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[Business Pitch] Artoncode July 2016

The document presents a detailed analysis of the Indonesian game market, highlighting its rapid growth and the dominance of foreign publishers, with local developers capturing a mere 1.2% market share. It identifies key challenges, such as high revenue shares taken by local telco companies, and emphasizes the potential for a robust local game development industry due to low production costs and a growing talent pool. The document also outlines the objectives and strategies of Artoncode, a local game development company, aiming to enhance its services and collaborations while addressing the gaps within the industry ecosystem.

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PT ARTONONCODE INDONESIA- JULY 2016 PITCHDECK
CHANGE TRACKERS Date Version Change By Remarks 26 July 2016 0.0 Created MS Requested by IG 27 July 2016 0.1 Added Future Products MS 28 July 2016 0.1 Added Game Jam MS
18.7 19.1 20.5 21.9 22.2 23.8 2.9 3.3 4 31.9 36.8 43.1 0 5 10 15 20 25 30 35 40 45 50 2013 2014 2015 USDBillions Growth Record Europe, Mid East, Africa North America Latin America Asia-Pacific
The Big Players: 1 China $22.2Bn 2 Japan $12.3Bn 3 South Korea $4.0Bn 4 SEA $1.5 Bn 5 Australia $1.2Bn 6 India $1.2Bn 7 Taiwan $0.7Bn
INDONESIAN GAME MARKET 128.96 153.14 120.9 72.54 153.14 169.26 181.1 214.2 155.8 96.8 201.6 230.3 321 293 217 166 241 336 0 50 100 150 200 250 300 350 400 Indonesia Malaysia Vietnam Philippines Singapore Thailand MarketValue(USDMio) SEA Market Growth 2013 2014 2015 Indonesia leads South East Asia game market growth with the highest CAGR of +45.7%, within the smallest market share Source: Newzoo.com
2015 Early Predictions $1.57 Bn Revenues Generated in 2015
$181.1 Revenue Generated in 2014 $9.12 Avg. Annual Spend/Payer in 2014
PROBLEM WITH INDONESIAN GAME MARKET CURRENTLY FOREIGN PUBLISHERS AND DEVELOPER CAN ONLY SEE INDONESIA AS A BIG MARKET. LOCAL TELCO COMPANIES –AS GAME NETWORK PROVIDER- TAKE A LOT HIGHER PERCENTAGE FROM REVENUE COMPARING TO THE NORMAL 5% IN DEVELOPED COUNTRIES 90% + MARKET SHARE BELONG TO FOREIGN PRODUCTS. MARKET SHARE LOCAL GAME DEVELOPER ONLY EARN 1.2% WHILE INDUSTRY IN TOTAL EARN ONLY UP TO 9.6% MARKET SHARE.
PROBLEM WITH INDONESIAN GAME MARKET 90% MARKET > 5% 90% + market share belong to foreign products. Local game developer only earn 1.2% market share, while industry in total earn only up to 9.6% market share. Currently foreign publishers and developer can only see Indonesia as a big market. Local telco companies –as game network provider- take a lot higher percentage from revenue comparing to the normal 5% in developed countries
POTENTIAL OF INDONESIAIndonesia holds all kinds of potential to foster a massive game development industry. It is inexpensive to produce games here, there is a large pool of talent that is growing strong in gaming content.
PROJECTION OF INDONESIAN ECONOMY NOW 2030 Economy in the World 16th largest 9th largest Member of Consuming Class 45 Million 155 Million Population in City Producing 53% 74% of GDP 71% 74% of GDP Skilled Worker 55 Million 113 Million Market opportunity in consumer services, agriculture & fisheries, resource & education $ 0.5 Trillion $ 1.8 Trillion Source: McKinsey Global Institute Ecommerce positioned to play an important role in retail and consumer services
• Local game industry ecosystem now grow naturally (read:auto- pilot) • Most of local game developer has launched product globally Local Game Developer Local Game Publisher Foreign Game Publisher Foreign Game Developer LOW BUDGET • Casual Mobile Games • Casual Web Games • PC/Console Mid Core GLOBAL MARKET INDONESIAN MARKET HIGH BUDGET • PC MMO Games • MOBILE MMO Games Produces Demands License Fee & Rev-share $$$$ Licenses Produces Licenses Sponsors & Rev-share $$$ Publish & Monetizes Publish & Monetize Sales $$$$$$ Sales $$ Sales $$$$$$ Flow of money Flow of product INDONESIA GAME INDUSTRY ECOSYSTEM Flow of product
PROBLEM WITH INDONESIA INDUSTRY ECOSYSTEM Lack of B2B collaboration among local game developer and local game publisher is caused by: 1.90% local game developer are small scale companies producing small games 2.Big gap between local game developer quality output and quality demanded by local publishers 3.Lack of local developers success story hinder local publisher to publish local game 4.Lack of local publisher knowledge and networks to publish in global market
LOCAL GAME DEV COMPANY GROWTH PROJECTION 2015 2016 2017 2018 2019 AAA Scale (Budget > Rp 10M) 0 0 0 1 2 Large Scale (Budget < Rp 10M) 6 12 20 31 45 Mid Scale (Budget < Rp 1M) 60 112 183 278 404 Small Scale (Budget < Rp 100Jt) 416 478 550 633 728 416 478 550 633 728 60 112 183 278 404 0 200 400 600 800 1,000 1,200 1,400 Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
