1. Present
Marketing on a Budget
August 9, 2013
Presented by:
Steve Thomas
President of The Net Impact

2. President, The Net Impact
Vice President, Unidev
President, American Marketing Association-St. Louis
President, Missouri Venture Forum
With over 18 years of internet strategy experience, Steve
is a nationally recognized speaker, author, and
entrepreneur.
Contact me:
Twitter: @TNIMAN
LinkedIn: www.linkedin.com/stevenrthomas

6. $

7. .

8. Blog
Directories
www.yourfirm.com
Facebook
Youtube
Pinterest

10. SEO (Search Engine Optimization) is the process
of affecting the visibility of a website in a search
engine’s natural and unpaid search results.
The higher ranked and more frequently your site
appear in search results, the more visitors you have.
Basic SEO content includes visible text, images, videos
on your website and links from other sites.
Yes, keyword phrases count.

11. My web assets need to:
Validate my business card
Free to $1,000 - Low cost means low traffic
$1,000 to $8,000 –SEO and better position
Over $8,000 – Feature rich and flexible for SEO
Drive local traffic - Free
Directories, Google +, Yelp
Gain authority – Offsite content
News, blog, articles, videos, press releases
Buy traffic – Sponsored (paid) search
Google, Bing, Facebook

16. • 84% of all users perform local searches (Kelsey
Group)
• 61% of all local searches result in purchases
(comScore)
• 57% of online shoppers say they shop online but plan
to make purchases offline (NDP Group)
• 82% of local searchers follow up offline with an in-
store visit, phone call or purchase (comScore)

17. Use Facebook to promote and engage customers

18. Use Facebook to showcase your services, location, and
employees

19. Measurable analytics
Use social media to figure out who your audience is and how you
reached them.

21. Location
Tagging

22. Out of 247 Prestige Brands Surveyed

24. “

27. New Hire
Announcement

29. Blog
Directories
Facebook
Youtube
Pinterest

30. Tool Content Frequency
Website Text, articles, news, PR,
images, videos, testimonials
Monthly at least
Facebook All above Listen daily, post at least
weekly (preferably 3-4x
weekly)
Youtube Videos As created
Pinterest / Flickr Images Weekly preferably
Blog Authoritative content Monthly at least (weekly
ideal)
Press releases
News articles
Testimonials
Original information about
you
As available
Local directories (Google +) Content about you Once, then review weekly

31. • Consider your goals before you start
– Reinforce business card
– Lead/Sales quantity
• Listen before you speak
– See what others like you say
– See what others say about you
• Develop your “Donut” web assets
• Think local
• Stay engaged

32. • Facebook: www.facebook.comTheNetImpact
• Twitter: @thenetimpact
• LinkedIn: http://www.linkedin.com/company/the-net-
impact
• http://www.slideshare.net/TheNetImpact