"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
ย
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
ย
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow oneโs business.
Register for Inbound Marketing University: http://inboundmarketing.com
Is Growth appropriate for startup of any stage? What must very early stage or pre-product market fit stage startups focus on. Practical tips to acquire the first 1000 customers or potential customers. The right questions to ask to collect qualitative data. About engagement and retention. About Growth Process, Lean Stack/Lean Startup, SCRUM, Growth Mindset, AARRR Funnel, Pirate Metrics, Funnel Optimization.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
ย
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
ย
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
ย
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow oneโs business.
Register for Inbound Marketing University: http://inboundmarketing.com
Is Growth appropriate for startup of any stage? What must very early stage or pre-product market fit stage startups focus on. Practical tips to acquire the first 1000 customers or potential customers. The right questions to ask to collect qualitative data. About engagement and retention. About Growth Process, Lean Stack/Lean Startup, SCRUM, Growth Mindset, AARRR Funnel, Pirate Metrics, Funnel Optimization.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
ย
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
Customer Acquisition: Growth marketing for startupsChris Schultz
ย
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
Direct, mobile, online, social, print, event โ what do all these words have in common? Theyโre all forms of marketing. And in todayโs market, it can be overwhelming for small businesses to develop and execute an effective marketing campaign, especially with limited resources. Join us to hear about the pros and cons of different marketing methods, how each can be leveraged successfully, and which marketing efforts might work best for your business. In this presentation from Tom Perry of Sherpa Marketing, gain marketing objectives specific to the channel and share insights on how to build an effective marketing plan to meet your company goals. Access the full EMEA Conference information from CompTIA at http://www.comptia.org/emea/agenda or access CompTIA's suite of education and research at www.comptia.org.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
ย
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
ย
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
For more information, visit: http://www.wordstream.com
You may think youโre being careful in managing your PPC campaign โ but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
ย
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
ย
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Customer Acquisition: Growth marketing for startupsChris Schultz
ย
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
Direct, mobile, online, social, print, event โ what do all these words have in common? Theyโre all forms of marketing. And in todayโs market, it can be overwhelming for small businesses to develop and execute an effective marketing campaign, especially with limited resources. Join us to hear about the pros and cons of different marketing methods, how each can be leveraged successfully, and which marketing efforts might work best for your business. In this presentation from Tom Perry of Sherpa Marketing, gain marketing objectives specific to the channel and share insights on how to build an effective marketing plan to meet your company goals. Access the full EMEA Conference information from CompTIA at http://www.comptia.org/emea/agenda or access CompTIA's suite of education and research at www.comptia.org.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
ย
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
ย
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
For more information, visit: http://www.wordstream.com
You may think youโre being careful in managing your PPC campaign โ but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
ย
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
ย
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Kryptos engagements are tailored to align with your business goals and associated IT strategy
as this is critical for the success of any cloudinclusive
IT strategy.
More details visit @ http://kryptostech.com
Try our free Jingle bells coloring pages for kids. With these pictures your kid can learn the song and color the pages at the same time. Visit our site to get more songs, coloring pages and printable worksheets for you kid http://www.kidsacademy.mobi/
The Top Ten Sales Tips for 2016 will help you increase sales and drive revenue. Learn how technology, research and preparation can help you lose more deals in less time.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
How to build a startup SLASSSCOM Talk Aug 2015Raomal Perera
ย
An introduction on how to build a startup using lean techniques. The talk was hosted by SLASSCOM and sponsored by Virtusa, Regus Sri Lanka and Pick Me.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
ย
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Learn from top Marketing Operation pros Sean Zinsmeister of Infer and Ray Miller of Social Tables as they demonstrate how to use artificial intelligence (AI) and predictive analytics to build highly effective, pipeline-building nurture campaigns. Anyone can do it.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
Similar to The Art of Startup Customer Acquisition (20)
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
ย
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
๐ข Email Access
๐ข Bank Added
๐ข Card Verified
๐ข Full SSN Provided
๐ข Phone Number Access
๐ข Driving License Copy
๐ข Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1โช(218) 203-5951โฌ
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
ย
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Affordable Stationery Printing Services in Jaipur | Navpack n Print
ย
The Art of Startup Customer Acquisition
1. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY1
The Art of Startup Customer Acquisition
How to choose the right sales and marketing channels and tactics?
Martin Wrobel
Alexander von Humboldt Institute for Internet and Society
Saturday, September 3, 2016
2. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY2
About me
Worked for several years in sales and marketing-related management roles
Supported more than 100 startups in sales and marketing in 1:1 sessions,
mentoring hours, and workshops
Did my PhD at Alexander von Humboldt Institute for Internet and Society (HIIG)
and Berlin University of the Arts
3. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY3
Agenda
1. Importance
2. Facts3. Advice
4. Q&A
4. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY4
Agenda
1. Importance
2. Facts3. Advice
4. Q&A
5. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY5
โAlmost every failed startup has a product.
