Potentials and Challenges in Indonesia’s Game
             Developer Industry

                  Marlin Sugama
         IG...
Who are you? and Why should I care?
 Marlin Sugama: in game industry since 2002
 • Designer and Project Manager for INSPIR...
Main Games Studio Productions
Main Games/Motion



“Main Games/Motion Studio
      Portfolio Clip”
                Clip
Videogame Industry Value Chain


Developers          Publishers   Distributors   Retailers   End Users




1.Engine
      ...
Indonesia Videogame Industry Overview
              Number of Game Published
  Year No of Games Published
   2002   3

   ...
Indonesia Videogame Industry Overview
                     Game Publishers
    1    Boleh Game
    2    Lyto
    3    Drea...
Indonesia Videogame Industry Overview
                     Game Publishers

1     Matahari St di
      M t h i Studios    ...
Indonesia VS Other SE Asia Countries
 What We Have What We Don t have
         Have‐        Don’t
What We Have            ...
Challenges for the Industry
1.   Nation identity and positioning
2.   Strong educational support
3.
3    Proof of nation c...
Challenges for the Industry

1.
1 Identity and Positioning – “Selling Ourselves
                              Selling Ours...
Challenges for the Industry

2.
2 Strong educational support
 – Specific game developers major

           Art       Tech ...
Challenges for the Industry

3. Proof of nation capabilities


         Skill    Knowledge   Attitude


          COMPETIT...
Competition




Indonesia ICT Awards Competition: 15 Feb‐31 May 2009
                 www.inaicta.web.id
INAICTA Game Developer Category Winner

                          2007 Winner
                          Dino Duel Master
 ...
Challenges for the Industry

4.
4 Nation Network with “the Big Boys
                       the     Boys”
 – Join IGDA Indo...
Potentials



“Indonesia’s Game Developer
       Portfolio Clip”
                 Clip
Challenge for Game Developers
1. The art of making game
   – Talents
   – Relevance in the global market
   – Culture of g...
10 Tips for Indonesia Game Developers
        1.    When the industry grow, so will you
        2.
        2     Relations...
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Challenges And Potentials for Indonesia Game Developer Industry

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As the industry grows, game developer is a promising new profession in Indonesia, this presentation was developed to give insight to potential game developer on the opportunities and challenge they will face once they enter the industry.

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  • saya masih agak bingung di slide nomer 6, dari 31 game yg dipublished, cuma 1 yang made in indonesia? itu maksudnya gimana ya? 31 game itu buatan developer game indonesia atau developer global?
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Challenges And Potentials for Indonesia Game Developer Industry

