The document discusses the product life cycle which describes the stages a product goes through from introduction to decline. It includes the four main stages: introduction, growth, maturity, and decline. At introduction sales are low and profits are negative. In the growth stage sales and profits increase significantly. Maturity brings steady sales and declining profits. Finally, in the decline stage both sales and profits decrease substantially. Examples are provided of products at each stage like the Pulsar AS 200 motorcycle.

1. PRESENTATION
PRODUCT LIFE CYCLE

2. CONTENTS
•PRODUCT LIFE CYCLE
•STAGES OF
PRODUCT LIFE CYCLE
•PRODUCT LIFE CYCLE
WITH EXAMPLES

3. -Philip Kotler and Gary Armstrong
“Product life cycle(PLC) is
the course of a products
sales and profits over its
lifetime’’
PLC

4. 1st •INTRODUCTION
2nd •GROWTH
3rd •MATURITY
4th •DECLINE STAGES

5. Introduction
PULSAR AS 200
STAGE
S

6. Introduction
ZERO
PROFITS
NEGATIVE
SALES

7. GROWTH
STAGE
S

8. GROWTH
ESSENTIAL
FOR
SURVIVAL
MUCH
PROFITS

9. MATURITY
STAGE
S

10. MATURITY
STEADY
DECLINE
IN
PROFITS

12. DECLINE
STAGE
S

13. DECLINE
SALES
GOES
DOWN
PROFITS
GOES
DOWN

14. THANK YOU