2015 2016 2017 2018 2019 No. of Game Produced 482 603 753 941 1,177 No. of Commercial Game Dev 150 195 254 330 428 Gross Revenue (in BL Rp) 49 88 159 286 514 0 100 200 300 400 500 600 0 200 400 600 800 1,000 1,200 1,400 LOCAL GAME DEV PRODUCTION GROWTH PROJECTION Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
2016 2017 2018 2019 Indonesia Game Market Cap 6,292 8,808 12,332 17,264 24,170 Market Share Global Player 5,537 7,223 9,249 11,740 14,502 Market Share Lokal Player 755 1,585 3,083 5,525 9,668 6,292 8,808 12,332 17,264 24,170 - 5,000 10,000 15,000 20,000 25,000 30,000 MarketShareUnitinBillionRpLOCAL GAME MARKET SHARE PROJECTION Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
ARTONCODE COMPANY PROFILE
COMPANY OBJECTIVES 1. To complete IP development production 2. To nail co-production projects with global game companies 3. To expand service contracting business unit 4. To establish deeper collaboration with Agate Studio SHORT TERM: 1. To be an Indonesian character/IP databank 2. To be a master licensor for game developer- related software certification 3. To be a game related content provider for video broadcaster (online and TV) LONG TERM
Game development combines various disciplines into production in order to actualize ideas Business Design Art Programming Software Company Application Visual Entertainment Exhibition GAME Game developers constantly evolves their skill based on leading edge technology Game works by creating interaction with the audience, hence game can be used as a behavioral control tool GAME DEVELOPMENT
CORE BUSINESS Provide full/partly services for game, animation and illustration related task 3. Service Contracting Intellectual Property development, creating full product from concept to production. 1. IP Development Join development/production with other company 2. Co- Production IP Dev
COST ADVANTAGES Talents Ability to leverage publishing infrastructure, gaming community reach, and R&D development experience for Artoncode Advertising Know-How • Most cost-effective talents in SEA region • Minimal language barrier to English • Fully scalable and established production pipeline Guaranteed best price to advertise within EMTEK Group (Indonesian leading media)
EMTEK GROUP Leading media group in Indonesia 30.6% 28.9% 21.9% 14.5% 2.5%
Q2.2012 Faunia Rancher Released Q4.2012 Artoncode Established Q3.2012 Faunia Rancher Win INAICTA Q1.2013 Faunia Paw Release Q2.2013 Faunia Paw won Best Mobile Game Vandaria International Established by Artoncode and Ami Raditya Q2.2014 EMTEK invested in Artoncode Q3.2014 Harmoni Released Collaboration with Ace Edventure on Chemcaper | ReInventing Education Q3.2015 Platinum Patner of Bandai Namco Winterflame funded on Kickstarter Q4.2015 Asian Poker Released Q1.2016 Collaboration with FingerprintMILESTONE 201 6 201 5201 4201 3201 2 Q2 201 2 Q4
COMPANY POSITIONING Game Developer Publisher Distributor Retailer End User Animation E-sport Comic Toys Education Indonesia game development industry ecosystem is still growing, it does not have all the required roles filled in. This means game developer often has to pro-actively fill in another role to achieve more.
OPPORTUNITIES TO BE EXPLORED Game Developer Publisher Distributor Retailer End User Animation Film Comic Toys Education Artoncode has the experience to develop IP/characters all the way from pre-production for short animation series development End Goal: To create IP/characters that can be translated to merchandise through animation, games and other story telling media
OPPORTUNITIES TO BE EXPLORED Game Developer Publisher Distributor Retailer End User Animation Comic Toys Education E-sport Artoncode as content provider to enhance gaming tournament videos, and creating story packaging to promote both gamers and players End Goal: Creating one-stop visual entertainment for local gamers and game enthusiasts
DOTA | CS >> Hardcore e-Sport [150 million people in the worlds] Imagine the e-Sport with Midcore player. Artoncode may have the chance to create that kind of community with ICE, CYBERIA, & VIDIO.COM.
RULE INDONESIA, RULE THE WORLD Imagine 1 IP with Series on TV, Game, Community, Place to Hang Out & Play, Streaming. The Grand Scale to get Indonesian Digital Market. Creating a lifestyle IP development Game development Community and E-sport Community and Social Media Acquisition and Lifestyle via TV Series, Comic, Toys, Merchandise, etc
NETWORK SouthPeak Games Video game company (Missing Link) SouthPeak Games is a video game publisher of titles including STRONGHOLD3 and VELVET ASSASSIN in Europe and North America. Nintendo Co., Ltd. is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world's largest video game company by revenue goGame PTE. LTD. Singapore-headquartered mobile games publisher. goGame’s one-stop-shop service handles customer support, marketing, analytics, payment, user acquisition and other time-consuming processes into a single platform . Bandai Namco Entertainment Inc. is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.
