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New Product Management Powerpoint Presentation Slides

The document outlines the process and strategies for managing new product development, including market analysis, customer understanding, and product lifecycle stages. It details the tools and techniques used in product idea screening, feasibility analysis, and market attractiveness assessment. Additionally, it emphasizes the importance of aligning new products with business strategy while ensuring effective communication and marketing plans.

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New Product Management Your Company Name
WWW.COMPANY.COM Opening (9:30am to 10:00am) 01 Guest Check (10:00am to 10:30am) 02 Files Distribute (10:30am to 11:00am) 03 Break - Time (11:00am to 11:30am) 04 Agenda
Product Idea Screening Tools & Techniques New Product Analysis Product Lifecycle Branding & Repositioning Market Analysis Cost Analysis Development Plans Product Feasibility & Review Outline
Product Idea Screening 4 WWW.COMPANY.COM New Product Introduction 01 New Product Detailed Overview 02 Understanding Customer Needs 03 External Sources of Ideas 04 Internal Sources of Ideas 05 Product Roadmap 06
New Product Introduction 5 Explain the product idea in brief: e.g. to lock and unlock door from your smartphone ➢ Explain the product idea in detail for e.g. Requirement of the product ➢ Technology used ➢ Benefits Product Details Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
New Product Detailed Overview 6 ➢ Degree to which project aligns with business strategy ➢ Strategic Importance Strategic ➢ Unique benefits ➢ Meets customer needs better ➢ Value for money Product Advantage ➢ Market size ➢ Market growth ➢ Competitive situation Market attractiveness ➢ Market synergies ➢ Technological synergies ➢ Manufacturing/processing synergies Synergies ➢ Technical gap ➢ Complexity ➢ Technical uncertainty Technical Feasibility ➢ Expected profitability (Magnitude ; e.g. NPV) ➢ Return(e.g. IRR) ➢ Payback period ➢ Low cost and fast to do Profitability Analysis This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively WWW.COMPANY.COM
What they expect of you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business 05 What they do: Understand their occupation and interest? 04 How they buy: Website, App, in-person? 02 Understand your customer: are they a small private company or a big MNC? 01 03 When they buy: Understand the purchasing cycle of your customer Understanding Customer Needs
Market Research Competitors Learning From Long Range Studies Market Gap Analysis Consumer Activity Analysis Learning from competition Locating areas of consumer dissatisfaction with current products Overseas experience transferring foreign products ‘Fallout’ form predictions of changing economic and social conditions Analysis of existing product perceptions Studying activities to identify unsatisfied needs External Source of New Product Ideas 8 WWW.COMPANY.COM Some possible sources of data has been listed out to give you a fair idea, and it can be altered as per your requirement
Internal Sources of New Product Ideas 9 WWW.COMPANY.COM Management ➢ Strategic Planning ➢ Marketing Manager Research and Engineering ➢ Product Testing ➢ Product Enhancement ➢ Brainstorming ➢ Accident Stockholders Employee Suggestions Innovation Group Meetings Sales Force
Product Roadmap 10 WWW.COMPANY.COM Tech Support Portal Q2 FY18 Q1 FY18 Product Launch Q3 FY18 Bootstrap Upgrade Q1 FY19 Data Logging Module Q2 FY19 Chrome Support Q3 FY19 Public API
Product Roadmap 11 WWW.COMPANY.COM Q1 FY18 Q2 FY18 Q3 FY18 Q1 FY19 Q2 FY19 Q3 FY19 Product Launch Adapt it to your needs and capture your audience's attention. Tech Support Portal Adapt it to your needs and capture your audience's attention. Bootstrap Upgrade Adapt it to your needs and capture your audience's attention. Chrome Support Adapt it to your needs and capture your audience's attention. Data Logging Module Adapt it to your needs and capture your audience's attention. Public API Adapt it to your needs and capture your audience's attention.
