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Intrapreneurship Conference Barcelona 2013 - Keynote - Philippe Méda

My 15 min keynote slides for the Intrapreneurship Conference in Barcelona, december 2013. The focus is on understand risk and be able to go outside of your typical business confort zone, and maybe have a chance at innovation

1 of 28
The intrapreneurship
solution to the
innovator!s dilemma!
Philippe Méda
@merkapt
Barcelona 2013

!
My job

copiloting big companies and
startups’ innovation projects.
!
!
!
Business design
Business Model Innovation
Marketing Strategy
Intrapreneurship

!
!
!
!
!
!
!

France, London, Berlin, Brussels, Singapore
Innovation

Innovation is the market
introduction of a technical
or organisational novelty,
not just its invention.

!

Joseph SCHUMPETER
Theorie der wirtschaftlichen Entwicklung, 1911
How you understand innovation?
Real life...
The Innovator’s Dilemma

It!s not about the failure
of simply any company,
but of good companies,
the kinds that many
managers have admired
and tried to emulate, the
companies known for
their abilities to innovate
and execute.
!
Clayton CHRISTENSEN

Photo: Joe Pugliese
Ad

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Intrapreneurship Conference Barcelona 2013 - Keynote - Philippe Méda

  • 1. The intrapreneurship solution to the innovator!s dilemma! Philippe Méda @merkapt Barcelona 2013 !
  • 2. My job copiloting big companies and startups’ innovation projects. ! ! ! Business design Business Model Innovation Marketing Strategy Intrapreneurship ! ! ! ! ! ! ! France, London, Berlin, Brussels, Singapore
  • 3. Innovation Innovation is the market introduction of a technical or organisational novelty, not just its invention. ! Joseph SCHUMPETER Theorie der wirtschaftlichen Entwicklung, 1911
  • 4. How you understand innovation?
  • 6. The Innovator’s Dilemma It!s not about the failure of simply any company, but of good companies, the kinds that many managers have admired and tried to emulate, the companies known for their abilities to innovate and execute. ! Clayton CHRISTENSEN Photo: Joe Pugliese
  • 8. We don’t see the future « There is little reason for an individual to have a computer in their home. » Ken OLSEN, CEO Digital Equipment, 1977
  • 9. We kinda see the future 1960 2007 1984 # 1982 2004 1985
  • 10. RISK We kinda see the future, but fail anyway
  • 11. RISK We kinda see the future, but not all of us fail anyway
  • 12. RISK We kinda see the future, but not all of us fail anyway
  • 13. RISK We kinda see the future, but not all of us fail anyway $
  • 16. Plans A: End Results Samsung Galaxy Gear A Dud? 30 Percent Of Customers Returning Smart Watches To Best Buy. International Business Times Oct. 28, 2103
  • 17. Plans A: End Results Internet of things ✔ Wearable device ✔ Connected ✔ Ergonomic ✔ Autonomy ✔ Hi-tech ✔ Trendy ✔ OLED Display ✘
  • 18. Plan B? You!re not going to like it…
  • 20. Training and herding killer rabbits™ Plan B Intrapreneurs
  • 21. RISK Navigating out of the pipeline Innovation Risk
  • 22. RISK Risk Management 101 Change the TECHNOLOGY Fundamental Research R&D / IP Pipeline / ROI Versions OTS Paradigm Ecosystem Business Model Cycle Segment Change the MARKET
  • 23. RISK Risk Management 101 Change the TECHNOLOGY Know BM ROI Forecast INCREMENTAL 80% Multinationals Change the MARKET
  • 24. RISK Risk Management 101 Change the TECHNOLOGY SIGNIFICATIVE 20% Startups Know BM ROI Forecast INCREMENTAL 80% Multinationals Change the MARKET
  • 25. RISK Risk Management 101 Change the TECHNOLOGY RUPTURE 0.001% Black Swans SIGNIFICATIVE 20% Startups Know BM ROI Forecast INCREMENTAL 80% Multinationals BLACK HOLE of Irrelevance Change the MARKET
  • 26. A pathway back to the pipeline Change the TECHNOLOGY or e pl Ex Know BM ROI Forecast Push RISK ROI Innovation Pipeline dapt A Change the MARKET Intrapreneurs
  • 27. What you expect vs. need ➊ Inventing the new business models ➋ Active market scouting ➌ Cultural change & resilience
  • 28. Killer Rabbits Herding Workshop Adde Value A Product that sells Intrapreneurs ! ! Your Idea ➋ Active market scouting with a techno-push internal incubator