ARTONCODE REEL
ARTONCODE PRODUCTS
FAUNIA RANCHER Genre Pet and Ranch Simulation Platform Mobile Release 2012 Over 50,000 downloads Achievements • Apps Store top 20 simulation • Apps Store top 94 apps • Winner INAICTA 2012 • Winner Sparx Up 2012 ARTONCODE PRODUCTS ASIAN POKER: CAPSA BANTING Genre Multiplayer Online Chinese-Poker Game Platform Mobile Release 2014 Over 30,000 downloads HARMONI Genre Sing-a-long Applications Platform Mobile Release 2014 Over 50,000 downloads Achievements • Winner of APICTA 2013 and 2014 • Indonesia Game Dev Representation at TGS 2014
JKT48 PUZZLE STAGE Genre Match-3 Puzzle Platform Mobile Release 17 March 2016 Project of Over 50,000 download ARTONCODE PRODUCTS POINT BLANK X (US) GUN BULLET X (JP / CHN) Genre Shooting Platform Arcade Release 2016 Project of: CHEM CAPER Genre RPG Chemistry Edugame Platform Mobile Release March 2016 Co-Production Partners ACE Edventures (Malaysia) Artoncode (Indonesia) Achievements Featured at Google IO Exhibitioned at GDC and GameCon
JUMP PACA PACA! Genre Action Puzzle Platform Android Release 20 March 2016 Play Store Rating: ARTONCODE GAME JAM MOCHI KUJI Genre Action Puzzle Platform Android, iOs Developed June 2016 Release TBA PUPPY TOWER Genre Tower Stacking Platform Android Developed June 2016 Release TBA Game Jam products are games created within 3 (three) days in an semi-annual internal event challenge to the company’s employees
ARTONCODE TEAM
8 years experience in managing game industry 15+ years experience in gaming industry 8years experience in tech- industry Business Process Analyst Founder of Cyberia Digital Lounge | Cyber-cafe by Telkom Commissioner, BLISSINDO B.Com (Accounting Finance), University of Melbourn Game Dev Director of Ace Edventure – Kuala Lumpur Founder of Stormidea Kreasindo - Jakarta 2006-2009 Co-Founder of Red Eye Studio Singapore 1999-2003 Studio Head of Matahari Studio Commissioner, BLISSINDO B.Com (Accounting Finance), University of Melbourne B.IS (Information System) University of Melbourn ANTON BUDIONO CTO INDRA GUNAWAN CEO ANTONIUS BONG CFO
Founder of Tiket.com Founder of Wayang Force Founder of PhaseDev Founder of Bouncity Founder of Lintas Berita B.Sc. (Computer Science) British Columbia Institute of Technology 14+ years experience in game industry 5 years experience in gaming industry 8years experience in tech- industry HENRY DARMAWAN PUBLISHING EXPERT MARLIN SUGAMA CREATIVE LEAD WENAS AGUSETIAWA ADVISOR 2007- 2015 Co-Founder of Main Studio (creative digital content developer) 2014 Winner ASEAN Character Award, Japan 2010 Screen Category Finalist- British Council IYCE 2009 Winner of TELKOM Indigo-preneur 2002-2006 Co-Founder/Producer Altermyth Studio (Game Developer) Creator of COMBO Arena Founder of Matchstick Dream Studio 2011 Project Manager of Area G Pte. Ltd. [game studio] 2009 Winner of Best Young Director Award – Citrapariwara (advertising awards)
ARTONCODE FUTURE PLAN
No Project Target Revenue (in USD) Profit Margin 1 Winterflame Production 250 K 2 Co-production 500 K 3 Services 300 K Total 1050 K 40% FINANCIAL TARGET Period Revenue (in USD) Profit Margin 2015-2016 410 K 30%
Description 2015 2016 2017 2018 (in USD) Cash InFlow 410 1,050 2,500 5,000 Cash OutFlow 465 995 2,110 3,230 Game Dev and R&D 280 600 750 850 Game Publishing 50 155 1,000 2,000 Rent and Utilities 20 40 60 80 Events and Other Expenses 115 200 300 300 Cash Burn (55) 0 390 1,770 CASHFLOW PROJECTION
ROADMAP Q3 Q4 Q2 Q3 Q4 Q2 Q3 2016 2017 2018 IP Development USD 250,000 Service / Co-Production USD 500,000 AAA Triple A Colaboration Service / Co-Production USD 300,000 Service / Co-Production USD 1,000,000 IP Dev / Co-Production Game with revenue of USD 100,000 / day Q1 Q1
FUTURE PRODUCT- WINTERFLAME WINTERFLAME: THE OTHER SIDE Genre Adventure Puzzle Platformer Platform Steam, PC, Mac Target Audience Young Adults (RT PG 13) Est. Playing Time (per part) 2 (two) hours Est. Total Playing Time 6 (six) hours Release Part 1: Forest and Ruins Part 2: Heights and Waterarc Part 3: Cradle Achievements Funded at Kickstarter $ 71K CAD Greenlit by Steam Most Promising - IGS 2014 Most Promising – GDG 2015
FUTURE PRODUCT- WINTERFLAME
FUTURE PRODUCT- WINTERFLAME Fuze Game Co.,Ltd Beijing internet entertainment company focus on TV game console product design， development and gaming operation. Publishers looking forward to the game release: Gambitious BV is the first global crowd- financing platform exclusively for games. Aspyr The Greatest Mac publisher on Earth, ever. Headup Games GmbH & Co. KG is a video game publisher company located in Düren, Germany. Headup Games has published games including LIMBO for several platforms. PC and Mac, as well as iOS and Android.
