Tootle is an app-based service that provides two-wheeler transportation in Kathmandu, Nepal. The presenter evaluated Tootle's external and internal factors using EFE and IFE matrices. The EFE matrix assessed opportunities like expanding electric vehicles and threats like changing regulations. It gave Tootle an overall score of 2.95, indicating an average response to external factors. The IFE matrix examined strengths like convenience and weaknesses like limited coverage. It also gave Tootle a score of 2.95, showing an average response to internal factors. A SWOT analysis identified the company's strengths in convenience and brand image, weaknesses in coverage and delays, opportunities in new markets and

1. Presentation
on
External and Internal Factor Evaluation Matrix
and SWOT analysis
of
Tootle
Presented by :
Suyog Ghimire

2. External Factor Evaluation (EFE) Matrix
• The EFE matrix is a strategic tool to evaluate external environment or
macro environment of the firm include economic, social,
technological, government, political, legal and competitive
information.
• Strategic- management tool often used for assessment of current
business conditions.
• It is tool to visualize and prioritize the opportunities and threats that a
business is facing.
• It evaluates the external position of the organization or its strategic
intent.

3. External factor :
Opportunities
• the chances exist in the external environment,
• depends firm whether the firm is willing to exploit the
opportunities or may be they ignore the opportunities due to
lack of resources.
Threats
• Threats are always evil for the firm, minimum no. of threats in
the external environment open many doors for the firm.
• Maximum number of threats for the firm reduce their power in
the industry.

4.  Tootle is an app which brings two-wheelers to your doorsteps and drops you at your
destination.
It plays the role of a matchmaker between people who need rides on two-wheelers.
It offer rides from 8 am to 8 pm inside the Kathmandu Valley.
Tootle was founded in 2017 by Sixit Bhatta.
It has been committed to providing safe means of traveling convenience to individuals.

5. Tootle aims to become a pioneer in approaching the sharing
economy

6. EFE Matrix

7. Opportunities
Weightage
(%)
Rating Weighted Score
1 Promoting Electric Vehicles 10 2 0.20
2 Service Expansion 12 4 0.48
3 Market expansion 9 3 0.27
4 Digital payment system 8 3 0.24
5 Employement generation 9 3 0.27
Threat Weightage Rating Weighted Score
7 Changing taxes policy and laws 11 2 0.22
9 Safety 7 3 0.21
10 Alternative Vehicle union 10 2 0.30
11 Increasing Competition 14 4 0.56
12 Pricing 10 2 0.20
Total 100% 2.95

8. IFE Matrix

9. Strength Weightage (%) Rating Weighted Score
1 Convenience(place and time) 10 2 0.20
2 Simple process (ordering service) 12 4 0.48
3 Low price 10 3 0.3
4 Best alternative at the time of emergency 7 3 0.21
5 Brand image 9 3 0.27
6 GPS tracking system 8 3 0.24
Weakness Weightage Rating Weighted Score
7 Limited to Kathmandu valley 12 2 0.24
9 Sometimes security issues 8 2 0.16
10
Riders not using logo makes it difficult to
track
10 2 0.20
11 Sometimes late service delivery 14 4 0.56
Total 100% 2.95

10. Swot analysis based on IFE and EFE matrix
Strength
• Convenience(place and time)
• Simple process (ordering service)
• Low price
• Best alternative at the time of emergency
• Brand image
• GPS tracking system
Weakness
• Limited to Kathmandu valley
• Sometimes security issues
• Riders not using logo makes it difficult to
track
• Sometimes late service delivery
Oppurtunities
• Promoting electric vehicles
• Service expansion
• Market expansion
• Digital payment system
• Employment generation
Threats
• Changing laws and taxes policies
• Safety and security
• Alternative vehicle union
• Increasing competition
• Pricing

11. Rating basis
The ratings range from one to four for each external factor.
The rating of each factor shows how effectively the
company’s strategies respond to each opportunity or threat,
as follows:
• 4 = excellent response
• 3 =above average response
• 2 = average response
• 1 = poor response