Product design presentation for Winterflame series. Winterflame Seed of Destruction is a tactical turn-based RPG with collectible card game business model. The project never made it to production, due to partnership deal failure with publishing company.

1. Seed of Destruction
High Level Design Document

2. WHY
WINTERFLAME ?

3. Aninternational
award-winning
musicstudio
THE BIGGEST
fantasy series
in Indonesia
Avisionary
indiegame studio
EPIC COLLABORATION

4. AUG 2014
IGS, Jakarta
“Most Promising Game”
(Game DeveloperAward
2014)
SEP2014
TGS,Tokyo
NOV2014
NOVEL:Winterflame
• publishednation-wide
• 4.03/5.00 stars(Goodreads.com,July2015)
• 58 ratings,34 reviews
• 2 awards:
• “Cover of theYear”
• “Best Fantasy FictionIndonesia”
(PNFI'sChoiceBookAward2014)
MAR2015
GDC,
San Fransisco
APR2015
KICKSTARTER
• 38 Days
• 606 Backers
• $70,832 CAD
MAY 2015
GREENLIGHT
• Greenlitin7Days
• 62% YES,
• 7% ASKME LATER
MAY 2015
CasualConnect,Singapore
NOV,2015
IGS, Bandung
“Most Promising Game”
(Game DeveloperAward
2015)
OCT,2016
WTOSPART 1
BetaRelease
MAR2016
WSOD ANNOUNCEMENT
GDC,San Fransisco
OCT,2016
WSOD BETA
BetaRelease
MILESTONES
2014 2015 2016

5. Kickstarteristhemostpopularcrowdfundingplatform,throughwhich numerousvideo
gameshavebeenfunded.
• Pledged the highest amount ofmoney among projects from Indonesia (and
successfully funded)
• Promoted by creators ofBloodstained a.k.a. creators ofCastlevaniaseries
Steamisthehottestinternet-baseddigitaldistributionplatformwithover4,500gamesand
125millionactiveusers.Upcominggamesarevotedbyusersin Greenlight.
• Greenlit (approved) in 7 Days, fastest among applications from
Indonesia
• 62% YES, 7% ASK MELATER
WINTERFLAME KICKSTARTER & GREENLIT

6. Seed of Destruction
LET THE SAGA BEGIN
NOV 2014 OCT 2016 MARCH 2017
Best Selling Novel Puzzle- Adventure PC Game Fantasy Mobile RPG

7. WORLD
DESIGN

8. CONCEPT DESIGN

9. INGAME SCREENSHOT

10. INGAME SCREENSHOT

11. SUMMARY OF APPROVAL POINTS
Total Development Cost: USD XXX
Cost Breakdown:
Internal Labor Cost: USD 462,000
Outsourcing: USD 75,000
Testing Fee: USD 42,000
Development Schedule:
28 March 2016- Start Pre-Production
18 May 2016-Battle Prototype
22 June 2016-All Features Accessible
23 Nov 2016- Alpha
10 Jan 2017- Closed Beta
1 Mar 2017- Open Beta (GDC announce)
Endof Mar 2017- Release
**details andrequirementsfordeliverables, please refertonextslide

12. DEVELOPMENT SCHEDULE AND DELIVERABLES
DevStage DueDate Technical Deliverables ContentDeliverables Assumptions
Preparation 13 April2016 • ServerSetup
• BattleSystemPrototype
• TechnicalDocumentation
• ServerFlow
• MainPlotSynopsis
• GameName andLogo
• SignatureArtAsset
• EssentialCharactersBible
• AssetDevelopmentPlan
GDDandTDDreceivedbyAoC latestat22 March 2016
Pre-Production 18 May2016 • First-Playable
• DraftUX/UI
• BattleSystemPrototype
• FactionsIdentity
• CharacterBible&MonsterBible
SourcecodereceivedbyAoClatest28 March 2016
Production 22 June2016 • GameDemo
• AllfeatureswithoutPVP
• CharacterBalanceSheet
• MonsterBalanceSheet
10 Aug2016 • PVPBattlePlayable • Chapter1-2 content+cut-scenes
• Dailyquestscontent(3types)
• SideStory(relatedtochapter1-2)
• PrologCinematic
**pleaserefertonamingconventionslides
14 Sept2016 • GuildFullFeature • Chapter3-4 content+cut-scenes
• SideStory(relatedtochapter3-4)
19 Oct2016 • ServerCMS • Chapter5-6 content+cut-scenes
• SideStory(relatedtochapter5-6)
• DailyDungeons(7types)
• Characterquests(relatedtoDailyDungeonsdeveloped)
23 Nov2016 AlphaVersion Alpha
10 Jan2017 ClosedBetaVersion ClosedBeta
1 March 2017 OpenBetaVersion OpenBeta
Release EndMarch 2017 GoldVersion