FUTURE PRODUCT- WINTERFLAME Dev Stage Due Date Technical Deliverables Content Deliverables Prerequisite Requirements First playable demo 15 Juni 2016 • Main features accessible • UI/UX fully functioning • Myuu’s Journal sample • Gauntlet- Zroot • Complete 4 (four) playable puzzle from Forest • 1 puzzle with Zroot (power-up gauntlet) Part 1- Alpha November 2016 • All features accessible • Myuu’s Journal part 1 complete • Gauntlet- Zroot and Voltex • Forest and Ruins complete puzzle set (approx. 50 puzzles) • Additional content in Myuu’s Journal Immediate publisher’s deal after demo Part 1- Beta December 2016 Shippable bug part 1 Part 2- Alpha June 2017 • All features accessible • Myuu’s Journal part 2 complete • Gauntlet- Air Hole and Bobble • Air Hole and Bobble complete puzzle set (approx. 50 puzzles) • Additional content in Myuu’s Journal Part 1 release on-time Part 2- Beta July 2017 Shippable bug part 2 Part 3- Alpha January 2018 • All features accessible • Myuu’s Journal part 3 complete • Cradle complete puzzle set (approx. 25 puzzles) • Additional content in Myuu’s Journal Part 2 release on-time Part 3- Beta Febuary 2018 Shippable bug part 3 Release March 2018 Part 1-3 Gold version **all timeline is subject to change depend on the pre-requisite completion
HARMONI SERIES Genre Children Educational Application Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements Memory RAM 512MB Space 1024MB Language: Primary: Bahasa Indonesia Secondary: English Screen Ratio Safe frame 4:3 – Optimum frame 16:9 Monetization Ads and Premium FUTURE PRODUCT- HARMONI
ASEAN Multiple Countries Mobile Apps Comic Simple Comic Strip Items Cute Pop-Up Shop Cute Chars Universal Characters from Indonesia Shorts New established local IP Collabo- ration Kids Meal
FUTURE PRODUCT- HARMONI Dev Stage Due Date Technical Deliverables Content Deliverables Assumptions Harmoni Jukebox- Alpha May 2016 Main features working properly • Game flow • Play song • Auto-play Harmoni Jukebox- Beta June 2016 Additional features working properly • Shop • Parental lock • Social media sharing Harmoni Jukebox- Release TBD All features working and tested Feedback from “value potion” Harmoni ABC- Alpha July 2016 Main features working properly • Game flow • All alphabets and all animals asset done • Auto-play • 4 mini games (letter, animals, puzzle, make-a-word) • Temporary BGM, SFX and VO Harmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music implemented BGM, SFX and VO are outsource to a third party Harmoni ABC- Release Aug 2016 Tested Harmoni Short 1 Aug 2016 Harmoni Short 2 Aug 2016 **all timeline is subject to change depend on the pre-requisite completion
ROYALE FLUSH Genre Mobile Card Game Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements TBA Language: Primary: English File Size 75 MB Pricing Freemium (Free-to-Play with in-game purchases) FUTURE PRODUCT- ROYALE FLUSH
FUTURE PRODUCT- ROYALE FLUSH Dev Stage Due Date Deliverables Deliverable’s Requirements Phase 1 1 Nov 2016 • Base game and UI • Floor system • FB login and social features • Chat pre-set & emoticon • Player Rating Value system • Mission system • Bot system • Auto-solver • VIP Point All project’s specification for phase 1 are accepted and confirmed before 1 August 2016. Phase 2 1 Feb 2017 • Tournament system • Mini-games • Daily reward • Leaderboard • Theme setting and shop All project’s specification for phase 2 are accepted and confirmed before 1 November 2016. Phase 3 1 May 2017 • Custom game • Facebook game version • CMS All project’s specification for phase 3 are accepted and confirmed before 1 February 2017. **all timeline is subject to change depend on the pre-requisite completion
Offline Marketing- Popular Magazine: • Create an exclusive tournament sponsored by Popular Magazine. The preliminary will be held online, with a high stakes qualification. This will encourage people to buy their way up to join the tournament. • The top finalist will be invited to an offline event, where they play the last leg of the tournament accompanied by the Popular Models. • Create a stand where people can play strip poker against a Popular Model if they download the game or buy an in-game item. FUTURE PRODUCT- ROYALE FLUSH
TAP TAP BATTLE Genre Multi-player action tapping mobile game Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements Memory RAM 512MB Space 1024MB Language: Primary: English Screen Ratio Safe frame 4:3 – Optimum frame 16:9 File Size TBA Pricing In-App Purchase FUTURE PRODUCT- TAPTAP BATTLE
FUTURE PRODUCT- TAP TAP BATTLE Dev Stage Due Date Technical Deliverables Content Deliverables Assumptions Tap Tap Battle - Alpha Oct 2016 Game flow working properly All mini-games delivered Single player scoring • Sign in/Sign up • Category randomizer • 18 mini-games • 6 tutorial (1 each category) Production starts August 2016 Tap Tap Battle- Beta Nov 2016 Multiplayer features Leaderboard • Friend invite and friends list • Opponent search • Challenge random opponent or friend list • Sharing content Connectivity and Sharing TBD Integration with BBM • Login connect • Broadcast and direct message sharing • Link to auto-status change Tap Tap Battle- Gold TBD All features working properly and tested Depend on previous milestone delivery time **all timeline is subject to change depend on the pre-requisite completion
FUTURE PRODUCT- TAP TAP BATTLE Online Marketing: • In-game event – on monthly basis, the game provide objectives for player to achieve, such as high-score, play certain category, play against required number of opponents • Social media sharing • BBM timeline sharing • BBM broadcast or direct message sharing Offline Marketing: • Offline competition (e-sport event) • TapTap battle game community
SCIENCE SIMULATOR Genre Virtual Reality Game Platform Windows Target OS: Windows 7 and up Minimum Requirements Nvidia GTX 970 Graphic card, HTC Vive or Oculus rift Language: Primary: English File Size 1.2 GB Pricing Premium FUTURE PRODUCT- VIRTUAL REALITY
FUTURE PRODUCT- VIRTUAL REALITY **all timeline is subject to change depend on the pre-requisite completion Product Duration Deliverable Requirement Virtual Field Trip 6 Months • Virtual reality app using Google Cardboard • Teacher guide application • Core analytics • 3 sets of trip • Test device for development. • Content for the trips. Science Simulator 9 Months • Virtual reality app using HTC Vive or Oculus Rift • Teacher application side for analytics • 3 sets of experiments • Test device for development. • Content for the experiments.
FUTURE PRODUCT- VIRTUAL REALITY • VR for Education is targeted for schools interested in giving its student extraordinary learning experience. • Schools that want to be ahead of the curve of normal education can leverage the novelty of VR.
“It's not the big that eat the small... It's the fast that eat the slow”
THANKS! Any questions? You can find me at indra@artoncode.com/ +62 (812) 86 688 388

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[Business Pitch] Artoncode July 2016

  • 1.
    PT ARTONONCODE INDONESIA-JULY 2016 PITCHDECK
  • 2.
