This document discusses Amazon SEO and how to optimize Amazon product listings. It explains that including relevant keywords both on the frontend (product detail page) and backend (A9 algorithm) is important. The Amazon A9 algorithm considers various factors like click-through rate, keyword relevancy, conversion rate, overall sales, and more to determine search results. Properly including potential keywords in the backend and optimizing the frontend listing are keys to achieving higher rankings.

1. AMAZON
KEYWORD
RESEARCH
SEO and PPC works better when they are united.

2. AMAZON SEO
• SEO stands for Search Engine Optimization.
Amazon search engine optimization is the
procedure of optimizing an Amazon product listings to
achieve better ranking on search results for a related
keyword.
Let’s dive in deeper...

3. Procedure of Optimizing
In this process, it is the time where you
should include related and relevant
Keywords on your product listings.
Either frontend or backend, you put
the keywords there.

4. Amazon Product Listing
• Product listing is associated with frontend and backend.
Frontend it is the product detail page or the content of
your product. Moreover, the main purpose of product
detail page is to check if your product is accurate to the
one that customer’s looking for.

5. Amazon Product Listing
• On the other hand, backend is for Amazon A9.
• A9 Algorithm will analyze to check the product that you’re
selling on Amazon.

6. RANK MORE
When we say to rank more, we are
pertaining to organically show the
product in search engine result page
(SERP).

7. Basic Factors to Consider
CONTENT
RELATED
KEYWORDS
RELEVANT
KEYWORDS
SEARCH RESULT
CLICK-THROUGH-
RATE (CTR)

8. AMAZON A9
It is the name of Amazon Algorithm
• It serves as the AMAZON
artificial intelligence that
gathers and collects all the
data on Amazon. Also, it
influence the appearance of
your product in search results
base on your product
keywords.

9. HOW DOES
AMAZON A9
WORKS?

10. CS TO ST
CS = Customer Search
ST = Search Term
Basically, when customers search
on the search bar of Amazon, they
will enter a search term or their own
keyword to find what they looking
for. At the same time, Amazon will
also show you search terminology.

11. REFINE BY A9 ALGO
After a buyer type his
keyword, A9 Algorithm will
populate all the listings or
products that are related to
the search term using the
keywords included on the
product listing.

12. CONSIDER FACTORS
Yes, A9 considers different factors.
Having a wide range of keywords that associated
with your product doesn’t mean that it would
reach to the top. Besides, having plenty of
keywords solely gives you a higher chance to be
seen. However, factors to considers still exist on
the ranking.

13. A9 FACTORS
Click-through-rate
Clicks could help
to achieve
ranking.
Keyword
Relevancy
If you’re selling a mouse
pad, then the word must be
included on the listing.
Conversion
Rate
Conversion rate is
more helpful to
achieve higher rank
than click rates.
Overall Sales
This is connected
with Conversion rate
of the product.
KR CTR CR os

14. Conclusion
POWERED PROPERLY
Potential keywords
must be included in the
backend.
OPTIMIZED LISTING
Potential keywords
must be seen in the
frontend of the
product.
Altogether, if you want for higher ranking then…

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