Customer Acquisition for Early Stage Startups

•

0 likes•1,096 views

There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup? Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc. How to scale once you've identified target customer, channel, and message

Marketing

Customer Acquisition for Early Stage Startups
Chandini Ammineni
Distribution Partner
@ammineni
@ammineni #500STRONG
Google Campus Exchange Program, Seoul
Oct 2016

Which channel is right for
my startup?
• Depends on your Business Model (CAC, LTV)
• Depends on $$$$ in the bank - outsource, hire, explore
paid channels, move quicker
• Depends on Business Goals
@ammineni #MHW #500STRONG@ammineni #500STRONG

Content
Marketing
FB SEM SEO
Outbound
Sales
Referral
Product
Complex
Ideas
Thought
Leadership
Speciﬁc
Audience
Targeting
Awareness
High Intent High Intent
High
Friction
Social
Capital
Target
CAC
$ $$ $$ $ $$$ $
Effort
(Time)
High Low-Med Low-Med High Med-High High
Results
(Time)
Depends on
Distribution
plan
Immediate Immediate 3-6 months Sales Cycle
Depends
on referral
rate
ROI Exponential Linear Linear Exponential Linear Exponential
@ammineni #500STRONG

@ammineni #500STRONG
But What about Content,
Copy, & Creatives for these
Channels?

Customer Acquisition 101
@ammineni #MHW #500STRONG@ammineni #500STRONG
• Who are they?
• Where do they hangout?
• Why would they want to buy?

Who is my target customer?
@ammineni #MHW #500STRONG@ammineni #500STRONG
Different types of users or buyers
Example:
B2B: Users, Decision Maker
Kid-focused: Parents, grandparents, aunts/uncles,
teachers
Already have users?
Identify Power Users. Dig into data for top 5-20% of
users, customers (Revenue, Usage)
(Avatars)

Where do they hang out?
• Know “Average Day” in life of your customer
• Call/Email - start a conversation - ask them!
• Hobbies and interests: Inﬂuencers, Industry conferences,
Events, Magazines, LinkedIn Groups, Direct Mail, Fax, TV
shows…
• Email Ids - upload to FB and look up demographic info.
• FB Pixels in Thank you/Cart
@ammineni #MHW #500STRONG@ammineni #500STRONG
(Channels & Targeting)

Why would they buy from you?
MUST USE WORDS THEY CAN RELATE
About their Frustrations, Fears, Aspirations, Motivations,
Goals
IT’S NOT ABOUT YOU, IT’S ABOUT THEM!
@ammineni #MHW #500STRONG@ammineni #500STRONG
Talk to 30 potential or current customers
(Hooks)

Questions
@ammineni #MHW #500STRONG@ammineni #500STRONG
• Why do you do X today? (Motivations/Goals)
• How do you do X today? (Competition)
• How do you feel when you do X? (Frustrations/Positives)
• What frustrates you about it? (Frustrations)
• Why does it frustrate you? (Fears)
• What makes you happy about it? (Aspirations)
• Why does it make you happy? (Aspirations)
• What is your average day like? (Empathy)
• How will your life be different if you can do X better/faster/
cheaper? (Goals/Aspirations)
Open Ended Questions, let potential users talk

Not Launched? No Problem
Build a landing page and drive trafﬁc

Exercise: Build a campaign
@ammineni #MHW #500STRONG@ammineni #500STRONG

Digital Marketer Ad Grid
@ammineni #MHW #500STRONG@ammineni #500STRONG

Digital Marketer Offer
@ammineni #MHW #500STRONG@ammineni #500STRONG

Digital Marketer Avatars
@ammineni #MHW #500STRONG@ammineni #500STRONG

Hooks - Emotional Triggers
@ammineni #MHW #500STRONG@ammineni #500STRONG
• Have
• Feel
• Average Day
• Status
• Proof/Results

Digital Marketer - Hooks
@ammineni #MHW #500STRONG@ammineni #500STRONG

@ammineni #MHW #500STRONG@ammineni #500STRONG

@ammineni #MHW #500STRONG@ammineni #500STRONG
ROI of Avatars/Hooks

@ammineni #MHW #500STRONG@ammineni #500STRONG
ROI of Avatars/Channels
CHANNELS
AVATARS

Thank You!
@ammineni #MHW #500STRONG@ammineni #500STRONG

This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.

