one
criteria. People are three dimensional, all these
bubbles put together define who your client is.
This is my job title, industry
& who I report to
This is my demographic
(age, gender, family
profile, interests)
18. www.kameelvohra.com
What
Understand what your clients are currently doing.
Understand their current purchasing habits, will
allow you to understand how to change them.
This is what my current process is
at the moment (e.g. I buy Gillette
razors)
Nobody likes change. You can’t beat a competitor
you don’t know or understand.
19. www.kameelvohra.com
Where
Answering these questions will give you clues as to
where you need to be marketing to reach your
client.
I’m a member of these
societies & clubs, read
these magazines, and my
go-to websites are…
This could just as well read: “We shop online at
amazon/lazada” or “I buy my toiletries at Tesco”
Get data that’s relevant to your business.
20. www.kameelvohra.com
WhyThis is why your customer is going to buy your
solution. This is NOT because of some feature, but
instead because of something that’s going on in
their organization or a problem that they currently
have.
This is the solution that I need &
how it’s going to help me
This is why I like speaking to
you instead of all the other
sales people that bug me
It’s very rarely price, but if it is “how much”
cheaper do you need to be? $1 or $100 ? Don’t
be wishy washy.
21. www.kameelvohra.com
How
Understand what they need in order to buy your
solution, then give it to them. Make it easy for them
to build their case, create justifications, and buy
from you.
These are the people &
obstacles I need to work around
to buy your solution
Children (Influencer)
Mother (Authority)
Father (Purchaser)
Netflix
logo
22. www.kameelvohra.com
This is my demographic
(age, gender, family
profile, interests)
This is my job title, industry
& who I report to
This is what my current process is
at the moment
This is the solution that I need &
how it’s going to help me
This is why I like speaking to
you instead of all the other
sales people that bug me
Client PersonaI’m a member of these
societies & clubs, read
these magazines, and my
go-to websites are…
These are the people &
obstacles I need to work around
to buy your solution
Segment Name
Hint: This slide is the template
3-5 of these should do
24. www.kameelvohra.com
How to Create a Client Persona
?
Understand your client
Understand their commonalities
SPEAK to them
You are helping a real person
?
?
34. www.kameelvohra.com
Awareness Engagement Evaluation Purchase Post-Purchase
Actions
Experience
Thoughts
Touchpoints
Emotion
Opportunity
Insight &
Owner
Customer Journey Map Scenario Goal
1 2
Persona
What: sales plateau, negative feedback, learn or
focus on a customer, compare customers
Who
3
Phases of the customer journey
4 Actions, thoughts and emotions of the user
5 What you’re going to do to improve
35. www.kameelvohra.com
Awareness Engagement Evaluation Purchase Post-Purchase
Actions
Experience
Thoughts
Touchpoints
Emotion
Opportunity
Insight &
Owner
Customer Journey Map Scenario Goal
High ranking on
text & video search
Bob liked itStrong comparison
data & water info.
Coupons v. successful
1-Click buy process
Lots of resellers
Poor after sales
customer service
Web search Downloads &
comparison sites
Phone a friend Phone a friend
39. www.kameelvohra.com
“Be prepared with some specific goals for the conversations
so you have key learnings. Be flexible and allow the
conversation to just flow in whatever direction it needs to
go. Ask lots and lots of follow up questions.”
Eli Schwartz
Director, Survey Monkey
@5le
elischwartz.co
What’re some interview best practices?
42. www.kameelvohra.com
Quantitative Questions
Good: How often do you order groceries online?
Almost every day / Once or twice a week / Every fortnight /
Once a month / Not at all
Bad: How often do you order groceries online?
Rarely / Not Often / Sometimes / Regularly / All the time
Terrible: Do you order groceries online?
Yes / No
43. www.kameelvohra.com
Avoid Leading/Biased Questions
Good: Which online portals do you buy your groceries from?
