SlideShare a Scribd company logo
Introduction to  Product Management Presented by: Ripudaman Singh Randhawa
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction
Introduction  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition Product management  : It is the function of ensuring over time,that the product or service profitably meets the needs of customer by continuously monitoring and modifying the elements of the marketing mix
Two faces of product management Voice of The Customer Capabilities of  the Company Inbound Product Development Convert the value proposition into a market offering Outbound Product Marketing Take the offering and the  value message to market
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities vary by context Maturity of product-market Company Size SMALL LARGE MATURE EMERGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Maturity
The new Pโ€™s Product Management Development & Services Marketing Communications Sales Channel Who owns this? Price Problem Product Promo Place
Product manager Definition : A product manager is a middle manager, usually within the marketing organization,responsible for successfully bringing new products (or services/brands)to market and ensuring the ongoing success of existing products over their lifecycle by orchestrating all functional areas that impact the development, manufacturing, sales, and support of products.
Production &  R&D Product manager advertising customer Top management Legal & purchasing logistics Finance  sales Role of product manager
Deliverables for Product Managers Product Conception Product Development  Product Launch Product Sustaining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning skills _______________________
Customer Value Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer analysis process Identify and profile  best  customers Develop customer value profile Increase profitability of  Existing customers Attract new customers  Extend the length of relationship with you Increase the amount of  business they do with you
Checklist  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product skills ________________________
Strategic product planning
Strategic product planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal skills for product managers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competencies for product managers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions ??????
โ€ฆโ€ฆโ€ฆโ€ฆโ€ฆ

More Related Content

What's hot

Sales management
Sales managementSales management
Sales and marketing
Sales and marketingSales and marketing
Sales and marketing
DENNY OTTARACKAL
ย 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
Product strategy
Product strategyProduct strategy
Product strategy
rajeev roy
ย 
Sales organisation sales force management(2)
Sales organisation sales force management(2)Sales organisation sales force management(2)
Sales organisation sales force management(2)
Gurjit
ย 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh Mishra
Amitabh Mishra
ย 
Product hierarchy and product mix
Product hierarchy and product mixProduct hierarchy and product mix
Product hierarchy and product mix
amaresh tyagi
ย 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
ย 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
FaHaD .H. NooR
ย 
Product decision
Product decisionProduct decision
Product decision
deepu2000
ย 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
Anand Subramaniam
ย 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
shashank shekhar singh
ย 
Distribution channels and marketing intermediaries
Distribution channels and marketing intermediariesDistribution channels and marketing intermediaries
Distribution channels and marketing intermediariesDr. J. Jayapradha Varma
ย 
Marketing audit final ppt
Marketing audit   final pptMarketing audit   final ppt
Marketing audit final pptPriyanka Gund
ย 
Marketing mix
Marketing mixMarketing mix
Marketing mix
Soumyajit Paikaray
ย 
Selling Skills
Selling SkillsSelling Skills
Selling Skills
Vishwakarma Publications
ย 
Channel conflict
Channel conflictChannel conflict
Channel conflict
Md Mohi Uddin Junaid
ย 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
Surendher Emrose
ย 
Organising and Staffing the Salesforce
Organising and Staffing the SalesforceOrganising and Staffing the Salesforce
Organising and Staffing the Salesforce
Sameer Chandrakar
ย 
Marketing channel design
Marketing channel designMarketing channel design
Marketing channel design
Jaina mary Joseph
ย 

What's hot (20)