13. CONTENT SUMMARY
Title Winterflame- Seed ofDestruction
Genre Fantasy Mobile RPG
Platform Apple
TargetOS: iOS 6.0 andup
Device: iPhone 4- iPhone 6S
iPad2
Android
TargetOS: Android4.1 andup
Minimum
Requirements
Memory RAM 512MB
Space 1024MB
Language: Primary:English
Secondary: Bahasa Indonesia
File Size 100 MB initial + additional download required
Pricing Freemium
(Free-to-Play with in-game purchases)

14. PROJECT ORGANIZATIONAL CHART
Anton Budiono
Producer
Vito Budiman Jr.
Lead Designer
Eric Adiwibowo
Script Writer
Michael Elwin
QA Manager
QA Team
Burhan Dewantara
Technical Director
Erick Theodorus
Client Lead Programmer
Kevin Chandra
Server Programmer
Staven Andersen
Art Director
Robert Tan
UX/UI Artist
Yohan Power
Concept Artist
Herwin Arkiando
3D Artist
Alexander Rei
Animator

15. PROJECT TEAM LEADS
Anton Budiono
Producer
“Winterflame is a masterpiece, it’s a
game of senses”
Indra Gunawan
CEO of Artoncode
“Winterflame is a masterpiece, it’s a
game of senses”
Mike Raznick
Music Composer
A highly versatile, award-winning
composer whose music has been
heard by millions of people across the
globe.
Richard Ludlow
Audio Director of Hexany
Richard has credis on AAA games,
Blockbuster films, and regularly
lectures on the topic of game audio.
Juan Cortez
Composer of Hexany
Juan’s unique and highly creative
approach to music and sound makes
him an invaluable asset. He was
worked with some of the biggest
names in electronic music.
Matthew Earl
Sound Designer of Hexany
With roots in the metal and rock
idioms, Matthew’s talents
complemented the rest of Hexany’s
team perfectly.
Andy Forsberg
Music Director of Hexany
Andy has credits on numerous feature
films, TV series, advertisements, and
games.
Ami Raditya
Creator of Vandaria
He co-founded one of the first game
magazines in Indonesia. He create
Vandaria since early 2000.
Marlin Sugama
Creative Director
“Winterflame is a masterpiece, it’s a
game of senses”
Staven Andersen
Art Director
12 years of experiences with various
concept. His previous game Loondon,
is praised for its dark yet enchanting
appeal.
Vito Budiman Jr.
Lead Game Designer
Winner of best Microsoft Apps and