New Product Analysis 12 WWW.COMPANY.COM Detailed Analysis 01 Category Analysis 02 Category Analysis - Example Slide 03 Porter’s Five Forces Analysis 04
Detailed Analysis 13 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses Features Strengths Benefits
Category Analysis 14 WWW.COMPANY.COM Price ➢ What is the price in the category (lowest-highest)? ➢ What is the average price in the category? ➢ Does the price premium change according to the size of the product? Positioning Claims/trends ➢ What are the common claims made by products in the category- for example, ➢ no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? ➢ What are the key themes of the claims-health, convenience? Packing Formats Types & Materials ➢ What is the most common pack size in the category? ➢ Are products sold individually or in multipacks? ➢ If products are sold in multipacks what is the number of products in a pack? ➢ Do multipacks format products differ in size to those sold individually? ➢ What material is used for packaging? Consumption Drivers ➢ Are the products packaged and sold in a way to encourage single- serve consumption or sharing? ➢ Is there focus on the convenience of the product? ➢ Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide
Category Analysis – Example Slide 15 WWW.COMPANY.COM ✓ Product 1(Example- Juice) ✓ Product 2 ✓ Product 3 Details Which products dominate (Example- Carton vs Small Packs) ✓ Details 1 ✓ Details 2 ✓ Details 3 Products ✓ Claim 1 (Example- Not from concentrate) ✓ Claim 2 (Example- No added sugar) ✓ Claim 3 ✓ Claim 4 Positioning claims/trends ✓ Price 1 (Example- $3 per carton) ✓ Price 2 ✓ Price 3 ✓ Price 4 Price ✓ Driver 1 (Example- Volume of consumption) ✓ Driver 2 ✓ Driver 3 ✓ Driver 4 Consumption drivers ✓ Package 1 (Example- 1L carton ) ✓ Package 2 ✓ Package 3 ✓ Package 4 Packaging ✓ Promotion1 (Example- Discounts) ✓ Promotion2 ✓ Promotion3 ✓ Promotion4 Promotion
Porter’s Five Forces Model 16 WWW.COMPANY.COM Bargaining Power of Suppliers Bargaining Power of Buyer Barriers to Entry Substitutes • Barrier 1 • Barrier 2 • Substitutes 1 • Substitutes 2 • Power 1 • Power 2 • Power 1 • Power 2 Intensity of Rivalry Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
Product Life Cycle 17 WWW.COMPANY.COM Product Life Cycle Stages 01 Introduction Stage 02 Growth Stage 03 Maturity Stage 04 Decline Stage 05
Product Life Cycle Stages 18 WWW.COMPANY.COM Decline Maturity Introduction Researching, developing and then launching the product. Growth Sales are increasing at their fastest rate. Sales are near their highest, however the rate of growth is slowing down. The final stage of the cycle, sales begin to fall. Introduction Researching, developing and then launching the product. Growth Sales are increasing at their fastest rate. Decline The final stage of the cycle, sales begin to fall. Maturity Sales are near their highest, however the rate of growth is slowing down.
Introduction Stage 19 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Low sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Profits Negative profits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competition Little competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Targets Innovators are targeted This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost High cost per customer acquired This stage of the cycle could be the most expensive for a company launching a new product in which these 5 factors play a key role
Growth Stage 20 WWW.COMPANY.COM Product Quality Pricing Distribution Channels Promotions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, profit margins will increase
21 WWW.COMPANY.COM 01 Sales (Peak Sales) 02 Costs (Low cost per customer) 03 Profits (High Profits) 04 Marketing Objectives (Maximize profit while defending market Share) 06 Price (Price to match or best competitors) 08 Advertising (Stress brand differences & benefits) 07 Distribution (Build more intensive distribution) 05 Product (Diversify Brand & Models) Maturity Stage (Characteristics) Sale is at peak so: • Enhance product features to make it more appealing than competitors • Reduce prices due to stiff competition • Promote the factors differentiating your product from others
22 WWW.COMPANY.COM 01 Sales (Peak Sales) 02 Costs (Low cost per customer) 03 Profits (High Profits) 04 Marketing Objectives (Maximize profit while defending market Share) 06 Price (Price to match or best competitors) 08 Advertising (Stress brand differences & benefits) 07 Distribution (Build more intensive distribution) 05 Product (Diversify Brand & Models) Sale is declining so: • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product Decline Stage (Characteristics)
Tools & Techniques 23 WWW.COMPANY.COM BCG Matrix 01 Ansoff Matrix 02 Empathy Map 03 Kano Model 04
BCG Matrix 24 WWW.COMPANY.COM Low market share and high growth. Value to business uncertain Question Mark High in market share and growth. Likely best- performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow Low in market share and growth. Consider renovating or divesting product Dog High High Low Market Share Market Growth There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment
Ansoff Matrix 25 WWW.COMPANY.COM Selling existing products to new customers Market Development Selling new product to new markets Diversification Selling new products to existing customers Product Development Selling more of your existing products to existing customers Penetration New New Existing Products Markets Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty
Empathy Map 26 WWW.COMPANY.COM Pain ➢ Feels ➢ Frustrations Gain ➢ Wants/needs ➢ Measure of success What does he/she Think and Feel? ➢ What really counts ➢ Major preoccupation ➢ Worries and aspirations What does he/she Hear? ➢ What friends say ➢ Major boss says ➢ What influencers say What does he/she Say and Do? ➢ Attitude in public ➢ Appearance ➢ Behavior toward others What does he/she See? ➢ Environment ➢ Friends ➢ What the market offers First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions:
Kano Map 27 WWW.COMPANY.COM Need executed poorly Need executed well Very satisfied Very dissatisfied Excitement Attributes Performance Attributes Time Threshold Attributes The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
Market Analysis 28 WWW.COMPANY.COM Market Segmentation 01 Product Market Mapping 02 Competitive Strategies 03 Market Attractiveness 04
Market Segmentation 29 WWW.COMPANY.COM ➢ Region ➢ Country ➢ Population ➢ Climate ➢ Age ➢ Gender ➢ Nationality ➢ Occupation ➢ Income ➢ Family Size ➢ Lifestyle ➢ Personality ➢ Values ➢ Interest ➢ Brand Loyalty ➢ Benefits Sought ➢ User Status ➢ Usage Rates ➢ Occasion ➢ Readiness To Buy Geographic Demographic Psychographic Behavioral
Geographic Segmentation 30 WWW.COMPANY.COM 25% 30% 20% 40% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ASIA AUSTRALIA SOUTH AMERICA NORTH AMERICA Asia 25% 30% South America 20% North America 40%
Geographic Segmentation 31 WWW.COMPANY.COM Segmentation 1 Segmentation 3 Segmentation 4 Segmentation 2
Demographic Segmentation 32 WWW.COMPANY.COM Demographic Segmentation Group 1 Demographic Segmentation Group 2 Demographic Segmentation Group 3 Demographic Segmentation Group 6 Demographic Segmentation Group 5 Demographic Segmentation Group 4
Psychographic Segmentation 33 WWW.COMPANY.COM Opinions Behaviors Attitudes Values Activities Interests
Behavioral Segmentation WWW.COMPANY.COM 34 Rejecter Not yet repeated Repeated Target Market Aware Unaware Switcher Light user Regular user Heavy user Neutral Not tried Tried Loyal to other brand Light to other Negative opinion Favorable opinion
Behavioral Segmentation 35 WWW.COMPANY.COM Segmentation 1 Segmentation 2 Segmentation 3
Product Market Mapping 36 WWW.COMPANY.COM Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Client is all advised to enter this product line Best fit product line for the client Less More Less More Market attractiveness Competitive Strength Product Market Map Move the circles and the text boxes as per your company’s competitive strength & market attractiveness
Competitive Strategies 37 WWW.COMPANY.COM Lower Cost Lower Cost Lower Cost Lower Cost Overall Low-cost Provider Strategy When a firm sets out to become the low cost producer in its industry Broad Differentiation strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Focused Low Cost Strategy When a firm seeks a cost advantage in its target segment Focused Differentiation Strategy When a firm seeks differentiation in its target segment Narrow Target Broad Target Competitive Edge Competitive Advantage
Market Attractiveness 38 WWW.COMPANY.COM Business Position Market Attractiveness Strong Medium Week Strong Medium Week High Attractiveness Medium Attractiveness Low Attractiveness Move the circles as per your company’s market attractiveness & business position
Development Plans 39 WWW.COMPANY.COM Manufacturing Plan 01 Operations Plan 02 Marketing Launch Plan 03 Marketing Communication Plan 04 Digital Marketing Plan 05 Budgeting Plan 06
Manufacturing Plan 40 WWW.COMPANY.COM Task Month Oct Nov Dec Jan Feb Mar Apr Task 01 Task 02 Task 03 Task 04 Task 05
Category Key Initiatives Prioritization Project Lead Sales Marketing R&D Operation People Financial and Admin Operations Plan
Marketing Launch Plan 42 WWW.COMPANY.COM Update the website Garner endorsements Build Demand Attend Tradeshows Create press release Use Twitter Use Advertising Create Email Contests
Marketing Communication Plan 43 WWW.COMPANY.COM Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Direct Marketing Personal Selling Advertising Public Relations Sales Promotion Marketing Communication Plan
Digital Marketing Plan 44 WWW.COMPANY.COM Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
Budgeting Plan 45 WWW.COMPANY.COM S.NO 01 02 03 04 Totals I Public Relations 1 PR Form $45 2 Press Release Development $45 3 Review Program $90 Total Public Relations $. $. $. $. $180 II Web Marketing 1 Google As Words Program $80 2 Microsoft As Program $90 3 Yahoo As Program $40 Total Web Marketing $. $. $. $. $120 III Advertising 1 Creative Development $45 2 Radio Advertising $25 Total Advertising $. $. $. $. $160
Branding & Repositioning 46 WWW.COMPANY.COM Repositioning a Product 01 Repositioning Strategy 02 Growth Stage 03 Maturity Stage 04 Decline Stage 05
Repositioning a Product 47 WWW.COMPANY.COM ✓ Presenting product with a different twist to entice new customers, and minimize alienating current users. ✓ In some instances, leads to a new category. To New Consumers ✓ Involves promoting new & alternative product uses. ✓ Revitalizes product by building a new character. ✓ In same instances, leads to a new sub category. Among Existing Customers
Repositioning Strategy 48 WWW.COMPANY.COM Target Market Same Different Product Same Different Image Repositioning Intangible Repositioning Tangible Repositioning Product Repositioning Rationale behind the strategy: This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable.
