This document discusses the history and success of the iPhone from its launch in 2007 to 2014. It outlines key iPhone models and launch dates. It also discusses Apple's growth in market share from 1.1% in 2008 to 11.9% in 2014, showing the success of the iPhone. The document also references the product life cycle stages and uses the BCG growth-share matrix to analyze where different iPhone models fall in terms of market share and growth.

1. By Harsh, Jasmeen, Jay, Jerry, Jigar

2. Introduction
• Reinvented the phone.
• 1st iPhone – 29 June 2007
• iPhone 6, 6 plus – 9 Sept 2014
• Apple's brand loyalty
• Apple Store openings
• March 2014, 500 million devices.
• Largest mobile handset vendor - by
revenue in 2011
• Market share – 1.1% at the end of 2008,
and now…

3. 11.9%
Source: Strategy Analytics, July 2014
Dazeinfo.com

4. STAGES OF PLC
• INTRODUCTION
• GROWTH
• MATURITY
• DECLINE

5. PRODUCT LIFE CYCLE
LINK - http://www.thebeckon.com/characteristics-of-the-product-life-cycle/

6. iPhone 5 (11-13)

7. B C G . MA T R I X
The BCG growth share matrix displays the various
business units on the graph of the market growth rate
v/s market share relative to competitors.

8. Cash Cow
High
Market
Growth
Low
iPHONE 6
and 5C
iPHONE 5 and 5S iPHONE 1-4 Series
High Market Share Low

9. Source: Localytics, September 2014

10. Sources: Apple press release library

11. Sources : Statista.com

12. References
• "Apple iPhone crosses half billion in sales - BestMobs
News". Bestmobs.com. March 26, 2014. Retrieved June
17, 2014.
• BCG growth market share -
http://www.investopedia.com/terms/b/bcg.asp
• Apple introduces the new iphone 3G -
http://www.Apple.Com/pr/library/2008/06/09iphone.h
tml
• Apple Press Info-http://
www.Apple.Com/pr/library/2007/01/09iphone
.html

13. Bibliography
• http://www.apple.com/pr/library/2008/06/09iphon
e.html
• http://www.scribd.com/doc/57216403/Term-Paper-
Apple-iPhone
• http://www.chinaabout.net/product-life-cycle-analysis-
of-iphone-series/
• http://www.thebeckon.com/characteristics-of-the-product-
life-cycle/
• http://sites.cdnis.edu.hk/students/084431/plc-extension/

14. Think different.