Digital marketing plan argane oil

Ilias Alouani

AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas: 1. Optimizing their website to improve usability, content and search engine optimization. 2. Implementing a Google AdWords campaign to drive more traffic to the site. 3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers. The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most

Digital Marketing Plan by Vicky Deshmukh

Vicky deshmukh

Digital Marketing Plan Template

Truong Bang - Mr.

This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE). For each stage, it provides: 1. An overview and opportunity to define objectives 2. A recommended strategy to select optimal communications options 3. Suggested actions to optimize digital communications and implement the strategy It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.

Digital Marketing Strategy

Maged Elsakka

A digital marketing strategy involves building on traditional marketing strategies by using the benefits and challenges of the digital medium. It integrates online and offline tactics to achieve business goals and speak to an overall brand identity. The strategy considers factors like the market, competitors, customers and core competencies. It examines how the internet has changed traditional marketing models and determines the goals, tactics, metrics and ongoing optimization needed to create demand and exchange value with customers online.

Digital marketing strategy

Technogics Inc

This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.

Go to-market strategy for B2B SaaS companies

Guillaume Lerouge

Managing your personal branding

Beloved Brands Inc.

Use your 7-second pitch to manage your brand reputation. How do you define yourself, by where in the marketplace you see yourself having the biggest impact? What is the primary benefit you provide your target, whether they are potential prospects? What is the secondary benefit you provide your target, whether they are potential prospects? What is the expected result you deliver, that matches up to your target’s potential goals?  

This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.

Digital Marketing Strategy Plan

Kristin Barnes

The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.

Content Marketing Plan Playbook

Demand Metric

Proposal for digital marketing

Team Samrat Multiventure

Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.

Growth marketing

Onur Polat

The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.

360° digital marketing proposal

360° Digital Marketing

The document discusses digital marketing services provided by 360° Digital Marketing. It provides an overview of the services, including search engine optimization, social media marketing, web design, paid marketing, digital analysis, reputation management, mobile app development, telemarketing, YouTube videos, and email/SMS marketing. It also discusses developing customized digital marketing packages to meet a client's unique needs and goals.

How to create a Digital Marketing Plan

Eder Holguin

What is Product Marketing

Drift

Product marketers focus on attracting customers through marketing activities like blogging and social media. They work to convert leads through optimization of landing pages, calls to action, and workflows. Product marketers also focus on closing deals by providing product expertise, training, and messaging to help the sales team. Overall, product marketers are focused on marketing directly to customers rather than just prospects, with the goal of understanding customers and driving demand and usage of products.

Grow and scale customer acquisition (and retention)

Gary Corcoran

Influencer Marketing Strategy PowerPoint Presentation Slides

SlideTeam

Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.

Digital Marketing Plan Template

C.Y Wong

1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics. 2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle. 3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.

Marketing Execution workshop

Beloved Brands Inc.

Influencer marketing plan for 2020 [template]

Klear

This document outlines a 2020 influencer marketing plan. It highlights the importance of influencer marketing, noting that 86% of marketers use it and it generates $10.52 in earned media for every $1 spent. The plan focuses on influencers in sports and running with large audiences on Twitter and Instagram matching the target demographics. Goals for 2020 include identifying 150 new relevant influencers, increasing mentions and impressions, and boosting the new influencer activation rate from 37% to 60%. A variety of activities are proposed like perk campaigns, events, and hashtag campaigns.

Sales, Sales Management, Sales Strategy

Brian Halligan

Digital Marketing Strategy

Sabareesan A

Process to create a best digital marketing strategy. 4 Step Process - To Create Best Digital Marketing Strategy for 2018. Read More: http://www.growthsecrets.in/digital-marketing-strategy/ Step 1 : Define your Goals and Objective of strategy Step 2:Analyse every area of the business Step 3:Creating Effective Plan Step 4:Measure every actions Read More: http://www.growthsecrets.in/digital-marketing-strategy/

Growth engine for saas startups

Alin Dobra

Marketing Strategy for B2B

Amrit Sagar

This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.

Digital Marketing Strategy Guide

pixelbuilders

The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.