Building Brand Preference 49 WWW.COMPANY.COM Factors Potential Customers 1st Time Customer Loyal Customer Acquisition Cost Advertisement Social Media Presence Sponsor Public Events Freebies
Cost Analysis 50 WWW.COMPANY.COM Production & Operation Cost Analysis 01 Marketing & Launch Cost Analysis 02 Business & Financial Analysis 03
Production & Operation Cost Analysis 51 WWW.COMPANY.COM Cost item $/Year Percentage (%) Raw Materials 2,203,000 32.66 Labor-Dependent 1,584,000 23.47 Equipment-Dependent 1,817,000 26.92 Laboratory/QC/QA 238,000 3.52 Consumables 0 0.00 Waste Treatment/Disposal 906,000 13.42 Utilities 0 0.00 Transportation 0 0.00 Miscellaneous 0 0.00 Advertising and Selling 0 0.00 Running Royalties 0 0.00 Failed Product Disposal 0 0.00 Total 6,747,000 100.00
Marketing & Launch Cost Analysis 52 WWW.COMPANY.COM Cost Benefit Analysis Media Tactic Cost Benefit Event $50,000 Approximately 40,000 students attend a college 1 Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3 Social Media So (FREE) Approximately 1 billion accounts exist 2,3 Pay with a Tweet $8,000 Approximately 175 million people worldwide have a twitter account 3 Promotional Video $3,000 You tube is used 30 billion minutes per month,
Business & Financial Analysis 53 WWW.COMPANY.COM Investment Equipment Land Cost Interior Cost Employee Cost Marketing Cost Other Cost Total Idea 1 15 5 20 2 30 6 Rs.78 Idea 2 20 7 25 4 35 8 Rs.99 Idea 3 25 9 30 6 45 10 Rs.125
Product Feasibility & Review 54 WWW.COMPANY.COM Repositioning a Product 01 Evaluating Scores 02 Alpha & Beta Testing Timelines 03 Product Quality Check 04 Launch Monitoring Dashboard 05
Feasibility Review 55 WWW.COMPANY.COM Operational Feasibility Comments on Feasibility of product Economic Feasibility Comments on Feasibility of product Technical Feasibility Comments on Feasibility of product Legal Requirement Feasibility Comments on Feasibility of product Scheduling Requirement Feasibility Comments on Feasibility of product Project Analysis
Evaluating Scores 56 WWW.COMPANY.COM Evaluator Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Mean Team Std. Dev. Total Strategic 0 10 10 10 7 7 10 7 61 7.6 10 3.42 Product Advantage 10 7 10 7 7 5 10 7 63 7.5 7 1.89 Market Attractiveness 4 4 7 7 4 4 4 4 38 4.8 4 1.39 Leverage Competencies 7 4 4 4 4 4 7 7 41 5.1 4 1.55 Financial Feasibility 7 7 4 7 7 4 7 7 50 6.3 7 139 Operational Feasibility 10 4 4 0 0 0 4 0 22 2,8 4 3.54 Score Out of 60 38 36 39 35 29 24 42 32 275 34.4 36 Score the product’s listed factors from team members perspective (the listed factors can be altered)
Alpha & Beta Testing Timelines 57 WWW.COMPANY.COM Twin Aims of Beta Testing To get customer feedback and inspiration to do a sanity test Target Date: 15th September Target Date: 15th December Target Date: 15th March Full Scale Show Alpha Testing Done in a lab type environment Beta Testing Includes a limited group of users outside of the company
Product Quality Check 58 WWW.COMPANY.COM Adapt it to your needs and capture your audience's attention. Bad Adapt it to your needs and capture your audience's attention. Average Poor Adapt it to your needs and capture your audience's attention. Good Adapt it to your needs and capture your audience's attention. Excellent Adapt it to your needs and capture your audience's attention. 50% Rate the product’s quality as per the alpha/ beta testing done in the previous slide
Launch Monitoring Dashboard 59 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Return on Investment 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Units Sold 50% Monitor the launch of the product on the basis of any three KPI’s 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90
Icons for New Product Management 60 WWW.COMPANY.COM
Additional Slides
Vision & Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
WWW.COMPANY.COM About Us Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Marry Parker CEO & Founder Robin Clark Developer Jasmin Smith Designer Peter Lee Finance Manager Our Team
65 WWW.COMPANY.COM Adapt it to your needs and capture your audience’s attention. Awareness Adapt it to your needs and capture your audience’s attention. Quality Success Adapt it to your needs and capture your audience’s attention. Our Main Goals
Comparison 66 WWW.COMPANY.COM Facebook Gender Comparison vs 70 % Female Accounts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 % Male Accounts This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Dashboard 67 WWW.COMPANY.COM 0 50 100 0 50 100 0 50 100 Low This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. High This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Location 68 WWW.COMPANY.COM Users in USA 70% 50% 35% Users in China 73% 32% 65% USA China
69 WWW.COMPANY.COM 2017 Adapt it to your needs and capture your audience's attention. 2015 Adapt it to your needs and capture your audience's attention. 2014 Adapt it to your needs and capture your audience's attention. 2016 Adapt it to your needs and capture your audience's attention. Timeline 2013 Adapt it to your needs and capture your audience's attention.
Puzzle 70 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Target 71 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Venn 72 WWW.COMPANY.COM Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Mind Map 73 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Charts
Pie Chart 75 WWW.COMPANY.COM 50% 20% 10% 20% Adapt it to your needs and capture your audience's attention. Product 01 Adapt it to your needs and capture your audience's attention. Product 02 Adapt it to your needs and capture your audience's attention. Product 03 Adapt it to your needs and capture your audience's attention. Product 04
Area Chart WWW.COMPANY.COM 76 0 10 20 30 40 50 60 70 80 90 100 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan Sales in Percentage (%) Financial Year 2016 Product 01 Product 02
Clustered Column - Line 77 WWW.COMPANY.COM Product 01 Product 02 Product 03 Sales In Percentage (%) 0 20 40 60 80 100 2014 2015 2016 2017 Q1 Q2 Q3 Q4 FY 2016
WWW.COMPANY.COM Thank You Address: # street number, city, state Email Address: emailaddress@123gmail.com Contact Number: 0123456789

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New Product Management Powerpoint Presentation Slides

  • 1.
  • 2.
    WWW.COMPANY.COM Opening (9:30am to 10:00am) 01 GuestCheck (10:00am to 10:30am) 02 Files Distribute (10:30am to 11:00am) 03 Break - Time (11:00am to 11:30am) 04 Agenda
  • 3.
