Downloaded 26 times
Uploaded bySlideTeam
Brand Identity Positioning PowerPoint Presentation Slides
The document outlines various aspects of brand positioning, including strategies, frameworks, and worksheets designed to help companies establish and communicate their brand identities effectively. It highlights the importance of understanding target customers, competition, and core messages to differentiate a brand in the market. Additionally, it provides editable templates for brand analysis and communication to tailor to specific needs.
More Related Content
Similar to Brand Identity Positioning PowerPoint Presentation Slides
![[BROCHURE] Italy Tour Project | @SlideON](https://cdn.slidesharecdn.com/ss_thumbnails/brochure8-251215152319-2805af68-thumbnail.jpg?width=640&height=640&fit=bounds)
![Chapt_4[1].ppt very interseting and important](https://cdn.slidesharecdn.com/ss_thumbnails/chapt41-251208222956-7cf5e0fa-thumbnail.jpg?width=640&height=640&fit=bounds)
Brand Identity Positioning PowerPoint Presentation Slides
- 1. Brand Identity Positioning Your Company N ame
- 2. Content 2 Brand Positioning -Introduction Brand Positioning Model Positioning Strategy Establish Brand Positioning Brand Positioning Framework Brand Positioning Statement Brand Repositioning Brand Positioning Worksheet Brand Positioning Chart Brand Communication
- 3. Brand Positioning 3 How the brandmakes me look What the product does for me How I would describe the product How the brand makes me feel Brand Personality Text Here Symbols Facts This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Positioning Strategy 4 Clear Positioning How youare different from the competitors Key Message Core message which is to be communicated to the consumers Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. 5 Establish Brand Positioning(Option 1 of 2) Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. 6 Establish Brand Positioning(Option 2 of 2) Company & Product Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 7. 7 Brand Positioning Framework Risky What youhave to offer What customers want What competition has to give This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. This slide is100% editable. Adapt it to your needs and capture your audience's attention. 8 Brand Positioning Model Why Who How What Where/When Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy Values How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Process What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Product/Service Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Infrastructure More Emotional and Intangible More Rational and Tangible
- 9. 9 Market Definition Brand PromiseReasonsto Believe Target Customer
- 10. This slide is100% editable. Adapt it to your needs and capture your audience's attention. 10 Brand Positioning Worksheet Industry Analysis For Target customers Who Statement of need opportunity Product Product or service Because Statement of benefit Competitor Analysis Top 5 Brands EST. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message EST. Marketing Budget You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4
- 11. A B C DE This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 11 Brand Positioning Chart A Own Product B Competitor B C Competitor C D Competitor D E Competitor E Quality Value Proposition Move the circles and the text boxes as per your company’s product quality and value proposition
- 12. This slide is100% editable. Adapt it to your needs and capture your audience's attention. 12 Brand Communication Affordable Variety Latest Technology Durability Authenticity Moderate Prices Easily Available Quality Personal Service Customer Value Accessible Convenient Choose the attributes you want the brand to communicate to the target audience
- 13. 13 You can reposition theBrand in the market on the basis of any of the ways mentioned in this slide Segment Oriented Celebrity Oriented Symbolism Oriented Up-market Technology Niche- Oriented Change of Image Oriented Value Oriented
- 14. Brand Repositioning (Option2 of 2) 14 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15.
- 16.
- 17. 17 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Name Designation This slide is100% editable. Adapt it to your needs and capture your audience's attention. Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Meet Our Team 18
- 19. 19 Timeline This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 START FINISH
- 20. 20 Financial Test Here This slideis 100% editable. Adapt it to your needs and capture your audience's attention. $459 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $559 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. This slide is100% editable. Adapt it to your needs and capture your audience's attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat SWOT 21
- 22. 22 Mind Map Text Here Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. 23 Puzzle This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Venn This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
- 25. Thank You 25 Address # Street Number,City, State Contact Number 0123456789 Email Address Emailaddress@123gmail.Com