16. NAMING
CONVENTION

17. NAMING CONVENTION
ORIGINAL TERMS USE TERMS DEFINITIONS
Chapter Chapter A section of thestory
Characters Characters In-gameanimatedavatar(chibi version)
CharacterCards Cards 2Dstill illustration of thecharacterswithrarity
Rarity Rarity Scarcityandpower level of a card(SSR,SR,R, N)
Quest Quest In-gamemission player canfollow to get rewards(9 typesof quests)
Battle Battle In-gameanimatedrepresentationof player VS enemies
Formation Formation In-battlecharacterplacementformats
BattleWave BattleWave Sequenceof enemyformationgroupsthatplayer hasto fightin a battle(up to3 waves/battle)
MainStoryQuest MainStoryQuest Primarystory line quest player hasto follow toprogress
Side StoryQuest Side StoryQuest Extramission, reward: GoldenKey
KnightStoryQuest CharacterQuest Characterstoryquestto find outmoreabouta character,reward: BlueStone
EventQuest EventQuest Parenttitle for extraquest category, contains(Daily,Challenge,Exp, Gold, Eps)
Daily DungeonQuest Daily Quest Daily quest, reward: changedaily
ChallengeQuest ChallengeQuest Questwithhigh-difficulty enemies, presented every (time)???, reward: MagicStone
Exp.MaterialQuest Exp.Quest Quest to get experience point fodder for characters,required GoldenKeyto enter, reward:Exp. Fodder
Gold Quest Gold Quest Quest to get gold, required GoldenKeyto enter,reward: Gold
Episode CardQuest MemoryQuest Quest to get gold, required GoldenKeyto enter,reward: MemoryFragment

18. NAMING CONVENTION
ORIGINAL TERMS USE TERMS DEFINITIONS
Gacha A randomizesystem to get characters(standardandpremium)
SSR,SR, R, N Cardraritylevel (SuperSuperRare, SuperRare, Rare, Normal)
Rewards Beneficial results player’sget from completing quests
Player Exp. Player’s progression marker
Gold
MagicStone Currencyto open premiumgacha
KnightPoint Currencyto open standardgacha
RareGacha PremiumGacha GachapackagecontainingR, SR, SSR
NormalGacha StandardGacha GachapackagecontainingN,R, SR cards
GachaPool
GachaPackage Packagecontainingcards (eq: free gachapackage= 2cards)
BlueStone Currencyto limit breakcharacter
Limit Break Activity toincrease a character’smaximumlevel cap
MaximumLevelCap Highest level a cardcanupgradeto (???Different rarity– different cap???)
CharacterExp. Progress points for eachcharacter,whichcanonly be increased by using combine materials,exp.fodder, samecharactercard,
memoryfragment,skill up card
StrengtheningKoo Exp.Fodder Itemuse toincrease characterexp.

19. NAMING CONVENTION
ORIGINAL TERMS USE TERMS DEFINITIONS
Skill upCard Skill Cards Cards toincrease a characterskill
Skill Card’sspecial movethatcangiveadvantageto groupor disadvantageto enemies whichhasto be manuallyactivatedin thebattle
whentheskill metergaugeis full
Ability Equip-able in-battle passivebonus for characters Up to two-slots.
Material Parenttitle for types of material.
GeneralMaterial Drop items gainedfrom quest; canbe usedto increased card’s exp.
Awakening Material Drop item gainedfrom Exp.Quest, canbe used to awakeningcards
Awakening Rebirth Whenplayer get thesamecardandthencombine thenewonewith existing one, withtheresult
Ability Material Drop item gainedfrom ???; canbe used tocraft abilityandincrease ability level
Orb ??? ???
Episode Level Card MemoryFragment Cardsgainedfrom MemoryQuest,canbe used to open CharacterQuest,
AP (Action Point) Countersfor player remainingavailable actions
Actions Player takingquest
CharacterSlot ??? ???
Golden Key Itemused to open variousquests
BP(BattlePoints) Influence Point represents themaximumsize of player’s army(forPVP)

20. GAME EXPLANATION

21. GAME CONCEPT
TAGLINE:
• Localized version of “Hortensia Saga,” a number one grossing Sega Android game
with raising popularity
• Free-to-play mobile RPG with Expansive Fantasy Plot
SUMMARY:
• Winterflame- Seed of Destruction is a story-driven game, with all the mechanic designed to
enhance player’s immersive experience in fantasy world of Vandaria.
• By following the main character’s story quest, player will unlock variety of playable and non-
playable characters, which will enrich the content of the game.
• Each playable character has background story in the form of side-quest, which player can
complete and gain bonus rewards from.
• The battle system is presented in a grid isometric view, filled with player’s animated characters
battling hordes of enemies that come in 5 waves.
• Player can strategize by; buying and choosing the most optimal formation, then drafting their
characters, and deploying them to the most effective position to win the battle
• All playable characters are also presented in digital cards that player can collect.