    CHANGE TRACKERS Date VersionChange By Remarks 26 July 2016 0.0 Created MS Requested by IG 27 July 2016 0.1 Added Future Products MS 28 July 2016 0.1 Added Game Jam MS
  • 3.
    18.7 19.1 20.5 21.9 22.2 23.8 2.9 3.34 31.9 36.8 43.1 0 5 10 15 20 25 30 35 40 45 50 2013 2014 2015 USDBillions Growth Record Europe, Mid East, Africa North America Latin America Asia-Pacific
  • 4.
    The Big Players: 1 China$22.2Bn 2 Japan $12.3Bn 3 South Korea $4.0Bn 4 SEA $1.5 Bn 5 Australia $1.2Bn 6 India $1.2Bn 7 Taiwan $0.7Bn
  • 5.
    INDONESIAN GAME MARKET 128.96 153.14 120.9 72.54 153.14 169.26 181.1 214.2 155.8 96.8 201.6 230.3 321 293 217 166 241 336 0 50 100 150 200 250 300 350 400 IndonesiaMalaysia Vietnam Philippines Singapore Thailand MarketValue(USDMio) SEA Market Growth 2013 2014 2015 Indonesia leads South East Asia game market growth with the highest CAGR of +45.7%, within the smallest market share Source: Newzoo.com
  • 6.
  • 7.
    $181.1 Revenue Generated in2014 $9.12 Avg. Annual Spend/Payer in 2014
  • 8.
    PROBLEM WITH INDONESIANGAME MARKET CURRENTLY FOREIGN PUBLISHERS AND DEVELOPER CAN ONLY SEE INDONESIA AS A BIG MARKET. LOCAL TELCO COMPANIES –AS GAME NETWORK PROVIDER- TAKE A LOT HIGHER PERCENTAGE FROM REVENUE COMPARING TO THE NORMAL 5% IN DEVELOPED COUNTRIES 90% + MARKET SHARE BELONG TO FOREIGN PRODUCTS. MARKET SHARE LOCAL GAME DEVELOPER ONLY EARN 1.2% WHILE INDUSTRY IN TOTAL EARN ONLY UP TO 9.6% MARKET SHARE.
  • 9.
    PROBLEM WITH INDONESIANGAME MARKET 90% MARKET > 5% 90% + market share belong to foreign products. Local game developer only earn 1.2% market share, while industry in total earn only up to 9.6% market share. Currently foreign publishers and developer can only see Indonesia as a big market. Local telco companies –as game network provider- take a lot higher percentage from revenue comparing to the normal 5% in developed countries
  • 10.
    POTENTIAL OF INDONESIAIndonesia holdsall kinds of potential to foster a massive game development industry. It is inexpensive to produce games here, there is a large pool of talent that is growing strong in gaming content.
  • 11.
    PROJECTION OF INDONESIANECONOMY NOW 2030 Economy in the World 16th largest 9th largest Member of Consuming Class 45 Million 155 Million Population in City Producing 53% 74% of GDP 71% 74% of GDP Skilled Worker 55 Million 113 Million Market opportunity in consumer services, agriculture & fisheries, resource & education $ 0.5 Trillion $ 1.8 Trillion Source: McKinsey Global Institute Ecommerce positioned to play an important role in retail and consumer services
  • 12.
    • Local gameindustry ecosystem now grow naturally (read:auto- pilot) • Most of local game developer has launched product globally Local Game Developer Local Game Publisher Foreign Game Publisher Foreign Game Developer LOW BUDGET • Casual Mobile Games • Casual Web Games • PC/Console Mid Core GLOBAL MARKET INDONESIAN MARKET HIGH BUDGET • PC MMO Games • MOBILE MMO Games Produces Demands License Fee & Rev-share $$$$ Licenses Produces Licenses Sponsors & Rev-share $$$ Publish & Monetizes Publish & Monetize Sales $$$$$$ Sales $$ Sales $$$$$$ Flow of money Flow of product INDONESIA GAME INDUSTRY ECOSYSTEM Flow of product
  • 13.
    PROBLEM WITH INDONESIAINDUSTRY ECOSYSTEM Lack of B2B collaboration among local game developer and local game publisher is caused by: 1.90% local game developer are small scale companies producing small games 2.Big gap between local game developer quality output and quality demanded by local publishers 3.Lack of local developers success story hinder local publisher to publish local game 4.Lack of local publisher knowledge and networks to publish in global market
  • 14.
    LOCAL GAME DEVCOMPANY GROWTH PROJECTION 2015 2016 2017 2018 2019 AAA Scale (Budget > Rp 10M) 0 0 0 1 2 Large Scale (Budget < Rp 10M) 6 12 20 31 45 Mid Scale (Budget < Rp 1M) 60 112 183 278 404 Small Scale (Budget < Rp 100Jt) 416 478 550 633 728 416 478 550 633 728 60 112 183 278 404 0 200 400 600 800 1,000 1,200 1,400 Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
  • 15.
    2015 2016 20172018 2019 No. of Game Produced 482 603 753 941 1,177 No. of Commercial Game Dev 150 195 254 330 428 Gross Revenue (in BL Rp) 49 88 159 286 514 0 100 200 300 400 500 600 0 200 400 600 800 1,000 1,200 1,400 LOCAL GAME DEV PRODUCTION GROWTH PROJECTION Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
  • 16.
    2016 2017 20182019 Indonesia Game Market Cap 6,292 8,808 12,332 17,264 24,170 Market Share Global Player 5,537 7,223 9,249 11,740 14,502 Market Share Lokal Player 755 1,585 3,083 5,525 9,668 6,292 8,808 12,332 17,264 24,170 - 5,000 10,000 15,000 20,000 25,000 30,000 MarketShareUnitinBillionRpLOCAL GAME MARKET SHARE PROJECTION Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
  • 17.
