The document covers essential strategies for improving Amazon SEO, focusing on optimizing product listings to enhance visibility and sales. Key factors include effective keyword research, maintaining stock levels, and utilizing compelling images and customer reviews. It also emphasizes the importance of crafting engaging titles and descriptions along with competitive analysis to drive customer engagement.

1. Amazon SEO
Understanding how Amazon indexes your
products and sales optimisation
Amazon SEO

2. Introduction & other criteria
Being visible to shoppers
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2
Today's Agenda
Important parts of your product listing
Converting product page visitors to
customers
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4
Amazon SEO

3. Introduction
What are your customers
looking for on Amazon?
The simple objective is to understand how
customers associate with your product(s).
How do they search for them?
How do they generally enquire about them?
What is the important factor that decides a
purchase? Is it price? Flavour? Variant?
Quantity?
Amazon SEO

4. Customer research1
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3
Research for keywords which
your customers &
competitors are using
Create captivating titles,
bullet points and informative
images
Craft a compelling story
about your brand & how your
product helps people. Try to
be as emotive as possible
See on the right for the main
factors which Amazon considers
What are the main factors
Amazon looks at?
Active listings - Keeping your
products in stock, listing health to
be good is important in your
brand getting enough push. All
out of stock products are to be
removed from your catalogue.
Price & delivery - Most
customers prefer to get it under
FREE or Prime delivery (FBA)
rather than pay a cost for
delivery. Price matching with your
competitor brands also helps.
Sponsored posts - This
predominantly helps
with your sales velocity
thereby, pushing you
upper than the existing
competitors.
Text match relevancy - Actual
keywords, synonyms in your
product title, description,
features is important in ranking
well for search.
Sales velocity - Sales/search
terms used to visit your product
listing pages. This is then
compared with your competitors
to rank you accordingly.
A+ Content - A compelling
storyline and brand
information helps increase
sales by 5%
Images & Videos - An infographic
+ video combination helps
improve sales by 5%
Customer reviews - The most crucial factor
in improving your sales by 30%. The higher
the number of reviews the better your sales.

5. Being visible
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What are the elements that customers
look for on Amazon Search?
Images
Below are the key elements
that ensure your product's
visibility on Amazon search
Price & FBA - 2 day delivery
Brand name
Title
Ratings & reviews
High quality, authentic,
branded HD images.
Minimum 2000 px * 2000 px
Quick delivery. Amazon
search has filter options for
these
Price comparison + offers.
Customers are willingly to
pay slightly more for good
images products with
faster delivery
Title & review ratings are
the final bits which ensure
click throughs happen to
the product page for them
to know more

6. Determined by Sales volume
Price + offer to help convert
the customer
Next day delivery helps
increase the performance
4 star rating and 15k reviews
will easily convince customers
Descriptive and informative
title

7. Important parts of
your product listing
AMAZON SEO BASICS
Amazon SEO

8. Review your brand and competitors.
List key attributes.
Identify criteria and rank attributes
as high or low.
Images
Number of images used
Number of videos used
A+ content has how many images
Infographics if any used?
Competitive analysis is important in understanding
where we stand.
Basic checklist
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2.
3.
4.
Next, we will identify the attributes of the images that
seem to be helping them do well. The most preferred
count of images is 6.
Note: Images should not have logos or other text such as
Amazon's Choice or Best Seller, etc.
Product should be 85% of the image and preferred to be
3D rendering
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3
Your
Brand Competitor A Competitor B Competitor C
Amazon SEO

9. Example brand: Wipro
Product: Smart bulb
Amazon SEO

10. Amazon SEO
Clear & simple
Features
3D rendered
Images
Clear & simple
Features
Real life
Images

11. Review your brand and competitors.
List key attributes.
Identify criteria and rank attributes
as high or low.
Title
Primary product identifiers
Product specifications
Product attributes
Benefits or where/when/why to use your product
Competitive analysis is important in understanding
where we stand.
Basic checklist
1.
2.
3.
4.
Next, we will identify the attributes of the title that seem
to be helping them do well.
Note: Titles should not have claims or brand superiority
statements
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3
Your
Brand Competitor A Competitor B Competitor C
Amazon SEO

12. Example brand: Wipro
Amazon SEO
Brand name: wipro
Product idenitifiers: Wi-Fi enabled
Product specifications: Smart LED bulb
Product attributes/specifications: B22 - 9Watt
Benefits or when/where/why to use: 16 Million colors + Warm white/Neutral White/White. Compatible
with Amazon Alexa and Google Assistant

13. Title specifications
First 80 characters decide your Canonical URL and search query relevancy - so use your
main keywords in the first 80 characters
Main features of your product are to be written in your title - decide on 2 of the main
ones and list them out in clear, simple words. These are vital for improving your sales
Product size, colour, quantity, variant or any other important specification needs to be
mentioned
Try and make it relevant for the current times and use key search phrases your
customers might be using right now
Use powerful persuasive words in your title to ensure users click through to the listing
Overall title length Amazon allows a maximum of 200 characters for the title
Important parts
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3.
4.
5.
Amazon SEO

14. Bullet points
Use only 150 characters for each bullet point
to them easy to read
Always add a title for each bullet point
Elaborate your title with simple, easy to
understand words
Explain your primary features and specialities
There are just 5 bullet points
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2.
3.
4.
Amazon SEO
Example brand: Wipro

15. Description
Include all relevant keywords in the product
description - this is very important for search
rankings
The language used has to be highly relatable
for the user
The description need not be too long for the
user to be engaged
A description can have 2,000 characters or
around 300 words
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2.
3.
Amazon SEO
Example brand: JBL

16. Other places
Features of the product in detail with simple, big visuals
The content should be answering most of the common questions from the customers
Visual comparison of other brand products & advantages over them has to be explained
Customer questions & answers section can be used creatively to ask good relevant questions of customers and the seller can
provide factual answers.
One of the easiest ways to come up with Customer questions is to do Google search and use questions coming in the People also
ask section.
A+ Content
This section needs headlines and content which literally has to be the following
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2.
3.
Amazon SEO

17. Amazon SEO
So what do we need?
High quality images (6)
Brand name:
Product idenitifiers:
Product specifications:
Product attributes/specifications:
Benefits or when/where/why to use:
Bullet Points: 5 main features & 1 line explanation
Product description
Customer question & answers
A+ Content
Brand Store
Customer reviews
Next day delivery
Pricing & payment offers
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18. The mind is just like a muscle —
the more you exercise it,
the stronger it gets and the
more it can expand.
Idowu Koyenikan
Amazon SEO

19. Thank you! Have a great
day ahead.
Amazon SEO