The document outlines the four stages of the product life cycle (PLC): introduction, growth, maturity, and decline, providing examples for each stage. It highlights the importance of building customer loyalty during the introduction phase and recognizes the challenges of maintaining relevance in the decline phase. Additionally, it emphasizes the need for strategic marketing adaptations as market dynamics change.

1. Product Life Cycle
(with Examples)

2. About Me01
PLC Definition
PLC Stages
02
03
PLC Examples04

3. About Me
aayushjain.com
@AayushJain1

4. Product Life Cycle (PLC)
GrowthIntroduction Maturity Decline

5. Product Life Cycle (PLC) - Curve
Source

6. Introduction Stage
● Product is launched in the market
● In the initial phase
● Trying to get customers
● Need to build a loyal customer base –
by building awareness, offering
freemium versions (CTA) – focus not
on profit

7. Introduction Examples
Smart Glasses Online Healthcare
Virtual Reality
(VR) Headsets
Flying Cars

8. Growth Stage
● Occupies mindspace
● Gets noticed
● Organic growth
● Usage growing everyday
● People like/recommend your product

9. Growth Examples
Electric Cars Internet of Things (IoT)
Devices
AirPods Organic Foods

10. Maturity Stage
● Reaches saturation with your target
audience
● Product is well known
● People are fully aware of the product
● Established brand name
● Don’t fall into the marginal utility trap

11. Maturity Examples
TV Cable Connection Fuel Gasoline/Diesel/Petrol Cars
Non-Internet
Kitchen Appliances
Personal Computers

12. Decline Stage
● Declining profits – won’t make sense for
your marketing costs
● Newer products better fits for your
marketing budget
● Better products entering the market
● They have a fresh look and offer better
features for a lesser price/for free
● Need to refresh your product (if
possible)

13. Decline Examples
CD/DVD Players Landline Phones
Video Cameras Waterfall Model

14. Failed Product Examples
Orkut
Ahead of its time
Google Glass
Lack of a fashion sense
Google+
Lack of focus –
Facebook does one
thing, but does it right
Amazon Fire Phone
Again, lack of focus

15. No One Size Fits All
Look out for change – if
anything changes, what is
your
communication/marketing/f
eature strategy?
Before you get it right, you
will get it wrong (a lot)
Don’t expect your graph
to match exactly with the
“theoretical graph”
Will take time to build
a loyal customer
base

16. No One Size Fits All - Illustration
Source

17. Nokia
Source

18. Apple iPod
Source

19. Let’s Connect!
aayushjain.com
@AayushJain1

20. Thanks!

21. Credits
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