Product Development by Phung Tien Cong
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The document provides guidance on developing a successful product, beginning with identifying target customers and their problems, creating prototypes and mockups, gathering feedback, developing and testing the product, and planning for scalability. Key steps include clearly defining customer benefits, estimating revenue sources, conducting market research and benchmarking competitors, focusing alpha and beta testing on usability, and gathering early feedback to refine the main problem and user experience.
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1. Keterampilan proses sains merupakan keterampilan yang digunakan ilmuwan dalam belajar dan penelitian.
2. Terdiri atas keterampilan dasar seperti pengamatan dan keterampilan terpadu seperti mengkontrol variabel.
3. Keterampilan ini penting untuk dilatihkan pada siswa melalui berbagai kegiatan ilmiah.
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- 1. So you wanna build a product? Hanoi, 23/12/2011 By Phung Tien Cong phungtiencong@gmail.com
- 2. Great! Let’s build a Produck And try not to end up with a Prosuck :D
- 3. Who will use it? Make clear who are your target customers. Don’t say “every one who is single” Should say: 2,5M singles, living in big cities, having internet access, age 22-27, young officers & “rich” students
- 4. What can it do (for me?) Make clear the benefit it brings to the user My product, [name], can help you to [benefit] With [unique approach] Eg: My product, Noi.vn, can help you to meet with potential dates By offering 5,000 offline events/year
- 5. How does it make $$$? Make clear the numbers. Eg: the basic service is free, but if you want to use premium features, it cost $1/month Show to investor: 10% paid of 500,000 members = 50K x $1 =$50K/month If it’s free, please estimate ARPU via AD sales Eg: we’ll make 500M/month via ADs with 500,000 members. ARPU = 1,000VND
- 7. The process Prototype Market research Development Ideas Testing/ Feedback Feedback/ Modification Pilot-beta Takecare! Launch
- 8. I have an idea To solve what ONE problem? Just 1 specific problem. Should come from REAL world. Look around you. Don’t think product Think human needs
- 9. Mocking it up Draw on paper Mock it up on PowerPoint
- 11. Ask Bring that mockup with you everywhere. Ask. Ask. Ask: Ask what? Do you need it? Why not? Do you like it? Like what most? Will you pay for it? How much can you afford?
- 12. Benchmarking Study similar models in other country & in Vietnam. New-to-the-world New-to-the-country New-to-the-target segment Learn how it grows, how it dies, how it make $$$
- 13. Develop it Okay. Great. Let’s do it Make a draft plan (ask the developers) for product development Stand by side, make sure they don’t get any shits more than your storyboard Take care of the UI, UX
- 14. Test it Make sure it runs. It it’s still buggy, don’t show demo to the investors. Alpha version = cannot run Beta version = still cannot run Use focus group to test. Watch their behavior & gather feedbacks
- 15. Feedback Ask your mum. Don’t ask your teacher or the coders. Gather feedback based on the MAIN PROBLEM, the UX, UI. Don’t listen to experienced users demanding new features. You’ll kill them all later
- 16. Scalability It runs well with 10 people. What about 10,000? 1,000,000? This is the critical part to make the business BIG MySpace died when it grows too fast. This is also to ensure the investors that you can multiply it, brings to other markets …