  • 18.
    COMPANY OBJECTIVES 1. Tocomplete IP development production 2. To nail co-production projects with global game companies 3. To expand service contracting business unit 4. To establish deeper collaboration with Agate Studio SHORT TERM: 1. To be an Indonesian character/IP databank 2. To be a master licensor for game developer- related software certification 3. To be a game related content provider for video broadcaster (online and TV) LONG TERM
  • 19.
    Game development combinesvarious disciplines into production in order to actualize ideas Business Design Art Programming Software Company Application Visual Entertainment Exhibition GAME Game developers constantly evolves their skill based on leading edge technology Game works by creating interaction with the audience, hence game can be used as a behavioral control tool GAME DEVELOPMENT
  • 20.
    CORE BUSINESS Provide full/partlyservices for game, animation and illustration related task 3. Service Contracting Intellectual Property development, creating full product from concept to production. 1. IP Development Join development/production with other company 2. Co- Production IP Dev
  • 21.
    COST ADVANTAGES Talents Ability toleverage publishing infrastructure, gaming community reach, and R&D development experience for Artoncode Advertising Know-How • Most cost-effective talents in SEA region • Minimal language barrier to English • Fully scalable and established production pipeline Guaranteed best price to advertise within EMTEK Group (Indonesian leading media)
  • 22.
    EMTEK GROUP Leading mediagroup in Indonesia 30.6% 28.9% 21.9% 14.5% 2.5%
  • 23.
    Q2.2012 Faunia Rancher Released Q4.2012 Artoncode Established Q3.2012 Faunia RancherWin INAICTA Q1.2013 Faunia Paw Release Q2.2013 Faunia Paw won Best Mobile Game Vandaria International Established by Artoncode and Ami Raditya Q2.2014 EMTEK invested in Artoncode Q3.2014 Harmoni Released Collaboration with Ace Edventure on Chemcaper | ReInventing Education Q3.2015 Platinum Patner of Bandai Namco Winterflame funded on Kickstarter Q4.2015 Asian Poker Released Q1.2016 Collaboration with FingerprintMILESTONE 201 6 201 5201 4201 3201 2 Q2 201 2 Q4
  • 24.
    COMPANY POSITIONING Game Developer PublisherDistributor Retailer End User Animation E-sport Comic Toys Education Indonesia game development industry ecosystem is still growing, it does not have all the required roles filled in. This means game developer often has to pro-actively fill in another role to achieve more.
  • 25.
    OPPORTUNITIES TO BEEXPLORED Game Developer Publisher Distributor Retailer End User Animation Film Comic Toys Education Artoncode has the experience to develop IP/characters all the way from pre-production for short animation series development End Goal: To create IP/characters that can be translated to merchandise through animation, games and other story telling media
  • 26.
    OPPORTUNITIES TO BEEXPLORED Game Developer Publisher Distributor Retailer End User Animation Comic Toys Education E-sport Artoncode as content provider to enhance gaming tournament videos, and creating story packaging to promote both gamers and players End Goal: Creating one-stop visual entertainment for local gamers and game enthusiasts
  • 28.
    DOTA | CS>> Hardcore e-Sport [150 million people in the worlds] Imagine the e-Sport with Midcore player. Artoncode may have the chance to create that kind of community with ICE, CYBERIA, & VIDIO.COM.
  • 29.
    RULE INDONESIA, RULETHE WORLD Imagine 1 IP with Series on TV, Game, Community, Place to Hang Out & Play, Streaming. The Grand Scale to get Indonesian Digital Market. Creating a lifestyle IP development Game development Community and E-sport Community and Social Media Acquisition and Lifestyle via TV Series, Comic, Toys, Merchandise, etc
  • 30.
    NETWORK SouthPeak Games Video gamecompany (Missing Link) SouthPeak Games is a video game publisher of titles including STRONGHOLD3 and VELVET ASSASSIN in Europe and North America. Nintendo Co., Ltd. is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world's largest video game company by revenue goGame PTE. LTD. Singapore-headquartered mobile games publisher. goGame’s one-stop-shop service handles customer support, marketing, analytics, payment, user acquisition and other time-consuming processes into a single platform . Bandai Namco Entertainment Inc. is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.
  • 31.
  • 32.
  • 33.
    FAUNIA RANCHER Genre Petand Ranch Simulation Platform Mobile Release 2012 Over 50,000 downloads Achievements • Apps Store top 20 simulation • Apps Store top 94 apps • Winner INAICTA 2012 • Winner Sparx Up 2012 ARTONCODE PRODUCTS ASIAN POKER: CAPSA BANTING Genre Multiplayer Online Chinese-Poker Game Platform Mobile Release 2014 Over 30,000 downloads HARMONI Genre Sing-a-long Applications Platform Mobile Release 2014 Over 50,000 downloads Achievements • Winner of APICTA 2013 and 2014 • Indonesia Game Dev Representation at TGS 2014
  • 34.
    JKT48 PUZZLE STAGE GenreMatch-3 Puzzle Platform Mobile Release 17 March 2016 Project of Over 50,000 download ARTONCODE PRODUCTS POINT BLANK X (US) GUN BULLET X (JP / CHN) Genre Shooting Platform Arcade Release 2016 Project of: CHEM CAPER Genre RPG Chemistry Edugame Platform Mobile Release March 2016 Co-Production Partners ACE Edventures (Malaysia) Artoncode (Indonesia) Achievements Featured at Google IO Exhibitioned at GDC and GameCon
  • 35.
    JUMP PACA PACA! GenreAction Puzzle Platform Android Release 20 March 2016 Play Store Rating: ARTONCODE GAME JAM MOCHI KUJI Genre Action Puzzle Platform Android, iOs Developed June 2016 Release TBA PUPPY TOWER Genre Tower Stacking Platform Android Developed June 2016 Release TBA Game Jam products are games created within 3 (three) days in an semi-annual internal event challenge to the company’s employees
  • 36.
