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Fueling the Future of Digital Marketing

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Digital trends to watch. Digital work that inspires. Powered by Adobe.

Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.

Published in: Business, Technology
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Fueling the Future of Digital Marketing

  1. 1. The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. - Rupert Murdoch 1.0 Clients in a 2.0 World
  2. 2. Fueling the Future of Digital Marketing Trends to watch. Work that inspires. Powered by Adobe. Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd. @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia 16 February 2009 | Commercial in Confidence 1.0 Clients in a 2.0 World
  3. 3. We live in an era of exponential change… Click on this image to watch a video clip in Quicktime >> Source: http://shifthappens.wikispaces.com/ WATCH ENTIRE VIDEO: http://www.youtube.com/watch?v=zAxv115dONo
  4. 4. And, exponential creativity
  5. 5. Changes happen overnight: Facebook shifts from social media to broadcast media LINK: http://www.facebok.com
  6. 6. Change is hard. 10 companies that make it look easy. 1.0 Clients in a 2.0 World
  7. 7. 1. EA Games embraces its critics on YouTube WATCH VIDEO: http://www.youtube.com/watch?v=FZ1st1Vw2kY&watch_response
  8. 8. 2. Obama’s most powerful campaign tool: his ‘unofficial’ tribe WATCH VIDEO: http://www.youtube.com/watch?v=jjXyqcx-mYY
  9. 9. And, the Great Schlep led Obama to win the Florida vote LINK: http://www.thegreatschlep.com
  10. 10. 3. NBC/News’ Hulu.com is accelerating TV/online convergence LINK: http://www.hulu.com
  11. 11. 4. Amazon’s Kindle has catapulted e-books WATCH VIDEO: http://www.oprah.com/media/20081024_tows_kindle
  12. 12. 5. Rexona moves from brand marketing to content marketing LINK: http://www.greatestathlete.com.au
  13. 13. 6. J&J shifts from a destination to syndication LINK: http://www.babycenter.com.au/
  14. 14. 7. Coke creates video ads, not TV ads LINK: http://creativezone.eyeblaster.com/#ItemName=Coke%20Video%20Wall
  15. 15. 8. Nike puts consumers to work powering personalisation LINK: http://nikeid.nike.com and http://www.nike.com/nikeos/p/nikesoccer
  16. 16. 9. Stride Gum’s ‘Dancing Matt,’ a 90M+ YouTube hit LINKS: http://www.youtube.com/watch?v=zlfKdbWwruY and http://www.wherethehellismatt.com
  17. 17. 10. Pepsi masters all of the above with refresheverything.com LINK: http://www.refresheverything.com and http://creativezone.eyeblaster.com
  18. 18. The iPhone - a mobile game changer WATCH VIDEO: http://www.youtube.com/watch?v=A3MfQIswl3k
  19. 19. ‘You Suck at Photoshop,’ created by Adobe’s fans WATCH VIDEO: http://www.youtube.com/watch?v=U_X5uR7VC4M
  20. 20. It goes without saying that every example shown today was powered by Adobe. 1.0 Clients in a 2.0 World
  21. 21. Questions? 1.0 Clients in a 2.0 World
  22. 22. Contact » Nicole Still Digital Strategist Drink Digital Pty Ltd nicole.still@drinkdigital.com +61 401 812 624 Skype: nicole.still » Or, find me on Facebook, Linked In or Twitter
  23. 23. Meet Nicole Still, Digital Strategist » 12+ years experience in the digital space as a publisher, client and agency on 2 continents: U.S. and Australia, (but with a traditional media heritage). » 3 of the world’s largest » 2 of the world’s largest » She has worked with 4 of Australia’s largest advertising agencies… integrated media companies … advertisers… A Publicis Company A Time Warner Company A Microsoft Company A News Limited Company

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