    Product Idea Screening Tools& Techniques New Product Analysis Product Lifecycle Branding & Repositioning Market Analysis Cost Analysis Development Plans Product Feasibility & Review Outline
  • 4.
    Product Idea Screening4 WWW.COMPANY.COM New Product Introduction 01 New Product Detailed Overview 02 Understanding Customer Needs 03 External Sources of Ideas 04 Internal Sources of Ideas 05 Product Roadmap 06
  • 5.
    New Product Introduction5 Explain the product idea in brief: e.g. to lock and unlock door from your smartphone ➢ Explain the product idea in detail for e.g. Requirement of the product ➢ Technology used ➢ Benefits Product Details Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
  • 6.
    New Product DetailedOverview 6 ➢ Degree to which project aligns with business strategy ➢ Strategic Importance Strategic ➢ Unique benefits ➢ Meets customer needs better ➢ Value for money Product Advantage ➢ Market size ➢ Market growth ➢ Competitive situation Market attractiveness ➢ Market synergies ➢ Technological synergies ➢ Manufacturing/processing synergies Synergies ➢ Technical gap ➢ Complexity ➢ Technical uncertainty Technical Feasibility ➢ Expected profitability (Magnitude ; e.g. NPV) ➢ Return(e.g. IRR) ➢ Payback period ➢ Low cost and fast to do Profitability Analysis This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively WWW.COMPANY.COM
  • 7.
    What they expectof you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business 05 What they do: Understand their occupation and interest? 04 How they buy: Website, App, in-person? 02 Understand your customer: are they a small private company or a big MNC? 01 03 When they buy: Understand the purchasing cycle of your customer Understanding Customer Needs
  • 8.
    Market Research Competitors Learning From Long Range Studies Market Gap Analysis Consumer Activity Analysis Learningfrom competition Locating areas of consumer dissatisfaction with current products Overseas experience transferring foreign products ‘Fallout’ form predictions of changing economic and social conditions Analysis of existing product perceptions Studying activities to identify unsatisfied needs External Source of New Product Ideas 8 WWW.COMPANY.COM Some possible sources of data has been listed out to give you a fair idea, and it can be altered as per your requirement
  • 9.
    Internal Sources ofNew Product Ideas 9 WWW.COMPANY.COM Management ➢ Strategic Planning ➢ Marketing Manager Research and Engineering ➢ Product Testing ➢ Product Enhancement ➢ Brainstorming ➢ Accident Stockholders Employee Suggestions Innovation Group Meetings Sales Force
  • 10.
    Product Roadmap 10 WWW.COMPANY.COM TechSupport Portal Q2 FY18 Q1 FY18 Product Launch Q3 FY18 Bootstrap Upgrade Q1 FY19 Data Logging Module Q2 FY19 Chrome Support Q3 FY19 Public API
  • 11.
    Product Roadmap 11 WWW.COMPANY.COM Q1FY18 Q2 FY18 Q3 FY18 Q1 FY19 Q2 FY19 Q3 FY19 Product Launch Adapt it to your needs and capture your audience's attention. Tech Support Portal Adapt it to your needs and capture your audience's attention. Bootstrap Upgrade Adapt it to your needs and capture your audience's attention. Chrome Support Adapt it to your needs and capture your audience's attention. Data Logging Module Adapt it to your needs and capture your audience's attention. Public API Adapt it to your needs and capture your audience's attention.
  • 12.
    New Product Analysis12 WWW.COMPANY.COM Detailed Analysis 01 Category Analysis 02 Category Analysis - Example Slide 03 Porter’s Five Forces Analysis 04
  • 13.
    Detailed Analysis 13 WWW.COMPANY.COM Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses Features Strengths Benefits
  • 14.
    Category Analysis 14 WWW.COMPANY.COM Price ➢What is the price in the category (lowest-highest)? ➢ What is the average price in the category? ➢ Does the price premium change according to the size of the product? Positioning Claims/trends ➢ What are the common claims made by products in the category- for example, ➢ no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? ➢ What are the key themes of the claims-health, convenience? Packing Formats Types & Materials ➢ What is the most common pack size in the category? ➢ Are products sold individually or in multipacks? ➢ If products are sold in multipacks what is the number of products in a pack? ➢ Do multipacks format products differ in size to those sold individually? ➢ What material is used for packaging? Consumption Drivers ➢ Are the products packaged and sold in a way to encourage single- serve consumption or sharing? ➢ Is there focus on the convenience of the product? ➢ Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide
  • 15.
    Category Analysis –Example Slide 15 WWW.COMPANY.COM ✓ Product 1(Example- Juice) ✓ Product 2 ✓ Product 3 Details Which products dominate (Example- Carton vs Small Packs) ✓ Details 1 ✓ Details 2 ✓ Details 3 Products ✓ Claim 1 (Example- Not from concentrate) ✓ Claim 2 (Example- No added sugar) ✓ Claim 3 ✓ Claim 4 Positioning claims/trends ✓ Price 1 (Example- $3 per carton) ✓ Price 2 ✓ Price 3 ✓ Price 4 Price ✓ Driver 1 (Example- Volume of consumption) ✓ Driver 2 ✓ Driver 3 ✓ Driver 4 Consumption drivers ✓ Package 1 (Example- 1L carton ) ✓ Package 2 ✓ Package 3 ✓ Package 4 Packaging ✓ Promotion1 (Example- Discounts) ✓ Promotion2 ✓ Promotion3 ✓ Promotion4 Promotion
  • 16.