  • 37.
    8 years experiencein managing game industry 15+ years experience in gaming industry 8years experience in tech- industry Business Process Analyst Founder of Cyberia Digital Lounge | Cyber-cafe by Telkom Commissioner, BLISSINDO B.Com (Accounting Finance), University of Melbourn Game Dev Director of Ace Edventure – Kuala Lumpur Founder of Stormidea Kreasindo - Jakarta 2006-2009 Co-Founder of Red Eye Studio Singapore 1999-2003 Studio Head of Matahari Studio Commissioner, BLISSINDO B.Com (Accounting Finance), University of Melbourne B.IS (Information System) University of Melbourn ANTON BUDIONO CTO INDRA GUNAWAN CEO ANTONIUS BONG CFO
  • 38.
    Founder of Tiket.com Founderof Wayang Force Founder of PhaseDev Founder of Bouncity Founder of Lintas Berita B.Sc. (Computer Science) British Columbia Institute of Technology 14+ years experience in game industry 5 years experience in gaming industry 8years experience in tech- industry HENRY DARMAWAN PUBLISHING EXPERT MARLIN SUGAMA CREATIVE LEAD WENAS AGUSETIAWA ADVISOR 2007- 2015 Co-Founder of Main Studio (creative digital content developer) 2014 Winner ASEAN Character Award, Japan 2010 Screen Category Finalist- British Council IYCE 2009 Winner of TELKOM Indigo-preneur 2002-2006 Co-Founder/Producer Altermyth Studio (Game Developer) Creator of COMBO Arena Founder of Matchstick Dream Studio 2011 Project Manager of Area G Pte. Ltd. [game studio] 2009 Winner of Best Young Director Award – Citrapariwara (advertising awards)
  • 39.
  • 40.
    No Project TargetRevenue (in USD) Profit Margin 1 Winterflame Production 250 K 2 Co-production 500 K 3 Services 300 K Total 1050 K 40% FINANCIAL TARGET Period Revenue (in USD) Profit Margin 2015-2016 410 K 30%
  • 41.
    Description 2015 2016 20172018 (in USD) Cash InFlow 410 1,050 2,500 5,000 Cash OutFlow 465 995 2,110 3,230 Game Dev and R&D 280 600 750 850 Game Publishing 50 155 1,000 2,000 Rent and Utilities 20 40 60 80 Events and Other Expenses 115 200 300 300 Cash Burn (55) 0 390 1,770 CASHFLOW PROJECTION
  • 42.
    ROADMAP Q3 Q4 Q2Q3 Q4 Q2 Q3 2016 2017 2018 IP Development USD 250,000 Service / Co-Production USD 500,000 AAA Triple A Colaboration Service / Co-Production USD 300,000 Service / Co-Production USD 1,000,000 IP Dev / Co-Production Game with revenue of USD 100,000 / day Q1 Q1
  • 43.
    FUTURE PRODUCT- WINTERFLAME WINTERFLAME:THE OTHER SIDE Genre Adventure Puzzle Platformer Platform Steam, PC, Mac Target Audience Young Adults (RT PG 13) Est. Playing Time (per part) 2 (two) hours Est. Total Playing Time 6 (six) hours Release Part 1: Forest and Ruins Part 2: Heights and Waterarc Part 3: Cradle Achievements Funded at Kickstarter $ 71K CAD Greenlit by Steam Most Promising - IGS 2014 Most Promising – GDG 2015
  • 44.
  • 45.
    FUTURE PRODUCT- WINTERFLAME FuzeGame Co.,Ltd Beijing internet entertainment company focus on TV game console product design， development and gaming operation. Publishers looking forward to the game release: Gambitious BV is the first global crowd- financing platform exclusively for games. Aspyr The Greatest Mac publisher on Earth, ever. Headup Games GmbH & Co. KG is a video game publisher company located in Düren, Germany. Headup Games has published games including LIMBO for several platforms. PC and Mac, as well as iOS and Android.
  • 46.
    FUTURE PRODUCT- WINTERFLAME DevStage Due Date Technical Deliverables Content Deliverables Prerequisite Requirements First playable demo 15 Juni 2016 • Main features accessible • UI/UX fully functioning • Myuu’s Journal sample • Gauntlet- Zroot • Complete 4 (four) playable puzzle from Forest • 1 puzzle with Zroot (power-up gauntlet) Part 1- Alpha November 2016 • All features accessible • Myuu’s Journal part 1 complete • Gauntlet- Zroot and Voltex • Forest and Ruins complete puzzle set (approx. 50 puzzles) • Additional content in Myuu’s Journal Immediate publisher’s deal after demo Part 1- Beta December 2016 Shippable bug part 1 Part 2- Alpha June 2017 • All features accessible • Myuu’s Journal part 2 complete • Gauntlet- Air Hole and Bobble • Air Hole and Bobble complete puzzle set (approx. 50 puzzles) • Additional content in Myuu’s Journal Part 1 release on-time Part 2- Beta July 2017 Shippable bug part 2 Part 3- Alpha January 2018 • All features accessible • Myuu’s Journal part 3 complete • Cradle complete puzzle set (approx. 25 puzzles) • Additional content in Myuu’s Journal Part 2 release on-time Part 3- Beta Febuary 2018 Shippable bug part 3 Release March 2018 Part 1-3 Gold version **all timeline is subject to change depend on the pre-requisite completion
  • 47.
    HARMONI SERIES Genre ChildrenEducational Application Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements Memory RAM 512MB Space 1024MB Language: Primary: Bahasa Indonesia Secondary: English Screen Ratio Safe frame 4:3 – Optimum frame 16:9 Monetization Ads and Premium FUTURE PRODUCT- HARMONI
  • 48.