What failed startups donโt have are enough customers.โ
Quote: Gabriel Weinberg and Justin Mares
6. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY6
Customer acquisition is THE major challenge for startups at all stages.
According to the European Startup Monitor (2015), German Startup
Monitor (2015) and Startup Genome Report (2011) sales, marketing
and customer acquisition are the most important challenge for startups.
โProperly executing startup customer acquisition means the
difference between the success and failure of your big idea.โ
Quote: Renรฉe Warren
Importance --> Facts --> Advice --> Q&A
7. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY7
Agenda
1. Importance
2. Facts3. Advice
4. Q&A
8. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY8
Product Promotion
Place Price
Customer-Centricity is the new sales and marketing word of today.
Marketing-Mix
โCustomer-Centricity is a culture of putting the
customer at the center of everything you do.โ
Not the product.
Customer-Centricity
Quotes: Brian Solis; David Skok
โBuilding a sales and marketing machine is a structured
methodology for designing and reviewing your customer
acquisition process. It stresses the idea that the only right
way to build a sales and marketing process is to design it
around your customers (customer-centric).โ
Importance --> Facts --> Advice --> Q&A
9. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY9
An ideal customer profile (ICP) is the starting point!
โItโs a targeted offensive in the right places (online and offline) aimed at the right people.โ
Quotes: Ryan Holiday; Ian McAllistor; David Newman Picture source: flickr, Leolein
โWho, then why
or what.โ
Do it like Amazon and
work backwards from
the customer, always.
Importance --> Facts --> Advice --> Q&A
10. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY10
There is no silver bullet on how to acquire customers.
Picture source: flickr, Ed SchipulQuotes: Larissa MacFarquhar & Aaron Swartz, Ryan Holiday, Paul Graham
โYou canโt expect people to come to you; you have to pull them in.โ
โYour customers have
to be acquired.โ
โYou can't wait for
customers to come to you.โ
Importance --> Facts --> Advice --> Q&A
11. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY11
Early customer acquisition is more like sales than it is marketing.
Sales is narrow and deep.
โSales is narrow and deep and this is what is important for startups.โ
Quote: Paul Graham; Jessica Livingston
Marketing is broad and shallow.
โDo things that
donโt scale.โ
Importance --> Facts --> Advice --> Q&A
12. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY12
Customer acquisition has a lot to do with data, KPIโs, analytics & learning.
Either youโre analytical and data-driven, or you go by what you think works.
Quote: Stuart McDonald
Importance --> Facts --> Advice --> Q&A
13. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY13
And, on the other hand, with creativity of course.
โThink outside the box.โ
MATHMEN
vs
MADMEN
Source: American Marketing Association
Importance --> Facts --> Advice --> Q&A
14. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY14
Product development and customer acquisition go hand in hand.
Picture source: flickr, Thomas HawkQuotes: Ryan Holiday
โForget the conventional wisdom that says if a company lacks growth, it should invest
more in sales and marketing. Instead, it should invest in refining and improving the
product or service itself until the customers are so happy that they canโt stop using it.โ
Importance --> Facts --> Advice --> Q&A
15. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY15
โItโs easy to waste a lot of money in the wrong channels.โ
Picture source: flickr, Alan O'Rourke
How to find the right sales and marketing channels for your startup?
Quote: Gregory Ciotti
Importance --> Facts --> Advice --> Q&A
16. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY16
Search Engine
Optimization
Search Engine
Marketing
Direct
Sales
Social Media
Marketing
Banner Marketing
and Retargeting
Video
Marketing
Couponing or
Voucher Marketing
E-Mail
Marketing
Guerilla
Marketing
Viral
Marketing
Affiliate
Marketing
Content
Marketing
Business Development
and Partnerships
Review
Pages
Public
Relations
Mobile
Marketing
Speaking
Engagements
Community
Building
Blogging,
Podcasting
Shopping
Clubs
Trade
Fairs
Influencer
Marketing
Marketing
Engineering
Engagement in
Forums (e.g. LinkedIn)
Product and Price
Comparison Pages
Platforms
Verified
Programs
Crowdfunding or
Crowdsourcing
Offline e.g. TV,
Radio, Print
Retail, Wholesale,
(Online) Market Places
Thanks to the Internet you have a wider choice of channels than ever before.
Source: Weinberg and Mares 2015; Kollmann 2013
Importance --> Facts --> Advice --> Q&A
17. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY17
?
Heart?
Gut?
Toss a coin?
Play a game?
But how to decide on which sales and marketing channels / tactics to focus?
Facts?
Importance --> Facts --> Advice --> Q&A
18. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY18
Agenda
1. Importance
2. Facts3. Advice
4. Q&A
19. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY19
Customer archetypes
Most promising channels
Matching
Make an informed guess on which channels are highly likely to perform.
Importance --> Facts --> Advice --> Q&A
Product
Competitor
Price
Customer
Other
Money
Goals
Time
Knowledge
Channels
Indicators
21. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY21
How does your customerโs buying journey work?
