know how apple globalized know inside apple know about globalization

1. Globalization
ha s e nr iche d the wor ld s cie ntifica lly a nd culturally a nd be nefite d ma ny pe ople
e conomica lly a s we ll .

2. Apple
IPHONE
“individual,”
“instruct,”
“inform,”
“inspire”
“INTERNET.”

3. Apple Inc. is an innovative designer and manufacturer of consumer electronics. The company initially manufactured
personal computers and software and was called Apple Computer, Inc. In January 2007, Steve Jobs, co-founder and CEO,
announced that the company name was being changed to Apple Inc. This move reflected Apple’s shift from personal
computers to consumer electronics and mobile phones. The company revolutionized digital music industry through iPod
portable music players and iTunes online store. Later Steve Jobs became interested in mobile electronic devices. Steve
Jobs had earlier shown interest in touch screen technology and introduction of tablet PCs and PDAs. However, he soon
realized the increasing popularity and consumer demand for mobile phones for all purposes (communication, internet
and music). ‘In 2002, Steve Jobs, Apple’s CEO, was beginning to realize that rather than carrying multiple devices
(phones, MP3 players, Blackberry, etc.), people would prefer just one device to perform multiple functions’ (Mohr,
Sengupta & Slater, 2004). Thus, Steve Jobs started developing a new mobile phone product. He wanted to develop ‘a
revolutionary phone of the future’ and spent $ 150 million to develop the initial iPhone in partnership with AT&T (Mohr,
Sengupta & Slater, 2004). The production and development of iPhone was concealed from the competitors and public.
All the supplier partners were sworn into secrecy and even the product development team was not aware about the
product they were developing. Steve Jobs introduced the new iPhone in January 2007 at the Macworld Conference and
Expo. He described the iPhone in the following words: ‘iPhone is a revolutionary and magical product that is literally five
years ahead of any other mobile phone’. Regarding the innovativeness of the product, Jobs stated that ‘We are all born
with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface
since the mouse’ .
Apple

4. Apple All Around
The Globe

5. AppleAllAroundTheGlobe
A s s e m b l e
Most of these suppliers send their manufactured components to
massive Apple manufacturing factories around the world for additional
manufacturing and assembly. The components go to locations in China,
the Czech Republic, Malaysia, Thailand, and South Korea among others.
Although they’re located in many countries, however, all these
manufacturing facilities are part of only two companies: Foxconn and
Pegatron. These Taiwanese firms manage iPhone production and ensure
the completed phones are delivered on time and with the quality
standards Apple demands.
However, nothing is quite like the massive Foxconn plant in Zhengzhou,
China. According to the article in The New York Times, this factory
spreads across 2.2 square miles and employs approximately 350,000
people. Apple manufacturers in Zhengzhou alone can produce a
whopping 500,000 iPhones per day.
Delivery
With a global footprint, iPhone manufacturers also look
to a global supply chain. Apple contracts with major
carriers including FedEx and UPS to ship iPhones around
the world. One Boeing 747 flight can carry 150,000
iPhones.
For phones bound for the U.S., flights depart from
Zhengzhou, China, and head to Anchorage, Alaska, where
the jets can refuel. They then mostly travel to Louisville,
Kentucky, where logistics professionals sort and reroute
the iPhones to their final destinations.
The iPhone Manufacturing Process
The iPhone may be one of the most well-known modern
products in the world. Since its inception, Apple has sold
more than a billion units worth hundreds of billions of
dollars. The iPhone has helped to revolutionize mobile
phone trends and many individuals’ ways of life.
However, users may not understand how manufacturers
produce iPhones. Take a glimpse into the world of
iPhone manufacturing.
Sourcing
Manufacturers at Apple source their materials from all
over the world. In an attempt to offer the very best
technology at the lowest possible price, they are willing
to scour the globe. At the same time, they need to
partner and work with companies whose component
manufacturers have the capacity to produce on a massive
scale.
More than 200 companies around the world manufacture
and supply Apple iPhone manufacturers with the
components they need to produce the phones. These
component manufacturers create the memory chips,
glass screen interfaces, casings, cameras, and everything
in between. And the countries where these
manufacturers are located are also widely varied.
Components come from companies in South Korea, China,
Taiwan, Germany, Japan, India, and many other countries,
including the United States.