    ASEAN Multiple Countries Mobile Apps Comic Simple ComicStrip Items Cute Pop-Up Shop Cute Chars Universal Characters from Indonesia Shorts New established local IP Collabo- ration Kids Meal
  • 49.
    FUTURE PRODUCT- HARMONI DevStage Due Date Technical Deliverables Content Deliverables Assumptions Harmoni Jukebox- Alpha May 2016 Main features working properly • Game flow • Play song • Auto-play Harmoni Jukebox- Beta June 2016 Additional features working properly • Shop • Parental lock • Social media sharing Harmoni Jukebox- Release TBD All features working and tested Feedback from “value potion” Harmoni ABC- Alpha July 2016 Main features working properly • Game flow • All alphabets and all animals asset done • Auto-play • 4 mini games (letter, animals, puzzle, make-a-word) • Temporary BGM, SFX and VO Harmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music implemented BGM, SFX and VO are outsource to a third party Harmoni ABC- Release Aug 2016 Tested Harmoni Short 1 Aug 2016 Harmoni Short 2 Aug 2016 **all timeline is subject to change depend on the pre-requisite completion
  • 50.
    ROYALE FLUSH Genre MobileCard Game Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements TBA Language: Primary: English File Size 75 MB Pricing Freemium (Free-to-Play with in-game purchases) FUTURE PRODUCT- ROYALE FLUSH
  • 51.
    FUTURE PRODUCT- ROYALEFLUSH Dev Stage Due Date Deliverables Deliverable’s Requirements Phase 1 1 Nov 2016 • Base game and UI • Floor system • FB login and social features • Chat pre-set & emoticon • Player Rating Value system • Mission system • Bot system • Auto-solver • VIP Point All project’s specification for phase 1 are accepted and confirmed before 1 August 2016. Phase 2 1 Feb 2017 • Tournament system • Mini-games • Daily reward • Leaderboard • Theme setting and shop All project’s specification for phase 2 are accepted and confirmed before 1 November 2016. Phase 3 1 May 2017 • Custom game • Facebook game version • CMS All project’s specification for phase 3 are accepted and confirmed before 1 February 2017. **all timeline is subject to change depend on the pre-requisite completion
  • 52.
    Offline Marketing- PopularMagazine: • Create an exclusive tournament sponsored by Popular Magazine. The preliminary will be held online, with a high stakes qualification. This will encourage people to buy their way up to join the tournament. • The top finalist will be invited to an offline event, where they play the last leg of the tournament accompanied by the Popular Models. • Create a stand where people can play strip poker against a Popular Model if they download the game or buy an in-game item. FUTURE PRODUCT- ROYALE FLUSH
  • 53.
    TAP TAP BATTLE GenreMulti-player action tapping mobile game Platform Apple Target OS: iOS 6.0 and up Device: iPhone 4- iPhone 6S iPad 2 Android Target OS: Android 4.1 and up Minimum Requirements Memory RAM 512MB Space 1024MB Language: Primary: English Screen Ratio Safe frame 4:3 – Optimum frame 16:9 File Size TBA Pricing In-App Purchase FUTURE PRODUCT- TAPTAP BATTLE
  • 54.
    FUTURE PRODUCT- TAPTAP BATTLE Dev Stage Due Date Technical Deliverables Content Deliverables Assumptions Tap Tap Battle - Alpha Oct 2016 Game flow working properly All mini-games delivered Single player scoring • Sign in/Sign up • Category randomizer • 18 mini-games • 6 tutorial (1 each category) Production starts August 2016 Tap Tap Battle- Beta Nov 2016 Multiplayer features Leaderboard • Friend invite and friends list • Opponent search • Challenge random opponent or friend list • Sharing content Connectivity and Sharing TBD Integration with BBM • Login connect • Broadcast and direct message sharing • Link to auto-status change Tap Tap Battle- Gold TBD All features working properly and tested Depend on previous milestone delivery time **all timeline is subject to change depend on the pre-requisite completion
  • 55.
    FUTURE PRODUCT- TAPTAP BATTLE Online Marketing: • In-game event – on monthly basis, the game provide objectives for player to achieve, such as high-score, play certain category, play against required number of opponents • Social media sharing • BBM timeline sharing • BBM broadcast or direct message sharing Offline Marketing: • Offline competition (e-sport event) • TapTap battle game community
  • 56.
    SCIENCE SIMULATOR Genre VirtualReality Game Platform Windows Target OS: Windows 7 and up Minimum Requirements Nvidia GTX 970 Graphic card, HTC Vive or Oculus rift Language: Primary: English File Size 1.2 GB Pricing Premium FUTURE PRODUCT- VIRTUAL REALITY
  • 57.
    FUTURE PRODUCT- VIRTUALREALITY **all timeline is subject to change depend on the pre-requisite completion Product Duration Deliverable Requirement Virtual Field Trip 6 Months • Virtual reality app using Google Cardboard • Teacher guide application • Core analytics • 3 sets of trip • Test device for development. • Content for the trips. Science Simulator 9 Months • Virtual reality app using HTC Vive or Oculus Rift • Teacher application side for analytics • 3 sets of experiments • Test device for development. • Content for the experiments.
  • 58.
    FUTURE PRODUCT- VIRTUALREALITY • VR for Education is targeted for schools interested in giving its student extraordinary learning experience. • Schools that want to be ahead of the curve of normal education can leverage the novelty of VR.
  • 59.
    “It's not thebig that eat the small... It's the fast that eat the slow”
  • 60.
    THANKS! Any questions? You canfind me at indra@artoncode.com/ +62 (812) 86 688 388