The document discusses common disconnects in PPC campaigns, including issues with AdWords accounts, landing pages, and lead interactions. It emphasizes the importance of preparation and effective communication to optimize lead conversion. The presentation also encourages participants to consider options for improving these areas.

1. You Got the Click / Lead…
Now What?
As it relates to PPC

2. Have You Ever Played Telephone?

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Meet The Presenters
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5. What’s Your DISCONNECT?
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Disconnects We’ll Discuss

7. Disconnect # 1 Adwords Account
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10. Disconnect # 2 Landing Page

11. Disconnect # 3 Shaky Handoff

12. You’ve Got Options

13. Disconnect # 4 Preparation

14. Disconnect # 5 Lead Interaction

15. Making the Connection

16. House Odds

17. Bring VALUE to the table

19. Questions…