Bad: So I guess you buy your groceries from Amazon?
Terrible: Everyone buys their groceries from Amazon these days right?
(Are you looking forward to the amazing new Avengers movie?)
44. www.kameelvohra.com
Why, why, why…
• The 5 Whys (1930). Sakichi Toyoda.
Founder of Toyota Industries.
• It’s a 6 Six Sigma technique (fancy!)
• It’s a rule of thumb,
know when to stop.
45. www.kameelvohra.com
Summary: Find your inner interrogator reporter
• Your guest is the expert. Not you.
• Be prepared. Script an outline
• Get answers to key data points
• Let the conversation flow
• Silence is your friend. Don’t ramble.
• Observe & record facts. Not opinions
46. www.kameelvohra.com
Starting with surveys
• Use an online survey tool
• Start with social media
• Pay to target your audience as
necessary
• It’s cheaper to survey than fail
47. www.kameelvohra.com
Size matters
• The right sample size (200+)
• The right people (not your mum)
• If you can’t find enough people
to survey – how will you sell to
them?
Image credit: https://www.surveymonkey.com/mp/sample-size/
51. www.kameelvohra.com
“THE KEY TO ANY SUCCESSFUL
MARKETING STRATEGY, CAMPAIGN OR
TACTIC IS CUSTOMER CENTRICITY. AT
DELL, GIVING OUR CUSTOMERS WHAT
THEY WANT AND NEED IS IN OUR
DNA…”
Alison Dew, Chief Marketing Officer, Dell
52. www.kameelvohra.com
“If you know the enemy and know yourself, you need
not fear the result of a hundred battles. If you know
yourself but not the enemy, for every victory gained you
will also suffer a defeat. If you know neither the enemy
nor yourself, you will succumb in every battle.”
― Sun Tzu, The Art of War
53. www.kameelvohra.com
Thank You
Thanks for listening, I hope you found this helpful.
Please share.
You can find the complete blog article and an editable persona
template here:
http://kameelvohra.com/what-is-a-customer-profile/
Amazon’s average conversion rate for the top 500 online retailers was 3.32%
https://landingcube.com/amazon-conversion-rate/
https://www.businessinsider.nl/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5/
Flow, don’t ramble, make notes & look for clues, follow their lead but stay on track.
Flow, don’t ramble, make notes & look for clues, follow their lead but stay on track.
As well as capturing the major goals, which characterise the stages of the map, the journey map should also try to detail more specific goals and considerations that the customer might have along the way.
For instance, these might include: wanting to find out what the different options are; ensuring that he/she is paying a fair price; or seeking reassurance that he/she has all the information readily available about the flight. By capturing these goals/considerations in each stage of the journey, you are able to examine how well you are meeting those goals and answering any questions.
Flow, don’t ramble, make notes & look for clues, follow their lead but stay on track.
When people are nervous, they tend to ramble, and their questions tend to trail off into series of possible answers. (“What’s the most effective way to find a good programmer? Is it to search on Monster or to go on LinkedIn or to talk to people you know or … uh… uh… yeah, is it to, um…is there another job site that’s good …?”)
You’re the one with the question; why are you doing all the talking? Terminate the sentence at the question mark. It’s OK to be brief.
On that note, learn to be comfortable with silence. Allow your respondent to think; don’t jump in with possible answers after a few seconds pass. You won’t get answers if you keep talking, and you’ll rarely learn anything if you offer all the answers. - Shane Snow, https://www.fastcompany.com/3003945/one-conversational-tool-will-make-you-better-absolutely-everything
Questions that start with “who,” “what,” “where,” “when,” “how,” or “why” have high probability of thoughtful responses, whereas those that begin with “would,” “should,” “is,” “are,” and “do you think” can limit your answers. This isn’t a survey, don’t limit people to yes/no options.
Who? What? Where? When? Why? How? – 5 basic journalist questions
50% of our customers order chocolate ice cream