7. Metal case Touch screen
Sound and
vibration
Battery
Circute chip
Iphone 12

14. Made in Mongolia
rare-earth-mineralsAn iPhone is not only assembled in China, but it starts in that country at a much earlier stage and much
deeper part of the earth. Ninety percent of rare earth minerals, naturally occurring solids whose combination comprises essential
iPhone parts, are mined in China, notably in Mongolia. Although things may change soon as newer eco-friendly mining
technologies will allow the US to tap its rich mineral fields.
Lanthanides, scandium, yttrium and some other alien-sounding names at the bottom of the periodic table (remember your
secondary school?) make the iPhone “light, bright and loud.” Its color screen, glass polishing, circuitry, speakers and vibration unit
come from a mix of these rare earth minerals.
Made in Japan, Korea, Taiwan
They are the Asian immigrants. Made in Japan, Taiwan and Korea but are married into the American product. Apple has had
sourced its LCD panel from Sharp, Japan Display and LG in the past. The engineers in Korea and Japan allowed you to enjoy that
smooth sensation of control when you swipe, pan, zoom out and in the iconic iPhone touchscreen. But these engineers want you
to have more fun that LG has developed an in-cell display for iPhone 5. It eliminates a glass layer in between the touch pad and
the liquid crystal to make the smartphone thinner and its battery life longer.
Ironically, iPhone’s microchips are made by Samsung, Apple’s mortal enemy now. Its patent scuttle with Samsung transforming
into a global war, Apple is also tapping Taiwan’s TSMC and SK Hynix (formerly Hyundai) for chip-making, DRAM and flash memory
to diversify its supply chain. Still, Samsung or a subsidiary is providing iPhone with rechargeable batteries.
Made in Europe
It sounds like Europe’s diminishing share of world economics, but, true, a French-Italian company based in Geneva, Switzerland,
STMicroelectronics, managed to get a slice of the iPhone pie: the gyroscope used for tracking the smartphone’s orientation.
STMicroelectronics is Europe’s largest semiconductor chip maker, but not large and flexible enough to compete with the Asian
giants.

15. Technology

16. Technology

17. Multi-touch screens :-
Prior to 2007, phones fell into two main camps: feature phones with a
numeric keypad or "smartphones" like the Blackberry with a full QWERTY
keyboard. The latter sometimes came with a touchscreen but they required a
stylus to operate and weren't really suitable for typing.
The iPhone instead featured a 3.5-inch (9 centimeters) LCD screen with multi-
touch technology. Not only did this get rid of the stylus in favor of what Jobs
said was the ultimate pointing device — our finger — it enabled "smart"
functions like pinch-to-zoom and physics-based interaction that presented on-
screen elements as real objects with weight, size and intuitive responses.
More importantly, it allowed the screen to cover the entire face of the phone,
which was the basis of many of the devices' other innovations.

18. Google Maps :-
It may seem strange to list Google Maps as an innovation made popular by
the iPhone, but Steve Jobs was central in bringing Google's mapping smarts to
mobile devices when he asked Google to build an app for the iPhone.
It was the first smartphone to feature the app, and even though the original
iPhone didn't feature GPS, this was rectified in later versions, allowing Google
to add the turn-by-turn satellite navigation capability that is now standard in
smartphones.

19. The App Store:-
With only a screen to interact with, the iPhone suddenly made developing
good software an imperative.
Initially, this came down to Apple's army of engineers, but in 2008, to coincide
with the launch of the iPhone 3G, the company unveiled the App Store. While
third-party app stores did exist prior to this, the introduction of Apple's
offering was what really spurred the app economy that exists today.
Mobile gaming is now a $100 billion industry and most companies now have
their own app. There are even multinational giants like Uber, Snap and Tinder
whose entire existence can be traced back to the revolution started by the
iPhone.

20. Fingerprint scanners:-
As with many of the things Apple has popularized in smartphones, the
company wasn't the first to integrate a fingerprint scanner in its devices.
But with the introduction of Touch ID in the iPhone 5S, it overcame issues
with cost, size, reliability and security that had held back the technology. The
innovative tech also introduced compelling uses for the devices, such as using
it to unlock the phone or to make payments.
It wasn't long before competitors started to follow suit with their high-end
devices.

21. Gorilla Glass:-
Making the screen such a prominent and integral aspect of the smartphone
did have one obvious downside that most users experienced at some point:
the smashed screen.
Apple foresaw this flaw and did their best to mitigate it by tapping the
expertise of Corning. This leading American glass and ceramics company had
been experimenting with toughened glasses aimed at consumer electronics
since 2005, but when Apple asked them to provide a thin, toughened glass for
their iPhone screens, Gorilla Glass was born. The crack- and scratch-resistant
glass is now the gold standard for mobile devices.