    Porter’s Five ForcesModel 16 WWW.COMPANY.COM Bargaining Power of Suppliers Bargaining Power of Buyer Barriers to Entry Substitutes • Barrier 1 • Barrier 2 • Substitutes 1 • Substitutes 2 • Power 1 • Power 2 • Power 1 • Power 2 Intensity of Rivalry Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
  • 17.
    Product Life Cycle17 WWW.COMPANY.COM Product Life Cycle Stages 01 Introduction Stage 02 Growth Stage 03 Maturity Stage 04 Decline Stage 05
  • 18.
    Product Life CycleStages 18 WWW.COMPANY.COM Decline Maturity Introduction Researching, developing and then launching the product. Growth Sales are increasing at their fastest rate. Sales are near their highest, however the rate of growth is slowing down. The final stage of the cycle, sales begin to fall. Introduction Researching, developing and then launching the product. Growth Sales are increasing at their fastest rate. Decline The final stage of the cycle, sales begin to fall. Maturity Sales are near their highest, however the rate of growth is slowing down.
  • 19.
    Introduction Stage 19 WWW.COMPANY.COM Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Low sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Profits Negative profits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competition Little competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Targets Innovators are targeted This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost High cost per customer acquired This stage of the cycle could be the most expensive for a company launching a new product in which these 5 factors play a key role
  • 20.
    Growth Stage 20 WWW.COMPANY.COM Product Quality Pricing Distribution Channels Promotions Thisslide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, profit margins will increase
  • 21.
    21 WWW.COMPANY.COM 01 Sales (Peak Sales) 02 Costs(Low cost per customer) 03 Profits (High Profits) 04 Marketing Objectives (Maximize profit while defending market Share) 06 Price (Price to match or best competitors) 08 Advertising (Stress brand differences & benefits) 07 Distribution (Build more intensive distribution) 05 Product (Diversify Brand & Models) Maturity Stage (Characteristics) Sale is at peak so: • Enhance product features to make it more appealing than competitors • Reduce prices due to stiff competition • Promote the factors differentiating your product from others
  • 22.
    22 WWW.COMPANY.COM 01 Sales (Peak Sales) 02 Costs(Low cost per customer) 03 Profits (High Profits) 04 Marketing Objectives (Maximize profit while defending market Share) 06 Price (Price to match or best competitors) 08 Advertising (Stress brand differences & benefits) 07 Distribution (Build more intensive distribution) 05 Product (Diversify Brand & Models) Sale is declining so: • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product Decline Stage (Characteristics)
  • 23.
    Tools & Techniques23 WWW.COMPANY.COM BCG Matrix 01 Ansoff Matrix 02 Empathy Map 03 Kano Model 04
  • 24.
    BCG Matrix 24 WWW.COMPANY.COM Lowmarket share and high growth. Value to business uncertain Question Mark High in market share and growth. Likely best- performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow Low in market share and growth. Consider renovating or divesting product Dog High High Low Market Share Market Growth There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment
  • 25.
    Ansoff Matrix 25 WWW.COMPANY.COM Sellingexisting products to new customers Market Development Selling new product to new markets Diversification Selling new products to existing customers Product Development Selling more of your existing products to existing customers Penetration New New Existing Products Markets Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty
  • 26.
    Empathy Map 26 WWW.COMPANY.COM Pain ➢Feels ➢ Frustrations Gain ➢ Wants/needs ➢ Measure of success What does he/she Think and Feel? ➢ What really counts ➢ Major preoccupation ➢ Worries and aspirations What does he/she Hear? ➢ What friends say ➢ Major boss says ➢ What influencers say What does he/she Say and Do? ➢ Attitude in public ➢ Appearance ➢ Behavior toward others What does he/she See? ➢ Environment ➢ Friends ➢ What the market offers First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions:
  • 27.
    Kano Map 27 WWW.COMPANY.COM Needexecuted poorly Need executed well Very satisfied Very dissatisfied Excitement Attributes Performance Attributes Time Threshold Attributes The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
  • 28.
    Market Analysis 28 WWW.COMPANY.COM MarketSegmentation 01 Product Market Mapping 02 Competitive Strategies 03 Market Attractiveness 04
  • 29.
    Market Segmentation 29 WWW.COMPANY.COM ➢Region ➢ Country ➢ Population ➢ Climate ➢ Age ➢ Gender ➢ Nationality ➢ Occupation ➢ Income ➢ Family Size ➢ Lifestyle ➢ Personality ➢ Values ➢ Interest ➢ Brand Loyalty ➢ Benefits Sought ➢ User Status ➢ Usage Rates ➢ Occasion ➢ Readiness To Buy Geographic Demographic Psychographic Behavioral
  • 30.
    Geographic Segmentation 30 WWW.COMPANY.COM 25% 30% 20% 40% 10%20% 30% 40% 50% 60% 70% 80% 90% 100% ASIA AUSTRALIA SOUTH AMERICA NORTH AMERICA Asia 25% 30% South America 20% North America 40%
  • 31.
  • 32.
