The document outlines the stages of a product's life cycle: introduction, growth, maturity, and decline, with a focus on the decline stage characterized by falling sales and profits. Companies may handle decline by reducing production costs, targeting new markets, improving product features, or ultimately deciding to drop the product. Strategies for dealing with decline include price cuts, reduced advertising, and selective distribution.

1. Presented By : Bhavish Sharma

2. The Stages that a product goes through during
its life : Introduction , Growth , Maturity and
Decline.

3. • The decline stage in the product life cycle is
when a product dissolves as a result of
decreased or negative growth.
• It is very clearly demonstrated by the fall in
both sales and profits.

4.  Market in Decline:
 Falling Sales and Profits
 Product Withdrawal
Benefits of the Decline Stage :
 Cheaper Production : There may be opportunities for some
companies to continue selling their products at a profit, if they are able to
reduce their costs.
 Cheaper Markets : For some manufacturers, another way to
continue making a profit from a product during the Decline stage may be to
look to new, cheaper markets for sales

5.  Continue Products with Improvements:
Qualities and features are improved to accelerate sales. Products
undergo minor changes to attract buyers.
 Drop the Product:
 When it is not possible to continue the products either in original
form or with improvement, the company finally decides to drop the
products.
 Product may be dropped in following ways:
i. Sell the production and sales to other companies
ii. Stop production gradually to divert resources to other products
iii. Drop product immediately.
 Price : cut prices
 Advertising & Communications : Reduce level to retain loyalists.
 Place : Go selective