  1. 1. Potentials and Challenges in Indonesia’s Game Developer Industry Marlin Sugama IGDA Jakarta Chapter Coordinator p
  2. 2. Who are you? and Why should I care? Marlin Sugama: in game industry since 2002 • Designer and Project Manager for INSPIRIT Arena g j g • Involved in over 10 game projects • Indonesia representatives for various international gaming events • Women in Videogames • Co‐ Founder of Main Games and Main Motion Studio • IGDA (International Game Developer Association) Jakarta Chapter Coordinator • MIKTI (Masyarakat Industri Kreatif TIK Indonesia) Assistant Secretary General y
  3. 3. Main Games Studio Productions
  4. 4. Main Games/Motion “Main Games/Motion Studio Portfolio Clip” Clip
  5. 5. Videogame Industry Value Chain Developers Publishers Distributors Retailers End Users 1.Engine 1.Marketing 2.Application 2 li i 2.Promotion 3.Art Assets www.wikipedia.org
  6. 6. Indonesia Videogame Industry Overview Number of Game Published Year No of Games Published 2002 3 2003 2 From 31 published p games, only 1 2004 1 made in Indonesia 2005 9 2006 6 2007 4 2008 6 www.inaigda.org‐ Indonesia Game Developer Catalog
  7. 7. Indonesia Videogame Industry Overview Game Publishers 1 Boleh Game 2 Lyto 3 Dream Web Technology 4 Play On 5 Borneo X 6 Global World Technology 7 Infomedia Nusantara 8 Jaspace p 9 Megaxus Infotech 10 Datakom Wijaya Pratama 11 WaveGame 12 Kreon 13 Serenity 14 Apple Tree 15 AMP www.inaigda.org‐ Indonesia Game Developer Catalog
  8. 8. Indonesia Videogame Industry Overview Game Publishers 1 Matahari St di M t h i Studios 11 Wreckers Game Studio 2 Altermyth Studio 12 Strategocorp 3 Menara Studio 13 BGLS 4 Max Studio 14 AMP 5 Agate Studio g 15 Cartix 6 Wandah Flash 16 Art and Logic 7 Loki Laki Studio 17 Sangkuriang Studio 8 A Box 18 Divine Kids 9 Caravan Studio 19 IplayAllDay 10 Main G M i Games Studio St di www.inaigda.org‐ Indonesia Game Developer Catalog
  9. 9. Indonesia VS Other SE Asia Countries What We Have What We Don t have Have‐ Don’t What We Have What We Don t Have Don’t 1. Extremely competitive 1. Exposure to global standards 2. Hands on training and costing experience in working on p g 2. Raw “refinable” high quality AAA title (arts) talents 3. Specific school or programs that teaches game 3. 3 ASIAN culture and mindset development based on industry needs 4. Passion and population that 4. Except for a few, our grew up playing games capabilities remain unproven 5. Large and fast growing 5. 5 Lack f L k of strong government policy (Singapore, Korea, market Malaysia) 6. 6 Multicultural background 6. Out of touch with big players gp y marketing and development
  10. 10. Challenges for the Industry 1. Nation identity and positioning 2. Strong educational support 3. 3 Proof of nation capabilities 4. Network with “the Big Boys” 5. Strong government policies
  11. 11. Challenges for the Industry 1. 1 Identity and Positioning – “Selling Ourselves Selling Ourselves” 3rd Party Casual Games Contractor Art / Technical Social Network Contractor Main Stream Games Games Join Mobile Games Development l Foreign Direct g Serious Games Investment
  12. 12. Challenges for the Industry 2. 2 Strong educational support – Specific game developers major Art Tech Biz – Based on industry needs (local and international) – NEVER start with game design
  13. 13. Challenges for the Industry 3. Proof of nation capabilities Skill Knowledge Attitude COMPETITION COACHING
  14. 14. Competition Indonesia ICT Awards Competition: 15 Feb‐31 May 2009 www.inaicta.web.id
  15. 15. INAICTA Game Developer Category Winner 2007 Winner Dino Duel Master Matahari Studios 2008 Wi Winner Lil’ Online Antar Mitra Prakarsa www.inaicta.web.id
  16. 16. Challenges for the Industry 4. 4 Nation Network with “the Big Boys the Boys” – Join IGDA Indonesia – Participate in National Game Developer Catalog – Participate in international/national game developer competition – Participate in international game developer conference and exhibition
  17. 17. Potentials “Indonesia’s Game Developer Portfolio Clip” Clip
  18. 18. Challenge for Game Developers 1. The art of making game – Talents – Relevance in the global market – Culture of gaming – Collaboration and Network 2. The business of making game – Episodic contents (make more money) – Additional feature IP: adding competitive advantage – Licensing – Merchandising – Ability to “bootstrapping” (earn revenue and grow at the same time)
  19. 19. 10 Tips for Indonesia Game Developers 1. When the industry grow, so will you 2. 2 Relationships matter matter. 3. Everyone knows everyone. 4. Start small, win big , g 5. Investors are easy to find, talents are not 6. Turn over is always high 7. MMO is not a starter project 8. Find your focus 9. Prove your capability, sell yourself more 10. Game Developer is entertainment, entertainment business b i

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