Customer Journey Map Template

OpsPanda

1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support. 2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses. 3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.

Account planning frameworks

DemandFarm

Customer acquisition strategy for 2017

Sherif Makhlouf

This document outlines a customer acquisition strategy for 2017 that focuses on building an effective marketing funnel with multiple "lanes". It discusses how traditional marketing funnels no longer work due to changes in platforms like Facebook. The strategy involves creating value-add content to build relevance and authority. Various lead magnets are recommended for different stages of the funnel based on user obligation and risk. Retargeting, email automation, landing pages, and tripwires are also discussed as important elements to turn traffic into leads and customers in a multi-step process. The goal is to acquire customers at lower costs through this upgraded funnel approach.

5 Prover Customer Acquisition Strategies For B2C Startups

Marketing Masala

What's hot

Digital Marketing Plan Slides

Philip Oakley

Digital Marketing Strategy Plan

Kristin Barnes

Content Marketing Plan Playbook

Demand Metric

Proposal for digital marketing

Team Samrat Multiventure

Growth marketing

Onur Polat

360° digital marketing proposal

360° Digital Marketing

How to create a Digital Marketing Plan

Eder Holguin

What is Product Marketing

Drift

Grow and scale customer acquisition (and retention)

Gary Corcoran

Influencer Marketing Strategy PowerPoint Presentation Slides

SlideTeam

Digital Marketing Plan Template

C.Y Wong

Marketing Execution workshop

Beloved Brands Inc.

Influencer marketing plan for 2020 [template]

Klear

Sales, Sales Management, Sales Strategy

Brian Halligan

Digital Marketing Strategy

Sabareesan A

Growth engine for saas startups

Alin Dobra

Marketing Strategy for B2B

Amrit Sagar

Digital Marketing Strategy Guide

pixelbuilders

Customer Journey Map Template

OpsPanda

Account planning frameworks

DemandFarm

What's hot (20)

Digital Marketing Plan Slides

Digital Marketing Strategy Plan

Content Marketing Plan Playbook

Proposal for digital marketing

Growth marketing

360° digital marketing proposal

How to create a Digital Marketing Plan

What is Product Marketing

Grow and scale customer acquisition (and retention)

Influencer Marketing Strategy PowerPoint Presentation Slides

Digital Marketing Plan Template

Marketing Execution workshop

Influencer marketing plan for 2020 [template]

Sales, Sales Management, Sales Strategy

Digital Marketing Strategy

Growth engine for saas startups

Marketing Strategy for B2B

Digital Marketing Strategy Guide

Customer Journey Map Template

Account planning frameworks

Viewers also liked

Customer acquisition strategy for 2017

Sherif Makhlouf

5 Prover Customer Acquisition Strategies For B2C Startups

Marketing Masala

Prioritizing customer acquisition, retention and development efforts in Blue ...

Jeffrey Luke Luke

Customer Acquisition Strategies (for Front Row I/O)

Kiyan Foroughi

Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk

PerformanceIN

Subscription-based businesses are growing exponentially. Search and display strategies still continue to dominate as digital customer acquisition strategies. However, affiliates are primed to work with businesses like Hello Fresh via the pay-on-results model. Albert Luk of affiliate network Jumbleberry will lead a discussion on customer acquisition strategies using CPC and CPA pricing models, outlining the advantages and disadvantages of each, including the regulatory and legal risks to advertisers and publishers.

Ideal customer acquisition strategies mera medicare

Sourav Mahato

managing customer acquisition

wahyudisandy

The document discusses customer acquisition from multiple perspectives: 1. It defines the customer acquisition transaction perspective and factors involved from first purchase through repeat purchasing. 2. It provides rules for acquiring customers in a cost-effective manner based on future customer value and market conditions. 3. It introduces the ACTMAN model for strategic customer acquisition, which involves 6 elements from targeting to creating long-term customer value.

Power your customer acquisition with marketing automation today

edynamic

SaaS products aren't viral

Andrew Chen

This document discusses why achieving true viral growth is difficult for SaaS products. It provides examples showing that even with high user engagement rates, the viral factor (new users signed up per existing user) is typically around 0.01 or less, far below the levels needed for exponential growth. It emphasizes that going viral requires a product that people use frequently in a way that naturally encourages sharing, not just one-time actions like invites or tweets. Product-market fit, daily usage, and high retention are more important factors for growth.