22. GAME CONCEPT
PVP System:
• More advance player can create or join a guild, and engage in challenging battle against other guild
• Guilds can be strengthen by contributing more money to the guild home-town. Upgraded
hometowns gives variety of in-battle benefits for the guild.
• For each guild battle, player can draft 10 (ten) characters he/she wants to use in battle.
In-Apps Purchases:
• Free-to-play
• Paid items: materials
Referral System:
• Join game invitation
• Guild invite

23. BASIC CYCLE
• Three types of cycle for each player’s development stage: early,middle and advance
Early Stage-Main Quests
Middle Stage- SideQuests
Advance Stage-PVP
MAIN QUEST REWARDS
UNLOCK QUEST
SIDE QUESTS REWARDS
COLLECT
CHARACTER
CARDS
LEVEL UP
GACHA
GET POWERFUL
ITEM
IMPROVE
CHARACTER
CREATE/
JOINGUILD
GATHER
GUILDMATE
BATTLEOTHER
GUILD
GETREWARDS
STRENGHTEN
GUILD
IMPROVE
CHARACTER

24. QUESTS
• Quest contain battles, each battle contains up to 3 (three) waves of enemies
• There are 9 (nine) types of quest player can grind, in single player mode
1. MAIN
QUEST
4. EVENT
QUEST
6.
CHALLENGE
QUEST
7.EXP.
QUEST
8. GOLD
QUEST
PVP
unlocked
3.
CHARACTER
QUEST
daily
5. DAILY
QUEST
unlocked
9. MEMORY
QUEST
2. SIDE STORY
QUEST

25. BATTLES- DETAILED POINTS
Characters turn for action, define by speed
status, and passive bonuses. Higher rarity
are more beneficial in battles
Character’sHP andSkill gauge
bar.
• Characterdie whenthe HPbar
is empty.
• Skill can manuallybeactivated
by player,to castspecialmove
from eachcharacter-whenthe
skillgauge baris full.
Each battlecontainsupto few wave
of enemies
Playercan setupstrategypriorto
battlebychoosingwhich characters
to bring to battle

26. PLAYER/ CHARACTERS
• Player does not have representative avatar in the game, and act as army commander,
controlling characters and build an army to battle other players
• Army contains of characters, represented with cards and animated avatar in the game
PLAYER
RANK
ACTION
POINTS
INFLUENCE
Higher AP = more in-game action player can do
Higher Influence = stronger army
CHARACTER
S
RARITY
N  R  SR  SSR
Appearance does not
change among rarity
LEVEL REBIRTH TYPES & ATTACK
Higher level character
has better status
HP
Attack
Defend
Speed
SWORDS LANCE AXE RANGER
When player get a
same card with
his/her existing card
CHARACTER
STATUS

27. ART ASSETS

28. CHARACTERS- WINTERFLAME STYLE

29. UI DEVELOPMENT- MAIN SCREEN

30. UI DEVELOPMENT- BATTLE

31. UI DEVELOPMENT- CARD PROFILE

32. UI DEVELOPMENT- GACHA

33. LOCATION / ENVIRONMENT

34. LOCATION /
ENVIRONMENT

35. LOCATION /
ENVIRONMENT

36. GAME
FLOWCHARTS

37. GAME FLOWCHART
M = monetization
M
M
M
M

38. GAME FLOWCHART
M = monetization
M
M
M
M
Want to know
the main story!
Want to know more of the story
behind the world!
Want to collect Golden Key for
other quest!
Want to know more about
the character!
Want Blue Stones for Limit
Break!
Want to collect
powerful items from
daily quest!
Want more challenge!
Want to collect Magic
Stone
Want to collect
Exp Fodder!
Want more gold!
Want more Episode
Level Cards!
Want more gacha
quickly!
Want to refill AP!
Want more character
slots!
Want more powerful
characters!
Make my favorite
character more powerful!
Make more powerful
material!
Make more ability!
Make myself able to do
more quest!
Make myself able to play
with more powerful
character!
Want to collect
powerful items!
Want to defeat other
guilds!