    Demographic Segmentation 32 WWW.COMPANY.COM Demographic SegmentationGroup 1 Demographic Segmentation Group 2 Demographic Segmentation Group 3 Demographic Segmentation Group 6 Demographic Segmentation Group 5 Demographic Segmentation Group 4
  • 33.
    Psychographic Segmentation 33 WWW.COMPANY.COM OpinionsBehaviors Attitudes Values Activities Interests
  • 34.
    Behavioral Segmentation WWW.COMPANY.COM 34 Rejecter Notyet repeated Repeated Target Market Aware Unaware Switcher Light user Regular user Heavy user Neutral Not tried Tried Loyal to other brand Light to other Negative opinion Favorable opinion
  • 35.
  • 36.
    Product Market Mapping36 WWW.COMPANY.COM Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Client is all advised to enter this product line Best fit product line for the client Less More Less More Market attractiveness Competitive Strength Product Market Map Move the circles and the text boxes as per your company’s competitive strength & market attractiveness
  • 37.
    Competitive Strategies 37 WWW.COMPANY.COM LowerCost Lower Cost Lower Cost Lower Cost Overall Low-cost Provider Strategy When a firm sets out to become the low cost producer in its industry Broad Differentiation strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Focused Low Cost Strategy When a firm seeks a cost advantage in its target segment Focused Differentiation Strategy When a firm seeks differentiation in its target segment Narrow Target Broad Target Competitive Edge Competitive Advantage
  • 38.
    Market Attractiveness 38 WWW.COMPANY.COM BusinessPosition Market Attractiveness Strong Medium Week Strong Medium Week High Attractiveness Medium Attractiveness Low Attractiveness Move the circles as per your company’s market attractiveness & business position
  • 39.
    Development Plans 39 WWW.COMPANY.COM ManufacturingPlan 01 Operations Plan 02 Marketing Launch Plan 03 Marketing Communication Plan 04 Digital Marketing Plan 05 Budgeting Plan 06
  • 40.
    Manufacturing Plan 40 WWW.COMPANY.COM TaskMonth Oct Nov Dec Jan Feb Mar Apr Task 01 Task 02 Task 03 Task 04 Task 05
  • 41.
    Category Key InitiativesPrioritization Project Lead Sales Marketing R&D Operation People Financial and Admin Operations Plan
  • 42.
    Marketing Launch Plan42 WWW.COMPANY.COM Update the website Garner endorsements Build Demand Attend Tradeshows Create press release Use Twitter Use Advertising Create Email Contests
  • 43.
    Marketing Communication Plan43 WWW.COMPANY.COM Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Direct Marketing Personal Selling Advertising Public Relations Sales Promotion Marketing Communication Plan
  • 44.
    Digital Marketing Plan44 WWW.COMPANY.COM Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
  • 45.
    Budgeting Plan 45 WWW.COMPANY.COM S.NO01 02 03 04 Totals I Public Relations 1 PR Form $45 2 Press Release Development $45 3 Review Program $90 Total Public Relations $. $. $. $. $180 II Web Marketing 1 Google As Words Program $80 2 Microsoft As Program $90 3 Yahoo As Program $40 Total Web Marketing $. $. $. $. $120 III Advertising 1 Creative Development $45 2 Radio Advertising $25 Total Advertising $. $. $. $. $160
  • 46.
    Branding & Repositioning46 WWW.COMPANY.COM Repositioning a Product 01 Repositioning Strategy 02 Growth Stage 03 Maturity Stage 04 Decline Stage 05
  • 47.
    Repositioning a Product47 WWW.COMPANY.COM ✓ Presenting product with a different twist to entice new customers, and minimize alienating current users. ✓ In some instances, leads to a new category. To New Consumers ✓ Involves promoting new & alternative product uses. ✓ Revitalizes product by building a new character. ✓ In same instances, leads to a new sub category. Among Existing Customers
  • 48.
    Repositioning Strategy 48 WWW.COMPANY.COM Target Market Same Different Product SameDifferent Image Repositioning Intangible Repositioning Tangible Repositioning Product Repositioning Rationale behind the strategy: This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable.
  • 49.
    Building Brand Preference49 WWW.COMPANY.COM Factors Potential Customers 1st Time Customer Loyal Customer Acquisition Cost Advertisement Social Media Presence Sponsor Public Events Freebies
  • 50.
    Cost Analysis 50 WWW.COMPANY.COM Production& Operation Cost Analysis 01 Marketing & Launch Cost Analysis 02 Business & Financial Analysis 03
  • 51.
    Production & OperationCost Analysis 51 WWW.COMPANY.COM Cost item $/Year Percentage (%) Raw Materials 2,203,000 32.66 Labor-Dependent 1,584,000 23.47 Equipment-Dependent 1,817,000 26.92 Laboratory/QC/QA 238,000 3.52 Consumables 0 0.00 Waste Treatment/Disposal 906,000 13.42 Utilities 0 0.00 Transportation 0 0.00 Miscellaneous 0 0.00 Advertising and Selling 0 0.00 Running Royalties 0 0.00 Failed Product Disposal 0 0.00 Total 6,747,000 100.00
  • 52.