โItโs easier to market to people who are already listening.โ
Awareness
Interested
Considering
Intend to buy
Evaluation
Buy
Quotes: David Newman; Steve Jobs
โYou've got to start with
the customer experience
and work back toward the
technology - not the other
way around.โ
Importance --> Facts --> Advice --> Q&A
23. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY23
Competitors and other benchmark companies with a similar product or service
can be a source of inspiration, too. Which channels and tactics are they using?
What are your competitors and other benchmark companies doing?
Importance --> Facts --> Advice --> Q&A
25. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY25
Simple Complex
versus
Known Unknown
What characteristics do your products or services have?
Software Hardware
Long sales-cycles Short sales-cycles
One-time business Repeat business
Existing budgets Non-existing budgets
Digital Physical
B2C B2B
Importance --> Facts --> Advice --> Q&A
27. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY27
There are several ways to build a $100M business. Which is your category?
10 x 10.000.000 $
100 x 1.000.000 $
1.000 x 100.000 $
10.000 x 10.000 $
100.000 x 1.000 $
1.000.000 x 100 $
10.000.000 x 10 $
100.000.000 x 1 $
= 100.000.000 $
Source: Christoph Janz
Importance --> Facts --> Advice --> Q&A
ARPA
# of customers
29. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY29
Money
Knowledge, Skills,
Competencies
Channels
How much money do you have? What are your goals? When do you want to
see the first results? What knowledge and skills do you have available? How
much traffic are you getting through the channel and what is its quality?
Goals
Importance --> Facts --> Advice --> Q&A
Time
30. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY30
Summary overview of the indicators
Customer Competitor Product
Price Money Goals
Time Knowledge Channels
Importance --> Facts --> Advice --> Q&A
31. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY31
Search Engine
Optimization
Search Engine
Marketing
Direct
Sales
Social Media
Marketing
Banner Marketing
and Retargeting
Video
Marketing
Couponing or
Voucher Marketing
E-Mail
Marketing
Guerilla
Marketing
Viral
Marketing
Affiliate
Marketing
Content
Marketing
Business Development
and Partnerships
Review
Pages
Public
Relations
Mobile
Marketing
Speaking
Engagements
Community
Building
Blogging,
Podcasting
Shopping
Clubs
Trade
Fairs
Influencer
Marketing
Marketing
Engineering
Engagement in
Forums (e.g. LinkedIn)
Product and Price
Comparison Pages
Platforms
Verified
Programs
Crowdfunding or
Crowdsourcing
Offline e.g. TV,
Radio, Print
Retail, Wholesale,
(Online) Market Places
Summary overview of the channels and tactics
Source: Weinberg and Mares 2015; Kollmann 2013
Importance --> Facts --> Advice --> Q&A
32. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY32
Become an expert in the channels you are going to execute.
Importance --> Facts --> Advice --> Q&A
33. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY33
Start focusing on a few channels first and make sure to execute them well.
Picture source: flickr, Richard Cawood
Spend enough time and money to get enough data to assess the effectiveness of a channel.
Importance --> Facts --> Advice --> Q&A
34. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY34
Choose proper key performance indicators (KPI) to measure your progress.
โCAC > CLVโ
If the customer lifetime value (CLV) exceeds what it costs
you to acquire that customer (CAC), business gets interesting.
โCLV > CACโ
Importance --> Facts --> Advice --> Q&A
35. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY35
Find your ideal channel mix and always try to optimize it.
Importance --> Facts --> Advice --> Q&A
Nothing is more constant than change.
36. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY36
Picture source: flickr, Chase Elliott Clark
Take responsibility as a founder and focus on customer acquisition!
Quote: Peter Thiel
โIf you build it, will they come?โ What are the odds!
Importance --> Facts --> Advice --> Q&A
37. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY37
Sessions | Roundtables | Workshops | Talks | Mentoring
Business Model Innovation Finance
HR & Culture Law
Sales & MarketingLean Project Management
Apply via www.Startup-Clinics.com and like us on Facebook.
Startup Clinics
Importance --> Facts --> Advice --> Q&A
38. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY38
Agenda
1. Importance
2. Facts3. Advice
4. Q&A
39. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY39
@martinwrobel
martin.wrobel@hiig.de
www.startup-clinics.com
www.hiig.de
Thanks for listening.
40. ALEXANDER VON HUMBOLDT INSTITUTE FOR INTERNET AND SOCIETY40
Quotes and sources.
American Marketing Association; From Mad Men to Math Men | Brian Solis
| Christoph Janz | David Newman; Do it! Marketing | David Skok | European
Startup Monitor | Gabriel Weinberg & Justin Mares; Traction | German
Startup Monitor | Gregory Ciotti | Jessica Livingston | Ian McAllistor
| Larissa MacFarquhar & Aaron Swartz | Paul Graham | Peter Thiel; Zero
to One | Renรฉe Warren | Ryan Holiday; Growth Hacker Marketing | Startup
Genome Report | Steve Jobs | Stuart McDonald | Tobias Kollmann