A Better Approach to Customer Retention

Framed Data

2017 Marketing Plan Template for Modern Marketers

Augentia LLC

This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance. Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/

Ultimate Guide to Funnel Optimization

Sean Johnson

The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.

Viewers also liked (12)

Customer acquisition strategy for 2017

5 Prover Customer Acquisition Strategies For B2C Startups

Prioritizing customer acquisition, retention and development efforts in Blue ...

Customer Acquisition Strategies (for Front Row I/O)

Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk

Ideal customer acquisition strategies mera medicare

managing customer acquisition

Power your customer acquisition with marketing automation today

SaaS products aren't viral

A Better Approach to Customer Retention

2017 Marketing Plan Template for Modern Marketers

Ultimate Guide to Funnel Optimization

Similar to Customer Acquisition for Early Stage Startups

DANA Week 3 Social Analytics

Whitney Hoffman

The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.

Dana Gagnon

slcprsa

This document provides guidance on building a content marketing strategy from scratch. It begins by establishing why content marketing is important, noting statistics on its effectiveness and cost savings compared to traditional marketing. It then discusses starting with a strategy by defining goals, budgets, responsibilities and logistics. Key aspects of a strategy include understanding the audience, defining content pillars around which to build the strategy, and generating ideas from sources like keywords, customer feedback and seasonal trends. The document stresses the importance of quality over quantity in content.

DANA week 2 branding & voice copy

Whitney Hoffman

This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.

Growing Your Business - The Power of Digital Marketing

riccentre2

Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies? On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!

Internet Marketing for ASHA

Chad Mendell

One of the most important benefits of being a member of EquestrianProfessional.com is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.

Starting a Business

Southcott Strategy

Using LinkedIn Effectively for Sales People

Dale Denham

LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...

Localogy

This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.

Presentation power hour 14 how to drive customers to your website

TheoRuby

“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from the crowd Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values Attract | Create a compelling story that offers real value to the target audience Nurture | Build long-lasting relationships and repeat customers Review | Monitor results and adjust campaigns to maximise effectiveness

Running successful business_online-aug14

Parul Choudhary

The document provides an overview of running a successful online business presented by Parul Choudhary of Netregistry, Australia's largest domain name and web hosting provider. It discusses understanding customers, setting goals, search engine optimization, pay-per-click advertising, social media, website usability, and free online marketing tools. The presentation aims to help businesses attract more visitors and improve conversions through an optimized online strategy and website.

Prof. (Dr.) Amit Jain - Marketing VS Positioning

Monika Bakshi

This document discusses digital marketing strategies and tools. It begins by defining marketing and digital marketing. It then compares traditional marketing concepts like the 4Ps to digital marketing approaches. It outlines key digital marketing objectives like reaching the right audience and generating return on investment. It also describes important digital marketing tools and strategies for generating traffic, capturing customer information, nurturing relationships, converting customers, and retaining customers. These include search engine optimization, social media marketing, email marketing, and content marketing. The document emphasizes that digital marketing requires an optimized strategy to achieve business goals.

Exigent technologies - Digital Marketing 101

Exigent Technologies LLC

Ryan Doyle is a digital marketing expert with 6 years of experience helping businesses. He gave a presentation on digital marketing strategies that included search engine optimization, social media, video, content marketing, and display advertising. He stressed the importance of having a comprehensive strategy that leverages different solutions working together based on data. The presentation provided tips on optimizing each channel and integrating content across digital platforms.

GMAC Deck - HubSpot - Increase Apps and Reduce Costs_final

Leigh Fitzgerald

The document discusses how inbound marketing can help educational institutions attract more applicants and reduce marketing costs. It defines inbound marketing as building organic relationships by providing valuable content. The inbound marketing funnel involves attracting prospective students through content like blogs and social media, converting them through landing pages and offers, and nurturing them along their journey. Specific tactics recommended include search engine optimization, creating student personas, developing a content plan, optimizing landing pages, and using marketing automation to segment and personalize outreach. The presentation concludes by offering to help schools develop their own inbound strategies.

