This document discusses product listing creation and optimization on Amazon. It explains that a product listing includes title, images, description and price. Optimization is done to improve search visibility, click-through rate and conversion rate. Keywords should be applied to title, bullet points, images and description. The document recommends researching keywords from top competitors by sales and reviews using Helium 10 Xray and Cerebro tools. A spreadsheet is used to compare keywords before finalizing the keyword bank.

1. Product Listing
Creation &
Optimization

2. What is Product Listing?
An Amazon product listing is the product page for each
of the items you sell on Amazon.
It is made up of the information you enter when you list
your product including its title, images, description, and
price.
As a result, getting the product listing right will
determine the success of your products on Amazon

3. Product Listing Creation is done inside Amazon Seller Central
Input all the
the important details inside
Amazon Seller Central

4. After PRODUCT LISTING CREATION you
need to do the PRODUCT LISTING
OPTIMIZATION as well in order to get
high sales.

5. Let's talk about Product
Listing Optimization
Amazon listing optimization is the process of upgrading
product pages to improve their search visibility, click-
through rate (CTR) and conversion rate (CR) and finally
generate more sales.

6. Optimization..........
Improve search visibility Increase click-through-rate Higher convertion rate
Increase Sales Increase Rank

7. ......by the POWER of your
Do not include Amazon
Restricted Keywords
List

8. Where to apply KEYWORDS?
Title
Less than 200 characters
Use atleast 3-5 main keywords
Should include size,color,pack,material,item weight,item dimension
Do not use words such as "best seller", "free shipping, "sale", "hot item"
Use or and comma to break phrases
Do not include special characters or symbols
Format 1 : Most relevant keyword | product
name | for (target audience) | main product
feature and benefit
Format 2 : Brand name | main keyword |
value | style | quantity
Format 3 : Brand name | product | feature |
benefit | size | audience

9. Where to apply KEYWORDS?
Bullet Points
200 to 250 characters
Capitalize the first letter
Know your target audience
Backend Keywords
(Subject Matter/Search
Term)
Subject Matter : 50 characters per line
Subject Term: 250 bytes
Enter as many keywords as you can

10. Where to apply KEYWORDS?
Images
Main image should be in white background
Maximize 9 slots with high resolution images
Description
Less than or equal to 2000 characters
If not brand registered,use html
Use call to action at the end

11. I did keyword research on top competitors with the HIGHEST SALES
Where did I get my keywords?
Type your search term
here
Select Helium10 Xray

12. Sort Sales from
highest to lowest
Remove SP
Get top 10
competitors then
run Cerebro

13. Filter results by Search Volume (Minimum
300),Position Rank (1-20),Work Count (Minimum 2)
and Match Type (Organic)
Export data | Search Volume must be sorted from
highest to lowest

14. Where did I get my keywords?
Type your search term
here
Run Helium10 Xray
I did keyword research on top competitors with the HIGHEST REVIEWS

15. Sort Review
Count from
highest to lowest
Remove SP
Get top 10
Run Cerebro

16. Filter results by Search Volume (Minimum
300),Position Rank (1-20),Work Count (Minimum 2)
and Match Type (Organic)
Export data (Search Volume must be sorted from
highest to lowest)

17. I made this spreadsheet
How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
List ASIN Competitor

18. How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
Highest Reviews

19. How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
Highest Sales

20. How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
Copy and paste to
Frankenstein
Keyword Bank

21. How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
Paste your Keyword
Bank here
Copy and paste these
results to your Final
Keyword Bank

22. How did I compare the results and get
the relevant keywords on top
competitors and the highest reviews?
Final Keyword Bank
from Frankenstein

23. Copy and paste the Final Keyword Bank to
Scribbles and start to work with your Product
Listing Template

24. Thank You