22. Mobile Internet:-
While mobile Internet had been around for some time before the iPhone was
released, the experience was pretty limited.
Most phones at the time featured WAP browsers that presented a stripped-
down version of the Web, but the iPhone's MobileSafari tried to bring the full
experience of the Internet to what was, at the time, a comparatively large
phone screen.
The original iPhone was actually uncharacteristically behind the curve
because it didn't support 3G technology, but this was rectified the following
year, and it didn't stop the device from being a trendsetter. The introduction
of web-enabled third-party apps in later iPhone editions also gave rise to the
current environment of always-connected social, news and shopping
networks.

23. Virtual assistants:-
With the advent of Amazon's Alexa, Google's Assistant and Microsoft's
Cortana, artificial intelligence-powered virtual assistants have become
commonplace.
But when Apple acquired the company that made Siri, SRI International, in
2010 and then made the technology proprietary the next year, the concept
was revolutionary. Initially, the service had limitations, such as how it
struggled with certain accents and had little flexibility on what kinds of
commands it could understand, but it wasn't long before other mobile firms
were trying to play catch up.
This is one case, however, where Apple seems to have let a leading position
slide. Other companies like Google and Amazon, who have focused more
heavily on AI technology, seem to have taken Apple's idea and run with it,
producing virtual assistants that are much more advanced than Siri.

24. All-in-one device:-
The iPhone put a mobile computer in everyone's pocket and then let them
decide what they wanted to do with it.
Prior to the iPhone's release, the cellphone market was highly segmented. In
particular, smartphones were largely seen as business-oriented devices
designed to allow users to access enterprise email and calendar applications
on the go. Feature phones, on the other hand, had cameras and music players
and were aimed at everyday users.
Apple instead released a single model that could switch seamlessly between
roles. The phone came with a camera and Apple's iTunes music player, but
also included calendar and email applications that enabled users to carry out
most of the productivity tasks that traditional smartphones were designed for.

25. Accelerometer:-
In its bid to make the iPhone experience as seamless as possible, Apple
included an accelerometer that enabled the phone to know when it was
turned sideways so that it could automatically rotate the screen.
Since then, the sensor has become a must-have for smartphones and has
spurred a host of innovative new uses for the technology. There are now
hundreds of apps built specifically to take advantage of this feature, from
digital spirit levels to mobile racing games that use the phone as a steering
wheel.

27. iPhones are User Friendly
Despite the popular belief that Androids are easy to use, iPhones are far better when it comes to retaining and attracting customers since
the look and feel of iOS has hardly changed over the years. Whether it’s an old user coming back to iPhone or a new user looking to
switch, they can easily navigate through, with the Tips app helping direct users through new features along the way.
Apple gets new applications first
Since Apple has a large market share and is known for its versatile and fast operating system, developers prefer to launch their apps and
high-end games first on iOS and then on Android. Further, iOS runs on consistent hardware, while Android comes in different iterations
and versions depending on the phone. This can pose an obstacle for developers looking to publish apps on Android.
Consumers are aware that Apple is known for their secure and thorough screening process. Despite criticism about Apple’s stringent App
Store policies, the “walled garden” ensures consumers that the apps they’re downloading are trustworthy.
iOS devices are in sync with each other
One of Apple’s selling points is that all of its products are in sync with each other. This means that whether you have an iPhone, iPad,
MacBook, or Apple Watch, your data and contacts will always be with you while connected through the iCloud, and any changes will
instantly sync across devices. You can even send messages on one device and pick up where you left off on another.
Built-in features like iMessage and FaceTime
The fact that iOS users don’t need a third-party application to send messages or conduct an audio/video call over the internet is what
makes them stand out. Applications and features like iMessage and FaceTime give an opportunity for users to stay connected with
friends and family who are also on iOS devices. The more of your network has an Apple device, the better your communication
experience becomes.
iOS and Android Updates
The likelihood of having a Samsung device run for a few years without any hiccups is low. This is mainly because an Android system
update targets a limited number of devices ranging from flagship Samsung devices to mid-range models leaving a lot of old model users
hanging – especially when a lot of apps depend on current system updates to run. On the other hand, iOS updates target Apple device
models back several years which increases their usability and app compatibility.