Blogging 101 for Professionals & Small Business Success

Doug Hay & Associates

Social Media for Customer Acquisition For Banking Sector

Digital Vidya

Data-based brand building: practical tips and best practices

Anna Nemeth

This document provides an overview of digital marketing strategies and best practices. It discusses creating marketing personas based on customer data to inform targeted content. It covers optimizing search engine optimization (SEO) through keyword planning, on-page and off-page techniques. Email marketing tips include segmenting lists and timing sends. Facebook strategies include audience targeting and content that engages emotions. Instagram recommendations include using insights, video, and micro-influencers. The goal is data-driven brand-building across digital channels.

Workshop june

Sam shetty

This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.

Online marketing workshop melbourne nov 13

Sam shetty

Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.

Lean marketing 101

riccentre2

Stimulus

Joel Miller

This document outlines a marketing plan for a small marketing firm. It begins with a situational analysis that identifies strengths like experience, quick turnaround, and integrated services, as well as weaknesses like small size and lack of sales department. Opportunities include established clients and competitive prices, while threats include other larger firms and freelancers. The plan targets established local businesses and startups. Marketing goals are to increase sales, raise brand awareness, and grow monthly clients by 50%. Strategies include boosting employee motivation, lead generation through email, video, blogs and social media, and outreach through branded merchandise, volunteer events, career fairs, and surveys.

Similar to Customer Acquisition for Early Stage Startups (20)

DANA Week 3 Social Analytics

Dana Gagnon

DANA week 2 branding & voice copy

Growing Your Business - The Power of Digital Marketing

Internet Marketing for ASHA

Starting a Business

Using LinkedIn Effectively for Sales People

LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...

Presentation power hour 14 how to drive customers to your website

Running successful business_online-aug14

Prof. (Dr.) Amit Jain - Marketing VS Positioning

Exigent technologies - Digital Marketing 101

GMAC Deck - HubSpot - Increase Apps and Reduce Costs_final

Blogging 101 for Professionals & Small Business Success

Social Media for Customer Acquisition For Banking Sector

Data-based brand building: practical tips and best practices

Workshop june

Online marketing workshop melbourne nov 13

Lean marketing 101

Stimulus

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Efficient Website Management for Digital Marketing Pros

How To Navigate AI - The Future is Yours to Define - Tim Hayden

How American Bath Group Leveraged Kontent

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Grow Your Business Online: Introduction to Digital Marketing

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

PickUp_conversational AI_Capex, Inc._20240611

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Mastering SEO for Google in the AI Era - Dennis Yu

Yes, It's Your Fault Book Launch Webinar

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Amazing and On Point - Ramon Ray, USA TODAY

Customer Acquisition for Early Stage Startups

1. Customer Acquisition for Early Stage Startups Chandini Ammineni Distribution Partner @ammineni @ammineni #500STRONG Google Campus Exchange Program, Seoul Oct 2016

2. Customer Acquisition SEOSocial Direct Organic ASO Content Marketing blogs, ebooks, infographics, podcast, video, webinars PR PPC Paid Referral incentives Afﬁliate Ofﬂine Ads ACQUISITION REFERRAL REVENUE RETENTION ACTIVATION Visitors Members Users Advocates Customers

3. Which channel is right for my startup? • Depends on your Business Model (CAC, LTV) • Depends on $$$$ in the bank - outsource, hire, explore paid channels, move quicker • Depends on Business Goals @ammineni #MHW #500STRONG@ammineni #500STRONG

4. Content Marketing FB SEM SEO Outbound Sales Referral Product Complex Ideas Thought Leadership Speciﬁc Audience Targeting Awareness High Intent High Intent High Friction Social Capital Target CAC $ $$ $$ $ $$$ $ Effort (Time) High Low-Med Low-Med High Med-High High Results (Time) Depends on Distribution plan Immediate Immediate 3-6 months Sales Cycle Depends on referral rate ROI Exponential Linear Linear Exponential Linear Exponential @ammineni #500STRONG

5. @ammineni #500STRONG But What about Content, Copy, & Creatives for these Channels?

6. Customer Acquisition 101 @ammineni #MHW #500STRONG@ammineni #500STRONG • Who are they? • Where do they hangout? • Why would they want to buy?

