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The marketing mix document discusses the 7Ps framework used to develop marketing strategies and activities. It focuses on the "Product" P, explaining that the product refers to the functions, features, and branding of a good or service. It also discusses the product life cycle model, which looks at how sales and profits change over time as a product is developed, launched, grows, reaches maturity, and eventually declines. Extension strategies are discussed as ways to maintain sales in later stages by modifying the product, price, features, or target markets.
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The document discusses different types of taxes paid in the United States, including income tax, payroll tax, property tax, sales tax, excise tax, estate tax, and gift tax. It explains that income tax includes federal and state income taxes. Payroll tax supports Social Security and Medicare programs. Property tax is based on property owned. The U.S. uses a progressive tax system where lower income individuals pay a lower percentage of their income in taxes compared to higher income individuals who pay a higher percentage.
IntroductiontoBusiness-PPT-Ch14.pptx
Financial reports and accounting information are important because they are used by various stakeholders like managers, investors, creditors, and regulators to make informed business and economic decisions. There are differences between public and private accountants - public accountants serve organizations and individuals on a fee basis and are certified as CPAs, while private accountants work for a particular organization. Federal legislation like the Sarbanes-Oxley Act has affected their work by setting requirements to become a CPA and restricting non-audit services auditors can provide clients.
promotion.pptx
The document discusses various promotion strategies that companies use to inform customers about products and services. It describes above-the-line promotion using mass media advertising and below-the-line promotion using controlled media like direct mail. Common promotional activities include advertising, sales promotions, sponsorship, direct mailing, and public relations. Companies combine different activities to form a promotional mix based on cost, target market, and product. The goal is to move customers through the AIDA model from awareness to interest to desire to action.
The Tax Cycle - W-4 Form.pptx
This document discusses the tax cycle and the W-4 form. It covers important dates in the tax cycle like filing taxes in February and April. Over half of taxpayers don't know what a W-4 is. The W-4 form is given to new employees and is used by employers to determine how much to withhold from paychecks for taxes. The document encourages exploring a sample W-4 form to understand the details and purpose of the different sections.
Price Strategies.pptx
Here are the Disney World bundling options from 2005 with prices:
- Magic Kingdom - $59
- Epcot - $49
- Hollywood Studios - $46
- Animal Kingdom - $44
- 1 Day Park Hopper (allows entry to all 4 parks) - $79
So Disney bundles entrance to its different parks and offers a bundled "hopper" option that is priced lower than buying individual entries, encouraging visitors to see more than one park in a day. This is an example of product bundle pricing.
Bitcoin Pros and Cons.pptx
This document outlines both the pros and cons of using the Enigma machine. The pros include transparency of transactions, decentralization, potential for privacy when using pseudonyms, and global accessibility. However, the cons discussed are volatility in value, lack of government regulations and consumer protections, irreversible transactions, scalability limitations, and major environmental impact due to the large amount of electricity usage required.
Food Truck Product.pptx
The marketing mix refers to the strategic tools and activities used by companies to market and sell their products, including the traditional 4Ps of product, price, promotion, and place. It has expanded to include additional Ps like people, process, and physical environment to encompass services. A product can be a physical good, service, experience, information, or idea and companies differentiate their products through various attributes related to the product itself, packaging, labeling, and after-sale services and support.
IntroductiontoBusiness-PPT-Ch12.pptx
The document provides an overview of Chapter 12 in an Introduction to Business textbook, which covers distributing and promoting products and services. It includes 10 learning outcomes on topics such as distribution, wholesaling, retailing, supply chain management, promotion, advertising, personal selling, sales promotion, public relations, and e-commerce. There are tables and exhibits showing distribution channels, supply chains, types of retailing, and the promotional mix. The document aims to educate students on moving products from producers to consumers and the various ways companies promote their goods and services.
Management Team.pptx
This document provides guidance on staffing a food truck. It recommends that most food trucks can hold between 2 to 6 workers, while most operations staff between 2 to 7 employees. It describes the roles and responsibilities of front-of-house staff who interact with customers, and back-of-house staff who handle tasks like cooking, cleaning, and bookkeeping. Some common food truck staffing roles include managers, service window attendants, chef/cooks, and kitchen workers. The document also includes tips on creating an organizational chart and shift schedule to plan staffing needs.
Taking Stock Fall 22.pptx
The document discusses the stock market and how it works. It explains what a ticker symbol is, how the stock exchange functions, and why investors use ticker symbols to identify companies. It also defines key stock market terms like stock, stockholder, dividend, and capital gains. The document provides information on how to analyze individual stocks, choose stocks to invest in, and conduct research on a specific company as part of a taking stock project.
Target Market.pptx
The document discusses market segmentation and targeting. It defines key terms like market, market segment, and target market. It also outlines the important factors to consider when developing a customer profile and segmenting the market, including demographics, psychographics, geographics, and buying behavior. The key characteristics that define different market segments are identified as important considerations for targeting the right customers.
