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By :
          Nikhil Agarwal
       Aishwary Bhandari
          Pradeep Kumar
                    BS-B
   It is a strategy that takes the organization into both
    new markets and products or services.
   Economies of scope
   Corporate managerial capabilities
   Increase market power
   Respond to environmental change
   Spreading risk across a range of businesses
   Expectations of powerful stakeholders
   It is a strategy development beyond current products
    and markets , but with the capabilities or value
    network of the organization.
Related diversification options for an organization
     BACKWARD INTEGRATION
       Raw materials   Components      Machinery          Product/process
       manufacture     manufacture     manufacture        research/design


       Raw materials    Components         Machinery         Financing
          supply         supply             supply

                        Transport

     HORIZONTAL
     INTEGRATION
       Competitive
        products
                            Organization               By-products
      Complementary
        products


     FORWARD
     INTEGRATION
       Distribution                     Marketing          Repairs and
                        Transport
          outlets                      information          servicing
   Poor understanding of how diversification activities
    will “fit” or be coordinated with existing businesses.
   Most problems because launch of new business
    require considerable time and investment.
   Difficult to assess the risks associated with new
    investment opportunity.
   It is the development of products or services beyond
    the current capabilities or value network.
   It is often referred as a conglomerate strategy.
   Involves diversifying into businesses with
       No strategic fit
       No meaningful value chain
        relationships
       No unifying strategic theme
   By exploiting dominant logics
   Work effectively in underdeveloped markets
Product Diversity
Product Diversity
Product Diversity

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Product Diversity

  • 1. By : Nikhil Agarwal Aishwary Bhandari Pradeep Kumar BS-B
  • 2. It is a strategy that takes the organization into both new markets and products or services.
  • 3. Economies of scope  Corporate managerial capabilities  Increase market power  Respond to environmental change  Spreading risk across a range of businesses  Expectations of powerful stakeholders
  • 4. It is a strategy development beyond current products and markets , but with the capabilities or value network of the organization.
  • 5. Related diversification options for an organization BACKWARD INTEGRATION Raw materials Components Machinery Product/process manufacture manufacture manufacture research/design Raw materials Components Machinery Financing supply supply supply Transport HORIZONTAL INTEGRATION Competitive products Organization By-products Complementary products FORWARD INTEGRATION Distribution Marketing Repairs and Transport outlets information servicing
  • 6. Poor understanding of how diversification activities will “fit” or be coordinated with existing businesses.  Most problems because launch of new business require considerable time and investment.  Difficult to assess the risks associated with new investment opportunity.
  • 7.
  • 8. It is the development of products or services beyond the current capabilities or value network.  It is often referred as a conglomerate strategy.  Involves diversifying into businesses with  No strategic fit  No meaningful value chain relationships  No unifying strategic theme
  • 9. By exploiting dominant logics  Work effectively in underdeveloped markets

Editor's Notes

  1. Unilever : example of related diversification u can name some of its products.