39. QUEST AND BATTLE FLOWCHART
M
M
M = monetization

40. QUEST AND BATTLE FLOWCHART
M = monetization
M
M

41. QUEST AND BATTLE FLOWCHART
M = monetization
M
M
Want my guild to win!
Want to score more
points for personal
rewards!
Want to create more
chains of attacks!
Want to defend my
guild from attackers!
Want to recover my
characters health
point!
Want to use special
tactics to help my guild!
Want to restore my
BP to get back into the
fight again!
Want more knight
medals!

42. IN-APP PURCHASES
The more gems players purchase, the better their in-game status becomes

43. IN-APP PURCHASES
Magic Stones (Paid Currency)
Magic stones can be
used to restore your
AP
Or Increase unit box
size by 5
0.99 to Buy 1 Magic Stones get 1 for free for the 1st time
3.99 to Buy 4 Magic Stones get 1 for free
7.99 to Buy 8 Magic Stones get 5 for free
14.99 To Buy 15 Magic Stones get 11 for free
24.99 To Buy 25 Magic Stones get 20 for free
39.99 To Buy 40 Magic Stones get 35 for free
69.99 To Buy 70 Magic Stones get 66 for free
Some of the package
have limitation. Player
only can buy it once per
day

44. IN-APP PURCHASES
Uses of Magic Stone (Gatcha)
• The Normal Gacha and Paid Gacha can both be used for
some price
• The best results from the Premium Gacha are SSR card. The
best result on the Normal Gacha are SR card
The Premium Gacha will (using Magic
Stones)
When using the Premium Gacha 10 times in
one go, one cards is guaranteed to be SR
Premium Gatcha Normal Gatcha
Normal gacha sometimes give you a free
card
Normal Gacha use
“knight point “currency
There will be another tap. Event Gacha
depend on episode and time
Both the Normal/Premium Gacha will
give the player character cards

45. MARKETING
PLAN

46. TARGET AUDIENCE
“Magnificent & Richstory inyourmobile RPGexperience”
• Inthe efforts to creategames designed for the mobile casual market,manyRPGs haveto sacrifice the story and over simplify the
game mechanic.
• For Winterflame-Seed of Destruction, we want Playersto immerse inthe adventures inthe world of Vandaria.

47. TARGET AUDIENCE
RPGPlayers (18-29Male, Female)
Primary
Target
Midcore ActionRPGPlayers (25-29Male)
Secondary
Target
TheRPG playerswill beattracted to the rich story and complexity of the mechanic from Winterflame-Seed of Destruction.
When the other games tryto simplify everything, Winterflame- Seed of Destruction embrace the complexity of mechanicand
deep story, yet Winterflame-Seed of Destruction adjust the game for mobile purpose.
Thegame is a streamlined version of anonline MMO and will appeal to Playerswho enjoygames like Final Fantasy, Legend of
Mana, Suikoden.Themid to end game will requirestrategy to clearand not just pick a strong team using auto-battle to win the
battle.

48. MARKETING CHANNELS
Item Channels Branding Downloads Viral Retention Awareness Information Monetization
1 Website x x x
2 Mobile Ads x x x
3 Facebook x x x x
4 Twitter x x x x
5 Youtube x x
6 ReviewSites x x x x x
7 Forums x x
8 Web Ads x x x
9 PressRelease x x x
10 SEO x
11 Wiki x x
12 InApp Mkt x x x

49. MARKET SIZE
iOS Android
PrimaryTarget
RPGPlayers(18-29Male,Female)
17,000,000 32,000,000
SecondaryTarget
MidcoreActionRPGPlayers(25-29Male)
2,100,000 4,000,000
TotalApproximateUsers 55,100,000