Fundamentals of Investing.pptx
The document is a presentation on the fundamentals of investing. It defines investments as assets purchased with the goal of providing additional income through returns on the asset itself, but with the risk of loss. It discusses the differences between savings tools that are liquid versus investment tools that may not be as easily converted to cash. The presentation covers various investment vehicles like bonds, stocks, real estate, mutual funds and index funds, and how each aims to provide returns through mechanisms like interest, dividends, rents, and capital gains. It emphasizes the importance of diversifying investments across different asset classes to reduce risk.
Fundamentals of Investing.pptx
This document is a presentation on the fundamentals of investing that covers several key topics:
- It defines investments as assets purchased with the goal of providing additional income but with the risk of loss. Investments are less liquid than savings.
- Common investment tools include bonds, stocks, real estate, mutual funds and index funds. Each provides different types of returns like interest, dividends, rents or capital gains.
- Diversification and asset allocation are important strategies for reducing risk. Investors should consider their risk tolerance and time horizon when choosing investments.
- Tax-advantaged retirement accounts can help savings grow tax-deferred or tax-free until withdrawn. Employer-sponsored plans may include matching funds.
IntroductiontoBusiness-PPT-Ch01.pptx
This document provides an introduction to key concepts in business and economics. It outlines several learning outcomes, including understanding how businesses and organizations help create standard of living, the sectors of the business environment and how they influence decisions, features of economic systems and how the three sectors of the US economy are linked, and indicators of a nation's economic health like growth, employment, prices, and inflation. It also discusses microeconomic concepts like demand, supply, and market structure as well as trends shaping the current environment.
Save Early & Often.pptx
This document provides information about saving money and building wealth through savings and investments. It discusses resisting temptation to spend, setting savings goals like emergency funds or down payments, and starting to save early. It recommends saving 10-20% of income and provides examples of differences between savings and investments. Students are prompted to reflect on when the right time is to start saving and challenges to saving, and are given a savings calculator tool.
Banking Fees & P-P Payments.pptx
The document discusses various banking fees, including average ATM fees, overdraft fees, and ways to avoid fees. It provides information on setting up alerts to avoid overdraft fees and explores checking account agreements and overdraft fee amounts across different banks. Peer-to-peer payments are discussed as an alternative to credit cards or banking transfers, along with associated risks and tips for making money transfers safely.
How Checking Works - spring.pptx
This document provides information about checking accounts. It begins by stating that a checking account is most people's first exposure to the financial world and asks what questions the reader has about checking accounts. It then lists some essential questions, such as how checking accounts work, the benefits of having a checking account, and how to read a bank statement. The document continues by discussing the disadvantages of not having a bank account, how banks and checking/savings accounts work, differences between checking and savings accounts, reasons to open a checking account, depositing and withdrawing money, comparing prepaid cards to debit cards, and reviewing bank statements. It concludes by providing an activity for students to explore a bank statement in more detail.
Part 3 & 4 Ideas.pptx
This document provides guidance on researching a company that currently sells a product. It outlines sections to research such as the company's history, headquarters, type of business model, primary products or services, major competitors, and the impact the product has had on the company's success, jobs, sales, promotions, and financials.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Product
- 2. The Marketing Mix Strategies & Activities ◦ Used by companies to sell goods, services
- 3. The Marketing Mix The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment Traditional 4Ps extended to encompass growth of service industry
- 4. Product
- 5. Product ‘Product’ refers to the functions and features of a good or service Should satisfy the needs of the customer May have a Unique Selling Proposition (USP) ‘Product’ also includes a range of factors such as packaging, quality, warranties, after-sales service and branding Products and brands may suggest certain images e.g. sporty, sophisticated, value
- 6. Product Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g. ◦ Extension strategies ◦ Specialized versions ◦ New editions ◦ Improvements – real or otherwise! ◦ Changed packaging ◦ Technology, etc.
- 7. 12-8 The Product Life Cycle Sales Curve Dollars Time Growth Maturity Decline Profit Curve Product Development Introduction
- 8. Product lifecycle The product lifecycle looks at the sales of a product over time
- 9. Stages of the product lifecycle Development – high costs but no sales Launch – high expenditure on promotion and product development, low sales Growth – sales increase and product should break even Maturity – sales stabilize, less expenditure on promotion needed, revenue & profit should be high Decline – sales decline, extension strategies can be adopted or the product withdrawn
- 10. Extension strategies Extension strategies should maintain or increase sales. They include: Modifying the product Reducing the price Adding a feature Promoting to a different market sector Extension strategies
- 11. Five Product Levels Core benefit —service or benefit (e.g., hotel guest is buying “rest and sleep”) Basic product —turn core benefit into basic product (e.g., hotel room includes a bed, bathroom, towels, desk, dresser, and closet) Expected product – set of attributes and conditions buyers normally expect (e.g., clean bed, fresh towels, working lamps) Augmented product—exceeds customer expectations (e.g., free health spa) Potential product—all the possible augmentations and transformations (e.g., free internet connections and use)
- 12. 5 Product Levels
- 13. 5 Product Levels
- 14. Product Positioning Chart High price High Quality Low Price Low Quality
- 15. Why Packaging is Important?