    Marketing & LaunchCost Analysis 52 WWW.COMPANY.COM Cost Benefit Analysis Media Tactic Cost Benefit Event $50,000 Approximately 40,000 students attend a college 1 Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3 Social Media So (FREE) Approximately 1 billion accounts exist 2,3 Pay with a Tweet $8,000 Approximately 175 million people worldwide have a twitter account 3 Promotional Video $3,000 You tube is used 30 billion minutes per month,
  • 53.
    Business & FinancialAnalysis 53 WWW.COMPANY.COM Investment Equipment Land Cost Interior Cost Employee Cost Marketing Cost Other Cost Total Idea 1 15 5 20 2 30 6 Rs.78 Idea 2 20 7 25 4 35 8 Rs.99 Idea 3 25 9 30 6 45 10 Rs.125
  • 54.
    Product Feasibility &Review 54 WWW.COMPANY.COM Repositioning a Product 01 Evaluating Scores 02 Alpha & Beta Testing Timelines 03 Product Quality Check 04 Launch Monitoring Dashboard 05
  • 55.
    Feasibility Review 55 WWW.COMPANY.COM OperationalFeasibility Comments on Feasibility of product Economic Feasibility Comments on Feasibility of product Technical Feasibility Comments on Feasibility of product Legal Requirement Feasibility Comments on Feasibility of product Scheduling Requirement Feasibility Comments on Feasibility of product Project Analysis
  • 56.
    Evaluating Scores 56 WWW.COMPANY.COM EvaluatorName 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Mean Team Std. Dev. Total Strategic 0 10 10 10 7 7 10 7 61 7.6 10 3.42 Product Advantage 10 7 10 7 7 5 10 7 63 7.5 7 1.89 Market Attractiveness 4 4 7 7 4 4 4 4 38 4.8 4 1.39 Leverage Competencies 7 4 4 4 4 4 7 7 41 5.1 4 1.55 Financial Feasibility 7 7 4 7 7 4 7 7 50 6.3 7 139 Operational Feasibility 10 4 4 0 0 0 4 0 22 2,8 4 3.54 Score Out of 60 38 36 39 35 29 24 42 32 275 34.4 36 Score the product’s listed factors from team members perspective (the listed factors can be altered)
  • 57.
    Alpha & BetaTesting Timelines 57 WWW.COMPANY.COM Twin Aims of Beta Testing To get customer feedback and inspiration to do a sanity test Target Date: 15th September Target Date: 15th December Target Date: 15th March Full Scale Show Alpha Testing Done in a lab type environment Beta Testing Includes a limited group of users outside of the company
  • 58.
    Product Quality Check58 WWW.COMPANY.COM Adapt it to your needs and capture your audience's attention. Bad Adapt it to your needs and capture your audience's attention. Average Poor Adapt it to your needs and capture your audience's attention. Good Adapt it to your needs and capture your audience's attention. Excellent Adapt it to your needs and capture your audience's attention. 50% Rate the product’s quality as per the alpha/ beta testing done in the previous slide
  • 59.
    Launch Monitoring Dashboard59 WWW.COMPANY.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Return on Investment 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Units Sold 50% Monitor the launch of the product on the basis of any three KPI’s 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90
  • 60.
    Icons for NewProduct Management 60 WWW.COMPANY.COM
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    Vision & Mission This slide is100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
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    WWW.COMPANY.COM About Us Professional This slide is100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Marry Parker CEO &Founder Robin Clark Developer Jasmin Smith Designer Peter Lee Finance Manager Our Team
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    65 WWW.COMPANY.COM Adapt it toyour needs and capture your audience’s attention. Awareness Adapt it to your needs and capture your audience’s attention. Quality Success Adapt it to your needs and capture your audience’s attention. Our Main Goals
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    Comparison 66 WWW.COMPANY.COM Facebook GenderComparison vs 70 % Female Accounts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 % Male Accounts This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Dashboard 67 WWW.COMPANY.COM 0 50 100 0 50 100 0 50 100 Low This slideis 100% editable. Adapt it to your needs and capture your audience’s attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. High This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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    Location 68 WWW.COMPANY.COM Users inUSA 70% 50% 35% Users in China 73% 32% 65% USA China
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    69 WWW.COMPANY.COM 2017 Adapt it toyour needs and capture your audience's attention. 2015 Adapt it to your needs and capture your audience's attention. 2014 Adapt it to your needs and capture your audience's attention. 2016 Adapt it to your needs and capture your audience's attention. Timeline 2013 Adapt it to your needs and capture your audience's attention.
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    Puzzle 70 WWW.COMPANY.COM This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Target 71 WWW.COMPANY.COM This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Venn 72 WWW.COMPANY.COM Adapt itto your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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    Mind Map 73 WWW.COMPANY.COM Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Pie Chart 75 WWW.COMPANY.COM 50% 20% 10% 20% Adaptit to your needs and capture your audience's attention. Product 01 Adapt it to your needs and capture your audience's attention. Product 02 Adapt it to your needs and capture your audience's attention. Product 03 Adapt it to your needs and capture your audience's attention. Product 04
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    Clustered Column -Line 77 WWW.COMPANY.COM Product 01 Product 02 Product 03 Sales In Percentage (%) 0 20 40 60 80 100 2014 2015 2016 2017 Q1 Q2 Q3 Q4 FY 2016
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    WWW.COMPANY.COM Thank You Address: # street number,city, state Email Address: emailaddress@123gmail.com Contact Number: 0123456789