Sales management
Sales managementSales management
Sales management
ย 
Sales and marketing
Sales and marketingSales and marketing
Sales and marketing
ย 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
SCOPE OF MARKETING
ย 
Product strategy
Product strategyProduct strategy
Product strategy
ย 
Sales organisation sales force management(2)
Sales organisation sales force management(2)Sales organisation sales force management(2)
Sales organisation sales force management(2)
ย 
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh MishraDistribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh Mishra
ย 
Product hierarchy and product mix
Product hierarchy and product mixProduct hierarchy and product mix
Product hierarchy and product mix
ย 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
ย 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
ย 
Product decision
Product decisionProduct decision
Product decision
ย 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
ย 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
ย 
Distribution channels and marketing intermediaries
Distribution channels and marketing intermediariesDistribution channels and marketing intermediaries
Distribution channels and marketing intermediaries
ย 
Marketing audit final ppt
Marketing audit   final pptMarketing audit   final ppt
Marketing audit final ppt
ย 
Marketing mix
Marketing mixMarketing mix
Marketing mix
ย 
Selling Skills
Selling SkillsSelling Skills
Selling Skills
ย 
Channel conflict
Channel conflictChannel conflict
Channel conflict
ย 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
ย 
Organising and Staffing the Salesforce
Organising and Staffing the SalesforceOrganising and Staffing the Salesforce
Organising and Staffing the Salesforce
ย 
Marketing channel design
Marketing channel designMarketing channel design
Marketing channel design
ย 

Similar to product management

managing product support
managing product supportmanaging product support
managing product support
parimaltank
ย 
Product Marketing in Global SaaS
Product Marketing in Global SaaSProduct Marketing in Global SaaS
Product Marketing in Global SaaS
Andrew Malcolm
ย 
PCA16-Become the Product Manager You Always Thought You Could Be
PCA16-Become the Product Manager You Always Thought You Could BePCA16-Become the Product Manager You Always Thought You Could Be
PCA16-Become the Product Manager You Always Thought You Could Be
Ray Hernandez
ย 
Dbw Support 1
Dbw Support 1Dbw Support 1
Dbw Support 1
oliver524
ย 
Product Management Director Job Description
Product Management Director Job DescriptionProduct Management Director Job Description
Product Management Director Job Description
Demand Metric
ย 
What Is Product Management?
What Is Product Management?What Is Product Management?
What Is Product Management?
Startup Product Academy, LLC
ย 
What Does Product Marketing Do.pdf
What Does Product Marketing Do.pdfWhat Does Product Marketing Do.pdf
What Does Product Marketing Do.pdf
Socially Savvy
ย 
Resume
ResumeResume
Resume
ajendra_nis
ย 
Marketing management
Marketing managementMarketing management
Marketing management
Linda Gorchels
ย 
Develop the Product Strategy Mindset by Microsoft Product Leader
Develop the Product Strategy Mindset by Microsoft Product LeaderDevelop the Product Strategy Mindset by Microsoft Product Leader
Develop the Product Strategy Mindset by Microsoft Product Leader
Product School
ย 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
JisjissyChandran
ย 
Fw Discovery Session
Fw Discovery SessionFw Discovery Session
Fw Discovery Session
Dabarrington
ย 
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
Mahmoud Bahgat
ย 
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
DiveshK4
ย 
Shawn Loudenback Overview Sales Strategic Development.1
Shawn Loudenback Overview Sales Strategic Development.1Shawn Loudenback Overview Sales Strategic Development.1
Shawn Loudenback Overview Sales Strategic Development.1
sloudenback
ย 
Chapter 1-Overview of MARKETING MANAGEMENT.pptx
Chapter 1-Overview of  MARKETING MANAGEMENT.pptxChapter 1-Overview of  MARKETING MANAGEMENT.pptx
Chapter 1-Overview of MARKETING MANAGEMENT.pptx
NoemieDelgado
ย 
Traditional marketing vs rethinking marketing
Traditional marketing vs rethinking marketingTraditional marketing vs rethinking marketing
Traditional marketing vs rethinking marketing
Vijin V Vijayan
ย 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation modelMarketCulture
ย 