7. Who is my target customer? @ammineni #MHW #500STRONG@ammineni #500STRONG Different types of users or buyers Example: B2B: Users, Decision Maker Kid-focused: Parents, grandparents, aunts/uncles, teachers Already have users? Identify Power Users. Dig into data for top 5-20% of users, customers (Revenue, Usage) (Avatars)

8. Where do they hang out? • Know “Average Day” in life of your customer • Call/Email - start a conversation - ask them! • Hobbies and interests: Inﬂuencers, Industry conferences, Events, Magazines, LinkedIn Groups, Direct Mail, Fax, TV shows… • Email Ids - upload to FB and look up demographic info. • FB Pixels in Thank you/Cart @ammineni #MHW #500STRONG@ammineni #500STRONG (Channels & Targeting)

9. Why would they buy from you? MUST USE WORDS THEY CAN RELATE About their Frustrations, Fears, Aspirations, Motivations, Goals IT’S NOT ABOUT YOU, IT’S ABOUT THEM! @ammineni #MHW #500STRONG@ammineni #500STRONG Talk to 30 potential or current customers (Hooks)

10. Questions @ammineni #MHW #500STRONG@ammineni #500STRONG • Why do you do X today? (Motivations/Goals) • How do you do X today? (Competition) • How do you feel when you do X? (Frustrations/Positives) • What frustrates you about it? (Frustrations) • Why does it frustrate you? (Fears) • What makes you happy about it? (Aspirations) • Why does it make you happy? (Aspirations) • What is your average day like? (Empathy) • How will your life be different if you can do X better/faster/ cheaper? (Goals/Aspirations) Open Ended Questions, let potential users talk

11. Not Launched? No Problem Build a landing page and drive trafﬁc

12. Not Launched? Pre-sell or Prime @ammineni #500STRONG • $$$ • Emails • Friends' emails - social capital • Community Engagement • Build Brand Value / Thought Leadership in Niche Pre-Sell or Gather Emails of potential users

13. Exercise: Build a campaign @ammineni #MHW #500STRONG@ammineni #500STRONG

14. Digital Marketer Ad Grid @ammineni #MHW #500STRONG@ammineni #500STRONG

15. Digital Marketer Offer @ammineni #MHW #500STRONG@ammineni #500STRONG

16. Digital Marketer Avatars @ammineni #MHW #500STRONG@ammineni #500STRONG

17. Hooks - Emotional Triggers @ammineni #MHW #500STRONG@ammineni #500STRONG • Have • Feel • Average Day • Status • Proof/Results

18. Digital Marketer - Hooks @ammineni #MHW #500STRONG@ammineni #500STRONG

19. Digital Marketer - Ad Grid @ammineni #MHW #500STRONG@ammineni #500STRONG

20. @ammineni #MHW #500STRONG@ammineni #500STRONG

21. @ammineni #MHW #500STRONG@ammineni #500STRONG

22. @ammineni #MHW #500STRONG@ammineni #500STRONG

23. @ammineni #MHW #500STRONG@ammineni #500STRONG

24. @ammineni #MHW #500STRONG@ammineni #500STRONG ROI of Avatars/Hooks

25. Content Marketing FB SEM SEO Outbound Sales Referral Product Complex Ideas Thought Leadership Speciﬁc Audience Targeting Awareness High Intent High Intent High Friction Social Capital Target CAC $ $$ $$ $ $$$ $ Effort (Time) High Low-Med Low-Med High Med-High High Results (Time) Depends on Distribution plan Immediate Immediate 3-6 months Sales Cycle Depends on referral rate ROI Exponential Linear Linear Exponential Linear Exponential @ammineni #500STRONG

26. @ammineni #MHW #500STRONG@ammineni #500STRONG ROI of Avatars/Channels CHANNELS AVATARS

27. @ammineni #MHW #500STRONG@ammineni #500STRONG Scale • Segment using CAC & LTV • Double down on best hook and avatar • Double down on best channel

28. Thank You! @ammineni #MHW #500STRONG@ammineni #500STRONG

Customer Acquisition for Early Stage Startups

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (12)

Similar to Customer Acquisition for Early Stage Startups

Similar to Customer Acquisition for Early Stage Startups (20)

Recently uploaded

Recently uploaded (20)

Customer Acquisition for Early Stage Startups