Similar to product management (20)

managing product support
managing product supportmanaging product support
managing product support
ย 
Product Marketing in Global SaaS
Product Marketing in Global SaaSProduct Marketing in Global SaaS
Product Marketing in Global SaaS
ย 
PCA16-Become the Product Manager You Always Thought You Could Be
PCA16-Become the Product Manager You Always Thought You Could BePCA16-Become the Product Manager You Always Thought You Could Be
PCA16-Become the Product Manager You Always Thought You Could Be
ย 
Dbw Support 1
Dbw Support 1Dbw Support 1
Dbw Support 1
ย 
Product Management Director Job Description
Product Management Director Job DescriptionProduct Management Director Job Description
Product Management Director Job Description
ย 
What Is Product Management?
What Is Product Management?What Is Product Management?
What Is Product Management?
ย 
What Does Product Marketing Do.pdf
What Does Product Marketing Do.pdfWhat Does Product Marketing Do.pdf
What Does Product Marketing Do.pdf
ย 
Resume
ResumeResume
Resume
ย 
Marketing management
Marketing managementMarketing management
Marketing management
ย 
Develop the Product Strategy Mindset by Microsoft Product Leader
Develop the Product Strategy Mindset by Microsoft Product LeaderDevelop the Product Strategy Mindset by Microsoft Product Leader
Develop the Product Strategy Mindset by Microsoft Product Leader
ย 
Brand Management Unit 3
Brand Management Unit 3Brand Management Unit 3
Brand Management Unit 3
ย 
Fw Discovery Session
Fw Discovery SessionFw Discovery Session
Fw Discovery Session
ย 
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
ย 
SAMRAT_Updated_CV
SAMRAT_Updated_CVSAMRAT_Updated_CV
SAMRAT_Updated_CV
ย 
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
mastering-the-art-of-product-management-key-skills-roles-and-responsibilities...
ย 
Shawn Loudenback Overview Sales Strategic Development.1
Shawn Loudenback Overview Sales Strategic Development.1Shawn Loudenback Overview Sales Strategic Development.1
Shawn Loudenback Overview Sales Strategic Development.1
ย 
Chapter 1-Overview of MARKETING MANAGEMENT.pptx
Chapter 1-Overview of  MARKETING MANAGEMENT.pptxChapter 1-Overview of  MARKETING MANAGEMENT.pptx
Chapter 1-Overview of MARKETING MANAGEMENT.pptx
ย 
Traditional marketing vs rethinking marketing
Traditional marketing vs rethinking marketingTraditional marketing vs rethinking marketing
Traditional marketing vs rethinking marketing
ย 
Product management
Product managementProduct management
Product management
ย 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation model
ย 

Recently uploaded

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
ย 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
ย 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
ย 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
ย 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
ย 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
ย 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
ย 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
ย 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
ย 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
ย 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
ย 

Recently uploaded (20)

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
ย 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
ย 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
ย 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
ย 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
ย 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
ย 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
ย 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
ย 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
ย 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
ย 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
ย 

product management

  • 1. Introduction to Product Management Presented by: Ripudaman Singh Randhawa
  • 2.
  • 4.
  • 5. Definition Product management : It is the function of ensuring over time,that the product or service profitably meets the needs of customer by continuously monitoring and modifying the elements of the marketing mix
  • 6. Two faces of product management Voice of The Customer Capabilities of the Company Inbound Product Development Convert the value proposition into a market offering Outbound Product Marketing Take the offering and the value message to market
  • 7.
  • 8.
  • 9.
  • 10. The new Pโ€™s Product Management Development & Services Marketing Communications Sales Channel Who owns this? Price Problem Product Promo Place
  • 11. Product manager Definition : A product manager is a middle manager, usually within the marketing organization,responsible for successfully bringing new products (or services/brands)to market and ensuring the ongoing success of existing products over their lifecycle by orchestrating all functional areas that impact the development, manufacturing, sales, and support of products.
  • 12. Production & R&D Product manager advertising customer Top management Legal & purchasing logistics Finance sales Role of product manager
  • 13.
  • 15.
  • 16. Customer analysis process Identify and profile best customers Develop customer value profile Increase profitability of Existing customers Attract new customers Extend the length of relationship with you Increase the amount of business they do with you
  • 17.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.